Connect with us


Key Trends & Opportunities In Search



Key Trends & Opportunities In Search

Optimizing your site and webpages for search is complex enough without the additional regulatory concerns and other challenges inherent to the financial industry.

Digital governance, consumer privacy and trust, information accuracy, and the rapid pace of innovation in the sector are among the going concerns for financial brands.

Whether you’re in insurance, banking, wealth management, mortgages, fintech, or another facet of the financial services industry, there are some additional issues to work into your SEO strategy (on top of general SEO best practices).

In this article, we’ll take a look at some of the key trends that leaders in marketing and SEO need to keep an eye on in the months and years ahead.

You’ll also find proven tips throughout to help improve the efficacy of your efforts to rank higher in search, convert more searchers to customers, and protect your brand while enhancing your online visibility in search.

1. Digital Transformation Is Driving Evolving Customer Needs

Even prior to the onset of the pandemic, Adobe’s 2021 Digital Trends: Financial Services & Insurance in Focus report found that 54% of financial services and insurance firms surveyed had reported unusual growth in digital/mobile visitors in the six months prior to that early 2021 survey.

Then COVID-19 changed everything.

Customers’ informational needs and the ways in which appointments, consultations, transactions, and contracts were handled changed almost overnight as much of the world went into lockdown.

Fintech and the promise of decentralized finance via cryptocurrencies had already shaken up antiquated, paper-based legacy systems and the pandemic accelerated the pace of change by years.

Adobe’s survey also found that 61% of retail banks said legacy systems were a top challenge holding their marketing and customer experience organizations back (followed by workflow issues for 44% and a lack of digital skills/capabilities for 42%).

Screenshot from Econsultancy, January 2022.

Operational costs for fintech brands may be up to 70% lower than traditional banks, thanks to their lean operating models and structures.

Even so, says KPMG’s Anton Ruddenklau, Global Co-Leader – Fintech:

“Before COVID-19, we were already seeing an increase in the corporate venture arms of the large banks actively buying up promising fintechs and start-ups. As we emerge into the recovery and beyond, we can expect this to accelerate.

The incumbent giants are likely to acknowledge that they need a greater degree of scaled collaboration with fintech players to bring more digitized services and benefits to their customers.”

Fintech is not a clear winner in the search space by virtue of its digitized services and benefits; not by a long shot.

We’ve moved beyond all transactions and inquiries taking place in person or over the phone.

Today, financial services customers expect self-serve options at every stage of their journey, from discovery and comparing their options through consultation, transaction, and service.

Brands that are best able to meet these expectations and customers’ increasing informational needs are best-positioned to succeed in search.

How you convey these offerings in organic and local search is key.

Financial brands not only have to create the best experiences but be able to demonstrate to search engines that they are the best answer to relevant queries, as well.

Tips And Takeaways

Leverage Proper Schema Markup For All Webpages

The most commonly used Schema types in banking are Articles, Image Objects, and FAQ.

Though not specific to banking, they help search engines like Google to better understand your content.

Make Sure You Know Who Your Competitors Are

It may not be who you think.

In addition to direct competitors in your space, you may also be competing against industry publications and media, regulatory bodies and other informational sources, local businesses, YouTube channels, podcasts, and more for share of voice in the SERPs.

Conduct Surveys And Analyze Your Seo Data For Customer Insights

Consumer-centric media and ecommerce experiences have raised the bar as far as what consumers expect of content personalization.

They now expect that the technologies they interact with will programmatically learn their preferences and tailor the experience accordingly.

2. Your Opportunities To Appear In The SERPs Are Growing

As Google strives to better understand searcher intent and provide better answers to increasingly complex queries, we’re seeing more differentiation than ever in search engine results pages (SERPs).

Google’s new Multitask Unified Model, or MUM, technology is already in play.

MUM enables Google to better understand content in different languages, formats, and content types.

Now, we’re seeing new results types being tested, such as this enhanced Autocomplete box that adds an extra dimension to the results, depending on what Google perceives the searcher’s intent to be.

Optimizing for Featured Snippets is a best practice that can present valuable opportunities to expand your presence in search.

Structuring and marking up content in specific ways – as a numbered or bulleted list, or table, for example – can help Google understand when your webpage might be a good candidate for a featured snippet.

Research by BrightEdge (disclosure: my company) shows that the SERPs for financial services queries tend to contain a variety of universal listing elements depending on the type of query.

We’ve seen that higher-funnel, “I-Want-To-Know” queries like [best investment apps] and [how to invest] bring back Quick answers boxes and People Also Ask dropdowns, for example.

Understanding which SERP features are available by keyword and search intent is essential for this strategy.

Incorporating original, high-quality video and imagery in your webpage content gives you more opportunities to appear in rich results, as well.

And in local search results (the Map Pack), we saw the addition of new attributes for various sectors of the financial services industry added throughout the pandemic

Which Google Business Profile attributes are available to your listing depends on its primary category.

Banks, insurance agencies, and mortgage brokers, for example, can use attributes for online appointments, appointment links, ATMs, drive-thru services, and more.

More broadly available attributes enable you to share health and safety information, COVID-19 guidelines and safety measures, accessibility information, and more.

See the Complete Guide to Google Attributes for Local SEO to learn more.

Tips And Takeaways

Explore SERPs For Your Most Valuable Keywords

Look for opportunities to outrank competitors in unique SERPs features or by being the first-mover where opportunities for richer results may exist.

When Creating And Optimizing Content, Focus On Topical Relevance And Context

As opposed to making sure you use the keyword multiple times on a page.

Of the top 1000 banking terms, our research has found that pages that rank #1 use that top keyword just once, on average.

Context is more important than keyword density for banking.

Consider New Content Length Carefully

While we know word count is not a ranking factor, our research has found that the average word count for pages in the top three positions across the top 1000 banking terms is 1,240 words.

While this shouldn’t be considered a hard and fast rule, we do see more comprehensive content achieving higher rankings in this sector.

Be sure to analyze your own SERPs and aim to provide the most comprehensive and highest quality content for each target keyword.

3. Consumer Trust And Information Accuracy Are Increasingly Important In SEO

COVID-19 brought with it a massive transition to online and unfortunately, an associated onslaught of misinformation, cyber-attacks, scams, and fraud.

Bad actors raced to capitalize on increased online searches around and searches for payday loans, grants, jobs, and other help as consumers’ financial concerns grew.

In its pursuit to always provide the best answer for each query, Google has had its hands full algorithmically weeding out results that have the potential to negatively impact searchers.

Finance sites fall into a category Google calls Your Money or Your Life (YMYL), in which websites are held to a higher standard

A concept called E-A-T – Expertise, Authoritativeness, and Trustworthiness – factors heavily into YMYL site rankings as Google aims to surface the highest quality answers in its rankings.

Google recommends that those in the YMYL category self-assess your content, asking, “Would you feel comfortable trusting this content for issues relating to your money or your life?”

Tips And Takeaways

Get To Know Google’s Search Quality Raters Guidelines

Though not a ranking factor themselves, Google encourages content publishers to refer to this resource “for advice on great content.”

Incorporate Regular Content Audits And Updates Into Your SEO Strategy

Ensure that any outdated information is promptly removed from Google Posts, the blog, etc.

This is not only an SEO best practice but a regulatory requirement for many in the financial services sector, as well.

Don’t Ignore Your Presence In Social Media

When we look at who has the top share of voice for the top 1000 banking terms, Facebook is in the top 5 for organic winning many bank names and even non-brand terms.

Ensuring your profiles are complete and using targeted terms can give you another resource to win visibility in search beyond your website’s listings.

4. Finance Becomes Mobile-First

Visiting ATMs to withdraw for cash purchases, meeting up with a financial advisor, and visiting the local branch for lending needs are not yet obsolete but certainly giving way to more self-serve options.

Digital natives – that is, those who prefer to conduct their banking digitally and have no use for branches or offices at all – made up 32% of PwC’s 2021 Digital Banking Consumer Survey.

And often, consumers are conducting these activities on their mobile phones.

Retail banking has become an omnichannel experience for many.

And as McKinsey experts said in their article Transforming the US consumer bank for the next normal.

“To boost digital customer experience, banks need to design their solutions based on a deep understanding of what drives customer perceptions of convenience. For a long time, this meant a branch on every corner.

Today, while physical presence remains important, convenience also correlates with the ease, speed, and simplicity of an omnichannel experience.”

Google understands the importance of this ease of use, simplicity, and speed – so much so that its Page Experience update and Core Web Vitals metrics made meeting these objectives even more impactful in its search ranking algorithms.

Finance consumers are looking for intuitive apps, seamless cross-channel experiences, personalized service and offers, and near real-time decisions.

Transactions such as loan applications or mortgage pre-approvals that used to involve a series of in-person appointments and a great deal of paperwork can now come back in minutes.

It is imperative that the pages these tools live on and other informational content load near-instantly – or consumers will move on to the next result.

Tips And Takeaways

Mobile Security Is Mission-critical

With digital adoption comes enhanced consumer expectations that their privacy and financial data are being protected.

Optimize For Voice Search

With greater reliance on mobile devices and the proliferation of voice-enabled in-home assistants such as Google Home and Alexa, optimizing for these types of queries is key.

Fully 71% of consumers prefer to use voice for search queries as opposed to typing, according to PwC.

Voice-optimized content may differ in a variety of ways including structure, the intent being targeted, content length, format, and markup.

Measure And Optimize For Core Web Vitals

Your rankings will not suffer directly if this is not an area of focus. However, Google gives those who meet its CWV requirements a “boost” in search rankings and in competitive finance spaces, this could really move the needle.


Following Google’s best practices and keeping pace with algorithmic change is essential for SEO in the Financial Services sector.

It is also equally as important to ensure that marketers utilize market insights to stay ahead of category and consumer trends and automate to quickly fix site content for search compliance.

The competition is always high in the finance and banking sectors and with the rise of fintech, SEO can help financial brands stay on top.

More resources:

Featured Image: Billion Photos/Shutterstock

Source link


Keyword Mapping. A Practical Guide for the Curious



Keyword Mapping. A Practical Guide for the Curious

Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving this.

Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content types

In this article, I’ll explain the benefits of this approach and, more importantly, I’ll show you the process. No templates required.

Benefits of keyword mapping (the alternative way) 

Fact 1. Google may see seemingly different keywords as the same topic.

For example, we rank for these keywords in the top 10 with a single page: 

  • seo basics”
  • how to use seo” 
  • beginner’s guide to seo”
  • getting started with seo”
  • seo knowledge”

Fact 2. Conversely, Google may see seemingly similar keywords as different topics. 

For example, let’s compare “digital marketing” with “online marketing.” I’d say those two keywords are pretty close to each other. Google disagrees. 

Low SERP similarity score signals potentially different topics
Everywhere you look, the same story. Top-ranking pages and our SERP similarity score (100-point scale; the more, the higher similarity) say that these are completely different topics SEO-wise.

The above two facts are also reasons why keyword mapping by just relying on keywords is not the optimal way. You won’t know whether you’re wasting your time targeting the same topic with different keywords or just “confusing” Google. 

But why content types instead of pages or even URLs? Because before you decide what page will be used to target the keyword, you’ll need to identify the search intent of the keyword. And a good starting point for that is identifying the dominating type of content on the first page of Google. 

To sum up, the benefits of keyword mapping using topics and content types are: 

  • Seeing keywords the same way Google sees them: as topics and subtopics. 
  • Incorporating search intent into the process. 
  • Keeping an organized list of topics, which also helps to prevent duplicating content.


Keyword mapping can’t substitute keyword research. While keyword mapping is basically a form of organizing keywords, keyword research provides you the keywords and the confidence that: 

  • Your keywords have traffic potential.
  • You can match the search intent behind your keywords.
  • Your keywords will bring valuable traffic. 
  • You can rank for those keywords. 

Learn how to choose the right keywords with our full guide.

Going further, we’ll look at two levels of using this method: the fast lane and the more thorough one. 

Learn more: What Is Semantic Search? How It Impacts SEO 

Level 1 – Fast, reasonable job

You’ll need a keyword research tool that can do keyword grouping based on what’s on the SERP, such as Ahrefs’ Keywords Explorer. In the case of this tool: 

  1. Enter your keywords
  2. Open Matching terms report
  3. Go to the Parent topics tab 
Three steps to find Parent Topics via Keywords Explorer

If you click on a Parent Topic, you will find separate topics “distilled” from your keywords. So for example, you will see keywords like “can babies get covid” and “babies and covid” grouped under the same topic. 

Keywords grouped under the same Parent Topic


To identify the Parent Topic, we take the #1 ranking page for your keyword and find the keyword responsible for sending the most traffic to that page.

At this level of keyword mapping, your target keyword is the Parent Topic (not the keywords inside that Parent Topic). 

The next step is to identify the content type. The easiest way to do this is to see what kind of content dominates the first three to five results in Google. 

Typical content types are:

  • Articles
  • Videos
  • Product pages
  • Product category pages
  • Landing pages 
Top-ranking pages with a dominating content type
For example, the dominating content type for “teething symptoms” is the article.

As a result, assigning topics to content types will give you a super simple yet highly actionable database.

Topic Content type
Teething symptoms Article
When do babies roll over Article
Baby formula Mixed (product pages on top)
When can babies have water Article


What about secondary keywords or supporting keywords? We recommend picking them in the content creation phase as subtopics needed to cover a topic in full. Learn a few ways you can find them here.

So this is the fast method. The great thing about it is that it automates keyword grouping by using real SERP data (and not just semantics). 

However, it has its downsides too. Sometimes, it “hides” less popular topics that could potentially be targeted with a separate page. Here’s why. 

The parent keyword is derived from the top-ranking page on the SERP. If Google thinks that the best answer to the query is found on a page that is targeting a broader topic, it will still use it. This may result in a confusing SERP like this one: 

Confusing SERP example
The top result is a featured snippet taken from a page with a broader topic. Hence, the Parent Topic (here seen as “Top keyword”) in Ahrefs. But pretty much every other page on the SERP targets the keywords directly.

This kind of situation probably won’t happen too often. But if you want to squeeze everything out of your keyword mapping process, you need to go to level 2. 

Level 2 – Thorough but time consuming

In level 2, we’re going to take a closer look at the Parent Topics to see what’s in them. 

  1. First, you should pick a Parent Topic.
  2. Sort keywords inside the topic by KD (Keyword Difficulty). Big differences in KD will be an indication of a different set of pages on the SERP.
  3. If you see a keyword with a significantly different KD than the Parent Topic, click on the SERP button.
  4. See if the top-ranking pages, excluding the first result, talk about the keyword instead of the Parent Topic. You can use the Compare with feature for a quick overview of the situation. The lower the SERP similarity score, the higher the probability you’re looking at two different topics. 
How to investigate Parent Topics

Let’s look at a couple of examples. 

In the first example, we’ve got a keyword with a KD score that’s 20 higher than the Parent Topic. Upon investigating, we see that we may be dealing with two separate topics: The SERP similarity is quite low. Also, there is only one common result, while other pages target the keyword directly. 

Keywords grouped under the same topic but have dissimilar SERPs

Next example. Here we have “teething symptoms” (KD 65) and “when do babies get molars” (KD 28). Looking at SERP similarity, we see that this, again, may be a case of two topics. 

Low SERP similarity between two keywords

But there’s more. Only the bottom results target the keyword directly. Others talk about teething timelines, stages, charts, etc. This is a hint for yet another way to rank for the keyword. 

Only bottom results target the keyword directly

Generally speaking, when you see that you’re dealing with a separate topic “in disguise,” the decision comes down to:

  1. Targeting the Parent Topic anyway. For example, if the top result is a featured snippet, you may be able to win it with a page on a relevant broader topic. 
  2. Marking the keyword as a separate topic and targeting it directly with a separate page. In this case, add that keyword as a topic to target and note down the content type. 
  3. Turning to SERP analysis in tougher cases (like our example above). 

Final thoughts 

Feel free to customize the process and add your own data points. If you feel like going a step further and assigning URLs, your website folders, or introducing some kind of prioritization (e.g., business potential), this won’t hurt. 

However, keep in mind that keyword mapping is not a good way to design your entire website structure. Most often than not, not all pages on your site should be search-based. 

What are the next steps after keyword mapping? 

Got comments or questions? Ping me on Twitter or Mastodon

Source link

Continue Reading


Everything You Need To Know



Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at the top of my list.

Why? Because they’re so versatile. You can do almost anything with them if you think through your strategy carefully.

For example, you can use the mighty sitelink in your advertising to:

  • Promote low search volume themes.
  • Push lagging products out the door.
  • Maximize hot sellers.
  • Highlight certain product categories.
  • Answer common questions.
  • Handle PR problems.

And that’s just a start! Sitelink assets can almost do it all.

Best Practices For Using Sitelink Assets Extensions

If you truly want to get the most out of your sitelinks, you need to think about your intention.

To help you with that, I’m going to lay out a few sitelink guidelines.

1. Get clear on your objectives. Before you start, you need to think about your goals. What are you trying to achieve with these assets? Are you advertising products or services? Will the asset work well with both branded and non-branded keywords? Your answers to these questions will help determine if your sitelinks are versatile and useful to the searcher.

2. Use sitelinks as part of your larger strategy. Don’t think of your sitelinks in isolation. You should also consider the accompanying ad, landing page, and other assets. Make sure they all work together in service to your overarching strategy.

3. Use a mix of sitelinks. Sitelinks can serve multiple purposes, so make sure you’re using a variety. For example, you don’t want to use every sitelink on an ad to promote on-sale products. Instead, use a mix. One could promote an on-sale product, one could generate leads, one could highlight a new product category, and one could direct prospective clients to useful information.

4. Create landing pages for your sitelinks. Ideally, you want to send users to landing pages that tightly correlate with your sitelink instead of just a regular page on your website.

5. Track sitelink performance and adjust. It’s not enough to set up sitelinks. You should also track them to see which links are getting traction and which ones are not. This doesn’t mean that all sitelinks should perform equally (more on this below), but it does mean they should perform well given their type and objectives.

Why it’s Better To Use A Mix Of Sitelink Assets

Let’s dive deeper into this idea of using a mix of sitelinks by looking at an example.

In a new client account, we created four different types of sitelinks:

  • Two sitelinks are product-focused (as requested by the client).
  • One sitelink connects users with an engineer to learn more about the product (“Speak to an Engineer”). It has more of a sales focus.
  • One sitelink allows users to learn more about the products without speaking to an engineer (“What is?”).

The “What is?” sitelink is outperforming the “Speak to an Engineer” sitelink when we measure by CTR. While we need more data before making any changes, I predict we’ll eventually swap out the sales-y “Speak to an Engineer” sitelink for something else.

The fact that the educational link (“What is?”) is performing better than the sales-y link (“Speak to an Engineer”) isn’t too surprising in this case. The product is a new, cutting-edge robot that not many people are aware of, yet. They want more info before talking to someone.

Screenshot by author, January 2023

By using a mix of sitelinks, and assessing the performance of each, we gained a lot of valuable information that is helping to guide our strategy for this account. So going with a mix of sitelinks is always a good idea. You never know what you’ll discover!

Sitelink Assets Examples

Now, let’s look at some specific examples of sitelink assets in Google Ads.

Example 1: Chromatography

Sitelinks extension - Chromatography exampleScreenshot from Google, January 2023

Application Search: This ad is for a highly technical product that can be used in a wide variety of applications. (Chromatography is a laboratory technique for separating mixtures.) So putting “application search” in a sitelink here might make sense. It helps prospective clients find what they’re looking for.

Sign up and Save Big: A good sitelink for lead generation and potential revenue.

Technical Support: I’m not a big fan of putting technical support in sitelinks. Tech support seems more targeted to current users rather than prospective users. But who knows, maybe they really do want to help current users get tech support via their advertising.

Guides and Posters: Again, this sitelink is a bit unusual, but it might be appropriate for this product. Perhaps people are downloading branded posters and posting them in their workplaces. If so, it’s a great way to build brand awareness.

Example 2: Neuroscience Courses

Sitelink Extensions - Nueroscience courses exampleScreenshot from Google, January 2023

I love everything about these sitelinks! The advertising is using them to reach people in all phases of the buyer journey.

For people not ready to commit:

  • Study Neuroscience: This sitelink is broad and informational. It’s helpful to people who have just started to explore their options for studying neuroscience.
  • Get Course Brochure: This sitelink is also great for people in the research phase. And while we mostly live in an online world, some people still prefer to consume hard-copy books, brochures, etc. With this sitelink, the school is covering its bases.

For people getting close to committing:

  • Online Short Course: This is the course the school offers. It’s a great sitelink for those almost ready to sign up.

For people ready to sign up:

  • Register Online Now: This is the strongest call to action for those ready to commit. It takes people directly to the signup page.

Example 3: Neuroscience Degrees

Let’s look at another example from the world of neuroscience education: this time for a neuroscience degree program.

Sitelink extensions - neuroscience degree exampleScreenshot from Google, January 2023

In contrast to the previous two examples, the sitelinks in this ad aren’t as strong.

Academics Overview: This sitelink seems more appropriate for a broad term search, such as a search on the school’s name. If the searcher is looking for a specific degree program (which seems like the intention based on the term and the ad), the sitelinks should be something specific to that particular degree program.

Scholarships: Just as with the above sitelink, “Scholarships” doesn’t seem very helpful either. The topic of scholarships is important—but probably doesn’t need to be addressed until the person determines that this school is a good fit.

Example 4: Code Security

Next, let’s look at two Google search ads for code security products.

Sitelink extensions - code security exampleScreenshot from Google, January 2023


The sitelinks in these two ads look like typical assets you’d find for SaaS, cloud-based, or tech companies. They click through to a lot of helpful information, such as product plans and success stories.

I particularly like the Most Common Risks sitelink in the second ad. It leads to a helpful article that would be great for engaging top-of-funnel leads.

On the flip side, I’m not a big fan of the Blog sitelink in the first ad. “Blog” simply isn’t very descriptive or helpful.

Still, there are no right or wrong sitelinks here. And it would be interesting to test my theory that blog content is not a top-performing asset!

Sitelink Assets Are More Than An Afterthought

I hope I’ve convinced you of the usefulness and versatility of sitelinks when created with specific objectives that align with your broader strategy.

So don’t create your sitelink assets as an afterthought.

Because if you give them the careful consideration they deserve, they’ll serve you well.

Note: Google sitelink assets were previously known as sitelink extensions and renamed in September 2022.

More resources:

Featured Image: Thaspol Sangsee/Shutterstock

Source link

Continue Reading


AI Content In Search Results



AI Content In Search Results

Google has released a statement regarding its approach to AI-generated content in search results.

The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it.

Above all, Google’s ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

Google advises creators looking to succeed in search results to produce original, high-quality, people-first content that demonstrates E-E-A-T.

The company has updated its “Creating helpful, reliable, people-first content” help page with guidance on evaluating content in terms of “Who, How, and Why.”

Here’s how AI-generated content fits into Google’s approach to ranking high-quality content in search results.

Quality Over Production Method

Focusing on the quality of content rather than the production method has been a cornerstone of Google’s approach to ranking search results for many years.

A decade ago, there were concerns about the rise in mass-produced human-generated content.

Rather than banning all human-generated content, Google improved its systems to reward quality content.

Google’s focus on rewarding quality content, regardless of production method, continues to this day through its ranking systems and helpful content system introduced last year.

Automation & AI-Generated Content

Using automation, including AI, to generate content with the primary purpose of manipulating ranking in search results violates Google’s spam policies.

Google’s spam-fighting efforts, including its SpamBrain system, will continue to combat such practices.

However, Google realizes not all use of automation and AI-generated content is spam.

For example, publishers automate helpful content such as sports scores, weather forecasts, and transcripts.

Google says it will continue to take a responsible approach toward AI-generated content while maintaining a high bar for information quality and helpfulness in search results.

Google’s Advice For Publishers

For creators considering AI-generated content, here’s what Google advises.

Google’s concept of E-E-A-T is outlined in the “Creating helpful, reliable, people-first content” help page, which has been updated with additional guidance.

The updated help page asks publishers to think about “Who, How, and Why” concerning how content is produced.

“Who” refers to the person who created the content, and it’s important to make this clear by providing a byline or background information about the author.

“How” relates to the method used to create the content, and it’s helpful to readers to know if automation or AI was involved. If AI was involved in the content production process, Google wants you to be transparent and explain why it was used.

“Why” refers to the purpose of creating content, which should be to help people rather than to manipulate search rankings.

Evaluating your content in this way, regardless of whether AI-generated or not, will help you stay in line with what Google’s systems reward.

Featured Image: Alejandro Corral Mena/Shutterstock

Source link

Continue Reading