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New Metrics, Copyrighted Music, More

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New Metrics, Copyrighted Music, More

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music.

Here’s a recap of all announcements from this week’s news flash.

Greater Access To Copyrighted Music

YouTube is expanding partnerships with music labels and publishers to give creators more music options for their videos.

As a result, creators will have the ability to access more copyrighted content while being able to earn revenue on their videos.

Before this update, including copyrighted music would disqualify a video from monetization.

YouTube is building and testing this update with a limited set of creators and will have more information to share in the coming months.

New Metric: Subscribers From Posts

Creators can now see how many subscribers they gain from community posts.

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You can see this new metric in the subscription source report in YouTube Analytics.

In the future, YouTube hopes to add per-post subscriber metrics.

More Data About Remixes

If you’ve enabled the option to allow other creators to remix your content, you can now get more information about those remixes in YouTube Analytics.

With this improvement, you’ll see the following metrics:

  • Total remix views
  • Top 15 remixes on mobile
  • Top 15 remixes on desktop

Changes To YouTube Studio Video Editor

YouTube is making changes to the video editor in YouTube Studio. The trim feature is getting an upgrade to make the process of cutting videos more intuitive.

The following updates are rolling out to YouTube Studio on desktop this week:

  • A new cut section that allows for fine grain time editing.
  • Color-coded and wider edges on the trim and cut feature so they’re easier to grab.
  • Easier to access preview and edit features.

Source: Creator Insider

Featured Image: rafapress/Shutterstock

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SEO

Aftermath Of August 8 Google Outage

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Aftermath Of August 8 Google Outage

Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs also reported problems with search indexing.

The problem seems to largely be resolved, although earlier today there were still some pockets reporting ongoing issues.

Ranking Disruptions

Many people reported disruptions in rankings, and some thought it was due to a ranking update.

One panicked individual posted a discussion on WebmasterWorld about lost rankings:

“I’ve noticed something that really worries me. Some of the main keywords got dropped from 1-2nd place to 10th.

This happened overnight, yesterday everything was fine. Today what I see is that keywords are going from top positions to the bottom of 1st page.

The reason is quite obvious at least in my eyes – the displayed URLs are not relevant. For example, our top ranking page for many commercial keywords was changed (by Google) with a page that is almost not relevant.

…Something else I see is that when using site:sitename.com the indexed pages dropped again overnight from ~230 to 169! The home page in the local language does not show anywhere.”

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On August 10, 2022, the person who started the discussion reported:

“Things seem to be back to normal at least for our website.”

Many others on Twitter and Facebook are also saying no further issues are lingering around.

Indexing Issues

An area that the mainstream media didn’t report was an indexing issue. Many in the search community posted about problems with indexing.

Marie Haynes asked if anyone was still seeing problems with indexing:

Some reported that things were back to normal or beginning to return:

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Google uses data centers all around the world, and changes introduced to search have historically taken time to spread worldwide.

Google Apologizes

The Guardian reported that a Google spokesperson apologized for the outage and explained it was due to a software update (that caused unintended consequences).

“We’re aware of a software update issue that occurred late this afternoon Pacific Time and briefly affected availability of Google search and Maps,” they said.

“We apologise for the inconvenience. We worked to quickly address the issue and our services are now back online.”

Google rankings and indexing issues should be resolved now; if they haven’t, give it a little more time.

If they haven’t changed by the end of the week, it is possible that it could be unrelated to the outage because coincidences do happen.

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