SEO
SEO for Lawyers & Law Firms: The Complete Guide
What do you do these days when you have a question? You ask Google. And what do you do when you look for a local service? You ask Google too. That’s why lawyers, attorneys, and law firms have been using SEO to get more clients. And with this four-step guide, you can too.
But first, let’s answer an important question…
SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results.
The end result of SEO is more visibility for your website on search engine results pages (SERPs) so that more people can get in touch with your business. That’s, in a nutshell, how searchers can turn into your visitors and how visitors can turn into your customers.
Moreover, the great thing about organic traffic is that it’s continuous as long as you rank and you don’t need to pay for each click you get (unlike digital advertising).
Speaking of advertising, law-related keywords can be quite expensive in the law niche. SEO allows you to take advantage of their popularity without an ad budget.
So basically, the reason why law firms, lawyers, and attorneys need SEO is the same as why they need a website: because people look for law services online. When your business doesn’t appear in Google, you simply leave money on the table.
Another way lawyers benefit from SEO is by earning potential clients’ trust with helpful content. When people look for solutions to their problems, they may find your content through Google and see that you know your stuff.
So without further ado, let’s see how lawyers can get the most out of SEO.
The Google Map Pack (also called Google Local Pack and Google Snack Pack) is a so-called rich result that Google shows to searchers to help them find the best result based on location, among other things.
In most cases, the queries your potential clients use to find businesses like yours will trigger Google’s map pack because Google “thinks” people want to find something related to a location.
As you can see, Google’s map pack is displayed on top of the organic results. And apart from the ads, it’s the first thing that searchers see. So getting your name out there dramatically increases your chances of being discovered.
No one and nothing can guarantee your place in the map pack. This is because your competition will do similar things to get there. Plus, nobody except for Google itself knows how exactly local ranking works. What we do know are the three principles Google uses fluidly to determine what goes into the local pack:
- Relevance – How well a business profile matches the meaning of the query.
- Distance – The distance between the search result and the location of the searcher or location specified in the query (e.g., “lawyer mountain view”).
- Prominence – This counts in a number of things: popularity in the “offline” world, online reviews and rankings, links to the website and, interestingly enough, rankings in the organic search results.
Based on Google’s guidelines and known local ranking factors, here are three things you should do to increase your chances of showing up in Google’s map pack.
Get and optimize your Google Business Profile
Google’s map pack is made up of Google Business Profiles, so it’s crucial that you list all of your business locations with the service (but don’t use virtual offices).
What’s more, with this profile, your business will be eligible to show up on Google Maps.
And Google will be able to display a local knowledge panel for queries, including your business name.
If you’re starting fresh, you will need to create your business profile. If the business already exists or someone else has claimed it, you may need to claim your profile instead.
The process of filling out the details in your business profile is similar in both cases. And it’s quite straightforward—a bit like setting up a social media account. But to make sure your profile is optimized, check out tips from our guide: How to Optimize Your Google My Business Listing in 30 Minutes.
Remember, the more specific information and relevant photos you share, the better. And when in doubt, check with Google’s guidelines. This is because a violation of those can lead to profile suspension.
Sidenote.
Some SEO guides state that information displayed in these rich results comes from schema markup. That’s not accurate. First and foremost, they come from business profiles. So while it doesn’t hurt to apply schema markup to your website, you should focus on optimizing your Google Business Profile.
Get listed on local citation sites and directories
Local citations and directories are online mentions of your business that display your business name, address, phone number and, in most cases, your website too.
You need them for three reasons:
- They are a ranking factor for Google Map Pack; they can help you rank higher in those results.
- While any local directories can help you rank higher in Google Map Pack, the ones that feature a link to your website can help you with organic search results too.
- They will help searchers find your business in a) search engines like Google and b) search results of those directories.
Start by getting listed with big aggregators like Foursquare. Then submit your data to popular platforms like Facebook, Yelp, and Bing Places, and go for popular directories in your local area and industry like FindLaw, Justia, or LegalMatch. Just make sure to keep your citations consistent at all times.
A method that saves your time when looking for local citations manually is to use Ahrefs’ Link Intersect tool. Just open the tool, plug in your competitors’ URLs, and leave the last input blank.
Here are some sample results. Note that you can use the tool to find other link opportunities too. (In this case, the tool shows us almost 15K domains.)
Encourage your clients to leave reviews
According to Google, positive reviews and rankings help its algorithms understand which businesses are more prominent.
You can ask your customers to leave reviews any way you like. Since we’re focusing on ranking on Google, reviews submitted there will likely be the most important ones.
Things to remember: Don’t buy reviews, don’t offer something in exchange for reviews, and try to reply to reviews as often as possible. (Here are Google’s guidelines for managing reviews.)
Recommendation
That’s about it for optimizing for Google Map Pack. Let’s move on to a slightly more complex topic of optimizing for organic results, i.e., the results below the map pack.
To stand a chance of ranking in the organic search results, you need pages with content relevant to a given search query. The more useful, interesting, and well-linked that content is, the higher your chances are. That’s what we’re going to focus on going forward.
List your services
SEO or not, you need to provide visitors with a list of services that you offer and also share where you offer your services. Some of the services will have a considerable search demand; others potentially not. Later on, we will expand on that using keyword research.
So for example, say you’re specialized in entertainment law, including a number of areas like talent contracts, music law, and publishing. The absolute minimum here is to create a page that explains your expertise in entertainment law and mentions the above specialities.
However, a more effective tactic is to create a content hub where the pillar page talks about your expertise in entertainment law in general and, at the same time, links to subpages dedicated to each area of that type of law you cover.
This page is an example of a content hub (aka topic cluster). We have the general information on entertainment law (there’s more of it on the page below that part) and links to relevant areas on the left. Each link leads to a page dedicated to an area.
And here are some results:
In short, here are some benefits of the content hub approach:
- More topical authority – Interlinks from related content build semantic relationships, which may be a signal of authoritativeness of the topic for Google (learn more).
- More link authority – Pages linked in a hub benefit from each other’s backlinks.
- A user-friendly way to navigate your website – Information is just a click away.
- More perceived value – People often see such hubs as a valuable resource on the topic (which may also increase the propensity to link to your hub).
An additional idea worth considering is creating separate hubs for practice areas and industries. This way, you will increase the number of keywords you can rank for while providing a clear structure for the user.
List your locations
The goal here is to help Google index your website for keywords with local search intent. Some will be explicit. It’s when the searcher uses a location modifier like “new york entertainment lawyer.” Some are implicit, i.e., when there is no location modifier, but Google still thinks there’s local search intent (“bakery” will show you bakeries in your area).
So here is a tactic that will save you time spent on creating a ton of pages for each location and save you from duplicate content issues:
- You can create a page (for example, one called “Contact”) with at least each location’s exact address (including the state/region), phone number, and email (if the email addresses vary).
- Include your locations in the footer. So if you have multiple locations, you can just mention the name of the region and city and link them to the page with the locations’ details.
- If you want to provide more specific information related to the locations, such as practicing lawyers, you can create subpages for each location.
- Reminder: make sure to list all of your physical locations in Google Profile Manager.
Sidenote.
To Google, N.Y.C. is the same as New York. D.C. is, in this context, the same as Washington D.C. So you don’t need to list all of the popular abbreviations of cities or regions.
Do keyword research
Up to this point, we’ve got ideas on what to create content about from the lawyer’s perspective. Now let’s look at the searcher’s perspective.
From the perspective of a searcher, a keyword is a word or phrase that they type in Google to find things like local products or services.
This means that for us, keywords will become the topics of our content, blog posts, landing pages, etc., and/or things worth mentioning in our content. More importantly, they will be the drivers of organic search traffic.
Here are some keyword research ideas for lawyers.
Expand your services by analyzing other ranking pages
For this, you will need a keyword research tool like Ahrefs’ Keywords Explorer.
Go to the tool, type in a seed keyword like “corporate law,” and go to Related terms. The tool will show you keywords that other pages rank for and talk about while ranking for your seed keyword.
So for example, it may be worth targeting these keywords:
Look up specific competitors’ keywords
Some of your competitors will already be ahead of the SEO game, targeting lucrative keywords with their content. But that shouldn’t stop you from ranking for the same keywords (and even outranking the competition).
There are two methods for analyzing your competition in this scope.
The first one is done by plugging in your competitor’s domain in Ahrefs’ Site Explorer set to “subdomains.” This will show all of the keywords your competitor ranks for.
For a more manageable keyword list, you can also plug in a specific page’s URL (like the blog or practice areas) and/or use filters to display keywords by criteria like search volume, traffic potential, or keyword difficulty.
In the second method, you can look up a few competitors in one go. Go to the Content Gap report in Site Explorer, plug in your competitors, and leave the last input file open.
This will show you keywords where at least one of your competitors ranks in the top 10.
If you already have a live website, you can also insert your domain to see the keywords that your competitors rank for but you do not. For this, use the last input field for your domain.
Look even further
If you want to uncover more opportunities for driving organic search traffic, spend some more time in Keywords Explorer and browse through:
- Google autosuggestions.
- Common questions.
- Topics your competitors blog about.
For example, we can take our Also rank for report and make it show only keywords with questions by including words like “why,” “how,” “when,” etc., in the Include filter.
This way, we can uncover common questions related to areas of law like the one below. Note that the first five search results belong to law firms; it’s not uncommon to see law firms attracting visitors through education.
An important skill in keyword research is choosing and prioritizing keywords. To see how it’s done step by step, read this: Keyword Research: The Beginner’s Guide by Ahrefs.
Create optimized pages
Now that we know what to create content about, it’s time to learn how to create that content. So in this section, we’ll focus on optimizing the so-called on-page SEO factors: Things that you can include on your page or inside its HTML to improve its ranking and visibility on the SERPs.
Align with search intent
Search intent refers to the reason behind the search. It’s one of the strongest ranking factors.
The search intent of any given search query can be identified by looking at the SERPs and determining three things:
- Content type – Is the domination type a blog post, landing page, video, or free tool?
- Content format – Common formats include how-to guides, list posts, opinion pieces, definition posts, etc.
- Content angle – The unique selling point of the results, e.g., “in 2022” or “for beginners.”
For example, judging from the top-ranking pages and the “People Also Ask” box for “emancipation in new york,” it seems that Google thinks people want to know what that is.
So the best way to align with search intent is through an article that explains what emancipation is and maybe even explains the processes behind it.
To become proficient in optimizing for search intent, see our guide: What Is Search Intent? A Complete Guide for Beginners.
Create quality and up-to-date content
Google is getting better and better at understanding quality content. To give you a quick overview of its SEO guidelines, you should make your content:
- Easy to read – When writing about the law, you probably won’t be able to avoid jargon. But you can still explain it sufficiently and use simple sentences everyone (actually, even a 9-year-old) can understand.
- Clearly organized – Break text into sections with descriptive headings.
- Up to date – Crucial in law-related topics.
- Unique – You can take cues from the best-performing content but try to provide some unique value to your readers at the same time. For example, you can provide a unique content angle or include educational materials like an infographic. This is also the part where you want to consider adding link bait.
- Focused on providing essential information to solve a searcher’s problem – Longer content doesn’t mean that it’s of higher quality.
- Aligned with E-A-T guidelines – More on that in the next section.
Demonstrate E-A-T
E-A-T- stands for expertise, authoritativeness, and trustworthiness. It’s a concept taken from a guideline that Google Quality Raters (humans) use to help engineers improve Google’s algorithm. It means that Google wants to promote pages that demonstrate E-A-T, and it’s getting better at it.
E-A-T bears the most importance for YMYL topics (Your Money or Your Life). Surely, law is one of them.
Besides the quite obvious things like keeping your content accurate and up to date and citing your sources where necessary, flashing your credentials can be helpful too.
So create an About page introducing you and other lawyers in your firm and demonstrate why people should trust you. Mention things like education, bar admissions, affiliations, awards, etc.
Then make sure each article that you publish mentions the author and links to their About page.
Two other tactics that may help you with demonstrating your expertise, authoritativeness, and trustworthiness are:
- Using schema markup on pages where you introduce the lawyers – Schema markup is a simple code that helps Google better understand your content. You can learn how to apply it with this guide.
- Getting links from authoritative sources – I’ll explain some link building tactics later on in the article.
Recommended reading: What Is EAT? Why It’s Important for SEO
Optimize page titles and meta descriptions
Page titles and meta descriptions are important because the searchers can see them on the SERPs, and this can impact what they click on. Additionally, page titles are considered a “small ranking factor.”
Here’s what to take into account when crafting a page title:
- Make the title eye-catching and accurate – Write a line that piques users’ interest and accurately describes what’s unique about your content/offer.
- Insert the target keyword in your title – Make it sound natural to the reader. For your homepage title, make sure to include your company’s name.
- Fit within 60 characters
And here’s what’s important for meta descriptions:
- Make it compelling but not clickbaity
- Fit within 920 px – You can use a tool like SERPSim to help you with that.
- Synchronize the description with the title – The description can be an extension of or support what you claim in the title.
Use short and descriptive URLs
URLs are another “small” ranking factor. And you should optimize the URL with the user in mind. This means:
- Keep it short – Don’t use an overly nested structure. URLs should be an indication of the user’s location on a website.
- Make it human-readable – Use a few words that describe the page. Don’t use cryptic signs.
- Get an SSL certificate – This will show users that the connection is secure and private; they will see “HTTPS” at the beginning of your domain as a sign of secure connection in the browser. It’s also a lightweight ranking signal.
Here’s an example of a user-friendly URL that checks the above boxes. It comes from a subpage on art law—part of a content hub on entertainment law.
https://www.romanolaw.com/entertainment/art-law/
Recommended reading: How to Create SEO-Friendly URLs (Step-by-Step)
Add internal links
Internal links are the links to other pages on your website. You need them for a few reasons. They can:
- Provide a crawl path to target pages
- Boost other pages you own – This means they pass link equity. So pages that tend to get a lot of links can help other pages (where building links is harder) rank higher (see the “middleman” method).
- Help Google understand what the page is about – This is possible with the internal links’ anchor texts.
- Help users navigate your website
The content creation phase is the best time to include internal links. The three places you should consider when adding internal links are:
- Your money pages, i.e., the pages that describe your services or help visitors contact you. But don’t force it; add them when it’s a natural next step for the user.
- Other relevant articles on the topic.
- Related articles.
To find internal linking opportunities, you can use search operators in Google. Use the site:
operator together with a search term in quotation marks, like this:
Another way is to use the Link opportunities report in Ahrefs’ Site Audit. It focuses on the 10 best keywords for each page on your website and looks for mentions of those terms on your other pages.
Recommended reading: Here’s Why You Should Prioritize Internal Linking in 2022
Optimize images
Optimizing images for SEO is about these three things:
- Compressing image file size – You can use a plugin like ShortPixel or a bulk image optimizer like Kraken. This will help your website load faster and load speed counts for SEO (as shown in this case study).
- Using descriptive image file names
- Use descriptive alt texts – Together with file names, they help Google understand the context of your page. In addition, alt texts help visually impaired users.
Translate your content (for multilingual regions)
International law firms and lawyers working in multilingual regions who provide services in multiple languages should consider looking into translating their content. They should do so for at least the pages they want to rank for multilingual phrases, e.g., homepage, services, locations, and contact page.
Here’s why:
- Content in the same language as the search query is likely more relevant to that query.
- It helps with link building outreach in the same language.
- Translated content will be more accessible to the group of people speaking that language.
Multilingual SEO involves many details and technicalities, so let me point you to our guide on the topic: Multilingual SEO: Translation and Marketing Guide.
That concludes dealing with on-page factors. Now we can move to off-page factors, i.e., factors that occur outside the website.
Build links
Links from other websites are one of the most impactful ranking factors. The more good quality backlinks you have, the higher you can rank in the organic results.
You can get backlinks in two ways:
- Earn them organically through link-worthy content on your site
- Build them through link building methods (what I’ll be explaining in this section of the article)
Sidenote.
According to some SEOs, all backlinks can help you rank both in Google’s map pack and organic results. This actually makes sense if you read into the hints that Google gives us on how it determines local ranking:
Generally speaking, to improve your local rankings, prioritize those link opportunities that are at the same time contextually relevant, are locally relevant, and come from authoritative sources.
With all that out of the way, let’s look at some ideas on how lawyers and law firms can build relevant backlinks.
Publish press releases
Following an important case, it’s a good idea to issue a press release and distribute it online. Depending on the type of the case, it can gain interest from international, national, and local magazines alike.
One example of this is the Johnny Depp and Amber Heard case led by Camille Vasquez and Benjamin Chew from Brown Rudnick. As you can see below, that case earned that law firm follow links from 213 quality domains. Some are local, and some are national/international.
Some other ideas for press releases include:
- New hires.
- Mergers.
- Important company statements.
Look for newsjacking opportunities
Also called “reactive PR,” this technique is about providing reliable information on current events.
This requires regular monitoring of what’s happening in the world or your local area related to your law specialization. Here are two ways to do this and remain sane. You can:
- Hire someone, e.g., a local PR agency.
- Use a web monitoring tool like Google Alerts. If you’re an Ahrefs user, you can also use the Mentions tool.
Link from your publications, teaching, or public speaking events
Lawyers often have the opportunity to teach at universities and present lectures at conferences. Oftentimes, this will come with the possibility of including a link in the lecturer’s bio. It’s a great opportunity to earn a link from a domain with high authority (strong backlink profile) and local relevance, as in the example below.
Go after guest blogging opportunities
Guest blogging is a common link building practice. Yet the availability of opportunities varies depending on the topic. Below is an example guest post on TechCrunch about the legal issues with the startup credo “move fast and break things” that links back to the law firm of the authors.
Here’s how you can find and vet guest blogging opportunities using Ahrefs’ Content Explorer. You can:
- Type in law AND (“guest article” OR “guest post”) in the search bar. This will search our database for the word “law” and at least one of the two phrases “guest article” or “guest post.”
- Set the website traffic filter to “From 500” to filter out new websites and websites with potentially low quality.
- Turn on the “Only live” filter to weed out broken pages.
- Use the “One page per domain” option because we only want a single result from any website.
Here’s an example find. Note that you can instantly see metrics of each page, which can help you vet prospects.
Answer journalist requests
Services like HARO, ResponseSource, and SourceBottle allow you to track journalist requests for expert commentary on legal matters (or from a legal perspective). If your commentary appears in a newspaper or magazine, you benefit twofold: You earn a link and increase awareness of your law firm.
All you need to do is to sign up for their services, subscribe to topics that interest you, and wait for an email with the latest request. If something piques your interest, answer as soon as possible.
Additionally, you can follow the #journorequest hashtag on Twitter.
If you can, prioritize local news and magazines because those links will have local relevance that can help you rank for keywords with local intent.
Local rankings
Here’s the last thing on our menu: local rankings published by local magazines, blogs, or review sites.
Not to be confused with local listings and directories featured at the beginning of the article.
While “local rankings link building” is a sound tactic for any local business to pursue, I haven’t seen many of those opportunities in the law niche. Still, if that kind of opportunity knocks on your door, give it serious consideration. Just remember to evaluate it in terms of contextual relevance, local relevance, and authority.
That concludes the link building section. If you want to learn more about link building, see our detailed guides:
Next stop: how to stay on top of technical SEO and SEO tracking.
The “SEO health” of your website can impact your rankings or prevent you from showing up on Google’s. Here, we’re stepping into the territory of technical SEO: optimizing your website to help search engines find, crawl, understand, and index your pages. Fortunately, there are tools for that.
Tl;dr: The easiest way to keep your website’s SEO health in shape is to get a tool like Site Audit and fix any error it reports (also available for free in Ahrefs Webmaster Tools).
Looking into technical SEO issues is not something that will consume a lot of your time on a regular basis. Once you make sure your site is crawlable and indexable and fix any errors or warnings that may already be occurring on your site (e.g., broken links, slow page loading), it’s a matter of occasionally checking on the report.
For a deeper dive into the subject of technical SEO, check these out:
Tracking your progress “manually” on Google is not reliable because Google personalizes results based on factors like search history, device, and current location. Here are some tools you can use instead.
Starting from Google Business Profile, Google allows you to track a set of performance metrics for free within the service. For example, you can see queries people used to find your profile, the number of direction requests, or the number of people who viewed the profile.
You’ll also need a tool to track your Google Map Pack performance, e.g., the freemium Grid My Business or Local Falcon.
If you want to track all of your keyword rankings, try a tool like Ahrefs’ Rank Tracker. It lets you track up to 10,000 keyword rankings for “regular” organic search by country, state, city, and even ZIP/postal code.
Recommended reading: 10 SEO Metrics That Actually Matter (And 4 That Don’t)
Final thoughts
While SEO can bring you traffic that you don’t need to pay for, it’s worth noting that this marketing tactic takes time and effort. The more competitive the keywords you try to rank for, the more time it can take you to rank for them.
The first steps will probably be the hardest, so it may not be the best idea to bet everything on SEO just yet. But once you get the process up and running, you can use the same techniques over and over again for consistent results with compounding effects.
Got questions? Ping me on Twitter.
SEO
A Comprehensive On-Page SEO Checklist for 2024
If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results.
Even better, many on-page improvements are super quick and easy to do.
Follow this checklist for perfect on-page SEO every time:
If you’re looking for a reusable interactive checklist to use time and time again, here are a few other formats
Let’s run through everything real quick.
Google says it’s best to use words that are relevant to your content in page URLs, so you don’t want random gobbledygook urls like domain.com/734/834753956756
if you can avoid it. It’s better to use something short and descriptive like domain.com/mens/shirts
.
It only takes a few seconds to change this in most content management systems:
If you’re not sure what words or phrases to use, the main keyword you’re targeting is usually a good bet. That’s what we do on the Ahrefs blog 90% of the time.
For example, our target keyword for this post is “on page SEO checklist,” so that’s what the post’s URL is:
Few best practices to keep in mind:
- Avoid repeating words. If your page is about mens shirts and it’s nested in the /mens/ subfolder, you don’t need to repeat the word “mens.”
domain.com/mens/shirts/
is better thandomain.com/mens/mens-shirts/
- Avoid dates. If a searcher comes across
domain.com/blog/2020/fashion-tips/
in 2024, they’re going to assume it’s out-of-date even if you updated the content yesterday. Sodomain.com/blog/fashion-tips/
would be better. - Avoid being too specific. If your URL is
domain.com/blog/20-best-fashion-tips/
, it’s going to look weird if you add more tips to your post later on. Using the less specificdomain.com/blog/best-fashion-tips/
gives you more future freedom.
Google says that title tags are often the main piece of information searchers use to decide which result to click on. If yours is boring and dull, you’re probably not going to get as many clicks as you could—even if you rank.
It’s the same story for meta descriptions, which Google often uses for the descriptive snippet.
There’s no one-size-fits-all approach for title tags, but the ABC formula is a decent starting point for blog posts:
For your meta description, my best advice is to try to expand on your title tag to give searchers more detail and context.
If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot. Tell the tools what your page is about and your desired writing tone and they’ll generate a few options.
Remember to keep them both short and swee, too. If they’re too long, they’ll get cut-off in search. This looks odd and makes them less compelling. You can use a free tool like this one to check for truncation before publishing, or Ahrefs’ Site Audit to find all the issues on your site.
Google recommends using one H1 tag per page. It makes sense to use this for your page title as H1 is the highest level heading there is.
Most content management systems do this automatically, but you can double-check your title is indeed a H1 for free using Ahrefs SEO toolbar. Just click the Content tab:
If the copy you’d expect to be wrapped in a H1 tag isn’t, hit up your developer!
People want what you promised them in your title and meta description, so don’t kick things off with a load of fluff. Get straight to the point and give the reader what they came for in the first sentence.
There’s no one-size-fits-all way to do this. It all depends on what searchers are looking for.
For example, when people search for “toxic backlinks,” they’re overwhelmingly looking for a definition above all else. That’s why I made the very first paragraph of my article the definition:
But when people search for “best snow blower,” they just want a recommendation—so that’s what Wirecutter gives them in the first paragraph:
Sidenote.
I think Wirecutter’s opening paragraph could be even better because there’s no point in that first sentence. If you’re searching for “best snow blower,” you already know the benefits of the product. You just want to know which one is best!
Google’s John Mueller said that the search giant uses headings to help better understand the content on a page. This is why you need to make sure they’re clear and descriptive.
It’s easy to miss the mark here. We’ve even been guilty of it ourselves.
For example, look at these two subheadings from our list of blogging tips:
Do you have any idea what those mean at first glance?
Me neither. And many of the other subheadings in our post were also unclear.
If you suspect the same might be true for your subheadings, try this: ask ChatGPT to rewrite them for clarity.
This is exactly what Sam did for our post, and it made them much clearer in seconds.
For example, “Create a ‘Do 100’ project” became “Start a ‘write 100 blog posts’ project”:
Make sure your subheadings have proper hierarchy, too. It helps Google to understand the structure and makes it easier to skim for readers.
Search intent is the reason behind the search. Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none.
To show just how important this is, look at this graph:
This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.
How? By optimizing our page for search intent.
Here’s what the page looked like before:
Here’s what it looks like now:
Minor design tweaks aside, there’s one important difference: there’s now a free backlink checker embedded. Before it just asked visitors to start a trial of our SEO software.
By catering to what searchers actually wanted, we improved the page’s rankings and its estimated search traffic from ~18K to ~215K monthly visits. That’s a 12X improvement!
But how did we know what searchers wanted?
Back then, we had to do a manual analysis of the top search results. While you can still do that, it’s much easier just to click the “Identify intents” button in Keywords Explorer:
This uses the power of AI to analyze the top search results and tell you what searchers are looking for.
Broadly aligning your content with search intent isn’t enough. It should also cover the topic in full to tell searchers everything they want to know. This can help it rank for more keywords and bring more traffic as a result, too.
To find what searchers are looking for, look for common subtopics among top-ranking pages.
There are a few ways you can do this.
Manually check the top-ranking pages
Search for your target keyword in Google, open a few top-ranking pages, and eyeball them for commonalities.
For example, many top results for “best running shoes for flat feet” give a budget option:
Check the keyword rankings of top-ranking pages
Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover.
Here’s how to find these keywords:
- Go to the Competitive Analysis tool in Ahrefs
- Enter your page’s URL in the “This target doesn’t rank for” field. (If you haven’t published your page yet, enter the URL you plan to use.)
- Enter the URLs of a few similar top-ranking pages in the “But these competitors do” fields
- Look for keywords that represent subtopics
For example, the top three results for “best running shoes for flat feet” also rank in the top 10 for many keywords related to men and women’s shoes:
This tells you that the best picks for men and women is an important subtopic to include.
Find subtopics with the help of AI
It’s currently in beta, but the new AI Content Grader in Ahrefs finds “missing” subtopics. It does this by comparing the content of the three top-ranking pages for your target keyword to your content.
To use it, just enter your target keyword and your page’s URL. (If you haven’t published your page yet, enter the URL you plan to use).
For example, here’s one of its suggestions for the keyword “best running shoes for flat feet”:
Information gain is a measure of how unique your content is. Google describes a mechanism for scoring this in a patent granted in June 2022.
Two months later, in August 2022, Google launched the helpful content update, which they described as “part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”
Are these two things related? Nobody knows. But what we do know is that Google cares about the originality of your content, and almost certainly has mechanisms in place for identifying it.
This means that covering what other top-ranking pages cover isn’t enough for a well-optimized page. It also needs to bring something new and valuable to the table.
For example, my colleague Chris collected data on how folks deal with low-quality backlinks for his post on removing backlinks:
Ryan interviewed three B2B marketers for unique insights for his post on B2B content marketing:
And I worked with Patrick Stox to create an interactive workflow and template for my content audit guide:
None of these posts are completely unique. They contain plenty of information that you can probably find elsewhere—and that’s fine. What matters is that we’re bringing at least something new to the table.
Google’s algorithms are designed to surface content that demonstrates E-E-A-T: Experience, Expertise, Authority, and Trust.
If you’re an expert in your field or crafted your content from personal experience, your page already has E-E-A-T. But searchers aren’t going to know that without reading it, so you should try to showcase it as obviously as you can on the page. Let’s look at two ways to do this.
Flash your credentials
Healthline does this extremely well. The very first thing you see on their page about rheumatoid arthritis is that the content was reviewed by a rheumatologist:
Put your uniqueness front and center
If you’ve put time and effort into adding “information gain” to your content, don’t bury it. Make sure searchers see it right away so they know they can trust you.
For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites. Instead of burying this fact deep in the post, we highlighted it in the very first paragraph.
For a page to earn backlinks (which are a strong ranking factor) and shares, people have to actually consume the content. This isn’t going to happen if the copy is hard to read.
You can use free tools like Hemingway and Grammarly to fix this.
For example, Hemingway gives my recent guide to toxic backlinks a reading grade level of 7:
Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers. If we could bring the reading grade level down, more people would be able to read it.
Sidenote.
This isn’t absolutely necessary for every topic. It depends on who your audience is. If they’re technical folks, don’t worry about it. But if you’re publishing content for the masses, accessibility matters.
Here are a few more tips to improve readability:
- Use short sentences and paragraphs
- Use bulleted lists
- Use images
Featured snippets give searchers a short answer right in the search results.
But here’s the cool thing: Google pulls the snippet from one of the top-ranking pages. This means that if your page already ranks in the top 10 for keywords where Google shows a featured snippet, there might be an opportunity to steal it without much effort.
This is exactly what I managed to do a couple of months ago, which led to a ~38.9% jump in estimated search traffic to our page:
Here’s what happened:
In Ahrefs’ Site Explorer, I used the Organic Keywords report to find the page’s top 10 keyword rankings with featured snippets we didn’t own.
Right away, I noticed a trend: many of the keywords were people searching for the most searched thing in Google (singular) rather than a list of top searches (plural):
After searching for a few of these keywords in Google, I saw that the snippet was pretty much always pulled from this very short paragraph in a competing post:
So… I added a similar paragraph to our post (using our data instead):
This quick big of on-page SEO won our page 163 more featured snippets:
Images on your page can rank in Google Images and send you more traffic. There are three things you need to do to optimize them.
Filenames are descriptive
Google says that these give clues about the subject matter, so avoid random file names like IMG_5497.jpg in favor of something short and descriptive like brown-dog.jpg.
Alt text is present and descriptive
Google also says that image alt text helps them understand subject matter, so the same rules apply as filenames: keep them short and descriptive.
Most content management systems have a place to add alt text in the UI, so there’s no need to mess around with HTML:
Images are compressed
Compressed images are smaller and faster to load. Some platforms like Shopify claim to do this automatically, but the results aren’t always great. It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel.
Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings.
For this reason, when you publish a new page, it pays to internally link from there to other relevant pages. This won’t help the new page’s rankings, but it might help the rankings of the pages you internally link to.
To find relevant opportuntities, use Ahrefs’ Site Audit:
- Go to the Internal Link Opportunities tool
- Enter the URL of your newly-published page in the search box
- Choose “Source page” from the dropdown
Sidenote.
Site Audit needs to have crawled your site since you published the new page, otherwise this won’t work.
Pay attention to these columns:
- Source page → your newly-published page, where you will add the link
- Keyword context → where on the page to add the link
- Target page → where to link to
For example, here the report is suggesting that I link from my post on toxic backlinks to our bad links guide:
Citing valuable resources is helpful for readers. Even Google says so.
Does that mean it’s a “ranking factor?” No. But it does improve your content’s credibility with readers, and that can impact things that do matter like links and shares.
This is something we regularly do on the Ahrefs blog:
If you’re trying to boost the rankings of the page you’re optimizing, you’ll want to add internal links to it from other pages on your site.
To find relevant opportunities, use Ahrefs’ Site Audit:
- Go to the Page Explorer tool
- Enter your target keyword (or part of it) in the search box
- Choose “Page text” from the dropdown
This will find pages on your site that mention your target keyword, which may be good places to add internal links.
For example, it tells us that our guide to removing backlinks mentions the word “toxic”:
If we search that page, this is the mention:
That looks like the perfect place to internally link to our guide to toxic backlinks.
Schema markup is code that helps search engines understand the information on a page. It also powers many rich snippets you see in Google, which can lead to more clicks.
If you’re not sure whether schema markup is worth prioritizing for your page, search for your main target keyword in Google and look at the top results. If all or many are rich results, it’s probably worth adding it.
If you use WordPress, you can easily add schema with a plugin like Yoast or RankMath. Alternatively, use a tool like Merkle’s Schema Markup Generator to generate the JSON-LD code yourself and add it manually.
Keep learning
Check out even more of our on-page SEO resources:
SEO
Marketing Calendar 2024 With Template To Plan Your Content
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.
Pulling that information together takes time and effort, so we’ve done the legwork for you.
Our complete marketing calendar for 2024 with a template gives you all the information you need to plan your content.
You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2024 marketing calendar.
For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.
These range from big sporting events to awareness months that you can plan content around, to public holidays so you can leverage them for engagement.
Free Marketing Calendar And Template For 2024
Below, we have listed some of the major holiday highlights for 2024. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.
The full 2024 marketing calendar and template are available at the end of the article, with a breakdown of each month.
This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.
Your 2024 Holiday Marketing Calendar
January
January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.
It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.
There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.
Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2024 engagement.
Monthly Observances
- International Creativity Month
- National Blood Donor Month
- National Braille Literacy Month
- National Hobby Month
- Dry January
- Veganuary
Weekly Observances
- January 1-7 – New Year’s Resolutions Week
- January 1-7 – Celebration of Life Week
- January 1-7 – Diet Resolution Week
- January 8-14 – Home Office and Security Week
Days
- January 1 – New Year’s Day
- January 1 – Mexican Independence Day
- January 1 – Global Family Day
- January 2 – National Science Fiction Day
- January 4 – World Braille Day
- January 6 – Epiphany
- January 7 – Orthodox Christmas
- January 10 – Golden Globes
- January 13 – Korean American Day
- January 13 – Stephen Foster Memorial Day
- January 14 – Orthodox New Year
- January 14 – Ratification Day
- January 15 – Martin Luther King Jr. Day
- January 15 – Civil Rights Day
- January 17 – Ditch New Year’s Resolutions Day
- January 17 – Benjamin Franklin Day
- January 18-28 – Sundance Film Festival
- January 20 – World Religion Day
- January 24 – Tu BiShvat
- January 26-29 – Winter X Games
- January 27 – International Holocaust Remembrance Day
- January 28 – Data Privacy Day
Popular Hashtags for January:
- #NewYearsDay
- #ScienceFictionDay
- #NationalTriviaDay
- #NationalBirdDay
- #NationalStickerDay
- #GetToKnowYourCustomersDay
- #CheeseLoversDay
- #MLKDay
- #NationalHuggingDay
- #PieDay
- #NationalComplimentDay
- #PrivacyAware
February
Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.
The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.
Spread the love on Valentine’s Day, celebrate the Lunar New Year, and embrace Black History Month as we enjoy a slightly longer February with 2024’s Leap Year.
Monthly Observances
- Black History Month
- American Heart Month
- National Heart Month
- National Weddings Month
- National Cancer Prevention Month
- National Library Lovers Month
- Celebration of Chocolate Month
Weekly Observances
- February 7-13 – African Heritage and Health Week
- February 9-14 – New York Fashion Week
- February 11-17 – Freelance Writers Appreciation Week
- February 11-17 – International Flirting Week
- February 11-17 – Random Acts of Kindness Week
- February 18-24 – Engineers’ Week
- February 19-25 – National Pancake Week
- February 28-March 5 – National Eating Disorders Awareness Week
Days
- February 1 – First Day of Black History Month
- February 1 – National Freedom Day
- February 1 – National Change Your Password Day
- February 2 – Groundhog Day
- February 4 – Rosa Parks Day
- February 4 – World Cancer Day
- February 4 – The Grammy Awards
- February 7 – National Girls and Women in Sports Day
- February 10 – Lunar New Year
- February 11 – Super Bowl Sunday
- February 11 – International Day of Women and Girls in Science
- February 12 – Abraham Lincoln’s Birthday
- February 12 – Red Hand Day
- February 12 – Georgia Day
- February 12 – Darwin Day
- February 13 – Mardi Gras
- February 13 – International Pancake Day
- February 14 – Valentine’s Day
- February 14 – Ash Wednesday
- February 14 – Arizona State Day
- February 15 – Susan B. Anthony’s Birthday
- February 18 – NBA All-Stars
- February 18 – Daytona 500
- February 19 – Presidents’ Day
- February 22 – George Washington’s Birthday
- February 29 – Leap Day
Popular Hashtags for February
- #GroundhogDay
- #WorldCancerDay
- #NationalWeatherpersonsDay
- #SendACardToAFriendDay
- #BoyScoutsDay
- #NationalPizzaDay
- #ValentinesDay
- #RandomActsOfKindnessDay
- #PresidentsDay
- #LoveYourPetDay
March
March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Easter is on its way, there are plenty of exciting events to get your content involved with.
Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.
Monthly Observances
- Women’s History Month
- Nutrition Month
- Music in Our Schools Month
- Craft Month
- American Red Cross Month
- The Great American Cleanup
- Ramadan begins on March 10
Weekly Observances
- March 10-16 – Girl Scout Week
- March 10-16 – National Sleep Awareness Week
- March 17-23 – National Agriculture Week
- March 24-30 – National Cleaning Week
Days
- March 1 – Employee Appreciation Day
- March 1 – Zero Discrimination Day
- March 1 – Global Unplugging Day
- March 3 – World Wildlife Day
- March 3 – National Anthem Day
- March 4 – International HPV Awareness Day
- March 8 – International Women’s Day
- March 10 – Daylight Savings
- March 10 – Ramadan
- March 12 – 96th Academy Awards Ceremony
- March 14 – Pi Day
- March 15 – The Ides of March
- March 17 – St. Patrick’s Day
- March 17 – NCAA March Madness
- March 17 – World Sleep Day
- March 18 – Global Recycling Day
- March 19 – Nowruz
- March 19 – Spring Equinox
- March 22 – World Water Day
- March 24 – Palm Sunday
- March 24 – Purim
- March 26 – Epilepsy Awareness Day
- March 27 – World Theatre Day
- March 28 – MLB Opening Day
- March 28 – Maundy Thursday
- March 29 – Good Friday
- March 30 – Holy Saturday
- March 31 – Easter Sunday
Popular Hashtags for March
- #PeanutButterLoversDay
- #EmployeeAppreciationDay
- #ReadAcrossAmerica
- #DrSeuss
- #WorldWildlifeDay
- #NationalGrammarDay
- #BeBoldForChange
- #DaylightSavings
- #PiDay
- #StPatricksDay
- #FirstDayofSpring
- #WorldWaterDay
- #NationalPuppyDay
- #PurpleDay
- #NationalDoctorsDay
- #EarthHour
April
April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.
Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.
You also might want to get your cape out of storage on April 28th for National Superhero Day.
Monthly Observances
- Earth Month
- National Autism Awareness Month
- Parkinson’s Awareness Month
- Celebrate Diversity Month
- Stress Awareness Month
- Ramadan ends on April 8
Weekly Observances
- April 15-21 – Animal Cruelty/Human Violence Awareness Week
- April 21-27 – National Volunteer Week
- April 21-27 – Administrative Professionals Week
- April 22-26 – Every Kid Healthy Week
Days
- April 1 – April Fool’s Day
- April 1 – Easter Monday
- April 2 – World Autism Awareness Day
- April 2 – International Children’s Book Day
- April 5 – Lailat al-Qadr
- April 6 – National Walking Day
- April 7 – National Beer Day
- April 7 – World Health Day
- April 8 – Total Solar Eclipse
- April 10 – Eid-Al-Fitr
- April 11-14 – Masters Tournament PGA
- April 11 – National Pet Day
- April 12-21 – Coachella Music Festival
- April 13 – Thomas Jefferson’s Birthday
- April 13-15 – Songkran
- April 15 – American Sign Language Day
- April 15 – Tax Day
- April 15 – Boston Marathon
- April 15 – Patriots’ Day
- April 16 – Emancipation Day
- April 21 – World Creativity and Innovation Day
- April 22 – Earth Day
- April 22 – Passover starts
- April 26 – Arbor Day
- April 27 – World Design Day
- April 28 – National Superhero Day
- April 30 – National Honesty Day
- April 30 – Passover ends
Popular Hashtags For April:
- #AprilFools
- #WAAD
- #FindARainbowDay
- #NationalWalkingDay
- #LetsTalk
- #EqualPayDay
- #TaxDay
- #NH5D
- #NationalLookAlikeDay
- #AdministrativeProfessionalsDay
- #DenimDay
- #EndMalariaForGood
- #COUNTONME
- #ArborDay
- #NationalHonestyDay
- #AdoptAShelterPetDay
May
May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.
Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.
Monthly Observances
- ALS Awareness
- Asthma Awareness
- Asian Pacific American Heritage Month
- Jewish American Heritage Month
- National Celiac Disease Awareness Month
- Clean Air Month
- Better Sleep Month
- Lupus Awareness Month
Weekly Observances
- May 5-11 – National Pet Week
- May 19-25 – National Travel & Tourism Week
- May 5-11 – Drinking Water Week
- May 6-12 – Nurse’s Week
- May 12-18 – Food Allergy Awareness Week
Days
- May 1 – May Day
- May 1 – Law Day
- May 1 – Lei Day
- May 2 – World Password Day
- May 4 – Star Wars Day
- May 4 – International Firefighters Day
- May 4 – Kentucky Derby
- May 5 – Cinco De Mayo
- May 5-10 – French Open
- May 6 – National Nurses Day
- May 6 – Yom HaShoah
- May 8 – World Red Cross and Red Crescent Day
- May 10 – World Lupus Day
- May 11 – World Fair Trade Day
- May 12 – Mother’s Day
- May 13-19 – PGA Championship
- May 14 – Yom Ha’atzmaut
- May 15 – International Day of Families
- May 17 – NASCAR Day
- May 17 – Malcolm X Day
- May 17 – Internet Day
- May 19 – HIV/AIDS Awareness Day
- May 20 – World Bee Day
- May 20 – Victoria Day (Canada)
- May 21 – World Meditation Day
- May 25 – Geek Pride Day
- May 26 – Trinity Sunday
- May 26 – Indianapolis 500
- May 27 – Memorial Day
- May 28 – World Hunger Day
- May 29 – Memorial Day
Popular Hashtags For May:
- #RedNoseDay
- #MayDay
- #WorldPasswordDay
- #StarWarsDay & #Maythe4thBeWithYou
- #InternationalFirefightersDay
- #CincoDeMayo
- #MothersDay
- #BTWD
- #MemorialDay & #MDW
June
Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.
Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.
You can also show your support for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.
Monthly Observances
- LGBTQ Pride Month
- Caribbean-American Heritage Month
- Great Outdoors Month
- Men’s Health Month
- National Safety Month
- National Zoo and Aquarium Month
Weekly Observances
- June 2-8 – National Garden Week
- June 2-8 – National Headache Awareness Week
- June 10-16 – National Men’s Health Week
- June 16-22 – National Roller Coaster Week
Days
- June 1 – Global Parents Day
- June 5 – Hot Air Balloon Day
- June 5 – World Environment Day
- June 6 – D-Day
- June 8 – Belmont Stakes
- June 8 – World Oceans Day
- June 8 – National Best Friends Day
- June 9 – Donald Duck Day
- June 10 – Chinese Dragon Boat Festival
- June 11 – Kamehameha Day
- June 12 – Shavuot
- June 13-16 – Bonnaroo Music Festival
- June 14 – Flag Day
- June 14 – Flag Day
- June 16 – Father’s Day
- June 16 – Tony Awards
- June 13-16 – U.S. Open PGA
- June 19 – Juneteenth
- June 20 – Summer Solstice
- June 23 – International Widows Day
- June 29 – July 21 – Tour de France
- June 30 – International Asteroid Day
Popular Hashtags For June:
- #NationalDonutDay
- #FathersDay
- #NationalSelfieDay
- #TakeYourDogToWorkDay
- #HandshakeDay
- #SMDay
July
July presents lots of opportunities for savvy marketers, from the 4th of July to the International Day of Friendship.
As we enter the summer slow-down period, there’s lots to celebrate that can help to feed your social media content to keep customers engaged.
So celebrate your independence, indulge in a little ice cream, and bring people together with one of the many events in July.
Monthly Observances
- Family Golf Month
- Ice Cream Month
- National Parks and Recreation Month
- National Picnic Month
- National Independent Retailer Month
- National Blueberry Month
Weekly Observances
- July 15-21 – Capture the Sunset Week
Days
- July 1 – International Joke Day
- July 1-11 – Wimbledon
- July 2 – World UFO Day
- July 4 – Independence Day
- July 6 – International Kissing Day
- July 7 – World Chocolate Day
- July 8 – National Video Games Day
- July 11 – World Population Day
- July 12 – Pecan Pie Day
- July 16 – Moon Landing Anniversary
- July 16 – MLB All-Star Game
- July 17 – World Emoji Day
- July 17 – Ashura
- July 18 – Nelson Mandela International Day
- July 20 – International Chess Day
- July 20 – National Moon Day
- July 21 – National Junk Food Day
- July 24 – Amelia Earhart Day
- July 26 – Aunt and Uncle Day
- July 26 – August 11 – Summer Olympics
- July 28-30 – Summer X Games
- July 28 – Parents’ Day
- July 28 – World Hepatitis Day
- July 30 – International Day of Friendship
- July 31 – World Ranger Day
Popular Hashtags For July:
- #NationalPostalWorkerDay
- #WorldUFODay
- #WorldEmojiDay
- #DayOfFriendship
August
We’ve hit the hottest days by August as back-to-school looms, and we welcome the return of football.
While many are topping up their tans and making the most of the final Summer days, August still provides lots of opportunities to align your content with wider events.
Make sure you’re using your marketing calendar to the fullest extent to post any sunny seasonal content promptly before fall arrives.
Monthly Observances
- Back to School Month
- National Breastfeeding Month
- Family Fun Month
- Peach Month
Weekly Observances
- August 1-7 – International Clown Week
- August 4-10 – National Farmers’ Market Week
- August 25-31 – Be Kind to Humankind Week
Days
- August 1 – National Girlfriends Day
- August 1 – NFL Hall of Fame Game & Preseason
- August 2 – International Beer Day
- August 4 – National Friendship Day
- August 7 – Purple Heart Day
- August 8 – International Cat Day
- August 9 – Book Lover’s Day
- August 11 – National Son and Daughter Day
- August 12 – Victory Day
- August 13 – Left Hander’s Day
- August 15 – Assumption of Mary
- August 17 – National Honey Bee Day
- August 19 – World Humanitarian Day
- August 19 – Raksha Bandhan
- August 20 – National Radio Day
- August 21 – Senior Citizens Day
- August 26 – Women’s Equality Day
- August 30 – Frankenstein Day
- August 30 – National Beach Day
Popular Hashtags For August:
- #InternationalCatDay
- #NationalBookLoversDay
- #WorldElephantDay
- #LefthandersDay
- #WorldPhotoDay
- #WorldHumanitarianDay
- #NationalLemonadeDay
- #NationalDogDay
- #WomensEqualityDay
September
As fall begins, some of the bigger events happening in September are Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.
There are also plenty of other events to inspire you, from Oktoberfest to National Yoga Month. Plus, a National Coffee Day for those who struggle to start their day without a caffeine fix.
Monthly Observances
- Wilderness Month
- National Food Safety Education Month
- National Yoga Month
- Whole Grains Month
- Hispanic Heritage Month (September 15 – October 15)
Weekly Observances
- September 8-14 – National Suicide Prevention Week
- September 15-21 – National Indoor Plant Week
- September 16-22 – Pollution Prevention Week
- September 24-30 – National Dog Week
Days
- September 2 – VJ Day
- September 2 – Labor Day
- September 4 – National Wildlife Day
- September 5 – International Day of Charity
- September 6 – National Fight Procrastination Day
- September 8 – Pardon Day
- September 8 – National Grandparents Day
- September 11 – 9/11
- September 11 – Patriot Day
- September 12 – Video Games Day
- September 13 – Uncle Sam Day
- September 15 – Greenpeace Day
- September 17 – Constitution Day
- September 21 – Oktoberfest Begins
- September 21 – International Day of Peace
- September 22 – World Car-Free Day
- September 22 – September Equinox
- September 24 – World Bollywood Day
- September 24–29 – Presidents Cup PGA
- September 27 – Native American Day
- September 27 – World Tourism Day
- September 29 – National Coffee Day (US)
- September 29 – Confucius Day
- September 29 – World Heart Day
Popular Hashtags For September:
- #LaborDay
- #NationalWildlifeDay
- #CharityDay
- #ReadABookDay
- #911Day
- #NationalVideoGamesDay
- #TalkLikeAPirateDay
- #PeaceDay
- #CarFreeDay
- #WorldRabiesDay
- #GoodNeighborDay
- #InternationalPodcastDay
October
It’s that time of year when pumpkin spice lattes roll around again.
While October is known as the spooky season to many, there’s much more to this month than just Halloween – there’s Teacher’s Day, World Mental Health Day, and Spirit Day, to name a few, around which your organization can look to create content.
Monthly Observances
- Breast Cancer Awareness Month
- Bully Prevention Month
- Halloween Safety Month
- Financial Planning Month
- National Pizza Month
Weekly Observances
- October 8-14 – Fire Prevention Week
- October 13-19 – Earth Science Week
- October 20-26 – National Business Women’s Week
Days
- October 1 – International Coffee Day
- October 1 – World Vegetarian Day
- October 3 – National Techies Day
- October 5 – World Teacher’s Day
- October 6 – Oktoberfest Ends
- October 7 – Child Health Day
- October 10 – World Mental Health Day
- October 11 – National Coming Out Day
- October 12 – Yom Kippur
- October 14 – Indigenous Peoples’ Day
- October 14 – Columbus Day
- October 14 – Thanksgiving Day (Canada)
- October 16 – World Food Day
- October 19 – Sweetest Day
- October 20 – Spirit Day (Anti-bullying)
- October 22 – Make a Difference Day
- October 24 – United Nations Day
- October 30 – Mischief Night
- October 31 – Halloween
Popular Hashtags For October:
- #InternationalCoffeeDay
- #TechiesDay
- #NationalTacoDay
- #WorldSmileDay
- #WorldTeachersDay
- #WorldHabitatDay
- #WorldMentalHealthDay
- #BossesDay
- #UNDay
- #ChecklistDay
- #Halloween
November
During the month in which we all give thanks, there is also a wide range of causes you can help out with or raise awareness for, like Movember and America Recycles Day.
You should also mark your marketing calendar for arguably the biggest sales events of the year – Black Friday and Cyber Monday (Dec. 2) – which are sure to be on everyone’s radar.
Monthly Observances
- Native American Heritage Month
- Movember
- World Vegan Month
- Novel Writing Month
- National Gratitude Month
Weekly Observances
- November 11-16 – World Kindness Week (second week: Monday – Sunday)
- November 18-22 – American Education Week
- November 18-24 – Game and Puzzle Week
Days
- November 1 – Day of the Dead/Día de los Muertos
- November 1 – All Saint’s Day
- November 1 – World Vegan Day
- November 2 – Melbourne Cup
- November 3 – Daylight Savings Time Ends
- November 5 – Election Day
- November 8 – STEM Day
- November 9 – World Freedom Day
- November 10 – Marine Corps Birthday
- November 11 – Veterans Day
- November 13 – World Kindness Day
- November 14 – World Diabetes Day
- November 15 – National Entrepreneurs Day
- November 24 – Evolution Day
- November 28 – Thanksgiving Day
- November 29 – Native American Heritage Day
- November 29 – Black Friday
Popular Hashtags For November:
- #WorldVeganDay
- #NationalSandwichDay
- #DaylightSavings
- #CappuccinoDay
- #STEMDay
- #VeteransDay
- #WKD
- #WDD
- #BeRecycled
- #EntrepreneursDay
- #Thanksgiving
- #ShopSmall
December
December is here, and the end of the year is in sight.
Although 2025 is right around the corner, and you might want to start planning your content calendar for next year, don’t neglect your content in the run-up to the holidays.
Send your year off in style with marketing campaigns dedicated to events like Nobel Prize Day, Rosa Parks Day, Green Monday, and more.
You can even do a content wrap-up of your best moments from the year – and make sure to get your 2025 marketing calendar sorted early before the post-Christmas wind-down.
Monthly Observances
- Human Rights Month
- Operation Santa Paws
- Safe Toys and Gifts Month
- World Food Service Safety Month
Weekly Observances
- December 9-15 – Human Rights Week
- December 25 – January 2 – Hanukkah (Chanukah)
- December 26 – January 1 – Kwanzaa
Days
- December 1 – World AIDS Day
- December 1 – Rosa Parks Day
- December 2 – Cyber Monday
- December 3 – International Day of Persons with Disabilities
- December 6 – St. Nicholas Day
- December 7 – Pearl Harbor Remembrance Day
- December 7 – National Letter Writing Day
- December 8 – Feast of the Immaculate Conception
- December 9 – Green Monday
- December 10 – Nobel Prize Day
- December 10 – Human Rights Day
- December 11 – UNICEF Anniversary
- December 15 – Bill of Rights Day
- December 18 – National Twin Day
- December 21 – Winter Solstice
- December 22 – Forefathers Day
- December 23 – Festivus
- December 24 – Christmas Eve
- December 25 – Christmas Day
- December 25 – Hanukkah
- December 26 – Kwanzaa
- December 26 – Boxing Day
- December 31 – New Year’s Eve
Popular Hashtags For December:
- #IDPWD
- #NationalCookieDay
- #NobelPrize
- #WinterSolstice
- #NYE
The Complete Marketing Calendar And Template To Plan 2024
You can find the link to our complete marketing calendar and template for 2024 right here.
By having a content plan set out months in advance, you can rest assured that you’ll have great ideas to work with throughout the year.
And just because you have a plan doesn’t mean you can’t adapt if something interesting happens later in the year.
Simply rearrange your calendar and work your trending content around key dates.
Keep track of what ideas work throughout the year and use them to help guide your marketing calendar for 2025, so you can double down on successful content ideas.
Featured Image: Paulo Bobita/Search Engine Journal
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