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Single-Page Websites and SEO: The Essential Guide



Single-Page Websites and SEO: The Essential Guide

Almost all SEO strategies involve launching several pages on a website. In most instances, this is undoubtedly the way to go, but can you run a successful SEO campaign with just a single-page website?

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites.

What is a single-page website?

A single-page website contains all of the site’s content on only one landing page. Unlike multi-page websites, the user is unable to navigate to content on separate URLs via internal linking.

Structure comparison between single-page and multi-page websites

A single-page website is pretty much what it says on the tin. It shouldn’t, however, be confused with a single-page application (SPA).

A SPA is a website that loads all files via a web document when the user first visits the website. The rest of the content is then loaded dynamically as and when the user interacts with the site. 

Within a SPA, the user can still technically visit different pages. These are typically rendered “client-side” via JavaScript to dynamically serve the new content.

Are single-page websites good for SEO?

In most instances, you’ll want to launch your website with more than one page. Single-page websites limit your potential to grow organic traffic.

Here are my top reasons why single-page websites aren’t good for SEO.

Lack of content compromises keyword targeting

One of the biggest issues with a single-page website is that you are limited to targeting a small group of keywords.

While it’s possible to target different keywords via a single landing page, in SEO, it’s often more effective to split keyword targeting out via separate pages with a dedicated focus.

This process is often referred to as “keyword mapping,” where keywords are mapped to dedicated landing pages based on Google’s perceived search intent behind the keyword.

The best way to understand the search intent behind a keyword is to simply search the terms manually and see what results Google serves up. If Google ranks single-page websites in the top positions for your targeted query, then chances are you can rank in the top positions with a single page too.

In my experience, however, Google prefers to rank content that is super relevant to the search term. Even if you were to target keywords of different focuses through separate passages of content on a single page, you’ll be diluting the overall relevancy of that page. Splitting this content out into hyper-focused landing pages is a far more optimal content strategy.

Building out a strong breadth of content relevant to your niche also helps build authority and topical relevance to your industry in the eyes of Google.

Let’s say, for example, you are looking to purchase contact lenses. Store A provides a single product landing page to purchase the lenses.

On the other hand, Store B has the product page, a “contact us” page, and several relevant and informative blog posts answering common queries to do with contact lens eye care.

Structure comparison with Store B (multi-page) housing more content than Store A (single-page)

Of course, there’s much more at play here. But generally, as a potential customer, you’ll be more likely to trust Store B. Similarly, in the eyes of Google, a wider breadth of trustworthy content is a signal of expertise and builds topical relevance and association to your niche.

Lack of structure and organization leads to poor user experience

Single-page websites often lack clear structure and organization. With all content thrown into a single page, it’s common for users to have a confusing and frustrating experience.

This is because the only way for a user to navigate a single-page site is to scroll the page and click on anchor links (if available). The more content you squeeze onto a single page, the more frustrating this experience can become for the user, as it takes more effort to find the desired content.

Multi-page websites typically have a clear hierarchy of content defined by a header navigation menu and breadcrumbs. Users are familiar with navigating these setups. When configured correctly, these also provide a seamless experience for users to hop between pages at their leisure.

Content is often truncated to help users more easily navigate a single-page website. However, this approach does come with its drawbacks. By streamlining your content, you could be failing to include information that your user is looking for and stripping out content with SEO value.

Limited potential to acquire backlinks

Single-page websites are often transactional and conversion-focused. They typically include minimal content of an informational nature, such as blog posts, studies, or campaign-style pages.

In my first Ahrefs blog post titled “Here’s Why You Should Prioritize Internal Linking,” I mentioned how webmasters typically link to content of an informational nature as opposed to a transactional one.

So by going for a single-page website, you are likely to be compromising your ability to build quality backlinks. 

Link building is one of the three key pillars of SEO. By rolling out a website structure that is far from optimal for building links, you’ll be limiting your ranking potential.

Having a multi-page website gives you more flexibility to roll out more of the content that naturally attracts links.

What are the SEO benefits of running a single-page website?

At this stage, you may be wondering why anyone would run a single-page website. Even though I’ve outlined plenty of reasons not to, a single-page website may just be the right fit for you at this moment in time.

Many webmasters may opt to run a single-page website for the short term, with a view to expand and scale up their website in the long term. In this instance, a single-page website makes for a nice placeholder or MVP version of a site.

They are also relatively cheap and easy to set up. You only need the resource to design, create, and host a single page as opposed to several pages.

These are some obvious non-SEO reasons as to why single-page websites may be the right fit for you. There are also some SEO benefits too.

They provide a great starting point for brand launches

If you are in the process of launching a new brand, you’ll likely be working relentlessly behind the scenes to ensure your full-scale website is ready for launch.

A single-page website often makes the perfect placeholder site prior to a brand’s launch (where you will likely switch to the full website upon launch). Having the single-page website in place ensures Google has, at the very least, crawled and indexed your website in time for the brand’s launch.

This helps to avoid a situation where your brand (and website) launches without being indexed on Google. This could be catastrophic, with your website potentially missing out on valuable clicks on the big day of your brand’s launch.

Having at least a single-page website in place allows you to be indexed and build up crucial rankings for key branded terms ahead of a launch.

PageRank is focused on a single page

I mentioned earlier that it’s generally more difficult to build backlinks toward a single-page website. This is certainly the case. However, one advantage to having a single-page website is that you are less likely to suffer from PageRank dilution.

All backlinks that are built to your site will point toward a single URL. This means that all PageRank built toward your site is associated with a single page, as opposed to being diluted as authority is passed on through internal links.

When PageRank is passed on through internal links on multi-page websites, slightly less and less of the overall value of that backlink is passed on. This is called the “PageRank Damping Factor,” where the value passed on diminished with each “hop.”

Example showing the PageRank Damping Factor

Let’s say, for example, we have Store A and Store B that sell the same product, except Store A is a single-page website and Store B is a multi-page website. They both receive a backlink of the same PageRank value, targeting the root domain of the respective websites.

Because Store A’s product sits on the homepage (root domain) as a single-page website, this product receives the maximum value from the backlink.

But Store B has to use an internal link to pass on the PageRank from the homepage to the dedicated product page. Because the value dampens through each internal link “hop,” Store B’s product doesn’t receive as much of a PageRank boost as Store A’s.

Example showing PageRank damping on a multi-page website but not damping on a single-page website

Having said that, in most cases, I’d still go with a multi-page website due to its natural ability to acquire more backlinks in comparison.

They naturally offer a good experience to mobile users

Another benefit to single-page websites is that they are often pretty optimal for mobile users in nature. In fact, they are often built with mobile users in mind.

Navigating via anchor links often lands well with mobile users, and the more succinct and snappy nature of the copy is well aligned with mobile optimization best practices.

Ensuring your users have good experience via mobile devices is more important than ever. According to Statista, a majority of all worldwide website visits come from users on mobile devices. 

Google will also predominantly crawl the mobile version of your site and evaluate mobile-friendliness as part of its ranking signals. It’s never been more important to optimize for mobile.

Tips for optimizing a single-page website

So we’ve been through the advantages and disadvantages (relating to SEO) of running a single-page website. 

If a single-page website is currently the right option for you, here are my top SEO tips for creating and running one.

Use a clear hierarchy

As we highlighted earlier on, single-page websites often lack a clear architecture instilled by navigation menus and breadcrumbs. 

With that in mind, you’ll want to set a clear on-page hierarchy for your content. Using a logical heading structure consisting of a single H1 for the main heading and H2s and H3s for the subheadings makes a great starting point.

Example showing logical heading tag structure vs. illogical structure

Using these heading tags in a logical order to break up your content makes it easier for users to scan and navigate the page. Having a messy heading structure forces your user to understand the page structure when navigating the page.

This is even more critical for users who are visually impaired and may be using a screen reader, so be sure not to skip out any heading levels (e.g., nesting an H4 directly under an H2).

Don’t overlook image optimization

Image optimization is often overlooked in SEO. Given how single-page websites often pack in lots of imagery, image SEO should not be skipped.

There aren’t any extra rules to follow when it comes to single-page websites, so be sure to follow best practices such as:

  • Using descriptive alt text and file names.
  • Compressing image file sizes and using next-gen file types.
  • Loading images via a CDN (content delivery network).

Following these best practices will not only support potential rankings via image search but also enhance page speed performance.

Don’t neglect page speed

This leads me nicely to my next tip; don’t neglect page speed. As it’s the only page your users will load, be sure to make it fast and responsive.

Sure, out of the hundreds of ranking signals at play, page speed isn’t at the top of the list when it comes to SEO priorities. However, it’s hard to ignore that having a fast and responsive website supports not only organic rankings but also user experience.

Discussing Core Web Vitals on Reddit, John Mueller described Core Web Vitals as being “more than a tie breaker” signal.

Think with Google states that 53% of visits are abandoned if a mobile site takes longer than three seconds to load.

Couple these points together, and we have a pretty good case for ensuring page speed remains a relevant consideration.

Lazy-loading below-the-fold content should be a key consideration for single-page websites. This is because you’ll likely be packing in more content than usual into the single page, weighing down page load times.

This means that any resources that require the user to scroll in order to be seen will be delayed in the initial page load. Instead, these resources will load as the user scrolls.

Images below the fold not being rendered in an initial page load

Double down on link building

As we mentioned earlier in the article, single-page websites suffer when it comes to naturally pulling in backlinks. With this in mind, you’ll likely have to dedicate even more time to link building than usual.

You’ll need to double down on strategies that do not require the creation of new pages.

This is because you are unable to roll out pages dedicated to attracting links, for example, using strategies such as link baiting.

Providing expert comments/quotes for third-party websites is a great way to build links without the need to launch new pages.

The process is pretty simple:

  1. A journalist shares a request for an expert comment.
  2. You pitch to provide a comment.
  3. If successful, the journalist includes your comment in their piece.

There’s no guarantee the journalist will actually include a backlink alongside the comment. That said, there is a strong chance the journalist will include a link to credit the contributor. Once you start to build up the expert comments, the backlinks will start to build up too.

When it comes to finding journalist requests for expert comments, Twitter makes a great starting point. Journalists will often include #journorequest, making it easy to find relevant requests with a custom search.

Example of a #journorequest tweet

There are also plenty of third-party platforms that journalists will use to submit such requests, such as HARO.

Finding unlinked brand mentions is another great strategy for building backlinks where you do not need to create any new content.

An unlinked brand mention is an online mention (citation) of your brand name or even a key spokesperson from your company where the publisher doesn’t include a backlink.

Overall, the process is relatively straightforward:

  1. Discover brand mentions via Ahrefs’ Content Explorer
  2. Crawl the mentions with a custom search to filter out pages that already provide a link
  3. Perform outreach to the publishers that do not link, requesting that they add a link

Ahrefs’ Joshua Hardwick has provided a detailed guide on converting unlinked brand mentions into backlinks. It’s well worth a read for more details on the above steps.

These are just two examples of link building strategies that don’t require content. Check out “9 Easy Link Building Strategies (That Anyone Can Use) for eight more valid strategies that I haven’t mentioned here.

Follow on-page best practices

My last tip is a pretty simple one, but it is probably one of the most crucial tips. Following on-page SEO best practices is a must.

You will be limited by the constraints of having just a single page, so you’ll have to forgo internal linking, for example. 

That said, it remains essential to optimize key on-page elements, from meta titles and descriptions to keyword targeting.

Final thoughts

Single-page websites aren’t for everybody. In most cases, I personally will go for a multi-page setup instead.

That said, there are some instances where a single-page website is practical, particularly as a short-term solution or MVP version of a website.

Key takeaways:

  • Keyword targeting is compromised due to a lack of content.
  • Single-page websites struggle to build and show expertise.
  • You’ll need to double down on link building, as single-page websites naturally acquire fewer backlinks.

Have any questions? Ping me on Twitter and let me know.

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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SEO Trends You Can’t Ignore In 2024



SEO Trends You Can’t Ignore In 2024

Most SEO trends fade quickly. But some of them stick and deserve your attention.

Let’s explore what those are and how to take advantage of them.

If you give ChatGPT a title and ask it to write a blog post, it will—in seconds.

This is super impressive, but there are a couple of issues:

  • Everyone else using ChatGPT is creating the same content. It’s the same for users of other GPT-powered AI writing tools, too—which is basically all of them.
  • The content is extremely dull. Sure, you can ask ChatGPT to “make it more entertaining,” but it usually overcompensates and hands back a cringe version of the same boring content.

In the words of Gael Breton:

How to take advantage of this SEO trend

Don’t use AI to write entire articles. They’ll be boring as heck. Instead, use it as a creative sparring partner to help you write better content and automate monotonous tasks.

For example, you can ask ChatGPT To write an outline from a working title and a list of keywords (which you can pull from Ahrefs)—and it does a pretty decent job.


Create an outline for a post entitled “[working title]” based on these keywords: [list]


ChatGPT's outline for a blog post. Pretty good!ChatGPT's outline for a blog post. Pretty good!

When you’ve written your draft, you can ask to polish it in seconds by asking ChatGPT to proofread it.

ChatGPT proofreading my content and making it betterChatGPT proofreading my content and making it better

Then you can automate the boring stuff, like creating more enticing title tags…

ChatGPT writing enticing title tagsChatGPT writing enticing title tags

… and writing a meta description:

ChatGPT writing a meta descriptionChatGPT writing a meta description

If you notice a few months down the line that your content ranks well but hasn’t won the featured snippet, ChatGPT can help with that, too.

For example, Ahrefs tells us we rank in position 3 for “affiliate marketing” but don’t own the snippet.

Ahrefs showing featured snippets that we don't own, despite ranking in the top 3Ahrefs showing featured snippets that we don't own, despite ranking in the top 3

If we check Google, the snippet is a definition. Asking ChatGPT to simplify our definition may solve this problem.

ChatGPT rewriting a definition and making it betterChatGPT rewriting a definition and making it better

In short, there are a near-infinite number of ways to use ChatGPT (and other AI writing tools) to create better content. And all of them buck the trend of asking it to write boring, boilerplate articles from scratch.

Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way.

Nomadlist’s location pages are a perfect example:

Example of a page from NomadListExample of a page from NomadList

Each page focuses on a specific city and shares the same core information—internet speeds, cost, temperature, etc. All of this information is pulled programmatically from a database and the site gets an estimated 46k monthly search visits in total.

Estimated monthly search traffic to NomadListEstimated monthly search traffic to NomadList

Programmatic SEO is nothing new. It’s been around forever. It’s just the hot thing right now because AI tools like ChatGPT make it easier and more accessible than ever before.

The problem? As John Mueller pointed out on Twitter X, much of it is spam:

How to take advantage of this SEO trend

Don’t use programmatic SEO to publish insane amounts of spam that’ll probably get hit in the next Google update. Use it to scale valuable content that will stand the test of time.

For example, Wise’s currency conversion pages currently get an estimated 31.7M monthly search visits:

Estimated monthly search traffic to Wise's currently conversion pages (insane!)Estimated monthly search traffic to Wise's currently conversion pages (insane!)

This is because the content is actually useful. Each page features an interactive tool showing the live exchange rate for any amount…

The interactive currently conversion tool on Wise's pagesThe interactive currently conversion tool on Wise's pages

… the exchange rate over time…

The exchange rate over time graph on Wise's pagesThe exchange rate over time graph on Wise's pages

… a handy email notification option when the exchange rates exceed a certain amount…

The email notification option on Wise's pagesThe email notification option on Wise's pages

… handy conversion charts for popular amounts…

The handy conversion charts on Wise's pagesThe handy conversion charts on Wise's pages

… and a comparison of the cheapest ways to send money abroad in your chosen currency:

The useful comparison table on Wise's pagesThe useful comparison table on Wise's pages

It doesn’t matter that all of these pages use the same template. The data is exactly what you want to see when you search [currency 1] to [currency 2].

That’s probably why Wise ranks in the top 10 for over 66,000 of these keywords:

Wise's keyword rankings for currency conversion pagesWise's keyword rankings for currency conversion pages

Looking to take advantage of programmatic content in 2024 like Wise? Check out the guide below.

People love ChatGPT because it answers questions fast and succinctly, so it’s no surprise that generative AI is already making its way into search.

For example, if you ask Bing for a definition or how to do something basic, AI will generate an answer on the fly right there in the search results.

Bing's search results for "definition of mental health"Bing's search results for "definition of mental health"
Bing's search results for "how to add drop down list in google sheets"Bing's search results for "how to add drop down list in google sheets"

In other words, thanks to AI, users no longer have to click on a search result for answers to simple questions. It’s like featured snippets on steroids.

This might not be a huge deal right now, but when Google’s version of this (Search Generative Experience) comes out of beta, many websites will see clicks fall off a cliff.

How to take advantage of this SEO trend

Don’t invest too much in topics that generative AI can easily answer. You’ll only lose clicks like crazy to AI in the long run. Instead, start prioritizing topics that AI will struggle to answer.

How do you know which topics it will struggle to answer? Try asking ChatGPT. If it gives a good and concise answer, it’s clearly an easy question.

For example, there are hundreds of searches for how to calculate a percentage in Google Sheets every month in the US:

Estimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords ExplorerEstimated monthly search volume for "google sheets percentage formula" via Ahrefs' Keywords Explorer

If you ask ChatGPT for the solution, it gives you a perfect answer in about fifty words.

ChatGPT's answer to the Google Sheets percentage calculation formulaChatGPT's answer to the Google Sheets percentage calculation formula

This is the perfect example of a topic where generative AI will remove the need to click on a search result for many.

That’s probably not going to be the case for a topic like this:

Example of a topic that AI shouldn't impact too muchExample of a topic that AI shouldn't impact too much

Sure. Generative AI might be able to tell you how to create a template—but it can’t make one for you. And even if it can in the future, it will never be a personal finance expert with experience. You’ll always have to click on a search result for a template created by that person.

These are the kinds of topics to prioritize in 2024 and beyond.


None of this means you should stop targeting “simple” topics altogether. You’ll always be able to get some traffic from them. My point is not to be obsessed with ranking for keywords whose days are numbered. Prioritize topics with long-term value instead.

Bonus: 3 SEO trends to ignore in 2024

Not all SEO trends move the needle. Here are just a few of those trends and why you should ignore them.

People are using voice search more than ever

In 2014, Google revealed that 41% of Americans use voice search daily. According to research by UpCity, that number was up to 50% as of 2022. I haven’t seen any data for 2023 yet, but I’d imagine it’s above 50%.

Why you should ignore this SEO trend

75% of voice search results come from a page ranking in the top 3, and 40.7% come from a featured snippet. If you’re already optimizing for those things, there’s not much more you can do.

People are using visual search for shopping more than ever

In 2022, Insider Intelligence reported that 22% of US adults have shopped with visual search (Google Lens, Bing Visual Search, etc.). That number is up from just 15% in 2021.

Why you should ignore this SEO trend

Much like voice search, there’s no real way to optimize for visual search. Sure, it helps to have good quality product images, optimized filenames and alt text, and product schema markup on your pages—but you should be doing this stuff anyway as it’s been a best practice since forever.

People are using Bing more than ever before

Bing’s Yusuf Mehdi announced in March 2023 that the search engine had surpassed 100M daily active users for the first time ever. This came just one month after the launch of AI-powered Bing.

Why you should ignore this SEO trend

Bing might be more popular than ever, but its market share still only stands at around ~3% according to estimates by Statcounter. Google’s market share stands at roughly 92%, so that’s the one you should be optimizing for.

Plus, it’s often the case that if you rank in Google, you also rank in Bing—so it really doesn’t deserve any focus.

Final thoughts

Keeping your finger on the pulse and taking advantage of trends makes sense, but don’t let them distract you from the boring stuff that’s always worked: find what people are searching for > create content about it > build backlinks > repeat.

Got questions? Ping me on Twitter X.

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