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Social Media Image Size Guide For All Platforms (2023)

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Social Media Image Size Guide For All Platforms (2023)

If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be.

With more social platforms popping up every month, there are more ways than ever to connect with your customers and prospects via engaging content.

But before you start posting at will, it’s important to note that no two social platforms have the exact same rules for image sizes.

We’ve put together a comprehensive guide on how to size social media images for the social networks that matter.

Let’s get into it.

Social Media Image Size Cheat Sheet

Instagram Facebook LinkedIn Twitter
Profile Photo 320 x 320 px 196 x 196 px 400 x 400 px 400 x 400 px
Cover Photo N/A 851 x 315 px 1128 x 1191 px 1500 x 500 px
Landscape 1080 x 566 px 1200 x 630 px 1200 x 627 px 1600 x 900 px
Portrait 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px
Square 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px

Facebook Image Sizes

As the largest social network in the world, Facebook has proven itself to be a powerful mechanism for connecting with today’s consumers.

It’s also a highly visual channel where images can be used to both present your brand and engage in authentic storytelling.

From how you present your company’s profile to the types of images you share to your feed and your Facebook Stories, ensuring your images are up to spec is key.

Facebook Profile Photo

  • Recommended image size: 196 x 196 pixels.

Your Facebook profile picture will be cropped to appear as a circle, so make sure to keep your photo’s subject or logo within “safe zones” so nothing gets cropped out.

Display size differs depending on the device:

  • For desktop, it displays at 176 x 176 pixels.
  • For smartphones, it displays at 196 x 196 pixels.
  • For most feature phones, it displays at 36 x 36 pixels.

If your profile photo features a logo or text, a PNG file might give you the best results.

Facebook Cover Photo

You have more room to get creative with your cover photo, as it’s much larger than your profile picture. But that also means you need the resolution right, or your image might appear stretched.

  • Recommended image size: It must be a minimum of 400 pixels wide and 150 pixels tall, though we recommend an image that’s 851 x 315 pixels for the best results.

Display size differs depending on the device:

  • For desktop, it displays at 820 x 312 pixels.
  • For smartphones, it displays at 640 x 360 pixels.

Your cover photo will load fastest as an sRGB JPG file that’s less than 100 kilobytes.

Like with your Facebook profile photo, you’ll likely get better results using a PNG file if your cover photo features a logo or text.

Facebook Shared Image

  • Recommended image size: 1200 x 630 pixels.

While the landscape format above is the recommended image size, you can also post in other image orientations:

  • Square: 1080 x 1080 pixels.
  • Portrait: 1080 x 1350 pixels.

Facebook Stories

  • Recommended image size: 1080 x 1920 pixels.
  • Facebook Stories are vertical image features (much like Instagram Stories) with an aspect ratio of 9:16.
  • Focus on keeping any text or important information in the center of your image, so that any other elements won’t cover it.

Read more about Facebook marketing.

Instagram Image Sizes

Probably the most visual social network of them all, Instagram is beloved by brands and consumers alike.

The very nature of the platform – which centers around sharing photos and videos – has made it extremely popular for visual storytelling, and its reputation for pioneering new features (like Instagram Stories) has cemented it as a space to watch.

Creating a polished profile is the first step to succeeding on Instagram. From there, you’ll want to experiment with different post types – such as Instagram Stories, Instagram Reels, and even photo carousels – to see what your audience finds most engaging.

Instagram Profile Photo

  • Recommended image size: 320 x 320 pixels is the right size to ensure your photo shows up well (even though it displays at 110 x 110 pixels on mobile).

Like with Facebook, your Instagram profile picture will appear as a circle, so be mindful of what will get cropped out of the edges.

Unlike some platforms, your followers can’t click to expand your Instagram profile image, so make sure it can be clearly seen as it is.

Instagram Feed Posts

When sharing a photo to your Instagram feed, you have several different orientation options to choose from.

The best choice will depend on the content itself – but always keep in mind that you should optimize for a mobile-first audience.

Recommended image sizes:

  • Portrait: 1080 x 1350 pixels with an aspect ratio of  4:5.
  • Square: 1080 x 1080 pixels with an aspect ratio of 1:1.
  • Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1.
  • Instagram supports image aspect ratios between 1.91:1 and 4:5.

For best results, Instagram recommends uploading images with a width of 1080 pixels and a height of between 566 and 1350 pixels, depending on the aspect ratio you’re looking for. If you share a photo at a lower resolution than that, Instagram will enlarge it. Similarly, if you share a photo at a higher resolution, it will be cropped.

  • Once posted to Instagram, your photo will display as a 161 x 161 pixels thumbnail on your profile.
  • You can also post an Instagram Carousel of up to 10 images.

Instagram Stories

Instagram stories are ephemeral, but that doesn’t mean you shouldn’t put effort into uploading photos your viewers will love.

  • Recommended image size: 1080 x 1920 pixels.
  • With a minimum resolution of 600 x 1067 pixels, it’s a good rule of thumb to keep your images above these numbers.
  • Instagram Stories is a vertical image format, so your photos will appear in a 9:16 aspect ratio.
  • There’s a maximum file size of 4 GB for Instagram Stories.

Instagram Reels

Reels have the same sizing and dimensions as Instagram Stories.

  • Recommended image size: 1080 x 1920 pixels, with an aspect ratio of 9:16.
  • Your Reels will be cropped down to a 1:1 square image on your profile feed, and a 4:5 portrait in the home feed.
  • Therefore, you should be mindful to place any text or important visuals in the center “safe zone” of your video.

Read more about Instagram marketing.

Twitter Image Sizes

Twitter is a platform of short, succinct tweets – but it’s also about images!

Adding photos and videos to your tweets can be a great way to provide your audience with additional content or tell a deeper story – and often, this can make for more engaging content.

Like with other platforms, using imagery to create a profile that visually reflects your brand will also aid in fostering brand recognition with Twitter users.

Twitter Profile Photo

  • Recommended image size: 400 x 400 pixels.
  • Minimum image size: 200 x 200 pixels

The maximum file size for profile photos on Twitter is 2 MB, so make sure your image doesn’t exceed this.

Don’t forget that your profile photo will be circular, as with many other social media platforms.

Twitter Cover Photo

  • Recommended image size: 1500 x 500 pixels.
  • The maximum size for header photos on Twitter is 5 MB, though GIFs can be up to 15 MB if you use the website.
  • The file types that Twitter support are JPEG, GIF, and PNG. It does not accept BMP, TIFF, or other formats.

Aim to get as close to the recommended image size as possible here in order to minimize the likelihood that your header photo will appear blurred or stretched.

Be mindful that your header will appear differently depending on the device on which it is viewed, so it helps to take a look on both desktop and mobile after you’ve uploaded yours.

Twitter In-Stream Images

  • Recommended image size: 1600 x 900 pixels with a 16:9 aspect ratio.
  • Twitter will automatically crop in-feed images to 500 x 335 px, where users can then click to expand to 1600 x 900.

While 1600 x 900px is the ideal size to ensure that nothing is cropped out of your picture in the in-feed preview, you can also upload in different resolutions:

  • Square: 1080 x 1080 pixels
  • Portrait: 1080 x 1350 pixels.

Aspect ratios will be optimized differently depending on the device. Twitter recommends using 2:1 or 1:1 on desktop or 2:1, 3:4, 5:4, or 16:9 on mobile.

Other factors you should consider for Twitter in-stream photos:

  • The maximum image size is 5 MB.
  • Twitter accepts GIF, JPEG, and PNG files.
  • It does not accept BMP, TIFF, or other file formats.
  • You can post up to four images per post, but doing this will alter how they are displayed and their aspect ratio.

Read more about Twitter marketing.

LinkedIn Image Sizes

LinkedIn has cornered the market as the go-to social media network for professional networking.

But it’s more than just a place for recruiters and job seekers to connect; it’s a space where businesses and individuals can build their brands, share their stories, and connect with like-minded people.

Uploading high-quality images, both in your profile elements and in the content you share, is paramount in presenting professionally on LinkedIn – so make sure you adhere to recommended sizing.

LinkedIn Personal Page

  • Recommended profile photo size: A minimum of 400 x 400 pixels.
  • Recommended cover photo size: 1,584 x 396 pixels.

LinkedIn Company Profile Photo

  • Recommended image size: 400 x 400 pixels.
  • Photos must be an absolute minimum of 268 x 268 pixels.
  • On LinkedIn, your profile photo will appear as a square with a 1:1 aspect ratio.
  • Maximum file size of 4 MB.
  • LinkedIn accepts JPEG, GIF, and PNG file types.

LinkedIn Company Cover Photo

  • Recommended image size: 1128 x 191 pixels.
  • Be sure to max out your resolution here so your image isn’t blurry – and bear in mind that it will appear slightly differently on various devices.
  • Be aware that your company logo will overlap your cover photo in the lower left corner.

LinkedIn Post Image Size

  • Recommended image size: 1200 x 627 pixels.
  • LinkedIn defaults to a 1.91.1 ratio for image posts and link posts.

You can also upload images in other dimensions, such as:

  • Square: 1080 x 1080 pixels.
  • Portrait: 1080 x 1350 pixels.

Read more about LinkedIn marketing.

TikTok Image Sizes

TikTok has quickly risen among the ranks as one of the most popular video-sharing social media apps.

While it goes without saying that you should understand the correct sizing for any videos you upload to TikTok, it’s also important to know the right sizing for other content elements on the platform – such as your profile photo, and any carousel images you might want to post.

Getting these right will lead to more engagement with your target audience.

TikTok Profile Photo

  • Recommended image size: 200 x 200 pixels.
  • The minimum size for a TikTok profile photo is 20 x 20 pixels, but adhering to the recommended sizing above will give you the best results.

TikTok Video Size

  • Recommended video size: 1080 x 1920 pixels.
  • 9:16 is the ideal aspect ratio for TikTok videos.
  • Maximum video length of 3 minutes.

TikTok Carousel Image Size

  • Recommended image size: 1080 x 1920 pixels.

For best results, you should aim for a 9:16 or 1:1 aspect ratio for TikTok carousels, but uploading images with a 4:5 ratio is also possible.

Read more about TikTok marketing.

Pinterest Image Sizes

Visuals are core to the Pinterest platform, as it’s primarily a place for users to discover things – from recipes to home decor ideas and more.

For brands, Pinterest is a great place to connect with your ideal audience through content that inspires them and catches their eye. It’s also a powerful tool for sharing your products and encouraging people who were previously unaware of your brand to become customers.

So, naturally, you want to make sure your Pinterest images are top-notch.

Pinterest Profile Photo

  • Recommended image size: 165 x 165 pixels.
  • Like other platforms, your Pinterest profile photo will appear as a circle – so keep that in mind when choosing an image.
  • Your profile will display differently on different areas of the site:
    • On the home page, it displays at 165 x 165 pixels.
    • On the rest of Pinterest, it displays at 32 x 32 pixels.
  • The maximum file size is 10 MB.
  • You can use a JPG or PNG file type for your profile photo.

Pinterest Cover Photo

  • Recommended image size: 800 x 450 pixels.

Pinterest Pin Image

  • Recommended image size: 1000 x 1500 pixels for a vertical image.
  • Pinterest recommends using an image aspect ratio of 2:3 for your Pin images to give your audience the best experience.
  • Pins will appear on the feed and boards with a width of 236 pixels.
  • The maximum file size is 20 MB.

Pinterest Board Display Image

  • Recommended image size: 222 x 150 pixels.
  • The smaller thumbnail size here will be 55 x 55 pixels.

Other Pinterest Image Sizes

  • For Story Pins, the recommended image size is 1080 x 1920 pixels.
  • For Carousel Pins, the company recommends sizing of 1000 x 1500 pixels (portrait) or 1000 x 1000 pixels (square) and an aspect ratio of 1:1 or 2:3. You can include up to five images.
  • Videos on Pinterest can be a maximum of 15 minutes and should utilize the same recommended sizing and aspect ratios as Carousel Pins above.

Read more about Pinterest marketing.

YouTube Image Sizes

As the world’s leading video-sharing platform, YouTube has become a staple platform for social media users.

And while uploading exceptional videos is the goal, there are also other ways you can set yourself up for success on YouTube – such as in your public-facing profile.

YouTube Profile Photo

  • Recommended image size: 800 x 800 pixels.
  • This photo will display at 98 x 98 pixels.
  • Ensure your photo content is centered so nothing is cropped out.

YouTube Profile Banner Photo

  • Recommended image size: 2560 x 1440 pixels, with a 16:9 aspect ratio.
  • The minimum size YouTube will accept for your cover photo is 2048 x 1152 pixels.
  • Make sure your text and logos are within the ‘safe zone’ of 1235 x 338 pixels.
  • The maximum file size is 6 MB.

YouTube Thumbnail Photo

  • Recommended image size: 1280 x 720 pixels, with a minimum width of 640 pixels.

YouTube Video Size

  • Recommended video size: A minimum dimension of 1280 x 720 pixels, with a 16:9 aspect ratio.

Read more about YouTube marketing.

Snapchat Image Sizes

The leader in ephemeral content, Snapchat is still popular among younger social users.

The app focuses heavily on vertical image content in a 9:16 aspect ratio, and you’ll find that reflected across several of its features.

Snapchat Ads Image

  • Recommended image size: A minimum of 1080 x 1920 pixels, with a 9:16 aspect ratio.
  • The maximum file size is 5 MB.
  • Accepted file types are PNG or JPEG.

Snapchat Geofilter

  • Recommended image size: A minimum of 1080 x 1920 pixels, with a 9:16 aspect ratio.
  • The maximum file size is 5 MB.

Read more about Snapchat marketing.

Why Resize Your Images For Every Social Media Channel?

Social media is a competitive space, with many brands and creators vying for audiences’ attention.

To pique the interest of social users, it’s crucial to put your best foot forward in your content – and that means sharing visuals tailored to that platform’s specifications.

If you don’t resize your images to meet the requirements of each channel, they may end up looking pixelated, stretched, awkwardly cropped, or just plain low-quality, which won’t encourage people to engage with your content.

Beyond that, each platform’s algorithm will typically reward you for posting optimized and engaging content, which will help it gain even more traction.

How To Resize Images For Social Media

Looking to resize images for social but don’t know where to start? Here are a few common tools you can use:

In Conclusion

Sizing your images correctly for all your social profiles is a simple step to ensure you optimize your social media presence.

Now that you have all the necessary details on recommended sizing across each platform and the right tools to help you edit your photos, nothing should stop you from sharing high-quality content on social media!

The next step is figuring out exactly what stories you want to tell and how to provide valuable and engaging content to your audience.

Good luck!

More Resources:


Featured Image: Roman Samborskyi/Shutterstock



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Google’s AI Overviews Shake Up Ecommerce Search Visibility

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Google's AI Overviews Shake Up Ecommerce Search Visibility

An analysis of 25,000 ecommerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google’s AI overviews on search visibility for online retailers.

The study found that 16% of eCommerce queries now return an AI overview in search results, accounting for 13% of total search volume in this sector.

Notably, 80% of the sources listed in these AI overviews do not rank organically for the original query.

“Ranking #1-3 gives you only an 8% chance of being a source in AI overviews,” Góralewicz stated.

Shift Toward “Accelerated” Product Experiences

International SEO consultant Aleyda Solis analyzed the disconnect between traditional organic ranking and inclusion in AI overviews.

According to Solis, for product-related queries, Google is prioritizing an “accelerated” approach over summarizing currently ranking pages.

She commented Góralewicz’ findings, stating:

“… rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next.”

Solis explains that for queries where Google previously ranked category pages, reviews, and buying guides, it’s now bypassing this level of results with AI overviews.

Assessing AI Overview Traffic Impact

To help retailers evaluate their exposure, Solis has shared a spreadsheet that analyzes the potential traffic impact of AI overviews.

As Góralewicz notes, this could be an initial rollout, speculating that “Google will expand AI overviews for high-cost queries when enabling ads” based on data showing they are currently excluded for high cost-per-click keywords.

An in-depth report across ecommerce and publishing is expected soon from Góralewicz and Onely, with additional insights into this search trend.

Why SEJ Cares

AI overviews represent a shift in how search visibility is achieved for ecommerce websites.

With most overviews currently pulling product data from non-ranking sources, the traditional connection between organic rankings and search traffic is being disrupted.

Retailers may need to adapt their SEO strategies for this new search environment.

How This Can Benefit You

While unsettling for established brands, AI overviews create new opportunities for retailers to gain visibility without competing for the most commercially valuable keywords.

Ecommerce sites can potentially circumvent traditional ranking barriers by optimizing product data and detail pages for Google’s “accelerated” product displays.

The detailed assessment framework provided by Solis enables merchants to audit their exposure and prioritize optimization needs accordingly.


FAQ

What are the key findings from the analysis of AI overviews & ecommerce queries?

Góralewicz’s analysis of 25,000 ecommerce queries found:

  • 16% of ecommerce queries now return an AI overview in the search results.
  • 80% of the sources listed in these AI overviews do not rank organically for the original query.
  • Ranking positions #1-3 only provides an 8% chance of being a source in AI overviews.

These insights reveal significant shifts in how ecommerce sites need to approach search visibility.

Why are AI overviews pulling product data from non-ranking sources, and what does this mean for retailers?

Google’s AI overviews prioritize “accelerated” experiences over summarizing currently ranked pages for product-related queries.

This shift focuses on showcasing directly what users seek instead of traditional organic results.

For retailers, this means:

  • A need to optimize product pages beyond traditional SEO practices, catering to the data requirements of AI overviews.
  • Opportunities to gain visibility without necessarily holding top organic rankings.
  • Potential to bypass traditional ranking barriers by focusing on enhanced product data integration.

Retailers must adapt quickly to remain competitive in this evolving search environment.

What practical steps can retailers take to evaluate and improve their search visibility in light of AI overview disruptions?

Retailers can take several practical steps to evaluate and improve their search visibility:

  • Utilize the spreadsheet provided by Aleyda Solis to assess the potential traffic impact of AI overviews.
  • Optimize product and detail pages to align with the data and presentation style preferred by AI overviews.
  • Continuously monitor changes and updates to AI overviews, adapting strategies based on new data and trends.

These steps can help retailers navigate the impact of AI overviews and maintain or improve their search visibility.


Featured Image: Marco Lazzarini/Shutterstock



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Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny

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Google's AI Overviews Go Viral, Draw Mainstream Media Scrutiny

Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses.

On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output.

From recommending non-toxic glue on pizza to suggesting that eating rocks provides nutritional benefits, the blunders would be amusing if they weren’t so alarming.

Mainstream Media Coverage

As reported by The New York Times, Google’s AI overviews struggle with basic facts, claiming that Barack Obama was the first Muslim president of the United States and stating that Andrew Jackson graduated from college in 2005.

These errors undermine trust in Google’s search engine, which more than two billion people rely on for authoritative information worldwide.

Manual Removal & System Refinements

As reported by The Verge, Google is now scrambling to remove the bizarre AI-generated responses and improve its systems manually.

A Google spokesperson confirmed that the company is taking “swift action” to remove problematic responses and using the examples to refine its AI overview feature.

Google’s Rush To AI Integration

The flawed rollout of AI overviews isn’t an isolated incident for Google.

As CNBC notes in its report, Google made several missteps in a rush to integrate AI into its products.

In February, Google was forced to pause its Gemini chatbot after it generated inaccurate images of historical figures and refused to depict white people in most instances.

Before that, the company’s Bard chatbot faced ridicule for sharing incorrect information about outer space, leading to a $100 billion drop in Google’s market value.

Despite these setbacks, industry experts cited by The New York Times suggest that Google has little choice but to continue advancing AI integration to remain competitive.

However, the challenges of taming large language models, which ingest false information and satirical posts, are now more apparent.

The Debate Over AI In Search

The controversy surrounding AI overviews adds fuel to the debate over the risks and limitations of AI.

While the technology holds potential, these missteps remind everyone that more testing is needed before unleashing it on the public.

The BBC notes that Google’s rivals face similar backlash over their attempts to cram more AI tools into their consumer-facing products.

The UK’s data watchdog is investigating Microsoft after it announced a feature that would take continuous screenshots of users’ online activity.

At the same time, actress Scarlett Johansson criticized OpenAI for using a voice likened to her own without permission.

What This Means For Websites & SEO Professionals

Mainstream media coverage of Google’s erroneous AI overviews brings the issue of declining search quality to public attention.

As the company works to address inaccuracies, the incident serves as a cautionary tale for the entire industry.

Important takeaway: Prioritize responsible use of AI technology to ensure the benefits outweigh its risks.



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New Google Search Ads Resemble AI Assistant App

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New Google Search Ads Resemble AI Assistant App

A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line between AI-generated search results and advertisements.

Google Lens is a truly helpful app but it becomes unconventional where it blurs the line between an assistant helping users and being led to a shopping cart. This new way of engaging potential customers with AI is so far out there that the presenter doesn’t even call it advertising, he doesn’t even use the word.

Visual Search Traffic Opportunity?

Google’s Group Product Manager Sylvanus Bent, begins the presentation with an overview of the next version of Google Lens visual search that will be useful for surfacing information and for help finding where to buy them.

Sylvanus explained how it will be an opportunity for websites to receive traffic from this new way to search.

“…whether you’re snapping a photo with lens or circling to search something on your social feed, visual search unlocks new ways to explore whatever catches your eye, and we recently announced a newly redesigned results page for Visual search.

Soon, instead of just visual matches, you’ll see a wide range of results, from images to video, web links, and facts about the knowledge graph. It gets people the helpful information they need and creates new opportunities for sites to be discovered.”

It’s hard to say whether or not this will bring search traffic to websites and what the quality of that traffic will be. Will they stick around to read an article? Will they engage with a product review?

Visual Search Results

Sylvanus shares a hypothetical example of someone at an airport baggage claim who falls in like with someone else’s bag. He explains that all the person needs to do is snap a photo of the luggage bag and Google Lens will take them directly to shopping options.

He explains:

“No words, no problem. Just open Lens, take a quick picture and immediately you’ll see options to purchase.

And for the first time, shopping ads will appear at the very top of the results on linked searches, where a business can offer what a consumer is looking for.

This will help them easily purchase something that catches their eye.”

These are image-heavy shopping ads at the top of the search results and as annoying as that may be it’s nowhere near the “next level” advertising that is coming to Google’s search ads where Google presents a paid promotion within the context of an AI Assistant.

Interactive Search Shopping

Sylvanus next describes an AI-powered form advertising that happens directly within search. But he doesn’t call it advertising. He doesn’t even use the word advertising. He suggests this new form of AI search experience is more than offer, saying that, “it’s an experience.”

He’s right to not use the word advertisement because what he describes goes far beyond advertising and blurs the boundaries between search and advertising within the context of AI-powered suggestions, paid suggestions.

Sylvanus explains how this new form of shopping experience works:

“And next, imagine a world where every search ad is more than an offer. It’s an experience. It’s a new way for you to engage more directly with your customers. And we’re exploring search ads with AI powered recommendations across different verticals. So I want to show you an example that’s going live soon and you’ll see even more when we get to shopping.”

He uses the example of someone who needs to store their furniture for a few months and who turns to Google to find short term storage. What he describes is a query for local short term storage that turns into a “dynamic ad experience” that leads the searcher into throwing packing supplies into their shopping cart.

He narrated how it works:

“You search for short term storage and you see an ad for extra space storage. Now you can click into a new dynamic ad experience.

You can select and upload photos of the different rooms in your house, showing how much furniture you have, and then extra space storage with help from Google, AI generates a description of all your belongings for you to verify. You get a recommendation for the right size and type of storage unit and even how much packing supplies you need to get the job done. Then you just go to the website to complete the transaction.

And this is taking the definition of a helpful ad to the next level. It does everything but physically pick up your stuff and move it, and that is cool.”

Step 1: Search For Short Term Storage

1716722762 15 New Google Search Ads Resemble AI Assistant App

The above screenshot shows an advertisement that when clicked takes the user to what looks like an AI-assisted search but is really an interactive advertisement.

Step 2: Upload Photos For “AI Assistance”

1716722762 242 New Google Search Ads Resemble AI Assistant App

The above image is a screenshot of an advertisement that is presented in the context of AI-assisted search.  Masking an advertisement within a different context is the same principal behind an advertorial where an advertisement is hidden in the form of an article. The phrases “Let AI do the heavy lifting” and “AI-powered recommendations” create the context of AI-search that masks the true context of an advertisement.

Step 3: Images Chosen For Uploading

1716722762 187 New Google Search Ads Resemble AI Assistant App

The above screenshot shows how a user uploads an image to the AI-powered advertisement within the context of an AI-powered search app.

The Word “App” Masks That This Is An Ad

Screenshot of interactive advertisement for that identifies itself as an app with the words

Above is a screenshot of how a user uploads a photo to the AI-powered interactive advertisement within the context of a visual search engine, using the word “app” to further the illusion that the user is interacting with an app and not an advertisement.

Upload Process Masks The Advertising Context

Screenshot of interactive advertisement that uses the context of an AI Assistant to mask that this is an advertisement

The phrase “Generative AI is experimental” contributes to the illusion that this is an AI-assisted search.

Step 4: Upload Confirmation

1716722762 395 New Google Search Ads Resemble AI Assistant App

In step 4 the “app” advertisement is for confirming that the AI correctly identified the furniture that needs to be put into storage.

Step 5: AI “Recommendations”

1716722762 588 New Google Search Ads Resemble AI Assistant App

The above screenshot shows “AI recommendations” that look like search results.

The Recommendations Are Ad Units

1716722762 751 New Google Search Ads Resemble AI Assistant App

Those recommendations are actually ad units that when clicked takes the user to the “Extra Space Storage” shopping website.

Step 6: Searcher Visits Advertiser Website

1716722762 929 New Google Search Ads Resemble AI Assistant App

Blurring The Boundaries

What the Google keynote speaker describes is the integration of paid product suggestions into an AI assisted search. This kind of advertising is so far out there that the Googler doesn’t even call it advertising and rightfully so because what this does is blur the line between AI assisted search and advertising. At what point does a helpful AI search become just a platform for using AI to offer paid suggestions?

Watch The Keynote At The 32 Minute Mark

Featured Image by Shutterstock/Ljupco Smokovski

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