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The 30 Most-Subscribed YouTube Individuals

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The 30 Most-Subscribed YouTube Individuals

MrBeast has just overtaken PewDiePie as the most-subscribed YouTube individual.

This is the first time in 10 years there’s been a change at the top of the most-subscribed YouTuber leaderboard.

It’s been a long way to individuals reaching 100 million subscribers.

On YouTube, way back in 2006, Judson Laipply was the first recorded individual to have the most subscribers, with mere thousands.

In the same year, Brookers was the first channel and individual to reach 10,000 subscribers – and that was a big deal.

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Currently, the most-subscribed channel on YouTube is T-Series, an Indian record label and film studio.

T-Series was the first channel to reach 100 million subscribers in 2019 and the first to 200 million in 2021.

T-Series currently holds twice as many subscribers as the top individual YouTuber.

Being an influencer is big business.

This list has been compiled to provide a reference point of data and we report impartially on anyone included in the top 50 YouTube individuals list.

At Search Engine Journal, we are aware that some of the individuals included have a history of being divisive. We would like to make it clear that in no way do we support or endorse their behavior or beliefs.

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Who Is The #1 Most Subscribed YouTuber?

As of December 2022, MrBeast is the most-subscribed YouTuber, with 116 million subscribers. PewDiePie is the second most popular with 111 million subscribers.

To celebrate reaching 100 million subscribers, MrBeast gave away a private island – which is probably a part of the reason he took the top position from PewDiePie.

The Top 50 Most-Subscribed YouTubers, December 2022

Channel Subscribers Views Videos Language
1 MrBeast 116,000,000 19,263,779,296 731 English
2 PewDiePie 111,000,000 28,783,562,329 4,687 English
3 Like Nastya 102,000,000 85,894,111,041 738 English
4 Justin Bieber 70,600,000 29,324,935,875 249 English
5 Marshmello 56,100,000 13,873,454,613 404 English
6 EminemMusic 54,400,000 24,883,449,535 140 English
7 Ed Sheeran 52,700,000 28,695,696,678 258 English
8 Ariana Grande 52,100,000 22,802,079,830 146 English
9 Taylor Swift 50,400,000 27,275,211,507 203 English
10 JuegaGerman 46,800,000 14,016,556,814 2,005 Spanish
11 Fernanfloo 45,400,000 10,100,537,682 542 Spanish
12 Felipe Neto 44,700,000 15,997,572,787 4,030 Portuguese
13 whinderssonnunes 44,000,000 4,163,721,994 523 Portuguese
14 Katy Perry 43,600,000 24,481,039,418 120 English
15 A4 42,900,000 18,972,838,307 693 Russian
16 Alan Walker 42,700,000 12,128,678,979 354 English
17 Rihanna 40,600,000 20,885,440,669 81 English
18 elrubiusOMG 40,400,000 7,540,181,708 708 Spanish
19 Luisito Comunica 39,700,000 8,072,644,879 1,186 Spanish
20 Shakira 39,100,000 24,959,673,730 306 Portuguese
21 Kimberly Loaiza 38,800,000 4,734,658,947 242 Spanish
22 Luccas Neto 38,400,000 21,150,514,052 1,928 Portuguese
23 CarryMinati 37,500,000 3,085,201,916 180 Hindi
24 Daddy Yankee 37,300,000 21,377,054,866 465 Spanish
25 SHFA2 37,000,000 21,785,547,727 1,444 Arabic
26 Mikecrack 35,900,000 14,693,972,400 1,796 Spanish
27 Total Gaming 34,000,000 6,121,970,004 1,952 Hindi
28 Markiplier 34,000,000 19,268,236,775 5,364 English
29 Ryan’s World 33,800,000 53,182,901,784 2,271 English
30 VEGETTA777 33,600,000 15,131,179,339 7,257 Spanish

Data source, December 2022.

Who Are The Top 12 Most-Subscribed YouTubers

The top 30 most-subscribed individuals features many successful music artists, but has a majority of native YouTube influencers.

With the channel becoming an integral part of marketing and distribution for music artists, it’s no surprise that top artists feature highly.

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Justin Bieber (the top individual artist) leveraged YouTube from an early age to gain mainstream attention on his terms.

MrBeast has 40 million more subscribers than Bieber, which highlights just how much attention the channel can achieve – and that, today, being a YouTube influencer is being a celebrity.

To get a better understanding of who all the influencers are, we’ve included a summary of the top 12 most-subscribed YouTuber influencers below.

1. MrBeast

US-based Jimmy Donaldson started MrBeast as MrBeast6000 in 2012, when he was only 13.

He also holds 5 other channels, including Beast Reacts, MrBeast 2, Beast Philanthropy, and MrBeast 3 (inactive). MrBeast Gaming also sits in the top 30, with just under 30 million subscribers.

MrBeast early videos include counting to 10,000 non-stop (a 44-hour stunt) which quickly went viral, but is now best known for videos that involve elaborate stunts, charity donations, or cash giveaways. In one video he gave away $1 million.

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Donaldson also features philanthropic stunt videos, such as “Giving A Random Homeless Man $10,000″ and “Gave $500,000 To Random People.”

Jimmy Donaldson’s net worth is estimated by Forbes to be around $500 million.

2. PewDiePie

PewDiePie, otherwise known as Felix Arvid Ulf Kjellberg, held the most-subscribed position on YouTube for nearly 10 years, until recently.

Swedish Kjellberg registered PewDiePie in 2010, and started out with play-by-plays of video games – a genre known as “Let’s Play.” It only took three years for him to be the most-subscribed channel on YouTube.

PewDiePie has also experimented with comedy, commentary, music, and shows. He is known for his signature “bro fist bump” at the end of videos.

He was also named the highest-earning YouTuber in 2016.

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Kjellberg has released his own game and published a book.

3. Like Nastya

Anastasia Sergeyevna Radzinskaya is one of only a few child YouTubers on the list. Born in January 2014, she is the youngest influencer with the most followers.

Although Radzinskaya was born in Russia, she has since moved to the US and her videos are produced in English. The channel is for children and covers educational entertainment and vlogging.

Some of her success is down to the channel being dubbed in several languages enabling her to reach a wide audience.

Radzinskaya’s parents help her to manage the Like Nastya channel but she is the face and star of the show.

4. Justin Bieber

Canadian Justin Bieber is the musical artist with the most followers on YouTube. He joined YouTube in 2007 and after coming second in a local singing competition began posting himself performing song covers.

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After his channel started to grow he got the attention of his now manager and his record label. In 2008, he signed a recording contract.

Bieber continued to focus on his YouTube channel and growing his followers – known as ‘Beliebers’. This most likely contributed to his early and continued success. He continues to post videos on YouTube alongside his music videos and promotional content.

5. Marshmello

American music artist and DJ Christopher Comstock also known as Marshmello joined YouTube in 2015.

For several years he kept his identity hidden under a marshmallow-type helmet. In 2017 when his identity was revealed, he said on Twitter: “I don’t take my helmet off because I don’t want or need fame. I’m genuinely trying to create something positive for people to connect with”.

The most popular videos on Comstock’s channel are music and lyric videos, he also posts cooking videos, how-tos, vlogs and films.

6. EminemMusic

Marshall Bruce Mathers III, known as Eminem, is an American rapper who first gained success in 1996. He is one of the most successful music artists of all time.

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Mathers joined YouTube in 2007 to leverage the platform and mostly posts music and promotional content.

7. Ed Sheeran

Edward Christopher Sheeran MBE is a music artist from the UK. He first joined YouTube in 2006.

Sheeran began singing aged four and playing the guitar at 11, and in 2004, he independently recorded and released his music. In 2008 when he moved to London he would busk on the streets. In 2011, he began to gain traction until he became the successful and widely-known artist he is today.

On YouTube, his channel started to take off in 2017 when he reached 10 million subscribers. Since then his channel has escalated in popularity.

Sheeran’s channel is mostly music.

8. Ariana Grande

Ariana Grande-Butera is an American music artist and actress and began her dream of a music career aged eight.

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Grande joined YouTube in 2007 and uploaded her first YouTube video, ‘Ain’t No Other Man’.

In 2008, Grande began performing professionally aged 15 in a Broadway musical and her fame grew as a TV actress.

In 2011, her cover songs on YouTube gained the attention of her record label and resulted in her being signed as a music artist.

Grande has gone on to be a highly-successful music artist and mostly posts music on YouTube.

9. Taylor Swift

Taylor Alison Swift is an American music artist. She pursued musical training from an early age, including acting and vocal training. She learned to play the guitar aged 12.

After moving to Nashville aged 14, Swift signed a recording contract aged 15 and quickly went on to achieve international fame.

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Swift uses her YouTube channel for music, but has also posted a series of videos showing her personal life backstage.

10. JuegaGerman

Chilean Germán Alejandro Garmendia Aranis, also known as JuegaGerman, produces comedy videos about everyday life and Let’s Play videos in Spanish.

Garmendia peaked in 2015-2017 when he had the second most-subscribed channel behind PewDiePie.

Garmendia has three channels on YouTube:

  • HolaSoyGerman, which he started first in 2011 and focused on comedy videos about everyday life.
  • HolaSoyGerman2.
  • JuegaGerman, which he started in 2013 as a Let’s Play video gaming channel.

11. Fernanfloo

Luis Fernando Flores Alvarado is a YouTuber from El Salvador under the channel name Fernafloo – a combination of Fernando and Flores.

Fernafloo is one of the most-subscribed Spanish-speaking channels, and the most subscribed in El Salvador.

Fernafloo was registered in 2011 when Alvarado was 18. He started out experimenting with tutorials and special effects videos before finding his niche with Let’s Play gaming-style videos.

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Alvarado has appeared in a film, published a book, and was cast as a zombie in a video game.

12. FelipeNeto

Felipe Neto Rodrigues Vieira joined YouTube in 2006 as FelipeNeto, but didn’t post his first video until 2010. His content is focused on general entertainment.

Vieira is from Rio Janeiro in Brazil and became the first Brazilian to reach one million subscribers.

His Brother Luccas is also a YouTuber (ranked at 22).

TIME included Vieira in their 100 most influential people in the world list in 2020.

Following the success of his YouTube channel, Vieira has appeared in TV shows and been in advertising campaigns for big brands. He has also won numerous awards, including the “Favorite Male YouTuber” at the Brazilian Nickelodeon Kids’ Choice Awards.

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Why YouTubers Are Significantly Influential For Online Marketers

Achieving a most-subscribed status on YouTube cements you as an influencer and enables you to make serious income.

Not only can YouTubers earn from ads on the videos, but they are also in demand as brand ambassadors for product placements, product reviews, and product collaborations.

Mere mentions of products and brands by an influencer can drive traffic and sales for brands. As seen by the impact of Ryan Kaji and his family, it can also influence an entire industry.

Smart influencers use the exposure to diversify into many mainstream areas of collaboration and business to supplement their income and ensure longevity.

Much like top-level sports stars have always been in demand as brand ambassadors, influencers can be used for brand alignment.

Influencer marketing is useful for online marketers to spread a message and reach a target audience. Influencers can be leveraged as part of specific campaigns, or to create hype around a product or brand.

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Influencer marketing doesn’t have to be just for the big brands; influencers with only a few thousand engaged followers can help spread messages. And for smaller brands, elevated exposure on social media can be a major benefit.

More resources:

 

Featured Image:Arsenii Palivoda/Shutterstock

Historic YouTube subscribers data source (not including the current ranking table).

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On-Page SEO Checklist for 2024: A Comprehensive Guide

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On-Page SEO Checklist 2024

On-Page SEO Checklist 2024

Want to make your pages rank high on Google? You won’t be able to do that if you don’t know where or how to start your on-page SEO — and with each Google update, this pillar of SEO gets more and more complicated. To keep you updated with the best and most relevant practices when it comes to this aspect of your website, I have prepared an on-page SEO checklist for 2024. 

On-Page SEO Factors

On-page SEO, in simple terms, is all the ways you can optimize your website take place on your website. Tweaking certain elements of your pages can enable them to climb very quickly up the ranks when done right. These elements include essentially everything you can see on your webpage, like its title tags, headers, and images.

Webmaster’s Note: This is part two of our SEO checklist series. Part one covers our technical SEO checklist, so go back if you haven’t seen that yet. I also do deep dives into other aspects of on-page SEO in other articles, like the best content strategy for SEO, how to hack on-page factors, and ways to dominate niche keywords in your industry.

1. Identify Your Target Keyword

This is where any SEO effort should start. Identify which basic keywords you would like each page to rank for. From there, you can expand into common phrases, questions, and related words people use to find pages like yours through keyword research. 

Key Aspects of Keyword Optimization:

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  • Keyword Research: Identifying the right keywords that your target audience is searching for.
  • Keyword Placement: Sensibly incorporating keywords in titles, headings, the first paragraph, and throughout the content.
  • Searcher Intent: Catering to why someone is performing a search, whether it’s to find information, make a purchase, etc.

Effective keyword optimization allows you to create pages that best meet user intent. This boosts your chances of ranking highly for your chosen keywords. 

Using a Keyword Research Tool for On-Page SEOUsing a Keyword Research Tool for On-Page SEO

I have longer guides on the types of keywords you should look at, and another on how to do keyword research you can follow for this step.

2. High-Quality Content Creation

Quality content is the keystone of on-page SEO. It is, after all, fundamental to the selling point of Google — which is that it is the go-to place to find answers to your questions. It’s why Google pushes Helpful Content Updates every so often.

So, your content must meet Google’s standards of quality in order to make it to the top. To do that, your content must be authoritative, valuable to the reader, and deliver on the promises made by your meta tags and headings.

What Constitutes Quality Content:

  • Originality: Your content must be unique and offer fresh insights.
  • Relevancy: It should align with your target user’s intent and be updated regularly.
  • Engagement: Content must encourage users to spend time on your site and interact with your offerings.

Creating content that exceeds user expectations can dramatically bolster your SEO as it can directly affect user engagement metrics and boost the credibility of your site. 

Webmaster’s Note: Beyond making sure all new content is high-quality, however, is ensuring all of your existing content is also up to par. I’ll be covering that in part four of this series, so keep an eye out for that. 

3. URL Structure

URLs are not only a ranking factor but also enhance the user experience when structured logically. 

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Features of an Effective URL Structure:

  • Concise and Descriptive: A URL should be concise and explain your page content. No stop words.
  • Keyword Inclusion: A relevant keyword can enhance a URL’s performance.
  • Use Hyphens instead of Underscores: Conventional use dictates using hyphens to separate words.

A clear URL helps users and search engines make sense of the page’s content before they even reach it.

Here’s an example of a bad URL slug. 

Example of Bad URL StructureExample of Bad URL Structure

And here’s an example of a good, optimized one.

Example of Good URL StructureExample of Good URL Structure

4. Title Tag and Headings

I find that certain practices for these two elements give the most benefit to a page’s SEO. 

Best Practices for Title Tag and Heading Optimization:

  • Use a Keyword-First Approach: Place keywords first in your title tag, as uninterrupted by stop-words as possible.
  • Keep it Simple: Title tags should be concise to ensure the entire tag is displayed on the SERPs.
  • Same Keyword, Different Phrasing: Use the same keyword in your title tag and heading 1. However, use different phrasing or wording for each. 
  • Insert Related Keywords: Do this for your heading 2, 3, and so on, where it makes sense.
  • Avoid Duplicates: Use different title tags and headings for every unique page.

4. Meta Tags Enhancement

Meta tags, such as the meta description, serve as a brief pitch to users on search engine results pages. Other meta tags, like your image alt text and links, provide important context to both the user and crawlbot.

Tips for Enhanced Meta Tags:

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  • Compelling Copy: Write title tags and meta descriptions that accurately summarize the page content and entice clicks.
  • Keyword Usage: Try to insert target keywords and/or related keywords effectively in your meta descriptions, and within the limit.
  • Uniqueness: Each page should have unique meta tags. 
  • Be Descriptive: Your image alt text should not only include a related keyword but should also adequately describe what is seen on the image. 
  • Add internal and external links: Semantic search means Google can use the links in your pages to gain a better understanding of its content. Always add relevant internal links, and only include external links from trusted websites. 
  • Use Noindex Robots Meta Tag: Add this to prevent any pages with thin content, or pages with little value and no intent from appearing in the SERPs.
  • Use rel=”canonical” Link Tag: Use this for any duplicate pages you have on your website. Doing this can help you control which version of the page gets indexed and ranks for your targeted keywords. 
  • Set your Open Graph Meta Tags: This will let you optimize how your pages look when they’re shared on social media.
  • Set your Viewport Meta Tag: This configures how your pages are scaled and displayed on different devices and platforms, which is important for user experience (more on that later). 

To get the most out of your SEO, don’t neglect this part of your on-page SEO checklist. The small tweaks here can add up to the big picture. 

Well-crafted meta tags have the potential to increase click-through rates, boost your visibility on organic search and image search, enhance user experience, and also distribute link equity throughout your pages. All these contribute to how well your page ranks. 

5. Internal Linking

Internal linking spreads link equity throughout your site and can help search engines discover new pages. Always link back to pillar content, or other high-value content on your website. 

Benefits of Strategic Internal Linking:

  • Navigation: They guide users through other relevant pages on your website.
  • Page Authority: Anchor text can help to convey what the linked-to page is about, which can aid in ranking for those terms.
  • User Time on Site: Providing relevant links can keep users engaged on your site for longer periods.

Good internal linking can significantly increase your engagement rates and contribute to building a robust site architecture. I have a separate post on how to build topical authority through internal linking you can check out.

6. User Experience (UX)

User experience affects on-page SEO because search engines favor websites that provide a positive user experience.

UX Factors to Consider in Your Website Design:

  • Mobile-Friendliness: The site must perform well across all devices — but especially on mobile-view, as most users use Google through their phones.
  • Ease of Use: The site should be navigable and logical in its layout. Navigation bars and other menus should be intuitive and prioritize the most important pages of your website.
  • Page Speed: Pages should load quickly to reduce bounce rates. Follow this guide to site speed optimization for this point.

As UX becomes an even more important ranking factor, I find it is necessary to add to this on-page SEO checklist. Sites that deliver a high-quality user experience will dominate search engine results pages.

Key Takeaway

Mastering this pillar of SEO is crucial for achieving high rankings on Google, and staying updated with evolving best practices is essential. But with every update, what works best changes. 

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My 2024 on-page SEO checklist provides basically the most up-to-date practices for the elements on your website. Follow it, and you should be able to boost your website’s authority, credibility, and long-term SEO performance.

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YouTube Challenges TikTok Duets With “Collab” For Shorts

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YouTube Challenges TikTok Duets With "Collab" For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format.

The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform.

Collaborative Creativity Unleashed

With Collab, Shorts creators can now record their short videos alongside a video of their choosing from YouTube’s catalog up to 60 seconds long.

The new tool provides options for different side-by-side layouts, picture-in-picture, and green screen effects – opening up creative possibilities for reacting to, collaborating with, and repurposing content.

How Does ‘Collab’ Work?

To use the Collab feature, follow these steps:

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  1. Navigate to the video’s watch page they wish to remix.
  2. Click the ‘Remix’ icon and select ‘Collab.’
  3. Choose a segment up to 60 seconds from the video to sample.
  4. Select from various layout options that align with their creative vision.
  5. Record their Short alongside the original video, which will play simultaneously.

A New Avenue for Marketers

The new ‘Collab’ feature displays the original video and user-created content side-by-side, enabling users to craft responses, duets, and new interpretations of existing videos.

This functionality allows digital marketers to leverage user-generated content to reinforce brand messaging.

Additionally, ‘Collab’ has the potential to boost engagement with branded videos and inspire creative marketing campaigns that incorporate audience participation as a core element.

YouTube vs TikTok: The Remix Battle

The launch of Collab comes as YouTube aims to further compete with rivals like TikTok in the exploding short-form video space.

TikTok pioneered features like Duets, where users can split the screen with another video and film themselves reacting to it. Collab provides YouTube creators with similar reactive and collaborative options natively within YouTube’s ecosystem.

Both platforms now offer tools that enable users to build upon others’ content, fostering a culture of collaboration and iterative creativity. However, YouTube’s vast repository of long-form content combined with Shorts could provide a unique edge in the diversity of content available for remixing.

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Final Thoughts

For digital marketers and creators, Collab represents an engaging new format on YouTube for responding to trending content, viral sounds and moments, and participating in meme culture. The tool makes repurposing audio and video clips even easier. Marketers may find collaborative Shorts are a way to join larger conversations and engage desired audiences.

TikTok pioneered short-form video remixing online, but YouTube has the advantages of a vast video library and powerful search functionality. These provide opportunities for YouTube’s new Collab feature to enable derivative creativity. Like other Shorts tools, Collab seeks to match TikTok’s capabilities and give YouTube creators every option to achieve success on the platform.


FAQ

What is YouTube’s new “Collab” feature for Shorts, and how does it expand creative options for creators?

YouTube’s recently introduced “Collab” feature for Shorts is an innovative function that permits creators to engage with and remix existing YouTube videos and Shorts. This tool enhances interactive creativity by allowing for:

  • Recording short videos alongside a selected video from YouTube’s vast catalog for up to 60 seconds.
  • Employing various layout options such as side-by-side, picture-in-picture, and green screen effects.
  • Enabling creators to react to, collaborate with, or repurpose content fosters a dynamic content creation environment.

 

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How might digital marketers harness the “Collab” feature in their YouTube marketing strategies?

The “Collab” feature offers digital marketers a dynamic tool to amplify their YouTube marketing efforts by:

  • Creating opportunities to engage with user-generated content and incorporate it into brand messaging.
  • Encouraging community engagement through interactive and co-creative campaigns involving audience participation.
  • Using the feature to respond to trends may lead to higher engagement rates and foster a participatory brand culture.

 

What competitive edge does YouTube gain over TikTok with the launch of the “Collab” feature?

With the launch of “Collab,” YouTube has positioned itself to be more competitive with TikTok by:

  • Introducing a feature that parallels TikTok’s popular Duets, allowing users to create content in a collaborative split-screen format.
  • Leveraging its extensive library of long-form content to provide creators with a broader range of content to remix, surpassing the variety available on TikTok.
  • Combining its powerful search functionality and the new feature to attract creators looking to engage with and contribute to trending topics and cultural memes.
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Featured Image: Prathmesh T/Shutterstock

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10 Completely Free SEO Training Courses

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10 Completely Free SEO Training Courses

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building.

Here are ten that won’t cost a dime.

Course provider: Ahrefs

Duration: 2 hours

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Instructor(s): Sam Oh

Level: Beginner

Link: SEO Course for Beginners

What you’ll learn

  • The fundamentals of what search engine optimization is and how it works
  • Why SEO is important
  • How to do keyword research
  • How to optimize web pages for search engines
  • Beginner-friendly link building strategies to get backlinks to your site
  • Technical SEO best practices for beginners

This comprehensive course is ours and covers the fundamentals of SEO, including keyword research, on-page SEO, technical SEO, and link building.

SEO Certification Course by HubSpotSEO Certification Course by HubSpot

Course provider: HubSpot

Duration: 3 hours 51 minutes

Instructor(s): Rachel Sheldon, Matthew Howells-Barby

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Level: Beginner

Link: SEO Certification Course

What you’ll learn

  • How to evaluate and improve your website’s SEO
  • How to build backlinks to your website at scale to increase your website’s visibility in organic search
  • How to use insights from keyword research and reporting to improve your search performance

HubSpot’s SEO Training Course is tailored for marketers, content creators, and anyone looking to enhance their website’s visibility. Through practical lessons and real-world examples, the course participants will learn how to build a robust SEO strategy, analyze their website’s performance, and adapt to the changing algorithms of search engines.

Make sure customers find you online by Google SkillshopMake sure customers find you online by Google Skillshop

Course provider: Google

Duration: 3 hours

Instructor(s): Google

Level: Beginner

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Link: Make Sure Customers Find You Online

What you’ll learn

  • How to get started with search
  • How to make search work for you
  • How to get discovered with search
  • How to help people nearby find you online

This free course from Google Skillshop helps businesses discover ways to reach and connect with more customers online. It covers improving SEO and using online advertising (SEM) to boost sales and awareness.

Google SEO Fundamentals by UC Davis on CourseraGoogle SEO Fundamentals by UC Davis on Coursera

Course provider: University of California, Davis

Duration: 28 hours

Instructor(s): Rebekah May

Level: Beginner

Link: Google SEO Fundamentals

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What you’ll learn

  • How to complete a competitive analysis on a webpage
  • How to interpret brand recognition through social media
  • How to create sitemaps and robot.txt files, plan redirects, and manage site errors
  • How to use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Offered by the University of California, Davis, this course on Coursera delves into the fundamental aspects of SEO, including how search engines work and how to implement effective SEO strategies to attract more organic traffic.

However, due to its length (28 hours), it may not be the most suitable if you want to learn SEO fast.

SEO for Beginners Training by YoastSEO for Beginners Training by Yoast

Course provider: Yoast

Duration: 2 hours

Instructor(s): Joost de Valk

Level: Beginner

Link: SEO for Beginners Training

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What you’ll learn

  • What SEO is and what Google does
  • Tips for quick wins to improve your site
  • Insights into the content and technical side of SEO

This free course discusses what SEO is and how it works. Some of the important points from the course are how to use keywords to optimize your website, how to write content that Google likes, and how to make your website crawlable by search engines.

Keyword Research Course by AhrefsKeyword Research Course by Ahrefs

Course provider: Ahrefs

Duration: 2 hours

Instructor(s): Sam Oh

Level: Beginner

Link: Keyword Research Course

What you’ll learn

  • How to do keyword research and drive targeted traffic to your website

This is our specialized course that focuses specifically on keyword research. It covers topics such as how to choose keywords, how to analyze search intent, and how to find low-competition keywords.

Technical SEO Course by AhrefsTechnical SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 21 minutes

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Instructor(s): Sam Oh

Level: Beginner to intermediate

Link: Technical SEO Course

What you’ll learn

  • The fundamentals of technical SEO
  • How to run a technical SEO audit
  • How to optimize your website’s technical SEO

Another specialized course from us, this course is designed for those looking to dive deeper into the technical side of SEO. It covers advanced topics such as site audits, page speed optimization, and how to resolve common technical issues that can impact search rankings.

Technical SEO Certification by Blue ArrayTechnical SEO Certification by Blue Array

Course provider: Blue Array

Duration: 7 hours

Instructor(s): Damion Edwards

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Level: Beginner to intermediate

Link: Technical SEO Certification

What you’ll learn

Aimed at professionals seeking to certify their expertise, this course covers a wide range of technical SEO topics, including crawling, indexing, ranking, and on-page optimization. From site architecture to schema markup, it equips learners with the skills to tackle technical challenges and improve website performance.

Local SEO Course by AhrefsLocal SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 44 minutes

Instructor(s): Sam Oh

Level: Beginner

Link: Local SEO Course

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What you’ll learn

  • How to do local SEO
  • How to do local keyword research
  • How to do local link building

Ideal for businesses targeting local customers, this course teaches the basics of optimizing for local search. It covers essential tactics for improving local visibility, such as Google Business Profile optimization and local keyword targeting.

Advanced Link Building Course by AhrefsAdvanced Link Building Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 48 minutes

Instructor(s): Sam Oh

Level: Intermediate to advanced

Link: Advanced Link Building Course

What you’ll learn

  • How to find prospects with the “seed and lookalike” approach
  • How to validate link building campaigns with a “blitz list”
  • How to craft personalized and benefit-rich outreach emails
  • How to create, structure and manage a link building team
  • How to scale your link building operations

Focusing on one of the most challenging aspects of SEO, Sam shares his years of experience creating campaigns, sending outreach emails, and building teams. This is a must-finish course if you need help building and scaling your link building operations.

Final thoughts

The best way to learn SEO is to do.

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So, don’t just go through the courses, take notes, and leave it aside. You need to actually execute to find out what works and what doesn’t. Create a website, implement the ideas you’re learning, and see if you can get more organic traffic to it.

That’s how you become an SEO pro.

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