SEO
The 30 Most-Subscribed YouTube Individuals
MrBeast has just overtaken PewDiePie as the most-subscribed YouTube individual.
This is the first time in 10 years there’s been a change at the top of the most-subscribed YouTuber leaderboard.
It’s been a long way to individuals reaching 100 million subscribers.
On YouTube, way back in 2006, Judson Laipply was the first recorded individual to have the most subscribers, with mere thousands.
In the same year, Brookers was the first channel and individual to reach 10,000 subscribers – and that was a big deal.
Currently, the most-subscribed channel on YouTube is T-Series, an Indian record label and film studio.
T-Series was the first channel to reach 100 million subscribers in 2019 and the first to 200 million in 2021.
T-Series currently holds twice as many subscribers as the top individual YouTuber.
Being an influencer is big business.
This list has been compiled to provide a reference point of data and we report impartially on anyone included in the top 50 YouTube individuals list.
At Search Engine Journal, we are aware that some of the individuals included have a history of being divisive. We would like to make it clear that in no way do we support or endorse their behavior or beliefs.
Who Is The #1 Most Subscribed YouTuber?
As of December 2022, MrBeast is the most-subscribed YouTuber, with 116 million subscribers. PewDiePie is the second most popular with 111 million subscribers.
To celebrate reaching 100 million subscribers, MrBeast gave away a private island – which is probably a part of the reason he took the top position from PewDiePie.
The Top 50 Most-Subscribed YouTubers, December 2022
| Channel | Subscribers | Views | Videos | Language | |
| 1 | MrBeast | 116,000,000 | 19,263,779,296 | 731 | English |
| 2 | PewDiePie | 111,000,000 | 28,783,562,329 | 4,687 | English |
| 3 | Like Nastya | 102,000,000 | 85,894,111,041 | 738 | English |
| 4 | Justin Bieber | 70,600,000 | 29,324,935,875 | 249 | English |
| 5 | Marshmello | 56,100,000 | 13,873,454,613 | 404 | English |
| 6 | EminemMusic | 54,400,000 | 24,883,449,535 | 140 | English |
| 7 | Ed Sheeran | 52,700,000 | 28,695,696,678 | 258 | English |
| 8 | Ariana Grande | 52,100,000 | 22,802,079,830 | 146 | English |
| 9 | Taylor Swift | 50,400,000 | 27,275,211,507 | 203 | English |
| 10 | JuegaGerman | 46,800,000 | 14,016,556,814 | 2,005 | Spanish |
| 11 | Fernanfloo | 45,400,000 | 10,100,537,682 | 542 | Spanish |
| 12 | Felipe Neto | 44,700,000 | 15,997,572,787 | 4,030 | Portuguese |
| 13 | whinderssonnunes | 44,000,000 | 4,163,721,994 | 523 | Portuguese |
| 14 | Katy Perry | 43,600,000 | 24,481,039,418 | 120 | English |
| 15 | A4 | 42,900,000 | 18,972,838,307 | 693 | Russian |
| 16 | Alan Walker | 42,700,000 | 12,128,678,979 | 354 | English |
| 17 | Rihanna | 40,600,000 | 20,885,440,669 | 81 | English |
| 18 | elrubiusOMG | 40,400,000 | 7,540,181,708 | 708 | Spanish |
| 19 | Luisito Comunica | 39,700,000 | 8,072,644,879 | 1,186 | Spanish |
| 20 | Shakira | 39,100,000 | 24,959,673,730 | 306 | Portuguese |
| 21 | Kimberly Loaiza | 38,800,000 | 4,734,658,947 | 242 | Spanish |
| 22 | Luccas Neto | 38,400,000 | 21,150,514,052 | 1,928 | Portuguese |
| 23 | CarryMinati | 37,500,000 | 3,085,201,916 | 180 | Hindi |
| 24 | Daddy Yankee | 37,300,000 | 21,377,054,866 | 465 | Spanish |
| 25 | SHFA2 | 37,000,000 | 21,785,547,727 | 1,444 | Arabic |
| 26 | Mikecrack | 35,900,000 | 14,693,972,400 | 1,796 | Spanish |
| 27 | Total Gaming | 34,000,000 | 6,121,970,004 | 1,952 | Hindi |
| 28 | Markiplier | 34,000,000 | 19,268,236,775 | 5,364 | English |
| 29 | Ryan’s World | 33,800,000 | 53,182,901,784 | 2,271 | English |
| 30 | VEGETTA777 | 33,600,000 | 15,131,179,339 | 7,257 | Spanish |
Data source, December 2022.
Who Are The Top 12 Most-Subscribed YouTubers
The top 30 most-subscribed individuals features many successful music artists, but has a majority of native YouTube influencers.
With the channel becoming an integral part of marketing and distribution for music artists, it’s no surprise that top artists feature highly.
Justin Bieber (the top individual artist) leveraged YouTube from an early age to gain mainstream attention on his terms.
MrBeast has 40 million more subscribers than Bieber, which highlights just how much attention the channel can achieve – and that, today, being a YouTube influencer is being a celebrity.
To get a better understanding of who all the influencers are, we’ve included a summary of the top 12 most-subscribed YouTuber influencers below.
1. MrBeast
US-based Jimmy Donaldson started MrBeast as MrBeast6000 in 2012, when he was only 13.
He also holds 5 other channels, including Beast Reacts, MrBeast 2, Beast Philanthropy, and MrBeast 3 (inactive). MrBeast Gaming also sits in the top 30, with just under 30 million subscribers.
MrBeast early videos include counting to 10,000 non-stop (a 44-hour stunt) which quickly went viral, but is now best known for videos that involve elaborate stunts, charity donations, or cash giveaways. In one video he gave away $1 million.
Donaldson also features philanthropic stunt videos, such as “Giving A Random Homeless Man $10,000″ and “Gave $500,000 To Random People.”
Jimmy Donaldson’s net worth is estimated by Forbes to be around $500 million.
2. PewDiePie
PewDiePie, otherwise known as Felix Arvid Ulf Kjellberg, held the most-subscribed position on YouTube for nearly 10 years, until recently.
Swedish Kjellberg registered PewDiePie in 2010, and started out with play-by-plays of video games – a genre known as “Let’s Play.” It only took three years for him to be the most-subscribed channel on YouTube.
PewDiePie has also experimented with comedy, commentary, music, and shows. He is known for his signature “bro fist bump” at the end of videos.
He was also named the highest-earning YouTuber in 2016.
Kjellberg has released his own game and published a book.
3. Like Nastya
Anastasia Sergeyevna Radzinskaya is one of only a few child YouTubers on the list. Born in January 2014, she is the youngest influencer with the most followers.
Although Radzinskaya was born in Russia, she has since moved to the US and her videos are produced in English. The channel is for children and covers educational entertainment and vlogging.
Some of her success is down to the channel being dubbed in several languages enabling her to reach a wide audience.
Radzinskaya’s parents help her to manage the Like Nastya channel but she is the face and star of the show.
4. Justin Bieber
Canadian Justin Bieber is the musical artist with the most followers on YouTube. He joined YouTube in 2007 and after coming second in a local singing competition began posting himself performing song covers.
After his channel started to grow he got the attention of his now manager and his record label. In 2008, he signed a recording contract.
Bieber continued to focus on his YouTube channel and growing his followers – known as ‘Beliebers’. This most likely contributed to his early and continued success. He continues to post videos on YouTube alongside his music videos and promotional content.
5. Marshmello
American music artist and DJ Christopher Comstock also known as Marshmello joined YouTube in 2015.
For several years he kept his identity hidden under a marshmallow-type helmet. In 2017 when his identity was revealed, he said on Twitter: “I don’t take my helmet off because I don’t want or need fame. I’m genuinely trying to create something positive for people to connect with”.
The most popular videos on Comstock’s channel are music and lyric videos, he also posts cooking videos, how-tos, vlogs and films.
6. EminemMusic
Marshall Bruce Mathers III, known as Eminem, is an American rapper who first gained success in 1996. He is one of the most successful music artists of all time.
Mathers joined YouTube in 2007 to leverage the platform and mostly posts music and promotional content.
7. Ed Sheeran
Edward Christopher Sheeran MBE is a music artist from the UK. He first joined YouTube in 2006.
Sheeran began singing aged four and playing the guitar at 11, and in 2004, he independently recorded and released his music. In 2008 when he moved to London he would busk on the streets. In 2011, he began to gain traction until he became the successful and widely-known artist he is today.
On YouTube, his channel started to take off in 2017 when he reached 10 million subscribers. Since then his channel has escalated in popularity.
Sheeran’s channel is mostly music.
8. Ariana Grande
Ariana Grande-Butera is an American music artist and actress and began her dream of a music career aged eight.
Grande joined YouTube in 2007 and uploaded her first YouTube video, ‘Ain’t No Other Man’.
In 2008, Grande began performing professionally aged 15 in a Broadway musical and her fame grew as a TV actress.
In 2011, her cover songs on YouTube gained the attention of her record label and resulted in her being signed as a music artist.
Grande has gone on to be a highly-successful music artist and mostly posts music on YouTube.
9. Taylor Swift
Taylor Alison Swift is an American music artist. She pursued musical training from an early age, including acting and vocal training. She learned to play the guitar aged 12.
After moving to Nashville aged 14, Swift signed a recording contract aged 15 and quickly went on to achieve international fame.
Swift uses her YouTube channel for music, but has also posted a series of videos showing her personal life backstage.
10. JuegaGerman
Chilean Germán Alejandro Garmendia Aranis, also known as JuegaGerman, produces comedy videos about everyday life and Let’s Play videos in Spanish.
Garmendia peaked in 2015-2017 when he had the second most-subscribed channel behind PewDiePie.
Garmendia has three channels on YouTube:
- HolaSoyGerman, which he started first in 2011 and focused on comedy videos about everyday life.
- HolaSoyGerman2.
- JuegaGerman, which he started in 2013 as a Let’s Play video gaming channel.
11. Fernanfloo
Luis Fernando Flores Alvarado is a YouTuber from El Salvador under the channel name Fernafloo – a combination of Fernando and Flores.
Fernafloo is one of the most-subscribed Spanish-speaking channels, and the most subscribed in El Salvador.
Fernafloo was registered in 2011 when Alvarado was 18. He started out experimenting with tutorials and special effects videos before finding his niche with Let’s Play gaming-style videos.
Alvarado has appeared in a film, published a book, and was cast as a zombie in a video game.
12. FelipeNeto
Felipe Neto Rodrigues Vieira joined YouTube in 2006 as FelipeNeto, but didn’t post his first video until 2010. His content is focused on general entertainment.
Vieira is from Rio Janeiro in Brazil and became the first Brazilian to reach one million subscribers.
His Brother Luccas is also a YouTuber (ranked at 22).
TIME included Vieira in their 100 most influential people in the world list in 2020.
Following the success of his YouTube channel, Vieira has appeared in TV shows and been in advertising campaigns for big brands. He has also won numerous awards, including the “Favorite Male YouTuber” at the Brazilian Nickelodeon Kids’ Choice Awards.
Why YouTubers Are Significantly Influential For Online Marketers
Achieving a most-subscribed status on YouTube cements you as an influencer and enables you to make serious income.
Not only can YouTubers earn from ads on the videos, but they are also in demand as brand ambassadors for product placements, product reviews, and product collaborations.
Mere mentions of products and brands by an influencer can drive traffic and sales for brands. As seen by the impact of Ryan Kaji and his family, it can also influence an entire industry.
Smart influencers use the exposure to diversify into many mainstream areas of collaboration and business to supplement their income and ensure longevity.
Much like top-level sports stars have always been in demand as brand ambassadors, influencers can be used for brand alignment.
Influencer marketing is useful for online marketers to spread a message and reach a target audience. Influencers can be leveraged as part of specific campaigns, or to create hype around a product or brand.
Influencer marketing doesn’t have to be just for the big brands; influencers with only a few thousand engaged followers can help spread messages. And for smaller brands, elevated exposure on social media can be a major benefit.
More resources:
Featured Image:Arsenii Palivoda/Shutterstock
Historic YouTube subscribers data source (not including the current ranking table).
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SEO
Google Further Postpones Third-Party Cookie Deprecation In Chrome
Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators.
The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for release on April 26.
Chrome’s Third-Party Cookie Phaseout Pushed To 2025
Google states it “will not complete third-party cookie deprecation during the second half of Q4” this year as planned.
Instead, the tech giant aims to begin deprecating third-party cookies in Chrome “starting early next year,” assuming an agreement can be reached with the CMA and the UK’s Information Commissioner’s Office (ICO).
The statement reads:
“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June.”
Continued Engagement With Regulators
Google reiterated its commitment to “engaging closely with the CMA and ICO” throughout the process and hopes to conclude discussions this year.
This marks the third delay to Google’s plan to deprecate third-party cookies, initially aiming for a Q3 2023 phaseout before pushing it back to late 2024.
The postponements reflect the challenges in transitioning away from cross-site user tracking while balancing privacy and advertiser interests.
Transition Period & Impact
In January, Chrome began restricting third-party cookie access for 1% of users globally. This percentage was expected to gradually increase until 100% of users were covered by Q3 2024.
However, the latest delay gives websites and services more time to migrate away from third-party cookie dependencies through Google’s limited “deprecation trials” program.
The trials offer temporary cookie access extensions until December 27, 2024, for non-advertising use cases that can demonstrate direct user impact and functional breakage.
While easing the transition, the trials have strict eligibility rules. Advertising-related services are ineligible, and origins matching known ad-related domains are rejected.
Google states the program aims to address functional issues rather than relieve general data collection inconveniences.
Publisher & Advertiser Implications
The repeated delays highlight the potential disruption for digital publishers and advertisers relying on third-party cookie tracking.
Industry groups have raised concerns that restricting cross-site tracking could push websites toward more opaque privacy-invasive practices.
However, privacy advocates view the phaseout as crucial in preventing covert user profiling across the web.
With the latest postponement, all parties have more time to prepare for the eventual loss of third-party cookies and adopt Google’s proposed Privacy Sandbox APIs as replacements.
Featured Image: Novikov Aleksey/Shutterstock
SEO
How To Write ChatGPT Prompts To Get The Best Results
ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals.
However, the prompts you provide largely determine the quality of the output.
To unlock the full potential of ChatGPT and create content that resonates with your audience and search engines, writing effective prompts is crucial.
In this comprehensive guide, we’ll explore the art of writing prompts for ChatGPT, covering everything from basic techniques to advanced strategies for layering prompts and generating high-quality, SEO-friendly content.
Writing Prompts For ChatGPT
What Is A ChatGPT Prompt?
A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to.
The prompt can be a question, statement, or any other stimulus to spark creativity, reflection, or engagement.
Users can use the prompt to generate ideas, share their thoughts, or start a conversation.
ChatGPT prompts are designed to be open-ended and can be customized based on the user’s preferences and interests.
How To Write Prompts For ChatGPT
Start by giving ChatGPT a writing prompt, such as, “Write a short story about a person who discovers they have a superpower.”
ChatGPT will then generate a response based on your prompt. Depending on the prompt’s complexity and the level of detail you requested, the answer may be a few sentences or several paragraphs long.
Use the ChatGPT-generated response as a starting point for your writing. You can take the ideas and concepts presented in the answer and expand upon them, adding your own unique spin to the story.
If you want to generate additional ideas, try asking ChatGPT follow-up questions related to your original prompt.
For example, you could ask, “What challenges might the person face in exploring their newfound superpower?” Or, “How might the person’s relationships with others be affected by their superpower?”
Remember that ChatGPT’s answers are generated by artificial intelligence and may not always be perfect or exactly what you want.
However, they can still be a great source of inspiration and help you start writing.
Must-Have GPTs Assistant
I recommend installing the WebBrowser Assistant created by the OpenAI Team. This tool allows you to add relevant Bing results to your ChatGPT prompts.
This assistant adds the first web results to your ChatGPT prompts for more accurate and up-to-date conversations.
It is very easy to install in only two clicks. (Click on Start Chat.)
For example, if I ask, “Who is Vincent Terrasi?,” ChatGPT has no answer.
With WebBrower Assistant, the assistant creates a new prompt with the first Bing results, and now ChatGPT knows who Vincent Terrasi is.
Screenshot from ChatGPT, March 2023You can test other GPT assistants available in the GPTs search engine if you want to use Google results.
Master Reverse Prompt Engineering
ChatGPT can be an excellent tool for reverse engineering prompts because it generates natural and engaging responses to any given input.
By analyzing the prompts generated by ChatGPT, it is possible to gain insight into the model’s underlying thought processes and decision-making strategies.
One key benefit of using ChatGPT to reverse engineer prompts is that the model is highly transparent in its decision-making.
This means that the reasoning and logic behind each response can be traced, making it easier to understand how the model arrives at its conclusions.
Once you’ve done this a few times for different types of content, you’ll gain insight into crafting more effective prompts.
Prepare Your ChatGPT For Generating Prompts
First, activate the reverse prompt engineering.
- Type the following prompt: “Enable Reverse Prompt Engineering? By Reverse Prompt Engineering I mean creating a prompt from a given text.”
Screenshot from ChatGPT, March 2023ChatGPT is now ready to generate your prompt. You can test the product description in a new chatbot session and evaluate the generated prompt.
- Type: “Create a very technical reverse prompt engineering template for a product description about iPhone 11.”
Screenshot from ChatGPT, March 2023The result is amazing. You can test with a full text that you want to reproduce. Here is an example of a prompt for selling a Kindle on Amazon.
- Type: “Reverse Prompt engineer the following {product), capture the writing style and the length of the text :
product =”
Screenshot from ChatGPT, March 2023I tested it on an SEJ blog post. Enjoy the analysis – it is excellent.
- Type: “Reverse Prompt engineer the following {text}, capture the tone and writing style of the {text} to include in the prompt :
text = all text coming from https://www.searchenginejournal.com/google-bard-training-data/478941/”
Screenshot from ChatGPT, March 2023But be careful not to use ChatGPT to generate your texts. It is just a personal assistant.
Go Deeper
Prompts and examples for SEO:
- Keyword research and content ideas prompt: “Provide a list of 20 long-tail keyword ideas related to ‘local SEO strategies’ along with brief content topic descriptions for each keyword.”
- Optimizing content for featured snippets prompt: “Write a 40-50 word paragraph optimized for the query ‘what is the featured snippet in Google search’ that could potentially earn the featured snippet.”
- Creating meta descriptions prompt: “Draft a compelling meta description for the following blog post title: ’10 Technical SEO Factors You Can’t Ignore in 2024′.”
Important Considerations:
- Always Fact-Check: While ChatGPT can be a helpful tool, it’s crucial to remember that it may generate inaccurate or fabricated information. Always verify any facts, statistics, or quotes generated by ChatGPT before incorporating them into your content.
- Maintain Control and Creativity: Use ChatGPT as a tool to assist your writing, not replace it. Don’t rely on it to do your thinking or create content from scratch. Your unique perspective and creativity are essential for producing high-quality, engaging content.
- Iteration is Key: Refine and revise the outputs generated by ChatGPT to ensure they align with your voice, style, and intended message.
Additional Prompts for Rewording and SEO:
– Rewrite this sentence to be more concise and impactful.
– Suggest alternative phrasing for this section to improve clarity.
– Identify opportunities to incorporate relevant internal and external links.
– Analyze the keyword density and suggest improvements for better SEO.
Remember, while ChatGPT can be a valuable tool, it’s essential to use it responsibly and maintain control over your content creation process.
Experiment And Refine Your Prompting Techniques
Writing effective prompts for ChatGPT is an essential skill for any SEO professional who wants to harness the power of AI-generated content.
Hopefully, the insights and examples shared in this article can inspire you and help guide you to crafting stronger prompts that yield high-quality content.
Remember to experiment with layering prompts, iterating on the output, and continually refining your prompting techniques.
This will help you stay ahead of the curve in the ever-changing world of SEO.
More resources:
Featured Image: Tapati Rinchumrus/Shutterstock
SEO
Measuring Content Impact Across The Customer Journey
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.
So how do you identify and take advantage of these opportunities for growth?
Watch this on-demand webinar and learn a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.
You’ll learn:
- Fresh methods for measuring your content’s impact.
- Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
- Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.
With Bill Franklin and Oliver Tani of DAC Group, we unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy.
Check out these insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.
Whether you’re a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.
View the slides below or check out the full webinar for all the details.
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