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The 7 Best Website Builders for SEO

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A few years ago, when website builders were a novelty, they didn’t exactly have a good reputation when it came to SEO. It simply wasn’t a priority.

However, that has changed tremendously over time. Now there are many website builders with options for search engine optimization that are simple and easy to use.

In this article, we’ll go through the best website builders for SEO and how you can use them to optimize your website.

1. Wix

Wix

Wix is a well-known website builder that has been around for a while. Although in the beginning it frustrated users with its lack of customization options, now it is considered the easiest solution to build your website without using any code.

While Wix has a drag and drop website builder, it has gone one step further and now also offers an AI-powered builder that builds your website automatically according to the information you provide. This is a great way to save time since it gives you a full website within minutes.

But what about SEO? You’ll find Wix allows you to:

  • Set up 301 redirects
  • Set up custom meta titles for each page
  • Set up alt-tags
  • Access the sitemap
  • Edit the robots.txt file
  • And more.

Wix also provides eCommerce building options, which are great if you want to set up an online store quickly. It also has a free version that might help if you’re on a tight budget, and seven paid plans that suit different use cases. 💰

2. Squarespace

Squarespace

When it comes to website builders, we had to mention Squarespace. It is a popular service that performs quite well in comparison to most website builders.

First of all, regarding website design and aesthetics, Squarespace is the top option. It offers 110 templates that you can use as a base for your website’s design.

This website builder also offers you a few more options for SEO. First of all, you can use the “SEO Checklist” tool in order to discover your weaknesses when it comes to search engine optimization and how to fix them. Using a checklist for optimizing your website is a great way to make sure nothing falls through the cracks. ✅

Using Squarespace, you can also find the top-ranking keywords for your website and do keyword research so you can adjust your SEO strategy accordingly.

Its tools allow you to add meta descriptions and title tags, create 301 redirects, edit a standard sitemap and even connect your website to Google My Business.

3. Site123

Site123

If you don’t need all the bells and whistles, Site123 might be right up your alley. It uses a block builder system, which does not require any coding or even SEO experience.

Site123’s SEO Adviser Tool, as the name suggests, offers advice about how to optimize your website for search engines. It gives you actionable insights and tips in order to improve your ranking.

SEO Pages – Audit Tool checks your meta descriptions, title tags and focus keywords. For your site to rank properly, you need to make sure these details are optimized according to your product or service, your search terms, and the way your audience searches for products like yours.

Also, Site123 offers 160 pre-made pages that can make the setup process of your website easier and faster. 🚄

However, there is a caveat to these offers: in order to use Site123’s SEO tools, you need to have the Gold plan. So, these tools are not exactly free.

4. Zyro

Zyro

Zyro is not as popular as Squarespace or Wix, but it has a lot of potential when it comes to search engine optimization. First of all, it gives you the ability to edit page titles, meta descriptions, alt-tags, and custom URLs.

It provides you with 130 themes from which you can pick your favorite, and it has a modern interface that is easy to use.

Also, you can integrate your Google Analytics and Google Tag Manager properties in seamless integration. 🏷️

When it comes to mobile optimization, this website builder does not disappoint: the pages have fast loading times, and clean URL structures.

You can also optimize your content using the AI Writer option in Zyro. Another AI-based feature that auto-generates your website, faster than using the regular template editor.

5. GoDaddy

GoDaddy

You probably already heard of GoDaddy as a hosting provider that can be used in conjunction with other website builders. But did you know that GoDaddy also offers its own website builder?

If time is short for you, GoDaddy is a great solution. It offers hosting, domain registration, and advanced marketing and SEO tools.

Their InSight tool is adequate for digital marketing, especially if you’re in a rush. Simply tell the platform who you are, and what you wish to do. InSight will then draw your business plan, helping you determine your goals and achieve them.

Specifically for SEO, GoDaddy offers their SEO Wizard tool that gives you tips about what you need to improve on your website.

When it comes to the actual website building process, GoDaddy does not use templates per se. However, there are 20 different layouts. Then, on each layout, you just need to pick the sections you need and add the content.

If all this is not enough for you, fret not. GoDaddy has a dedicated SEO team that offers their customers personalized information and in-depth SEO reports. 📓

6. Gator

Gator

If your goal is cheap and cheerful, Gator might be the solution for you. It is simple and low-priced, while its ease of use makes it ideal for beginners – especially business owners that don’t have a lot of time or money to invest in their website.

Gator is another website builder that resorts to AI to create unique websites. You just need to give it a bit of information, add images, and that’s pretty much it: you’ve got yourself a website.

This website builder, however, allows for a lot of customization, even though it is one of the cheapest options available for web building.

When it comes to SEO specifically, Gator allows you to create custom URLs, meta descriptions, title tags, and other metadata. It also lets you add featured images for your pages. Gator generates your sitemap automatically. 🐊

Bonus: WordPress

WordPress

WordPress is not exactly a website builder, as it is a CMS (content management system). However, it is a great option to build a website that adjusts well to the user’s knowledge of web development.

Although some users fear WordPress, thinking it is too complicated to use, it is actually quite simple to create a basic website. You just need to choose a theme (there are thousands of themes available on WordPress), free or paid. All other functions can be added through their plugins – and there are many of them.

WordPress’s themes and plugins are SEO-friendly, and there are lots of customization options available. Hosting is also easy to set up using WP Installer.

Although WordPress is quite different from the other items in this list, it’s impossible to ignore it. If you’re in doubt, it might help to know that a whopping 37% of websites are WordPress-based. 💬

Website Builders: A Short Summary

Website Builder Pricing Plans Biggest Pros Biggest Cons Free Plan? (Yes/No)
Wix Free, Combo, Unlimited, Pro, VIP, Business Basic, Business Unlimited, Business VIP Solid SEO tools

Terrific versatility

Strong business features

A great app store

Structured data can only be added via code

Classic Wix Editor may be a little complicated

Yes
SquareSpace Personal, Business, Basic Commerce, Advanced Commerce Good SEO tools

Excellent templates

Perfectly suited for small businesses

Advanced edits require code injections

No free plan

No
Site 123 Free, Basic, Advanced, Professional Gold Easy to use platform

Good in-house SEO tools

Excellent 24/7 customer support

Limited customization options

SEO tools only available with the top-tier plan

Yes
Zyro Basic, Unleashed, eCommerce, eCommerce+ Very affordable

Simple and modern templates

Intuitive SEO tools

Solid website performance

Limited customization

SEO tools lack depth

No
Go Daddy Basic, Standard, Premium, Ecommerce Plenty of business tools

Very beginner friendly

Professional SEO help available

SEO features not available on the cheapest plan

Lack of in-depth customization

No
Gator Starter, Premium, eCommerce Very easy to build a website

Simple SEO tools available

Excellent introductory prices

Limited design options

Limited SEO editing

No
WordPress Free Plenty of customization options

SEO-friendly

Plenty of plugins that add all sorts of functions

It does not include hosting; might be too complicated if some unique functions are needed Yes

Wrapping Up

Modern website builders are no longer lacking when it comes to SEO. As you see, there are several platforms that allow you to optimize your website without having to write a single line of code.

The right platform depends on your needs and your budget. Our comparison table gives you a few tips in order to help you pick your ideal website builder for SEO.

However, in our opinion, nothing beats WordPress – and SERPed.net offers an SEO plugin you can use on your website to enhance your search engine optimization efforts. You can find it for free download here…

Still, using a website builder is justifiable for many reasons. If customization is less important than having your website online fast, these builders are ideal. If, on the other hand, you have very specific needs for your website, WordPress might be a better option.

Is there any other website builder for SEO that you think should have made the cut? What do you think of these options? Let us know in the comment section below or find us on Facebook, Twitter or LinkedIn.

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Google’s Web Crawler Fakes Being “Idle” To Render JavaScript

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Google's Web Crawler Fakes Being "Idle" To Render JavaScript

In a recent episode of the Search Off The Record podcast, it was revealed that Google’s rendering system now pretends to be “idle” to trigger certain JavaScript events and improve webpage rendering.

The podcast features Zoe Clifford from Google’s rendering team, who discussed how the company’s web crawlers deal with JavaScript-based sites.

This revelation is insightful for web developers who use such methods to defer content loading.

Google’s “Idle” Trick

Googlebot simulates “idle” states during rendering, which triggers JavaScript events like requestIdleCallback.

Developers use this function to defer loading less critical content until the browser is free from other tasks.

Before this change, Google’s rendering process was so efficient that the browser was always active, causing some websites to fail to load important content.

Clifford explained:

“There was a certain popular video website which I won’t name…which deferred loading any of the page contents until after requestIdleCallback was fired.”

Since the browser was never idle, this event wouldn’t fire, preventing much of the page from loading properly.

Faking Idle Time To Improve Rendering

Google implemented a system where the browser pretends to be idle periodically, even when it’s busy rendering pages.

This tweak ensures that idle callbacks are triggered correctly, allowing pages to fully load their content for indexing.

Importance Of Error Handling

Clifford emphasized the importance of developers implementing graceful error handling in their JavaScript code.

Unhandled errors can lead to blank pages, redirects, or missing content, negatively impacting indexing.

She advised:

“If there is an error, I just try and handle it as gracefully as possible…web development is hard stuff.”

What Does This Mean?

Implications For Web Developers

  • Graceful Error Handling: Implementing graceful error handling ensures pages load as intended, even if certain code elements fail.
  • Cautious Use of Idle Callbacks: While Google has adapted to handle idle callbacks, be wary of over-relying on these functions.

Implications For SEO Professionals

  • Monitoring & Testing: Implement regular website monitoring and testing to identify rendering issues that may impact search visibility.
  • Developer Collaboration: Collaborate with your development team to create user-friendly and search engine-friendly websites.
  • Continuous Learning: Stay updated with the latest developments and best practices in how search engines handle JavaScript, render web pages, and evaluate content.

See also: Google Renders All Pages For Search, Including JavaScript-Heavy Sites

Other Rendering-Related Topics Discussed

The discussion also touched on other rendering-related topics, such as the challenges posed by user agent detection and the handling of JavaScript redirects.

The whole podcast provides valuable insights into web rendering and the steps Google takes to assess pages accurately.

See also: Google Renders All Pages For Search, Including JavaScript-Heavy Sites


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Google’s Indifference To Site Publishers Explained

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Google inadvertently reveals reasons that explain their seeming indifference to publishers hurt by algorithm updates

A publisher named Brandon Saltalamacchia interviewed Google’s SearchLiaison in which he offered hope that quality sites hit by Google’s algorithms may soon see their traffic levels bounce back. But that interview and a recent Google podcast reveal deeper issues that may explain why Google seems indifferent to publishers with every update.

Google Search Relations

Google has a team whose job is to communicate how site owners can do well on Google. So it’s not that Googlers themselves are indifferent to site publishers and creatives. Google provides a lot of feedback to publishers, especially through Google Search Console. The area in which Google is indifferent to publishers is directly in search at its most fundamental level.

Google’s algorithms are built on the premise that it has to provide a good user experience and is internally evaluated to that standard. This creates the situation where from Google’s perspective the algorithm is working the way it should. But from the perspective of website publishers Google’s ranking algorithms are failing. Putting a finger on why that’s happening is what this article is about.

Publishers Are Not Even An Afterthought To Google

The interview by Brandon Saltalamacchia comes against the background of many websites having lost traffic due to Google’s recent algorithm updates. From Google’s point of view their algorithms are working fine for users. But the steady feedback from website publishers is no, it’s not working. Google’s response for the past month is that they’re investigating how to improve.

What all of this reveals is that there is a real disconnect between how Google measures how their algorithms are working and how website publishers experience it in the real world. It may surprise most people to learn that that this disconnect begins with Google’s mission statement to make information “universally accessible and useful”  and ends with the rollout of an algorithm that is tested for metrics that take into account how users experience it but is 100% blind to how publishers experience it.

Some of the complaints about Google’s algorithms:

  • Ranking algorithms for reviews, travel and other topics are favoring big brands over smaller publishers.
  • Google’s decision to firehose traffic at Reddit contributes to the dismantling of the website publishing ecosystem.
  • AI Overviews summarizes web pages and deprives websites of search traffic.

The stated goal for Google’s algorithm decisions is to increase user satisfaction but the problem with that approach is that website publishers are left out of that equation.  Consider this: Google’s Search Quality Raters Guidelines says nothing about checking if big brands are dominating the search results. Zero.

Website publishers aren’t even an afterthought for Google. Publishers are not not considered at any stage of the creation, testing and rollout of ranking algorithms.

Google Historically Doesn’t Focus On Publishers

A remark by Gary Illyes in a recent Search Off The Record indicated that in Gary’s opinion Google is all about the user experience because if search is good for the user then that’ll trickle down to the publishers and will be good for them too.

In the context of Gary explaining whether Google will announce that something is broken in search, Gary emphasized that search relations is focused on the search users and not the publishers who may be suffering from whatever is broken.

John Mueller asked:

“So, is the focus more on what users would see or what site owners would see? Because, as a Search Relations team, we would focus more on site owners. But it sounds like you’re saying, for these issues, we would look at what users would experience.”

Gary Illyes answered:

“So it’s Search Relations, not Site Owners Relations, from Search perspective.”

Google’s Indifference To Publishers

Google’s focus on satisfying search users can in practice turn into indifference toward publishers.  If you read all the Google patents and research papers related to information retrieval (search technology) the one thing that becomes apparent is that the measure of success is always about the users. The impact to site publishers are consistently ignored. That’s why Google Search is perceived as indifferent to site publishers, because publishers have never been a part of the search satisfaction equation.

This is something that publishers and Google may not have wrapped their minds around just yet.

Later on, in the Search Off The Record  podcast, the Googlers specifically discuss how an update is deemed to be working well regardless if a (relatively) small amount of publishers are complaining that Google Search is broken, because what matters is if Google perceives that they are doing the right thing from Google’s perspective.

John said:

“…Sometimes we get feedback after big ranking updates, like core updates, where people are like, “Oh, everything is broken.”

At the 12:06 minute mark of the podcast Gary made light of that kind of feedback:

“Do we? We get feedback like that?”

Mueller responded:

“Well, yeah.”

Then Mueller completed his thought:

“I feel bad for them. I kind of understand that. I think those are the kind of situations where we would look at the examples and be like, “Oh, I see some sites are unhappy with this, but overall we’re doing the right thing from our perspective.”

And Gary responded:

“Right.”

And John asks:

“And then we wouldn’t see it as an issue, right?”

Gary affirmed that Google wouldn’t see it as an issue if a legit publisher loses traffic when overall the algorithm is working as they feel it should.

“Yeah.”

It is precisely that shrugging indifference that a website publisher, Brandon Saltalamacchia, is concerned about and discussed with SearchLiaison in a recent blog post.

Lots of Questions

SearchLiaison asked many questions about how Google could better support content creators, which is notable because Google has a long history of focusing on their user experience but seemingly not also considering what the impact on businesses with an online presence.

That’s a good sign from SearchLiaison but not entirely a surprise because unlike most Googlers, SearchLiaison (aka Danny Sullivan) has decades of experience as a publisher so he knows what it’s like on our side of the search box.

It will be interesting if SearchLiaison’s concern for publishers makes it back to Google in a more profound way so that there’s a better understanding that the Search Ecosystem is greater than Google’s users and encompasses website publishers, too. Algorithm updates should be about more than how they impact users, the updates should also be about how they impact publishers.

Hope For Sites That Lost Traffic

Perhaps the most important news from the interview is that SearchLiaison expressed that there may be changes coming over the next few months that will benefit the publishers who have lost rankings over the past few months of updates.

Brandon wrote:

“One main take away from my conversation with Danny is that he did say to hang on, to keep doing what we are doing and that he’s hopeful that those of us building great websites will see some signs of recovery over the coming months.”

Yet despite those promises from Danny, Brandon didn’t come away with hope.

Brandon wrote:

“I got the sense things won’t change fast, nor anytime soon. “

Read the entire interview:

A Brief Meeting With Google After The Apocalypse

Listen to the Search Off The Record Podcast

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20 Confirmed Facts About YouTube’s Algorithm

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20 Confirmed Facts About YouTube's Algorithm

Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch.

This article examines how YouTube’s algorithms work to help users find videos they like and keep them watching for longer.

We’ll explain how YouTube selects videos for different parts of its site, such as the home page and the “up next” suggestions.

We’ll also discuss what makes some videos appear more than others and how YouTube matches videos to each person’s interests.

By breaking this down, we hope to help marketers and YouTubers understand how to work better with YouTube’s system.

A summary of all facts is listed at the end.

Prioritizing Viewer Satisfaction

Early on, YouTube ranked videos based on watch time data, assuming longer view durations correlated with audience satisfaction.

However, they realized that total watch time alone was an incomplete measure, as viewers could still be left unsatisfied.

So, beginning in the early 2010s, YouTube prioritized viewer satisfaction metrics for ranking content across the site.

The algorithms consider signals like:

  • Survey responses directly asking viewers about their satisfaction with recommended videos.
  • Clicks on the “like,” “dislike,” or “not interested” buttons which indicate satisfaction.
  • Overall audience retention metrics like the percentage of videos viewed.
  • User behavior metrics, including what users have watched before (watch history) and what they watch after a video (watch next).

The recommendation algorithms continuously learn from user behavior patterns and explicit satisfaction inputs to identify the best videos to recommend.

How Videos Rank On The Homepage

The YouTube homepage curates and ranks a selection of videos a viewer will most likely watch.

The ranking factors include:

Performance Data

This covers metrics like click-through rates from impressions and average view duration. When shown on its homepages, YouTube uses these traditional viewer behavioral signals to gauge how compelling a video is for other viewers.

Personalized Relevance

Besides performance data, YouTube relies heavily on personalized relevance to customize the homepage feed for each viewer’s unique interests. This personalization is based on insights from their viewing history, subscriptions, and engagement patterns with specific topics or creators.

How YouTube Ranks Suggested Video Recommendations

The suggested videos column is designed to keep viewers engaged by identifying other videos relevant to what they’re currently watching and aligned with their interests.

The ranking factors include:

Video Co-Viewing

YouTube analyzes viewing patterns to understand which videos are frequently watched together or sequentially by the same audience segments. This allows them to recommend related content the viewer will likely watch next.

Topic/Category Matching

The algorithm looks for videos covering topics or categories similar to the video being watched currently to provide tightly relevant suggestions.

Personal Watch History

A viewer’s viewing patterns and history are a strong signal for suggesting videos they’ll likely want to watch again.

Channel Subscriptions

Videos from channels that viewers frequently watch and engage with are prioritized as suggestions to keep them connected to favored creators.

External Ranking Variables

YouTube has acknowledged the following external variables can impact video performance:

  • The overall popularity and competition level for different topics and content categories.
  • Shifting viewer behavior patterns and interest trends in what content they consume.
  • Seasonal effects can influence what types of videos people watch during different times of the year.

Being a small or emerging creator can also be a positive factor, as YouTube tries to get them discovered through recommendations.

The company says it closely monitors success rates for new creators and is working on further advancements like:

  • Leveraging advanced AI language models to better understand content topics and viewer interests.
  • Optimizing the discovery experience with improved layouts and content pathways to reduce “choice paralysis.”

Strategies For Creators

With viewer satisfaction as the overarching goal, this is how creators can maximize the potential of having their videos recommended:

  • Focus on creating content that drives high viewer satisfaction through strong audience retention, positive survey responses, likes/engagement, and low abandon rates.
  • Develop consistent series or sequel videos to increase chances of being suggested for related/sequence views.
  • Utilize playlists, end screens, and linked video prompts to connect your content for extended viewing sessions.
  • Explore creating content in newer formats, such as Shorts, live streams, or podcasts, that may align with changing viewer interests.
  • Monitor performance overall, specifically from your existing subscriber base as a baseline.
  • Don’t get discouraged by initial metrics. YouTube allows videos to continuously find relevant audience segments over time.
  • Pay attention to seasonality trends, competition, and evolving viewer interests, which can all impact recommendations.

In Summary – 20 Key Facts About YouTube’s Algorithm

  1. YouTube has multiple algorithms for different sections (homepage, suggested videos, search, etc.).
  2. The recommendation system powers the homepage and suggested video sections.
  3. The system pulls in videos that are relevant for each viewer.
  4. Maximizing viewer satisfaction is the top priority for rankings.
  5. YouTube uses survey responses, likes, dislikes, and “not interested” clicks to measure satisfaction.
  6. High audience retention percentages signal positive satisfaction.
  7. Homepage rankings combine performance data and personalized relevance.
  8. Performance is based on click-through rates and average view duration.
  9. Personalized relevance factors include watch history, interests, and subscriptions.
  10. Suggested videos prioritize content that is co-viewed by the same audiences.
  11. Videos from subscribed channels are prioritized for suggestions.
  12. Consistent series and sequential videos increase suggestions for related viewing.
  13. Playlists, end screens, and linked videos can extend viewing sessions.
  14. Creating engaging, satisfying content is the core strategy for recommendations.
  15. External factors like competition, trends, and seasonality impact recommendations.
  16. YouTube aims to help new/smaller creators get discovered through recommendations.
  17. AI language models are improving content understanding and personalization.
  18. YouTube optimizes the discovery experience to reduce “choice paralysis.”
  19. Videos can find audiences over time, even if initial metrics are discouraging.
  20. The algorithm focuses on delivering long-term, satisfying experiences for viewer retention.

Insight From Industry Experts

While putting together this article, I reached out to industry experts to ask about their take on YouTube’s algorithms and what’s currently working for them.

Greg Jarboe, the president and co-founder of SEO-PR and author of YouTube and Video Marketing, says:

“The goals of YouTube’s search and discovery system are twofold: to help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. So, to optimize your videos for discovery, you should write optimized titles, tags, and descriptions. This has been true since July 2011, when the YouTube Creator Playbook became available to the public for the first time.

However, YouTube changed its algorithm in October 2012 – replacing ‘view count’ with ‘watch time.’ That’s why you need to go beyond optimizing your video’s metadata. You also need to keep viewers watching with a variety of techniques. For starters, you need to create a compelling opening to your videos and then use effective editing techniques to maintain and build interest through the video.

There are other ranking factors, of course, but these are the two most important ones. I’ve used these video SEO best practices to help the Travel Magazine channel increase from just 1,510 to 8.7 million views. And these video SEO techniques help the SonoSite channel grow from 99,529 views to 22.7 million views.

The biggest recent trend is the advent of YouTube Shorts, which is discoverable on the YouTube homepage (in the new Shorts shelf), as well as across other parts of the app. For more details, read “Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!

Brie E. Anderson, an SEO and digital marketing consultant, says:

“In my experience, there are a few things that are really critical when it comes to optimizing for YouTube, most of which won’t be much of a surprise. The first is obviously the keyword you choose to target. It’s really hard to beat out really large and high authority channels, much like it is on Google. That being said, using tools like TubeBuddy can help you get a sense of the keywords you can compete for.

Another big thing is focusing on the SERP for YouTube Search. Your thumbnail has to be attention-grabbing – this is honestly what we test the most and one of the most impactful tests we run. More times than not, you’re looking at a large face, and max four words. But the amount of contrast happening in the thumbnail and how well it explains the topic of the video is the main concern.

Also, adding the ‘chapters’ timestamps can be really helpful. YouTube actually shows these in the SERP, as mentioned in this article.

Lastly, providing your own .srt file with captions can really help YouTube understand what your video is about.

Aside from actual on-video optimizations, I usually encourage people to write blog posts and embed their videos or, at the very least, link to them. This just helps with indexing and building some authority. It also increases the chance that the video will help YOUR SITE rank (as opposed to YouTube).”

Sources: YouTube’s Creator Insider Channel (1, 2, 3, 4, 5, 6), How YouTube Works

More resources: 


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