Connect with us

SEO

The 7 Best Website Builders for SEO

Published

on

the-7-best-website-builders-for-seo

A few years ago, when website builders were a novelty, they didn’t exactly have a good reputation when it came to SEO. It simply wasn’t a priority.

However, that has changed tremendously over time. Now there are many website builders with options for search engine optimization that are simple and easy to use.

In this article, we’ll go through the best website builders for SEO and how you can use them to optimize your website.

1. Wix

Wix

Wix is a well-known website builder that has been around for a while. Although in the beginning it frustrated users with its lack of customization options, now it is considered the easiest solution to build your website without using any code.

While Wix has a drag and drop website builder, it has gone one step further and now also offers an AI-powered builder that builds your website automatically according to the information you provide. This is a great way to save time since it gives you a full website within minutes.

But what about SEO? You’ll find Wix allows you to:

Advertisement
  • Set up 301 redirects
  • Set up custom meta titles for each page
  • Set up alt-tags
  • Access the sitemap
  • Edit the robots.txt file
  • And more.

Wix also provides eCommerce building options, which are great if you want to set up an online store quickly. It also has a free version that might help if you’re on a tight budget, and seven paid plans that suit different use cases. 💰

2. Squarespace

Squarespace

When it comes to website builders, we had to mention Squarespace. It is a popular service that performs quite well in comparison to most website builders.

First of all, regarding website design and aesthetics, Squarespace is the top option. It offers 110 templates that you can use as a base for your website’s design.

This website builder also offers you a few more options for SEO. First of all, you can use the “SEO Checklist” tool in order to discover your weaknesses when it comes to search engine optimization and how to fix them. Using a checklist for optimizing your website is a great way to make sure nothing falls through the cracks. ✅

Using Squarespace, you can also find the top-ranking keywords for your website and do keyword research so you can adjust your SEO strategy accordingly.

Its tools allow you to add meta descriptions and title tags, create 301 redirects, edit a standard sitemap and even connect your website to Google My Business.

3. Site123

Site123

If you don’t need all the bells and whistles, Site123 might be right up your alley. It uses a block builder system, which does not require any coding or even SEO experience.

Advertisement

Site123’s SEO Adviser Tool, as the name suggests, offers advice about how to optimize your website for search engines. It gives you actionable insights and tips in order to improve your ranking.

SEO Pages – Audit Tool checks your meta descriptions, title tags and focus keywords. For your site to rank properly, you need to make sure these details are optimized according to your product or service, your search terms, and the way your audience searches for products like yours.

Also, Site123 offers 160 pre-made pages that can make the setup process of your website easier and faster. 🚄

However, there is a caveat to these offers: in order to use Site123’s SEO tools, you need to have the Gold plan. So, these tools are not exactly free.

4. Zyro

Zyro

Zyro is not as popular as Squarespace or Wix, but it has a lot of potential when it comes to search engine optimization. First of all, it gives you the ability to edit page titles, meta descriptions, alt-tags, and custom URLs.

It provides you with 130 themes from which you can pick your favorite, and it has a modern interface that is easy to use.

Advertisement

Also, you can integrate your Google Analytics and Google Tag Manager properties in seamless integration. 🏷️

When it comes to mobile optimization, this website builder does not disappoint: the pages have fast loading times, and clean URL structures.

You can also optimize your content using the AI Writer option in Zyro. Another AI-based feature that auto-generates your website, faster than using the regular template editor.

5. GoDaddy

GoDaddy

You probably already heard of GoDaddy as a hosting provider that can be used in conjunction with other website builders. But did you know that GoDaddy also offers its own website builder?

If time is short for you, GoDaddy is a great solution. It offers hosting, domain registration, and advanced marketing and SEO tools.

Their InSight tool is adequate for digital marketing, especially if you’re in a rush. Simply tell the platform who you are, and what you wish to do. InSight will then draw your business plan, helping you determine your goals and achieve them.

Advertisement

Specifically for SEO, GoDaddy offers their SEO Wizard tool that gives you tips about what you need to improve on your website.

When it comes to the actual website building process, GoDaddy does not use templates per se. However, there are 20 different layouts. Then, on each layout, you just need to pick the sections you need and add the content.

If all this is not enough for you, fret not. GoDaddy has a dedicated SEO team that offers their customers personalized information and in-depth SEO reports. 📓

6. Gator

Gator

If your goal is cheap and cheerful, Gator might be the solution for you. It is simple and low-priced, while its ease of use makes it ideal for beginners – especially business owners that don’t have a lot of time or money to invest in their website.

Gator is another website builder that resorts to AI to create unique websites. You just need to give it a bit of information, add images, and that’s pretty much it: you’ve got yourself a website.

This website builder, however, allows for a lot of customization, even though it is one of the cheapest options available for web building.

Advertisement

When it comes to SEO specifically, Gator allows you to create custom URLs, meta descriptions, title tags, and other metadata. It also lets you add featured images for your pages. Gator generates your sitemap automatically. 🐊

Bonus: WordPress

WordPress

WordPress is not exactly a website builder, as it is a CMS (content management system). However, it is a great option to build a website that adjusts well to the user’s knowledge of web development.

Although some users fear WordPress, thinking it is too complicated to use, it is actually quite simple to create a basic website. You just need to choose a theme (there are thousands of themes available on WordPress), free or paid. All other functions can be added through their plugins – and there are many of them.

WordPress’s themes and plugins are SEO-friendly, and there are lots of customization options available. Hosting is also easy to set up using WP Installer.

Although WordPress is quite different from the other items in this list, it’s impossible to ignore it. If you’re in doubt, it might help to know that a whopping 37% of websites are WordPress-based. 💬

Website Builders: A Short Summary

Website Builder Pricing Plans Biggest Pros Biggest Cons Free Plan? (Yes/No)
Wix Free, Combo, Unlimited, Pro, VIP, Business Basic, Business Unlimited, Business VIP Solid SEO tools
Advertisement

Terrific versatility

Strong business features

A great app store

Structured data can only be added via code

Classic Wix Editor may be a little complicated

Yes
SquareSpace Personal, Business, Basic Commerce, Advanced Commerce Good SEO tools

Excellent templates

Perfectly suited for small businesses

Advanced edits require code injections
Advertisement

No free plan

No
Site 123 Free, Basic, Advanced, Professional Gold Easy to use platform

Good in-house SEO tools

Excellent 24/7 customer support

Limited customization options

SEO tools only available with the top-tier plan

Yes
Zyro Basic, Unleashed, eCommerce, eCommerce+ Very affordable

Simple and modern templates

Intuitive SEO tools

Advertisement

Solid website performance

Limited customization

SEO tools lack depth

No
Go Daddy Basic, Standard, Premium, Ecommerce Plenty of business tools

Very beginner friendly

Professional SEO help available

SEO features not available on the cheapest plan

Lack of in-depth customization

No
Gator Starter, Premium, eCommerce Very easy to build a website

Simple SEO tools available

Advertisement

Excellent introductory prices

Limited design options

Limited SEO editing

No
WordPress Free Plenty of customization options

SEO-friendly

Plenty of plugins that add all sorts of functions

It does not include hosting; might be too complicated if some unique functions are needed Yes

Wrapping Up

Modern website builders are no longer lacking when it comes to SEO. As you see, there are several platforms that allow you to optimize your website without having to write a single line of code.

The right platform depends on your needs and your budget. Our comparison table gives you a few tips in order to help you pick your ideal website builder for SEO.

However, in our opinion, nothing beats WordPress – and SERPed.net offers an SEO plugin you can use on your website to enhance your search engine optimization efforts. You can find it for free download here…

Advertisement

Still, using a website builder is justifiable for many reasons. If customization is less important than having your website online fast, these builders are ideal. If, on the other hand, you have very specific needs for your website, WordPress might be a better option.

Is there any other website builder for SEO that you think should have made the cut? What do you think of these options? Let us know in the comment section below or find us on Facebook, Twitter or LinkedIn.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEO

Top Priorities, Challenges, And Opportunities

Published

on

By

Top Priorities, Challenges, And Opportunities

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts.

It’s time to chart a course for SEO success in this changing landscape.

Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.

You’ll hear:

  • The top SEO priorities and challenges for 2024.
  • The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities.
  • Winning SEO resourcing strategies and reporting insights to fuel success.

With Shannon Vize and Ryan Maloney, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO.

Discover timely insights and unlock new SEO growth potential in 2024.

Advertisement

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]

Reserve your spot and discover 10 quick and easy SEO wins to boost your site’s rankings.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

E-E-A-T’s Google Ranking Influence Decoded

Published

on

By

E-E-A-T's Google Ranking Influence Decoded

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a paradox that cancels itself out, SearchLiaison recently tweeted some comments that go a long way to understanding how to think about E-E-A-T and apply it to SEO.

What A Googler Said About E-E-A-T

Marie Haynes published a video excerpt on YouTube from an event at which a Googler spoke, essentially doubling down on the importance of E-A-T.

This is what he said:

“You know this hasn’t always been there in Google and it’s something that we developed about ten to twelve or thirteen years ago. And it really is there to make sure that along the lines of what we talked about earlier is that it really is there to ensure that the content that people consume is going to be… it’s not going to be harmful and it’s going to be useful to the user. These are principles that we live by every single day.

And E-A-T, that template of how we rate an individual site based off of Expertise, Authoritativeness and Trustworthiness, we do it to every single query and every single result. So it’s actually very pervasive throughout everything that we do .

I will say that the YMYL queries, the Your Money or Your Life Queries, such as you know when I’m looking for a mortgage or when I’m looking for the local ER,  those we have a particular eye on and we pay a bit more attention to those queries because clearly they’re some of the most important decisions that people can make.

Advertisement

So I would say that E-A-T has a bit more of an impact there but again, I will say that E-A-T applies to everything, every single query that we actually look at.”

How can something be a part of every single search query and not be a ranking factor, right?

Background, Experience & Expertise In Google Circa 2012

Something to consider is that in 2012 Google’s senior engineer at the time, Matt Cutts, said that experience and expertise brings a measure of quality to content and makes it worthy of ranking.

Matt Cutts’ remarks on experience and expertise were made in an interview with Eric Enge.

Discussing whether the website of a hypothetical person named “Jane” deserves to rank with articles that are original variations of what’s already in the SERPs.

Matt Cutts observed:

Advertisement

“While they’re not duplicates they bring nothing new to the table.

Google would seek to detect that there is no real differentiation between these results and show only one of them so we could offer users different types of sites in the other search results.

They need to ask themselves what really is their value add? …they need to figure out what… makes them special.

…if Jane is just churning out 500 words about a topic where she doesn’t have any background, experience or expertise, a searcher might not be as interested in her opinion.”

Matt then cites the example of Pulitzer Prize-Winning movie reviewer Roger Ebert as a person with the background, experience and expertise that makes his opinion valuable to readers and the content worthy of ranking.

Matt didn’t say that a webpage author’s background, experience and expertise were ranking factors. But he did say that these are the kinds of things that can differentiate one webpage from another and align it to what Google wants to rank.

He specifically said that Google’s algorithm detects if there is something different about it that makes it stand out. That was in 2012 but not much has changed because Google’s John Mueller says the same thing.

Advertisement

For example, in 2020 John Mueller said that differentiation and being compelling is important for getting Google to notice and rank a webpage.

“So with that in mind, if you’re focused on kind of this small amount of content that is the same as everyone else then I would try to find ways to significantly differentiate yourselves to really make it clear that what you have on your website is significantly different than all of those other millions of ringtone websites that have kind of the same content.

…And that’s the same recommendation I would have for any kind of website that offers essentially the same thing as lots of other web sites do.

You really need to make sure that what you’re providing is unique and compelling and high quality so that our systems and users in general will say, I want to go to this particular website because they offer me something that is unique on the web and I don’t just want to go to any random other website.”

In 2021, in regard to getting Google to index a webpage, Mueller also said:

“Is it something the web has been waiting for? Or is it just another red widget?”

This thing about being compelling and different than other sites, it’s something that’s been a part of Google’s algorithm awhile, just like the Googler in the video said, just like Matt Cutts said and exactly like what Mueller has said as well.

Are they talking about signals?

Advertisement

E-EA-T Algorithm Signals

We know there’s something in the algorithm that relates to someone’s expertise and background that Google’s looking for. The table is set and we can dig into the next step of what it all means.

A while back back I remember reading something that Marie Haynes said about E-A-T, she called it a framework. And I thought, now that’s an interesting thing she just did, she’s conceptualizing E-A-T.

When SEOs discussed E-A-T it was always in the context of what to do in order to demonstrate E-A-T. So they looked at the Quality Raters Guide for guidance, which kind of makes sense since it’s a guide, right?

But what I’m proposing is that the answer isn’t really in the guidelines or anything that the quality raters are looking for.

The best way to explain it is to ask you to think about the biggest part of Google’s algorithm, relevance.

What’s relevance? Is it something you have to do? It used to be about keywords and that’s easy for SEOs to understand. But it’s not about keywords anymore because Google’s algorithm has natural language understanding (NLU). NLU is what enables machines to understand language in the way that it’s actually spoken (natural language).

Advertisement

So, relevance is just something that’s related or connected to something else. So, if I ask, how do I satiate my thirst? The answer can be water, because water quenches the thirst.

How is a site relevant to the search query: “how do I satiate my thirst?”

An SEO would answer the problem of relevance by saying that the webpage has to have the keywords that match the search query, which would be the words “satiate” and “thirst.”

The next step the SEO would take is to extract the related entities for “satiate” and “thirst” because every SEO “knows” they need to do entity research to understand how to make a webpage that answers the search query, “How do I satiate my thirst?”

Hypothetical Related entities:

  • Thirst: Water, dehydration, drink,
  • Satiate: Food, satisfaction, quench, fulfillment, appease

Now that the SEO has their entities and their keywords they put it all together and write a 600 word essay that uses all their keywords and entities so that their webpage is relevant for the search query, “How do I satiate my thirst?”

I think we can stop now and see how silly that is, right? If someone asked you, “How do I satiate my thirst?” You’d answer, “With water” or “a cold refreshing beer” because that’s what it means to be relevant.

Advertisement

Relevance is just a concept. It doesn’t have anything to do with entities or keywords in today’s search algorithms because the machine is understanding search queries as natural language, even more so with AI search engines.

Similarly, E-E-A-T is also just a concept. It doesn’t have anything to do with author bios, LinkedIn profiles, it doesn’t have anything at all to do with making your content say that you handled the product that’s being reviewed.

Here’s what SearchLiaison recently said about an E-E-A-T, SEO and Ranking:

“….just making a claim and talking about a ‘rigorous testing process’ and following an ‘E-E-A-T checklist’ doesn’t guarantee a top ranking or somehow automatically cause a page to do better.”

Here’s the part where SearchLiaison ties a bow around the gift of E-E-A-T knowledge:

“We talk about E-E-A-T because it’s a concept that aligns with how we try to rank good content.”

E-E-A-T Can’t Be Itemized On A Checklist

Remember how we established that relevance is a concept and not a bunch of keywords and entities? Relevance is just answering the question.

E-E-A-T is the same thing. It’s not something that you do. It’s closer to something that you are.

Advertisement

SearchLiaison elaborated:

“…our automated systems don’t look at a page and see a claim like “I tested this!” and think it’s better just because of that. Rather, the things we talk about with E-E-A-T are related to what people find useful in content. Doing things generally for people is what our automated systems seek to reward, using different signals.”

A Better Understanding Of E-E-A-T

I think it’s clear now how E-E-A-T isn’t something that’s added to a webpage or is something that is demonstrated on the webpage. It’s a concept, just like relevance.

A good way to think o fit is if someone asks you a question about your family and you answer it. Most people are pretty expert and experienced enough to answer that question. That’s what E-E-A-T is and how it should be treated when publishing content, regardless if it’s YMYL content or a product review, the expertise is just like answering a question about your family, it’s just a concept.

Featured Image by Shutterstock/Roman Samborskyi

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEO

Google Announces A New Carousel Rich Result

Published

on

By

Google Announces A New Carousel Rich Result

Google announced a new carousel rich result that can be used for local businesses, products, and events which will show a scrolling horizontal carousel displaying all of the items in the list. It’s very flexible and can even be used to create a top things to do in a city list that combines hotels, restaurants, and events. This new feature is in beta, which means it’s being tested.

The new carousel rich result is for displaying lists in a carousel format. According to the announcement the rich results is limited to the following types:

LocalBusiness and its subtypes, for example:
– Restaurant
– Hotel
– VacationRental
– Product
– Event

An example of subtypes is Lodgings, which is a subset of LocalBusiness.

Here is the Schema.org hierarchical structure that shows the LodgingBusiness type as being a subset of the LocalBusiness type.

  • Thing > Organization > LocalBusiness > LodgingBusiness
  • Thing > Place > LocalBusiness > LodgingBusiness

ItemList Structured Data

The carousel displays “tiles” that contain information from the webpage that’s about the price, ratings and images. The order of what’s in the ItemList structured data is the order that they will be displayed in the carousel.

Advertisement

Publishers must use the ItemList structured data in order to become eligible for the new rich result

All information in the ItemList structured data must be on the webpage. Just like any other structured data, you can’t stuff the structured data with information that is not visible on the webpage itself.

There are two important rules when using this structured data:

  1. 1. The ItemList type must be the top level container for the structured data.
  2. 2. All the URLs of in the list must point to different webpages on the same domain.

The part about the ItemList being the top level container means that the structured data cannot be merged together with another structured data where the top-level container is something other than ItemList.

For example, the structured data must begin like this:

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1,

A useful quality of this new carousel rich result is that publishers can mix and match the different entities as long as they’re within the eligible structured data types.

Eligible Structured Data Types

Advertisement
  • LocalBusiness and its subtypes
  • Product
  • Event

Google’s announcement explains how to mix and match the different structured data types:

“You can mix and match different types of entities (for example, hotels, restaurants), if needed for your scenario. For example, if you have a page that has both local events and local businesses.”

Here is an example of a ListItem structured data that can be used in a webpage about Things To Do In Paris.

The following structured data is for two events and a local business (the Eiffel Tower):

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Event", "name": "Paris Seine River Dinner Cruise", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "offers": { "@type": "Offer", "price": 45.00, "priceCurrency": "EUR" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.2, "reviewCount": 690 }, "url": "https://www.example.com/event-location1" } }, { "@type": "ListItem", "position": 2, "item": { "@type": "LocalBusiness", "name": "Notre-Dame Cathedral", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "priceRange": "$", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.8, "reviewCount": 4220 }, "url": "https://www.example.com/localbusiness-location" } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Event", "name": "Eiffel Tower With Host Summit Tour", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "offers": { "@type": "Offer", "price": 59.00, "priceCurrency": "EUR" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.9, "reviewCount": 652 }, "url": "https://www.example.com/event-location2" } } ] } </script>

Be As Specific As Possible

Google’s guidelines recommends being as specific as possible but that if there isn’t a structured data type that closely matches with the type of business then it’s okay to use the more generic LocalBusiness structured data type.

“Depending on your scenario, you may choose the best type to use. For example, if you have a list of hotels and vacation rentals on your page, use both Hotel and VacationRental types. While it’s ideal to use the type that’s closest to your scenario, you can choose to use a more generic type (for example, LocalBusiness).”

Can Be Used For Products

A super interesting use case for this structured data is for displaying a list of products in a carousel rich result.

Advertisement

The structured data for that begins as a ItemList structured data type like this:

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Product",

The structured data can list images, ratings, reviewCount, and currency just like any other product listing, but doing it like this will make the webpage eligible for the carousel rich results.

Google has a list of recommended recommended properties that can be used with the Products version, such as offers, offers.highPrice, and offers.lowPrice.

Good For Local Businesses and Merchants

This new structured data is a good opportunity for local businesses and publishers that list events, restaurants and lodgings to get in on a new kind of rich result.

Using this structured data doesn’t guarantee that it will display as a rich result, it only makes it eligible for it.

This new feature is in beta, meaning that it’s a test.

Advertisement

Read the new developer page for this new rich result type:

Structured data carousels (beta)

Featured Image by Shutterstock/RYO Alexandre

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS