SEO

The Top 10 Content Marketing Skills You Need

Published

4 months ago

May 30, 2024

Max

10 Content Marketing Skills You Need to Master

Want to reach more of your target audience, connect with them, and have meaningful interactions?

Quality content marketing may be the ideal solution for you.

But gone are the days of simply writing and releasing content.

Effective content marketing requires various skills and strategies if you want to get it right.

If you’re looking to breathe new life into your brand and generate more interest in your target audience, here are the top 10 skills and strategies you’ll need.

1. Know Your Audience And Target Them Effectively

Ask anyone about content and content marketing, and chances are that audience targeting is one of the first suggestions.

But what does audience targeting actually mean? And why is it an essential content marketing skill?

First, understand who your audience is, what their day is like, their priorities, and what they’re doing or intending to do while they consume content.

Then, use that information to craft content that counts on a platform and in a format that suits your audience.

Take the Shoe Snob Blog as an example.

The content is photo-centric. The page has few distractions, and the storytelling and text are dense and chunked.

The topics range from stories of shoemakers, care tips, and all the insider info a lover of bespoke and top-of-the-line men’s shoes, shoe designer, or shoemaker could want to know about the objects of their obsessions.

These features tell us a lot about the blog’s readers.

Shoe Snob Blog readers are likely visual, busy, and view reading the blog’s content as almost a secret pleasure they indulge in while waiting in line for an expensive coffee.

The blog doesn’t have content on saving money, getting things for less, building shoes more cheaply, or reviews of shoes you’d find in your local department store.

Why? That’s not what the blog’s target audience is interested in. In fact, those topics would likely chase readers away.

For Justin FitzPatrick, the blog’s author, it’s about the luxury, the emotional connection and passion for the brands, and the smaller details most of us wouldn’t likely notice about a man’s dress shoe – in language that matches the audience’s expertise.

You might be tempted to skip audience exploration and targeting to this degree, particularly if you’re a B2B brand or sell something non-visual like insurance.

But this could be a fatal mistake for your content marketing.

Even if you’re selling to another company, that company is driven and shaped by humans you’ll need to get attention from.

2. Understand How Brand Strategy Influences Content

Content and content marketing could do more harm than good if they fail to blend seamlessly with a brand strategy.

So, if you’re looking to build content marketing skills, ensure you understand how brand strategy influences effective content.

Solid brand-driven content strategies consist of six core elements when it comes to content:

Brand foundations – What matters to the company, such as the image it wishes to project, etc.
Audience discovery and brand position – How the brand fits within the market.
Keywords and language – How the company wants people to find its brand, and what language it will use.
Authority building – Looking like an expert and a leader on a chosen topic.
Content creation – Any content strategy must be manageable, affordable, sustainable, scalable, and effective.
Organization – Utilizing an editorial and publishing calendar and post-publishing tracking and measurement to maintain and guide your content strategy.

3. Consider SEO, Search, And Search Engines

SEO and search are essential for getting found, gaining traffic, building authority, and overall growth.

If you want your content marketing to work, you can’t afford to avoid this content marketing skill because you’re not an expert.

Users make 1.2 trillion searches on Google per year.
93% of all web traffic comes from a search engine.
46% of searches are made to look for something local.

In January 2023, searches for phrases that included “gifts” increased 45%, while searches that included “presents” increased 15% over 2022. This equated to $47 billion in the two weeks following Christmas.

So, search is growing and becoming more important – not declining.

If you want to take advantage of search traffic, you need to ensure you’re considering several aspects of SEO when developing your content marketing skills, including:

Keyword research.
AI and how to humanize your content.
Link building.
Building authority.
Topic relevance and expertise.
Site structure, website performance, and analytics.

4. Humanize Your Content

Once you get started with content marketing, you’ll realize pretty quickly that AI-generated content is highly problematic.

You need to follow basic SEO formulas to have your content rank, another formula to make it interesting and catchy for readers, and how to maximize the usability of your content.

However, you also need to ensure you stand out from the crowd and surpass your competitors.

To make your content more human-friendly, learn how to:

Create content that supports a user journey rather than search engines or sections of a funnel.
Utilize customer communications and social channels to understand and connect with your audience. Then, use it to market your content.
Make use of internal experts. Not only is looking in-house a way to make excellent content more affordable, but audiences also love to see your brand’s passion for what it does.
Take a smart angle, get personal, and have an attitude. Personality and branding are vital, but so is the information you provide. Ensure it is something of value to your readers, and don’t be afraid to tell stories to build emotional connections.
Add personal videos to top-performing articles.

One of the best examples of all these tips for humanized content in action is the annual Christmas content campaign from WestJet.

5. Engage By Storytelling And Creative Writing

If you want to capture attention and use content to connect with your audience, you need to be able to tell a good story.

Stories make content emotionally engaging but also make it possible for readers to experience what it would be like if they purchased your product or service.

Want to strengthen your content marketing with storytelling?

Create relatable, believable content. To do this, know your audience, understand their experiences, and create content that aligns with this knowledge.
Have a clear message. Like an ad, every story or piece of content needs a goal and a clear message you want to convey to your audience.
Choose the right type of story. Do you need to make an emotional connection? Compel a reader to act? Convey values, a feature, or a concept? Build community?
Select the right platform and medium. If you want to share several statistics, video might not be the best option. Selling vacations? YouTube or TikTok might perform better than Reddit or a blog.
Know where to start and stop. Your content needs to appear at the right point in the customer journey and push readers to the next step. What should readers do next?
Organize and structure. Plan your content ahead of time. Make sure your stories have an arc, make sense, and take readers or views through an experience.

6. Do Your Research

The best content provides an audience with information or a look at something they normally don’t have access to.

To find this information, you must be prepared for deep research – and that means a lot more than just finding a statistic.

Find the original source or study. Ensure the number you’ve found is still relevant and accurate. Consider the source of the statistic and how they arrived at that number. What did the study not consider when finding their statistic?

To build additional authority, you may consider interviewing the source of a statistic or a subject area expert.

7. Improve Your Interviewing Skills

While it helps if you deeply understand the subject matter, it isn’t all lost if you’re new to the topic.

In fact, being a newbie to a topic can have advantages because you can see the topic with a fresh perspective.

One thing you must be knowledgeable about, however, is interviews. Interviewing is an essential content marketing skill.

Here are some tips:

Prepare

Arrive at the interview with an understanding of the topic. Know the pains and challenges individuals interested in the topic face.

Understand your priorities for your readers, the industry, and the individual you’re interviewing.

Have a list of questions that are thoughtful and organized, and work toward answering a single question or reaching a specific goal.

Set Interview Goal

Are you trying to get tips from an expert? A day in the life of? Solve or bring light to a certain issue? Make a human connection?

Choose a goal for your interview, organize it into an outline, and remove any question or information that doesn’t help you move toward that goal.

Be Personable And Make The Interviewee Comfortable

Awkward silences, a lack of rapport, nervousness, and other social aspects can interfere with an otherwise excellent interview and affect the information you collect.

You may want to consider using cognitive interview techniques, which have been adapted from criminal investigation for journalism.

Record Your Conversation

As humans, our brains prioritize stimuli to determine what is important and what we should pay attention to and remember.

This attentional filtering becomes more severe when you’re making notes, thinking about the technical aspects of an interview, and nervous. As a result, it’s easy to miss important details or implications.

So, save some time and improve your accuracy and insights into the information provided during the interview by making a recording that you can refer to as often as necessary.

Be Precise And Ask For Clarification

Some people love raisins in cinnamon buns. Others do not. And just like the raisins debate, how you define a word or concept may vary greatly from someone else.

So, if the information you collect during an interview seems vague, or you’re unsure of something the interviewee says, ask.

The worst thing you can do is assume that it isn’t true or deliberately influence the meaning of someone’s words.

8. Measure And Track Everything

Measuring something is generally easy. The difficult part of measurement and tracking is measuring and tracking the right things.

SEJ’s annual State of SEO Report reveals that SEO professionals often have a mismatch between their goals, the methods and strategies they use to reach them, and the variables they measure.

Content marketers and marketing are no exception.

Let’s say you want to use content marketing to increase conversions. So, you create a video for your hot tub company.

In this instance, tracking and analyzing traffic data to the video would be a mistake. Those numbers are only part of the story.

Instead, track clicks and use traffic data to better understand who clicks through to your content and where viewers go after they consume it.

And this is vital: Don’t stop your analysis at the click.

Every visit from a viewer is only one step in a larger journey – and this journey matters.

Returning to the previous example, your video might have generated fewer clicks and conversions overall.

Dig a little deeper, however, and you might discover that those few conversions were of much higher value than average, and the viewers return to your site more often than your average site viewer.

In this instance, while traffic numbers might make it look like your video failed, analysis of the customer journey reveals that your video was actually a big success, attracting a more qualified, valuable, and engaged audience.

9. Repackage Content With Purpose

You invest a lot of resources in creating amazing content. Don’t simply publish it in one format and waste the rest of its potential.

Before creating content, consider all the different formats and ways you can share it to get attention.

By planning, you can collect images, video footage, sound bites, expert quotes, and everything you’ll need to share and market your content in various ways to maximize your return on investment (ROI).

But refrain from repackaging content with the sole purpose of spreading it everywhere. Carefully plan your content to appear when and where you need to.

As explained in the video above, Search Engine Journal uses the data gathered for its State of SEO Report to create:

White paper reports.
Podcast.
Articles on data not included in the main reports.
Infographics.
Carousels for social media.
Video clips.

Some of these are released before the main report is published to help spread the word and generate interest while sharing interesting insights about the SEO industry.

Then, when the report is released, it is followed by additional content to help generate interest, links, and findings.

Therefore, instead of a week of interest, the reports generate traffic and attention while informing readers for months without significantly increasing the original investment.

10. Stand Out While Blending In

One of the more common pieces of advice is to copy successful content and do what others are doing.

Makes sense, right?

After all, SEO, good writing, and other skills all have best practices you need to follow. Your audience also has preferences, expectations, and requirements.

Your content needs to look like everyone else’s to some degree.

But here’s the problem with this advice: No one stands out if everyone does things the same way.

Therefore, learning how to blend in while standing out is an essential skill for content marketing.

So, instead of mimicking or copying successful content, collect several examples that have worked on a specific platform or for a specific audience and investigate to find out why they’re effective.

Then, you can use these insights to create and test your own content that allows you to stand out, be unique, and fulfill the needs of your target audience.

Conclusion

Effective marketing is more than choosing the right topic or quality writing.

By strengthening and utilizing these 10 content marketing skills, your content will help you generate the right traffic and connect with your audience in a way that will have you dominating the competition.

More resources:

Featured Image: Viktoria Kurpas/Shutterstock

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SEO

Snapchat Is Testing 2 New Advertising Placements

Published

19 hours ago

October 10, 2024

Max

Snapchat Is Testing 2 New Advertising Placements

The Snapchat ad ecosystem just expanded with two new placement options.

On Tuesday, Snap announced they started testing on two new placements:

Sponsored Snaps
Promoted Places

While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements.

The goal of these placements are for brands to expand their reach across some of the most widely adopted parts of the platform.

Promoted Places Ad Placement

Snap partnered with two other brands for their Promoted Places ad placement test: McDonalds and Taco Bell.

This new ad placement shows on the Snap Map, which is meant to help users discover new places they may want to visit.

Promoted Places will highlight sponsored placements of interest within the Snap Map.

In early testing, Snap said they’ve found adding places as “Top Picks” drives a typical visitation lift of 17.6% for frequent Snapchat users.

They also mentioned the possibility of exploring ideas around customer loyalty on the Snap Map in future phases.

Summary

Snap hasn’t yet announced how long these ad placement tests will run, or when they’ll be available for broader advertisers.

Snap said the Sponsored Snaps and Promoted Places placements will evolve from feedback within the Snapchat community and the brands partnered with them at launch.

In the future, there’s possibility of integrating features like CRM systems and AI chatbot support to make communication more streamlined between brands and Snapchat users.

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SEO

The 11 Best SEO Books You Must Read Today

Published

2 days ago

October 10, 2024

Max

The 11 Best SEO Books You Must Read Today

SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.

We’ve put together a list of essential SEO books suitable for readers at various levels.

Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.

The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.

For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.

Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.

Books On Search Engine Optimization

1. SEO For Beginners: An Introduction To SEO Basics

Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.

While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.

It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.

The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.

Key reasons to give it a read:

Get a solid grasp of SEO basics from industry pros.
Easy-to-follow explanations of tricky concepts.
Practical advice you can apply to your SEO strategies.
Stay in the loop with current SEO trends and Google updates.
Benefit from the collective wisdom of top SEO experts.

2. Entity SEO: Moving From Strings To Things

By Dixon Jones, CEO of InLinks

Dixon Jones, Entity SEO

Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.

It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.

Key points:

Making your brand an “entity” in your niche.
Using structured data effectively.
Getting quality links and mentions.
Creating content rich in entity information.

The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.

Worth reading if you want to:

Get a solid grip on entity SEO.
Learn actionable entity optimization tactics.
Establish your brand as a recognized entity.
Master the use of structured data for SEO.
Future-proof your SEO strategy.

3. The Art Of SEO: Mastering Search Engine Optimization

by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola

1728516362 333 The 11 Best SEO Books You Must Read Today

Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.

The authors break down complex strategies into actionable steps, making implementation a breeze.

What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.

Reasons to read this book:

Get a complete SEO education, from basics to advanced strategies.
Learn to align SEO with your business objectives.
Access practical, step-by-step guides for implementing SEO tactics.
Understand how to integrate SEO with content marketing and social media.
Benefit from the collective wisdom of three renowned SEO experts.

4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results

by Matthew Capala

1728516362 880 The 11 Best SEO Books You Must Read Today

Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.

Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.

The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.

A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.

While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.

By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.

Reasons to read this book:

Gain insights into the psychology driving user behavior and conversions.
Learn to create websites that not only rank well but also engage visitors.
Get practical strategies for optimizing design, content, and calls-to-action.
Discover how to enhance user experience and mobile performance.
Learn to integrate SEO best practices with a focus on user engagement.
Benefit from real-world examples and expert insights from a seasoned digital marketer.

5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period

by Stoney DeGeyter
The Best Damn Website and eCommerce Marketing Optimization Guide Period by Stoney DeGeyter

SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.

It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.

DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.

This guide suits both small business owners and ecommerce marketers.

Reasons to read:

Master SEO fundamentals and advanced strategies.
Learn ecommerce-specific optimization tactics.
Discover product page and description best practices.
Understand user-generated content’s SEO impact.
Align SEO efforts with business objectives.
Benefit from decades of industry expertise.

6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store

by Kristina Azarenko
ecommerce seo mastery by Kristina Azarenko

Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.

Azarenko breaks down each “SEO win” with practical advice on implementation.

Topics include:

Ecommerce keyword research.
Product & category page optimization.
Leveraging user-generated content.
Building quality backlinks.
Site speed and mobile optimization.
Structured data.

The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.

Reasons to read:

Learn 10 powerful ecommerce-specific SEO strategies.
Gain insights from a renowned SEO expert.
Discover how to optimize product and category pages.
Leverage user-generated content for SEO benefits.
Learn to build high-quality backlinks.
Apply real-world examples and case studies.
Adopt a data-driven approach to ecommerce SEO.

7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

by Eli Schwartz

1728516362 733 The 11 Best SEO Books You Must Read Today

Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.

Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.

The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.

Key topics include:

User intent optimization.
Content strategy for the full customer journey.
Measuring SEO’s business impact.

Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.

Reasons to read this book:

Gain a strategic perspective on SEO that aligns with business objectives.
Learn to create sustainable organic growth through user-centric approaches.
Discover how to optimize for the entire customer journey.
Understand methods for measuring and communicating SEO’s business impact.
Access real-world case studies and examples from major brands.
Benefit from the author’s extensive experience in driving impactful SEO results.

Books On Link Building

8. The Link Building Book

by Paddy Moogan

1728516362 218 The 11 Best SEO Books You Must Read Today

Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.

It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.

The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.

Reasons to read:

Master link building fundamentals and best practices.
Learn diverse tactics for acquiring high-quality, relevant links.
Understand how to assess potential linking websites.
Discover content strategies that naturally attract links.
Learn to plan and execute effective link building campaigns.
Benefit from practical advice and real-world examples.
Access updated, valuable insights at no cost.

Books On Local SEO

9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW

by Roger Bryan

The 11 Best SEO Books You Must Read Today

“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.

Key topics include:

Local SEO fundamentals and how it differs from traditional SEO.
Optimizing Google Business Profile listings.
Building local citations and leveraging structured data.
Creating local content and managing online reputation.
Implementing and tracking local SEO strategies.

The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.

Reasons to read:

Learn 20 proven strategies for improving local search visibility.
Understand key local ranking factors like Google Business Profile, reviews, and citations.
Master GBP optimization for local SEO success.
Discover how to use structured data and local content effectively.
Learn reputation management best practices.
Get practical, easy-to-implement instructions and examples.
Learn to measure local SEO performance with analytics tools.

Books On Search Engines

10. How Google Works

by Eric Schmidt and Jonathan Rosenberg

1728516362 906 The 11 Best SEO Books You Must Read Today

“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.

The book offers practical advice and real-world examples applicable to businesses of all sizes.

Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.

Reasons to read:

Get an insider’s view of Google’s success principles.
Understand how to create a user-centric business strategy.
Discover ways to foster innovation and experimentation in your organization.
Gain insights into data-driven decision-making processes.

11. Entity-Oriented Search

by Krisztian Balog

Entity-Oriented Search

“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).

A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.

It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.

Reasons to read:

Deep dive into entity-oriented and semantic search tech.
Research on knowledge graphs and semantic understanding.
A detailed look at entity extraction, linking, and ranking algorithms.
Insights on neural entity representations and knowledge-based language models.
Expert knowledge from a renowned IR and search engine specialist.

Conclusion: Choosing Your Next Book

These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.

For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.

As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.

Several books focus on specific areas:

“Local SEO Secrets” is a must-read if you’re targeting local customers.
“Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
“The Link Building Book” is your starting point to master link building.

On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.

The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.

The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.

More SEO & Marketing Books Worth Your Time:

Featured Image: PeopleImages.com – Yuri A/Shutterstock

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SEO

The 100 Most Searched People on Google in 2024

Published

2 days ago

October 9, 2024

Entireweb News Bot

The 100 Most Searched People on Google in 2024

These are the 100 most searched people, along with their monthly search volumes.

#	Keyword	Search volume
1	donald trump	7450000
2	taylor swift	7300000
3	travis kelce	4970000
4	matthew perry	3790000
5	kamala harris	2730000
6	joe biden	2480000
7	caitlin clark	2400000
8	olivia rodrigo	2100000
9	jd vance	2060000
10	billie eilish	1720000
11	sabrina carpenter	1680000
12	kate middleton	1660000
13	patrick mahomes	1570000
14	gypsy rose	1520000
15	jason kelce	1490000
16	mihály csíkszentmihályi	1460000
17	timothee chalamet	1450000
18	tyreek hill	1380000
19	lola beltrán	1350000
20	lebron james	1330000
21	lauren boebert	1310000
22	barry keoghan	1300000
23	brock purdy	1280000
24	drake	1250000
25	griselda blanco	1210000
26	ryan reynolds	1200000
27	zendaya	1180000
28	scottie scheffler	1170000
29	aaron rodgers	1170000
30	casimir funk	1170000
31	zach bryan	1150000
32	tom brady	1150000
33	jacob elordi	1140000
34	blake lively	1130000
35	millie bobby brown	1120000
36	margot robbie	1110000
37	luisa moreno	1110000
38	bruce willis	1090000
39	v	1090000
40	eminem	1050000
41	cillian murphy	1040000
42	anthony edwards	1020000
43	peso pluma	1000000
44	fani willis	1000000
45	etel adnan	1000000
46	dua lipa	991000
47	jennifer aniston	986000
48	bianca censori	983000
49	megan fox	982000
50	shannen doherty	977000
51	mike tyson	973000
52	megan thee stallion	971000
53	ariana grande	960000
54	james baldwin	958000
55	britney spears	954000
56	oj simpson	941000
57	lainey wilson	937000
58	dan schneider	933000
59	emma stone	932000
60	raoul a. cortez	930000
61	dolly parton	926000
62	joe burrow	925000
63	anya taylor-joy	925000
64	amanda bynes	924000
65	danny masterson	920000
66	matt rife	918000
67	kendrick lamar	912000
68	messi	901000
69	bronny james	901000
70	adam sandler	898000
71	james earl jones	897000
72	coco gauff	892000
73	michael jackson	884000
74	victor wembanyama	870000
75	pink	865000
76	luka doncic	861000
77	selena gomez	861000
78	jelly roll	861000
79	jonathan majors	840000
80	justin fields	824000
81	meghan markle	821000
82	florence pugh	819000
83	post malone	813000
84	jayson tatum	808000
85	diddy	804000
86	justin jefferson	799000
87	sza	794000
88	ana de armas	793000
89	cj stroud	790000
90	ben affleck	788000
91	jake paul	786000
92	zac efron	783000
93	scarlett johansson	779000
94	deion sanders	771000
95	dr. victor chang	760000
96	andrew tate	759000
97	jason momoa	756000
98	pedro pascal	755000
99	bad bunny	744000
100	christian mccaffrey	735000

#	Keyword	Search volume
1	taylor swift	17000000
2	trump	12400000
3	matthew perry	9100000
4	sydney sweeney	8500000
5	travis kelce	7500000
6	oppenheimer	7300000
7	messi	7000000
8	elon musk	6500000
9	sinner	6300000
10	cristiano ronaldo	6100000
11	kate middleton	5900000
12	billie eilish	5200000
13	joe biden	5000000
14	xxxtentacion	5000000
15	大谷翔平	4900000
16	virat kohli	4800000
17	jenna ortega	4700000
18	v	4600000
19	ronaldo	4600000
20	kamala harris	4300000
21	olivia rodrigo	4200000
22	griselda blanco	4000000
23	margot robbie	4000000
24	cillian murphy	3800000
25	carlos alcaraz	3600000
26	dua lipa	3600000
27	zendaya	3600000
28	djokovic	3500000
29	bianca censori	3500000
30	jude bellingham	3400000
31	alcaraz	3400000
32	millie bobby brown	3400000
33	ana de armas	3300000
34	sabrina carpenter	3300000
35	henry cavill	3300000
36	ryan reynolds	3200000
37	ice spice	3200000
38	anne hathaway	3100000
39	timothée chalamet	3100000
40	putin	3100000
41	barry keoghan	3000000
42	lana rhoades	3000000
43	michael jackson	3000000
44	peso pluma	3000000
45	ariana grande	3000000
46	jacob elordi	3000000
47	lebron james	3000000
48	blake lively	2900000
49	bruce willis	2900000
50	lamine yamal	2900000
51	emma stone	2900000
52	shubman gill	2900000
53	simone biles	2900000
54	rohit sharma	2900000
55	brad pitt	2900000
56	eminem	2900000
57	jennifer aniston	2800000
58	timothee chalamet	2800000
59	mike tyson	2700000
60	megan fox	2700000
61	lola beltrán	2700000
62	caitlin clark	2700000
63	leonardo dicaprio	2700000
64	johnny depp	2600000
65	scarlett johansson	2600000
66	selena gomez	2600000
67	drake	2600000
68	mihály csíkszentmihályi	2600000
69	anya taylor-joy	2500000
70	madonna	2500000
71	britney spears	2500000
72	max verstappen	2500000
73	jeremy allen white	2500000
74	gypsy rose	2500000
75	andrew tate	2500000
76	kylie jenner	2500000
77	travis scott	2400000
78	fabrizio romano	2400000
79	jennifer lawrence	2400000
80	meghan markle	2400000
81	hardik pandya	2400000
82	keanu reeves	2400000
83	angelina jolie	2400000
84	glen powell	2400000
85	jd vance	2400000
86	shannen doherty	2300000
87	jungkook	2300000
88	jason momoa	2300000
89	jennifer lopez	2300000
90	bellingham	2200000
91	jeffrey epstein	2200000
92	justin bieber	2200000
93	florence pugh	2200000
94	kim kardashian	2200000
95	ben affleck	2200000
96	haaland	2200000
97	zac efron	2200000
98	tyson fury	2200000
99	imane khelif	2100000
100	adam sandler	2100000

In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.

In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.

You can do the same for your industry too.

Here’s how:

Go to Keywords Explorer
Enter the names of famous people in your niche
Go to the Matching terms report
Filter for keywords related to gears using the Include filter

Keywords related to gear used by tennis pros

For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.

Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.

celebrity names weight loss

The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:

celebrity weight loss keywords