Connect with us

SEO

Top Trending Topics

Published

on

Are you wondering which topics have been trending in the U.S.? You’re in the right place.

We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.8 billion keywords.

We discovered these trending topics by looking at the keywords in our database that had the highest average search volume increase rate in the past three months. And if you’re wondering, search volume shows how many times a given keyword gets searched in Google per month.

Top 100 trending topics in the U.S.

These are the top trending topics in the U.S.

# Topic
1 who is bruno
2 kitagawa
3 harry richardson
4 8812 form
5 prevnar 20
6 when are interest rates going up
7 bucked up creatine
8 backrooms game
9 low cost index funds
10 creatine for women
11 subaru ascent 2022
12 maribel
13 idia shroud
14 2023 toyota highlander
15 attack on titan episodes
16 hydroponic strawberries
17 2022 bentley flying spur
18 bright vachirawit
19 smartvault
20 where can i watch west side story
21 unsellable houses cast
22 do birds have ears
23 red john the mentalist
24 aot wiki
25 nike baseball turf shoes
26 2023 ford mustang
27 how much is carshield
28 unsellable houses
29 salish matter
30 eforms atf
31 tommy lee jones wife
32 escalade 2022
33 cashpop
34 5 letter words with these letters
35 5 letter word with these letters
36 ionic 5
37 fnaf mystery minis
38 nancy jewel mcdonie
39 beauty of joseon
40 cod 2022
41 hyundai ioniq 6
42 magic spoon cereal ingredients
43 2022 jeep wrangler unlimited
44 jeep compass 2022
45 il makiage foundation reviews
46 nike turf shoes baseball
47 egglife wraps
48 2022 bmw x1
49 chomping at the bit meaning
50 euphoria anime
51 eren gif
52 cuzins
53 grits and eggs
54 price of netflix
55 lexus suv 2022
56 2022 toyota highlander
57 panda dunks
58 demon slayer haganezuka
59 panda dunks low
60 chevy tahoe 2022
61 micronized creatine monohydrate
62 slidequest
63 sureprep
64 hyundai palisade 2022
65 metal gear revengeance
66 best creatine monohydrate
67 kenneth branagh hamlet
68 does florida have state tax
69 thrive pet care
70 would you rather questions adults
71 little sunshine
72 bootstrap farmer
73 dexilant generic
74 trow stock
75 mcmillan and wife
76 usw
77 genya
78 listerine gum therapy
79 bielefelder
80 best suv 2022
81 bosnia war
82 kombu sushi
83 acls stock
84 tricore labs
85 scottscheapflights
86 fletcher arms
87 withered golden freddy
88 totalmed
89 motek
90 bronco 2022
91 big mac salad recipe
92 amd share price
93 how tall is tyler perry
94 beginner calisthenics workout
95 that burger spot
96 skinfix barrier
97 sonic the hedgehog 3
98 dexlansoprazole
99 sekai
100 unblocked games world

These are some of the most interesting trending topics that caught my eye.

1. Backrooms game

Trend graph for keyword "backrooms game"

Originating from 4Chan, the Backrooms is a creepypasta about an endless maze of randomly generated office rooms. Several games have been released based on this concept, including one in 2019 and another in 2021.

Looks like interest in the games has been ramping up in 2022, and I suspect it may be due to a Reddit user’s recreation of the Backrooms on Minecraft.

2. 5 letter words with these letters

Trend graph for keyword "5 letter words with these letters"Trend graph for keyword "5 letter words with these letters"

Have you seen people posting this on Twitter?

This is from the game Wordle, created by Josh Wardle and now owned by The New York Times.

Players have six attempts to guess a five-letter word, with feedback given for each guess in the form of colored tiles indicating when letters match or occupy the correct position.

3. Bright Vachirawit

Trend graph for keyword "Bright Vachirawit"Trend graph for keyword "Bright Vachirawit"

Bright Vachirawit is a Thai actor, singer, host, and model. He starred in “F4 Thailand: Boys Over Flowers,” a Thai television series that ended on April 9, 2022.

The show is based on the Japanese manga, “Boys Over Flowers,” and it’s the Thai counterpart to other versions that aired in Taiwan, Japan, South Korea, and China—all of which were extremely popular hits.

4. Beauty of Joseon

Trend graph for keyword "beauty of joseon"Trend graph for keyword "beauty of joseon"

Beauty of Joseon is a Korean skin care brand. It makes beauty products from herbal ingredients that have been used since the Joseon Dynasty.

The hype for this particular K-beauty brand seems to have started from TikTok, with over 5.7 million views for its hashtag alone:

No. of views for hashtag "beauty of joseon" on TikTokNo. of views for hashtag "beauty of joseon" on TikTok

5. Salish Matter

Trend graph for keyword "salish matter"Trend graph for keyword "salish matter"

Salish Matter is the daughter of Jordan Matter, a famous dance photographer and a YouTuber with over 10 million subscribers. She’s famous in her own right too, having over 300,000 followers on Instagram.

Salish recently appeared in a music video on her father’s channel that received 23 million views.

6. Dexilant generic

Trend graph for keyword "dexilant generic"Trend graph for keyword "dexilant generic"

Dexlansoprazole, sold under the trade name Dexilant, is a drug used to treat gastroesophageal reflux disease. The generic formulation was released in January 2022.

7. Kitagawa

Trend graph for keyword "kitagawa"Trend graph for keyword "kitagawa"

Marin Kitagawa is one of the two main protagonists of the manga series, “My Dress-Up Darling.” The anime aired from January to March 2022.

8. Panda Dunks

Trend graph for keyword "panda dunks"Trend graph for keyword "panda dunks"

The Panda Dunk is a pair of Nike Dunk that has become one of the most sought-after sneaker models. Even though Nike reissued the model on multiple occasions, it sold out instantly.

Apparently, the next release of the shoes will be sometime in May.

9. Magic Spoon cereal ingredients

Trend graph for keyword "magic spoon cereal ingredients" Trend graph for keyword "magic spoon cereal ingredients"

Magic Spoon is a high-protein, low-carb cereal. With over 300,000 followers, the cereal brand is extremely popular on Instagram. Of course, it has also been running ads on the platform, which even prompted a review in The New York Times.

10. COD 2022

Trend graph for keyword "cod 2022"Trend graph for keyword "cod 2022"

The sequel to the game “Call of Duty: Modern Warfare, Modern Warfare 2” has been officially announced by its creator, Infinity Ward. Infinity Ward’s Twitter account revealed the official Modern Warfare 2 logo on April 28, 2022.

Find any keyword’s search trend with Keywords Explorer

If you’re curious how searches for a keyword have evolved over time, enter the keyword into Ahrefs’ Keywords Explorer and check the trends graph:

Keyword Explorer overview for "beauty of joseon" Keyword Explorer overview for "beauty of joseon"

You’ll also see its search volume. Click any of the “keyword ideas” reports on the left-hand menu to see other queries people are searching for on Google in relation to this topic.

List of keywords with corresponding data like KD, volume, etcList of keywords with corresponding data like KD, volume, etc

Did you discover some cool, new trending topics from this post? Let me know on Twitter.

Source link

SEO

AI Content Detection Software: Can They Detect ChatGPT?

Published

on

AI Content Detection Software: Can They Detect ChatGPT?

We live in an age when AI technologies are booming, and the world has been taken by storm with the introduction of ChatGPT.

ChatGPT is capable of accomplishing a wide range of tasks, but one that it does particularly well is writing articles. And while there are many obvious benefits to this, it also presents a number of challenges.

In my opinion, the biggest hurdle that AI-generated written content poses for the publishing industry is the spread of misinformation.

ChatGPT, or any other AI tool, may generate articles that may contain factual errors or are just flat-out incorrect.

Imagine someone who has no expertise in medicine starting a medical blog and using ChatGPT to write content for their articles.

Their content may contain errors that can only be identified by professional doctors. And if that blog content starts spreading over social media, or maybe even ranks in Search, it could cause harm to people who read it and take erroneous medical advice.

Another potential challenge ChatGPT poses is how students might leverage it within their written work.

If one can write an essay just by running a prompt (and without having to do any actual work), that greatly diminishes the quality of education – as learning about a subject and expressing your own ideas is key to essay writing.

Even before the introduction of ChatGPT, many publishers were already generating content using AI. And while some honestly disclose it, others may not.

Also, Google recently changed its wording regarding AI-generated content, so that it is not necessarily against the company’s guidelines.

Image from Twitter, November 2022

This is why I decided to try out existing tools to understand where the tech industry is when it comes to detecting content generated by ChatGPT, or AI generally.

I ran the following prompts in ChatGPT to generate written content and then ran those answers through different detection tools.

  • “What is local SEO? Why it is important? Best practices of Local SEO.”
  • “Write an essay about Napoleon Bonaparte invasion of Egypt.”
  • “What are the main differences between iPhone and Samsung galaxy?”

Here is how each tool performed.

1. Writer.com

For the first prompt’s answer, Writer.com fails, identifying ChatGPT’s content as 94% human-generated.

Writer.com resultsScreenshot from writer.com, January 2023

For the second prompt, it worked and detected it as AI-written content.

Writer.com test resultScreenshot from writer.com, January 2023

For the third prompt, it failed again.

Sample ResultScreenshot from writer.com, January 2023

However, when I tested real human-written text, Writer.com did identify it as 100% human-generated very accurately.

2. Copyleaks

Copyleaks did a great job in detecting all three prompts as AI-written.

Sample ResultScreenshot from Copyleaks, January 2023

3. Contentatscale.ai

Contentatscale.ai did a great job in detecting all three prompts as AI-written, even though the first prompt, it gave a 21% human score.

Contentscale.aiScreenshot from Contentscale.ai, January 2023

4. Originality.ai

Originality.ai did a great job on all three prompts, accurately detecting them as AI-written.

Also, when I checked with real human-written text, it did identify it as 100% human-generated, which is essential.

Originality.aiScreenshot from Originality.ai, January 2023

You will notice that Originality.ai doesn’t detect any plagiarism issues. This may change in the future.

Over time, people will use the same prompts to generate AI-written content, likely resulting in a number of very similar answers. When these articles are published, they will then be detected by plagiarism tools.

5. GPTZero

This non-commercial tool was built by Edward Tian, and specifically designed to detect ChatGPT-generated articles. And it did just that for all three prompts, recognizing them as AI-generated.

GPTZeroScreenshot from GPTZero, January 2023

Unlike other tools, it gives a more detailed analysis of detected issues, such as sentence-by-sentence analyses.

sentence by sentence text perplexityScreenshot from GPTZero, January 2023

OpenAI’s AI Text Classifier

And finally, let’s see how OpenAi detects its own generated answers.

For the 1st and 3rd prompts, it detected that there is an AI involved by classifying it as “possibly-AI generated”.

AI Text Classifier. Likely AI-generatedAI Text Classifier. Likely AI-generated

But surprisingly, it failed for the 2nd prompt and classified that as “unlikely AI-generated.” I did play with different prompts and found that, as of the moment, when checking it, few of the above tools detect AI content with higher accuracy than OpenAi’s own tool.

AI Text Classifier. Unlikely AI-generatedAI Text Classifier. Unlikely AI-generated

As of the time of this check, they had released it a day before. I think in the future, they will fine tune it, and it will work much better.

Conclusion

Current AI content generation tools are in good shape and are able to detect ChatGPT-generated content (with varying degrees of success).

It is still possible for someone to generate copy via ChatGPT and then paraphrase that to make it undetectable, but that might require almost as much work as writing from scratch – so the benefits aren’t as immediate.

If you think about ranking an article in Google written by ChatGPT, consider for a moment: If the tools we looked at above were able to recognize them as AI-generated, then for Google, detecting them should be a piece of cake.

On top of that, Google has quality raters who will train their system to recognize AI-written articles even better by manually marking them as they find them.

So, my advice would be not to build your content strategy on ChatGPT-generated content, but use it merely as an assistant tool.

More resources: 


Featured Image: /Shutterstock



Source link

Continue Reading

SEO

Five things you need to know about content optimization in 2023

Published

on

5 Things You Need To Know About Optimizing Content in 2023

30-second summary:

  • As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance
  • ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content
  • Making sure your content rank high enough to engage the target audience requires strategic planning and implementation

Google is constantly testing and updating its algorithms in pursuit of the best possible searcher experience. As the search giant explains in its ‘How Search Works’ documentation, that means understanding the intent behind the query and bringing back results that are relevant, high-quality, and accessible for consumers.

As if the constantly shifting search landscape weren’t difficult enough to navigate, content marketers are also contending with an increasingly technology-charged environment. Competitors are upping the stakes with tools and platforms that generate smarter, real-time insights and even make content optimization and personalization on the fly based on audience behavior, location, and data points.

Set-it-and-forget-it content optimization is a thing of the past. Here’s what you need to know to help your content get found, engage your target audience, and convert searchers to customers in 2023.

AI automation going to be integral for content optimization

Technologies-B2B-organizations-use-to-optimize-content

As the content battleground heats up, SEO insights will continue to grow in importance as a key source of intelligence. We’re optimizing content for humans, not search engines, after all – we had better have a solid understanding of what those people need and want.

While I do not advocate automation for full content creation, I believe next year – as resources become stretched automation will have a bigger impact on helping with content optimization of existing content.

CHATGPT

ChatGPT, developed by OpenAI, is a powerful language generation model that leverages the Generative Pre-trained Transformer (GPT) architecture to produce realistic human-like text. With Chat GPT’s wide range of capabilities – from completing sentences and answering questions to generating content ideas or powering research initiatives – it can be an invaluable asset for any Natural Language Processing project.

ChatGPT-for-content

The introduction on ChatGPT has caused considerable debate and explosive amounts of content on the web. With ChatGPT, content marketers can achieve an extra edge over their competition by efficiently creating and editing high-quality content. It offers assistance with generating titles for blog posts, summaries of topics or articles, as well as comprehensive campaigns when targeting a specific audience.

However, it is important to remember that this technology should be used to enhance human creativity rather than completely replacing it.

For many years now AI-powered technology has been helping content marketers and SEOs automate repetitive tasks such as data analysis, scanning for technical issues, and reporting, but that’s just the tip of the iceberg. AI also enables real-time analysis of a greater volume of consumer touchpoints and behavioral data points for smarter, more precise predictive analysis, opportunity forecasting, real-time content recommendations, and more.

With so much data in play and recession concerns already impacting 2023 budgets in many organizations, content marketers will have to do more with less this coming year. You’ll need to carefully balance human creative resources with AI assists where they make sense to stay flexible, agile, and ready to respond to the market.

It’s time to look at your body of content as a whole

Google’s Helpful Content update, which rolled out in August, is a sitewide signal targeting a high proportion of thin, unhelpful, low-quality content. That means the exceptional content on your site won’t rank to their greatest potential if they’re lost in a sea of mediocre, outdated assets.

It might be time for a content reboot – but don’t get carried away. Before you start unpublishing and redirecting blog posts, lean on technology for automated site auditing and see what you can fix up first. AI-assisted technology can help sniff out on-page elements, including page titles and H1 tags, and off-page factors like page speed, redirects, and 404 errors that can support your content refreshing strategy.

Focus on your highest trafficked and most visible pages first, i.e.: those linked from the homepage or main menu. Google’s John Mueller confirmed recently that if the important pages on your website are low quality, it’s bad news for the entire site. There’s no percentage by which this is measured, he said, urging content marketers and SEOs to instead think of what the average user would think when they visit your website.

Take advantage of location-based content optimization opportunities

Consumers crave personalized experiences, and location is your low-hanging fruit. Seasonal weather trends, local events, and holidays all impact your search traffic in various ways and present opportunities for location-based optimization.

AI-assisted technology can help you discover these opportunities and evaluate topical keywords at scale so you can plan content campaigns and promotions that tap into this increased demand when it’s happening.

Make the best possible use of content created for locally relevant campaigns by repurposing and promoting it across your website, local landing pages, social media profiles, and Google Business Profiles for each location. Google Posts, for example, are a fantastic and underutilized tool for enhancing your content’s visibility and interactivity right on the search results page.

Optimize content with conversational & high-volume keywords

Look for conversational and trending terms in your keyword research, too. Top-of-funnel keywords that help generate awareness of the topic and spur conversations in social channels offer great opportunities for promotion. Use hashtags organically and target them in paid content promotion campaigns to dramatically expand your audience.

Conversational keywords are a good opportunity for enhancing that content’s visibility in search, too. Check out the ‘People Also Ask’ results and other featured snippets available on the search results page (SERP) for your keyword terms. Incorporate questions and answers in your content to naturally optimize for these and voice search queries.

SEO-and-creating-content-in-2023

It’s important that you utilize SEO insights and real-time data correctly; you don’t want to be targeting what was trending last month and is already over. AI is a great assist here, as well, as an intelligent tool can be scanning and analyzing constantly, sending recommendations for new content opportunities as they arise.

Consider how you optimize content based on intent and experience

The best content comes from a deep, meaningful understanding of the searcher’s intent. What problem were they experiencing or what need did they have that caused them to seek out your content in the first place? And how does your blog post, ebook, or landing page copy enhance their experience?

Look at the search results page as a doorway to your “home”. How’s your curb appeal? What do potential customers see when they encounter one of your pages in search results? What kind of experience do you offer when they step over the threshold and click through to your website?

The best content meets visitors where they are at with relevant, high-quality information presented in a way that is accessible, fast loading, and easy to digest. This is the case for both short and long form SEO content. Ensure your content contains calls to action designed to give people options and help them discover the next step in their journey versus attempting to sell them on something they may not be ready for yet.

2023, the year of SEO: why brands are leaning in and how to prepare

Conclusion

The audience is king, queen, and the entire court as we head into 2023. SEO and content marketing give you countless opportunities to connect with these people but remember they are a means to an end. Keep searcher intent and audience needs at the heart of every piece of content you create and campaign you plan for the coming year.

Source link

Continue Reading

SEO

Headings With Hierarchical Structure An “Awesome Idea”

Published

on

Headings With Hierarchical Structure An "Awesome Idea"

Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements.

Background Context to What Mueller Said

Heading elements <H1> – <H6> are supposed to be used to indicate what a section of a webpage is about.

Furthermore the heading elements have a ranking order, with the <H1> being the highest rank of importance and the <H6> being the lowest level of importance.

The heading element purpose is to label what a section of content is about.

HTML specifications allow the use of multiple <H1> elements. So, technically, using more than one <H1> is perfectly valid.

Section 4.3.11 of the official HTML specifications states:

“h1–h6 elements have a heading level, which is given by the number in the element’s name.

If a document has one or more headings, at least a single heading within the outline should have a heading level of 1.”

Nevertheless, using more than on <H1> is not considered a best practice.

The Mozilla developer reference page about the use of headings recommends:

“The <h1> to <h6> HTML elements represent six levels of section headings. <h1> is the highest section level and <h6> is the lowest.

…Avoid using multiple <h1> elements on one page

While using multiple <h1> elements on one page is allowed by the HTML standard (as long as they are not nested), this is not considered a best practice. A page should generally have a single <h1> element that describes the content of the page (similar to the document’s <title> element).”

John Mueller has previously said that it doesn’t matter if a webpage uses one <H1> or five <H1> headings.

The point of his statement is that the level of the heading isn’t as important as how they are used, with the best practice being the use of  headings for indicating what a section of content is about.

What Mueller Said on Twitter

A member of the SEO community was joking around and gently ribbed Mueller about using more than one H1.

He tweeted:

The SEO followed up by sharing how he preferred using the best practices for heading elements by using only one <H1>, to denote what the page is about and then using the rest of the headings in order of rank, give a webpage a hierarchical structure.

A Hierarchical structure communicates sections of a webpage and any subsections within each section.

He tweeted:

“I’m too traditional with header elements. (HTML 4 for Life! lol)

I’d still recommend using just one H1 element on a page.

I patiently go back to pages to implement header hierarchy for fun.”

John Mueller tweeted his approval in response:

“I think that’s an awesome idea & a great practice.

Header hierarchy is not just useful to Google, it’s also important for accessibility.

(Google still has to deal with whatever weird things people throw up on the web, but being thoughtful in your work always makes sense.)”

Hierarchical Page Structure

In the early days of SEO, <H1> used to be counted as an important ranking factor, one that was more important than an <H2>.

So, back then, one always put their most important keywords in the <H1> in order to signal to Google that the page was relevant for that keyword.

H1 used to have more ranking power so it was essential to use the <H1> to help rankings.

Google’s algorithm was using keywords as a way to “guess” what a webpage was about.

Keywords in the anchor text, keywords in the title tag and keywords in the <H1> helped Google guess what a page was relevant for.

But nowadays, Google doesn’t have to guess.

It is able to understand what sections of a webpage are about, and consequently, what the entire webpage is about.

Despite those advances, many SEOs still believe that using an <H1> is some kind of magic ranking factor.

Headings are no longer about shouting what keyword you want to rank for.

The role of heading elements are now about telling search engines what a section of content is about.

Each section of a content is generally about something specific.

Heading tags make it easier for search engines to know what a page is about.

And that helps them rank the page for the topic.

And according to the official HTML specifications, that’s technically the proper way to use heading elements.

Lastly, Mueller mentioned a quality of the heading element as a way to better communicate for accessibility reasons, like for people who use screen readers.

The official HTML specifications say:

“Descriptive headings are especially helpful for users who have disabilities that make reading slow and for people with limited short-term memory.

These people benefit when section titles make it possible to predict what each section contains.”

So thank you John Mueller for calling attention to the benefits of using headings with a hierarchical structure, for calling attention to how hierarchical structure is useful for Google and for accessibility.

Featured image by Shutterstock/Asier Romero



Source link

Continue Reading

Trending

en_USEnglish