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Top Trending Topics

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Are you wondering which topics have been trending in the U.S.? You’re in the right place.

We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.8 billion keywords.

We discovered these trending topics by looking at the keywords in our database that had the highest average search volume increase rate in the past three months. And if you’re wondering, search volume shows how many times a given keyword gets searched in Google per month.

Top 100 trending topics in the U.S.

These are the top trending topics in the U.S.

# Topic
1 who is bruno
2 kitagawa
3 harry richardson
4 8812 form
5 prevnar 20
6 when are interest rates going up
7 bucked up creatine
8 backrooms game
9 low cost index funds
10 creatine for women
11 subaru ascent 2022
12 maribel
13 idia shroud
14 2023 toyota highlander
15 attack on titan episodes
16 hydroponic strawberries
17 2022 bentley flying spur
18 bright vachirawit
19 smartvault
20 where can i watch west side story
21 unsellable houses cast
22 do birds have ears
23 red john the mentalist
24 aot wiki
25 nike baseball turf shoes
26 2023 ford mustang
27 how much is carshield
28 unsellable houses
29 salish matter
30 eforms atf
31 tommy lee jones wife
32 escalade 2022
33 cashpop
34 5 letter words with these letters
35 5 letter word with these letters
36 ionic 5
37 fnaf mystery minis
38 nancy jewel mcdonie
39 beauty of joseon
40 cod 2022
41 hyundai ioniq 6
42 magic spoon cereal ingredients
43 2022 jeep wrangler unlimited
44 jeep compass 2022
45 il makiage foundation reviews
46 nike turf shoes baseball
47 egglife wraps
48 2022 bmw x1
49 chomping at the bit meaning
50 euphoria anime
51 eren gif
52 cuzins
53 grits and eggs
54 price of netflix
55 lexus suv 2022
56 2022 toyota highlander
57 panda dunks
58 demon slayer haganezuka
59 panda dunks low
60 chevy tahoe 2022
61 micronized creatine monohydrate
62 slidequest
63 sureprep
64 hyundai palisade 2022
65 metal gear revengeance
66 best creatine monohydrate
67 kenneth branagh hamlet
68 does florida have state tax
69 thrive pet care
70 would you rather questions adults
71 little sunshine
72 bootstrap farmer
73 dexilant generic
74 trow stock
75 mcmillan and wife
76 usw
77 genya
78 listerine gum therapy
79 bielefelder
80 best suv 2022
81 bosnia war
82 kombu sushi
83 acls stock
84 tricore labs
85 scottscheapflights
86 fletcher arms
87 withered golden freddy
88 totalmed
89 motek
90 bronco 2022
91 big mac salad recipe
92 amd share price
93 how tall is tyler perry
94 beginner calisthenics workout
95 that burger spot
96 skinfix barrier
97 sonic the hedgehog 3
98 dexlansoprazole
99 sekai
100 unblocked games world

These are some of the most interesting trending topics that caught my eye.

1. Backrooms game

Trend graph for keyword "backrooms game"

Originating from 4Chan, the Backrooms is a creepypasta about an endless maze of randomly generated office rooms. Several games have been released based on this concept, including one in 2019 and another in 2021.

Looks like interest in the games has been ramping up in 2022, and I suspect it may be due to a Reddit user’s recreation of the Backrooms on Minecraft.

2. 5 letter words with these letters

Trend graph for keyword "5 letter words with these letters"Trend graph for keyword "5 letter words with these letters"

Have you seen people posting this on Twitter?

This is from the game Wordle, created by Josh Wardle and now owned by The New York Times.

Players have six attempts to guess a five-letter word, with feedback given for each guess in the form of colored tiles indicating when letters match or occupy the correct position.

3. Bright Vachirawit

Trend graph for keyword "Bright Vachirawit"Trend graph for keyword "Bright Vachirawit"

Bright Vachirawit is a Thai actor, singer, host, and model. He starred in “F4 Thailand: Boys Over Flowers,” a Thai television series that ended on April 9, 2022.

The show is based on the Japanese manga, “Boys Over Flowers,” and it’s the Thai counterpart to other versions that aired in Taiwan, Japan, South Korea, and China—all of which were extremely popular hits.

4. Beauty of Joseon

Trend graph for keyword "beauty of joseon"Trend graph for keyword "beauty of joseon"

Beauty of Joseon is a Korean skin care brand. It makes beauty products from herbal ingredients that have been used since the Joseon Dynasty.

The hype for this particular K-beauty brand seems to have started from TikTok, with over 5.7 million views for its hashtag alone:

No. of views for hashtag "beauty of joseon" on TikTokNo. of views for hashtag "beauty of joseon" on TikTok

5. Salish Matter

Trend graph for keyword "salish matter"Trend graph for keyword "salish matter"

Salish Matter is the daughter of Jordan Matter, a famous dance photographer and a YouTuber with over 10 million subscribers. She’s famous in her own right too, having over 300,000 followers on Instagram.

Salish recently appeared in a music video on her father’s channel that received 23 million views.

6. Dexilant generic

Trend graph for keyword "dexilant generic"Trend graph for keyword "dexilant generic"

Dexlansoprazole, sold under the trade name Dexilant, is a drug used to treat gastroesophageal reflux disease. The generic formulation was released in January 2022.

7. Kitagawa

Trend graph for keyword "kitagawa"Trend graph for keyword "kitagawa"

Marin Kitagawa is one of the two main protagonists of the manga series, “My Dress-Up Darling.” The anime aired from January to March 2022.

8. Panda Dunks

Trend graph for keyword "panda dunks"Trend graph for keyword "panda dunks"

The Panda Dunk is a pair of Nike Dunk that has become one of the most sought-after sneaker models. Even though Nike reissued the model on multiple occasions, it sold out instantly.

Apparently, the next release of the shoes will be sometime in May.

9. Magic Spoon cereal ingredients

Trend graph for keyword "magic spoon cereal ingredients" Trend graph for keyword "magic spoon cereal ingredients"

Magic Spoon is a high-protein, low-carb cereal. With over 300,000 followers, the cereal brand is extremely popular on Instagram. Of course, it has also been running ads on the platform, which even prompted a review in The New York Times.

10. COD 2022

Trend graph for keyword "cod 2022"Trend graph for keyword "cod 2022"

The sequel to the game “Call of Duty: Modern Warfare, Modern Warfare 2” has been officially announced by its creator, Infinity Ward. Infinity Ward’s Twitter account revealed the official Modern Warfare 2 logo on April 28, 2022.

Find any keyword’s search trend with Keywords Explorer

If you’re curious how searches for a keyword have evolved over time, enter the keyword into Ahrefs’ Keywords Explorer and check the trends graph:

Keyword Explorer overview for "beauty of joseon" Keyword Explorer overview for "beauty of joseon"

You’ll also see its search volume. Click any of the “keyword ideas” reports on the left-hand menu to see other queries people are searching for on Google in relation to this topic.

List of keywords with corresponding data like KD, volume, etcList of keywords with corresponding data like KD, volume, etc

Did you discover some cool, new trending topics from this post? Let me know on Twitter.

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Gen Z Ditches Google, Turns To Reddit For Product Searches

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In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers.

The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online.

Here’s an overview of key findings and the implications for marketers.

Decline In Traditional Search

The study found that Gen Z uses search engines to find new brands and products less often.

That’s because they shop online differently. They’re less interested in looking for expert reviews or spending much time searching for products.

There are also frustrations with mobile-friendliness and complex interfaces on traditional search platforms.

Because of this, traditional SEO strategies might not work well for reaching younger customers.

Takeaway

Companies trying to reach Gen Z might need to try new methods instead of just focusing on being visible on Google and other search engines.

Rise Of Social Media Discovery

Screenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Gen Z is increasingly using social media to find new brands and products.

The study shows that Gen Z has used social media for product discovery 36% more frequently since 2018.

This change is affecting how young people shop online. Instead of searching for products, they expect brands to appear in their social media feeds.

1719123963 547 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Because of this, companies trying to reach young customers need to pay more attention to how they present themselves on social media.

Takeaway

To succeed at marketing to Gen Z, businesses will likely need to focus on two main things:

  1. Ensure that your content appears more often in social media feeds.
  2. Create posts people want to share and interact with.

Trust Issues With Influencer Marketing

Even though more people are finding products through social media, the report shows that Gen Z is less likely to trust what social media influencers recommend.

These young shoppers often don’t believe in posts that influencers are paid to make or products they promote.

Instead, they prefer to get information from sources that feel more real and are driven by regular people in online communities.

Takeaway

Because of this lack of trust, companies must focus on being genuine and building trust when they try to get their websites to appear in search results or create ads.

Some good ways to connect with these young consumers might be to use content created by regular users, encourage honest product reviews, and create authentic conversations within online communities.

Challenges With Current Search Experiences

The research shows that many people are unhappy with how search engines work right now.

More than 60% of those surveyed want search results to be more trustworthy. Almost half of users don’t like looking through many search result pages.

Gen Z is particularly bothered by inaccurate information and unreliable reviews.

1719123963 785 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Takeaway

Given the frustration with search quality, marketers should prioritize creating accurate, trustworthy content.

This can help build brand credibility, leading to more direct visits.

Reddit: A Trusted Alternative

The report suggests that Gen Z trusts Reddit when looking up products—it’s their third most trusted source, after friends and family and review websites.

1719123963 403 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Young users like Reddit because it’s community-based and provides specific answers to users’ questions, making it feel more real.

It’s worth noting that this report comes from Reddit itself, which probably influenced why it’s suggesting its own platform.

Takeaway

Companies should focus more on being part of smaller, specific online groups frequented by Gen Z.

That could include Reddit or any other forum.

Why SEJ Cares

As young people change how they look for information online, this study gives businesses important clues about connecting with future customers.

Here’s what to remember:

  • Traditional search engine use is declining among Gen Z.
  • Social media is increasingly vital for product discovery.
  • There’s growing skepticism towards influencer marketing.
  • Current search experiences often fail to meet user expectations.
  • Community-based platforms like Reddit are gaining trust.

Featured Image: rafapress/Shutterstock

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Google Clarifies Organization Merchant Returns Structured Data

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Google updates organization structured data for merchant returns

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version.

Organization Structured Data and Merchant Returns

Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support for adding a sitewide merchant return policy.

The original reason for adding this support:

“Adding support for Organization-level return policies

What: Added documentation on how to specify a general return policy for an Organization as a whole.

Why: This makes it easier to define and maintain general return policies for an entire site.”

However that change left unanswered about what will happen if a site has a sitewide return policy but also has a different policy for individual products.

The clarification applies for the specific scenario of when a site uses both a sitewide return policy in their structured data and another one for specific products.

What Takes Precedence?

What happens if a merchant uses both a sitewide and product return structured data? Google’s new documentation states that Google will ignore the sitewide product return policy in favor of a more granular product-level policy in the structured data.

The clarification states:

“If you choose to provide both organization-level and product-level return policy markup, Google defaults to the product-level return policy markup.”

Change Reflected Elsewhere

Google also updated the documentation to reflect the scenario of the use of two levels of merchant return policies in another section that discusses whether structured data or merchant feed data takes precedence. There is no change to the policy, merchant center data still takes precedence.

This is the old documentation:

“If you choose to use both markup and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

This is the same section but updated with additional wording:

“If you choose to use both markup (whether at the organization-level or product-level, or both) and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

Read the newly updated Organization structured data documentation:

Organization (Organization) structured data – MerchantReturnPolicy

Featured Image by Shutterstock/sutlafk

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What Is It & How To Write It

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What Is It & How To Write It

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.

It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for search engine bots attempting to understand your website and users with screen readers.

Alt text is one more source of information that relates ideas and content together on your website.

This practical and to-the-point guide contains tips and advice you can immediately use to improve your website’s image SEO and accessibility.

What Is Alt Text?

Alternative text (or alt text) – also known as the alt attribute or the alt tag (which is not technically correct because it is not a tag) – is simply a piece of text that describes the image in the HTML code.

What Are The Uses Of Alt Text?

The original function of alt text was simply to describe an image that could not be loaded.

Many years ago, when the internet was much slower, alt text would help you know the content of an image that was too heavy to be loaded in your browser.

Today, images rarely fail to load – but if they do, then it is the alt text you will see in place of an image.

Screenshot from Search Engine Journal, May 2024

Alt text also helps search engine bots understand the image’s content and context.

More importantly, alt text is critical for accessibility and for people using screen readers:

  • Alt text helps people with disabilities (for example, using screen readers) learn about the image’s content.

Of course, like every element of SEO, it is often misused or, in some cases, even abused.

Let’s now take a closer look at why alt text is important.

Why Alt Text Is Important

The web and websites are a very visual experience. It is hard to find a website without images or graphic elements.

That’s why alt text is very important.

Alt text helps translate the image’s content into words, thus making the image accessible to a wider audience, including people with disabilities and search engine bots that are not clever enough yet to fully understand every image, its context, and its meaning.

Why Alt Text Is Important For SEO

Alt text is an important element of on-page SEO optimization.

Proper alt text optimization makes your website stand a better chance of ranking in Google image searches.

Yes, alt text is a ranking factor for Google image search.

Depending on your website’s niche and specificity, Google image search traffic may play a huge role in your website’s overall success.

For example, in the case of ecommerce websites, users very often start their search for products with a Google image search instead of typing the product name into the standard Google search.

Screenshot from search for [Garmin forerunner]Screenshot from search for [Garmin forerunner], May 2024

Google and other search engines may display fewer product images (or not display them at all) if you fail to take care of their alt text optimization.

Without proper image optimization, you may lose a lot of potential traffic and customers.

Why Alt Text Is Important For Accessibility

Visibility in Google image search is very important, but there is an even more important consideration: Accessibility.

Fortunately, in recent years, more focus has been placed on accessibility (i.e., making the web accessible to everyone, including people with disabilities and/or using screen readers).

Suppose the alt text of your images actually describes their content instead of, for example, stuffing keywords. In that case, you are helping people who cannot see this image better understand it and the content of the entire web page.

Let’s say one of your web pages is an SEO audit guide that contains screenshots from various crawling tools.

Would it not be better to describe the content of each screenshot instead of placing the same alt text of “SEO audit” into every image?

Let’s take a look at a few examples.

Alt Text Examples

Finding many good and bad examples of alt text is not difficult. Let me show you a few, sticking to the above example with an SEO audit guide.

Good Alt Text Examples

So, our example SEO guide contains screenshots from tools such as Google Search Console and Screaming Frog.

Some good examples of alt text may include:

”The
”Google
”List
”Screaming

Tip: It is also a good idea to take care of the name of your file. Using descriptive file names is not a ranking factor, but I recommend this as a good SEO practice.

Bad And/Or Spammy Alt Text Examples

I’ve also seen many examples of bad alt text use, including keyword stuffing or spamming.

Here is how you can turn the above good examples into bad examples:

”google search console coverage report
”google
”seo
”seo

As you can see, the above examples do not provide any information on what these images actually show.

You can also find examples and even more image SEO tips on Google Search Central.

Common Alt Text Mistakes

Stuffing keywords in the alt text is not the only mistake you can make.

Here are a few examples of common alt text mistakes:

  • Failure to use the alt text or using empty alt text.
  • Using the same alt text for different images.
  • Using very general alt text that does not actually describe the image. For example, using the alt text of “dog” on the photo of a dog instead of describing the dog in more detail, its color, what it is doing, what breed it is, etc.
  • Automatically using the name of the file as the alt text – which may lead to very unfriendly alt text, such as “googlesearchconsole,” “google-search-console,” or “photo2323,” depending on the name of the file.

Alt Text Writing Tips

And finally, here are the tips on how to write correct alt text so that it actually fulfills its purpose:

  • Do not stuff keywords into the alt text. Doing so will not help your web page rank for these keywords.
  • Describe the image in detail, but still keep it relatively short. Avoid adding multiple sentences to the alt text.
  • Use your target keywords, but in a natural way, as part of the image’s description. If your target keyword does not fit into the image’s description, don’t use it.
  • Don’t use text on images. All text should be added in the form of HTML code.
  • Don’t write, “this is an image of.” Google and users know that this is an image. Just describe its content.
  • Make sure you can visualize the image’s content by just reading its alt text. That is the best exercise to make sure your alt text is OK.

How To Troubleshoot Image Alt Text

Now you know all the best practices and common mistakes of alt text. But how do you check what’s in the alt text of the images of a website?

You can analyze the alt text in the following ways:

Inspecting an element (right-click and select Inspect when hovering over an image) is a good way to check if a given image has alt text.

However, if you want to check that in bulk, I recommend one of the below two methods.

Install Web Developer Chrome extension.

Screenshot of Web Developer Extension in Chrome by authorScreenshot from Web Developer Extension, Chrome by author, May 2024

Next, open the page whose images you want to audit.

Click on Web Developer and navigate to Images > Display Alt Attributes. This way, you can see the content of the alt text of all images on a given web page.

The alt text of images is shown on the page.Screenshot from Web Developer Extension, Chrome by author, May 2024

How To Find And Fix Missing Alt Text

To check the alt text of the images of the entire website, use a crawler like Screaming Frog or Sitebulb.

Crawl the site, navigate to the image report, and review the alt text of all website images, as shown in the video guide below.

You can also export only images that have missing alt text and start fixing those issues.

Alt Text May Not Seem Like A Priority, But It’s Important

Every source of information about your content has value. Whether it’s for vision-impaired users or bots, alt text helps contextualize the images on your website.

While it’s only a ranking factor for image search, everything you do to help search engines understand your website can potentially help deliver more accurate results. Demonstrating a commitment to accessibility is also a critical component of modern digital marketing.

FAQ

What is the purpose of alt text in HTML?

Alternative text, or alt text, serves two main purposes in HTML. Its primary function is to provide a textual description of an image if it cannot be displayed. This text can help users understand the image content when technical issues prevent it from loading or if they use a screen reader due to visual impairments. Additionally, alt text aids search engine bots in understanding the image’s subject matter, which is critical for SEO, as indexing images correctly can enhance a website’s visibility in search results.

Can alt text improve website accessibility?

Yes, alt text is vital for website accessibility. It translates visual information into descriptive text that can be read by screen readers used by users with visual impairments. By accurately describing images, alt text ensures that all users, regardless of disability, can understand the content of a web page, making the web more inclusive and accessible to everyone.

More resources: 


Featured Image: BestForBest/Shutterstock

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