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110 Top SEO Tools That Are 100% Free

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110 Top SEO Tools That Are 100% Free

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google.

If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy.

Tried and true, as well as new, SEO tools make it easier for site owners to find what they need to do in order to stay on top.

What Are SEO Tools?

SEO tools provide data and alerts about the overall health and success of your website.

They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

Just as actual tools each have a specific role, the same is true in SEO.

There are SEO tools that can help you with:

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  • Analytics.
  • Keyword Research.
  • Links.
  • Local SEO.
  • Mobile SEO.
  • On-page SEO.
  • Research.
  • Rank Checking.
  • Site Speed.
  • WordPress SEO.

SEO tools are incredibly useful – but you need to understand how to use them to get the most out of them.

There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance.

Do You Need SEO Tools?

The short answer: Yes.

Imagine trying to build a table using only your hands.

You wouldn’t get very far, would you?

No.

You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.

Well, if you want to build a website, you’ll only get so far with your hands.

You can build a website, but without tools, you wouldn’t know:

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  • How many visits your webpages are getting.
  • Whether traffic has dropped significantly.
  • If you have any HTML errors.
  • The number of links you have.
  • What keywords you could be using to attract more visits.

And so much more.

What Are The Best Free SEO Tools?

If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using.

Free SEO Analytics Tools

1. Google Analytics

Screenshot by author, May 2022Google Analytics sample

Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.

It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.

With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.

Google Analytics is one of the best free SEO tools that every digital marketer should be using.

2. Data Studio

Google Data Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.

If you’re just getting started with it, this beginner’s guide to Data Studio will be helpful.

More advanced users can learn how to use CASE statements for better Data Studio segments here.

3. Keyword Hero

Missing keyword data?

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Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks.

This service is free for upwards of 2,000 sessions per month. Keyword Hero is also currently providing a 90-day free trial.

4. Mozcast

Mozcast tracks changes big and small to Google’s search algorithm.

With Google making hundreds of changes on a yearly basis, keeping abreast of the latest developments helps you make sure you’re doing everything to have the best SERPs.

5. Panguin Tool

The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm.

If you see a drop that lines up with an update, then you’ve likely found the culprit and can get to work on fixing it!

Free Crawling & Indexing Tools

6. Redirect Path

Redirect PathScreenshot by author, May 2022Redirect Path

The Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes.

Additionally, client-side redirects like meta and JavaScript redirects will also be flagged, ensuring any redirect issue can be uncovered immediately.

HTTP Headers such as server types and caching headers, as well as the server IP address, can also be displayed with the click of a button.

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Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document.

7. Link Redirect Trace

Use this Chrome plugin to make sure all your link redirects are directing people and crawlers to where you want them to go.

8. Quick Click Website Audit

The Quick Click Website Audit is a bookmarklet-style extension that links to many of today’s most used online SEO tools.

When a link is clicked, it extracts the current page’s URL and feeds it into the selected tool, so you don’t need to copy and paste the links into all the tools. It saves a few seconds, dozens of times a day.

9. Screaming Frog SEO Spider

Crawl your website for SEO errors.

Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider.

10. Screaming Frog Log File Analyzer

Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data.

11. SEOlyzer

Another SEO log analysis tool that provides data in real-time and page categorization.

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12. Xenu

One of the original free SEO tools, Xenu is a crawler that provides basic site audits, looks for broken links, and the other usual suspects.

13. Where Goes?

Track where redirection URLs and shortened links go with Where Goes?

14. Check My Links

Check My Links sampleScreenshot by author, May 2022Check My Links sample

Check My Links is a nifty Chrome Extension that will crawl through your webpage and identify the status code for each link on the page – including broken links.

Each status code is color-coded with 200 status codes returning dark green, 300 status codes returning light green, and 400 status codes returning red.

Once identified, you can then copy all bad links to your clipboard with one click.

15. Robots.txt Generator

Create a correct robots.txt file in an instant so search engines know how to crawl your website.

Advanced users can customize their files with Robots.txt Generator as well.

16. HEADMaster SEO

Checks URLs in bulk for status code, redirect status, response time, response headers, and HTTP header fields with HEADMaster SEO.

Get results in real-time, sort and study your findings, and export your work to CSV.

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17. Keep-Alive Validation SEO Tool

Check URLs in bulk – or one by one – to see if their servers support persistent connection, which makes your website load faster.

See also  Google May 2022 Core Update Complete

Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool.

18. Hreflang Tag Generator

Generate hreflang tags so that Google knows which language particular pages on your website are in. This will allow Google to search those pages in that language.

19. XML Sitemaps

Create a site map of up to 500 pages for free without registration.

Download your sitemap as an XML file or get it via email.

20. BROWSEO

BROWSEO for SEJ websiteScreenshot by author, May 2022BROWSEO for SEJ website

BROWSEO lets you see how your website looks to a search engine.

It basically strips your webpage of any styling and shows you the underlying structure. This helps you figure out if Google’s bot has any difficulty accessing important content on your site.

A neat feature of this free SEO tool is the SERP preview. This shows a preview of how your site appears in search results.

You can see if your titles and meta descriptions are adequately optimized and make changes as needed.

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21. SFAIK Screaming Frog Analyzer

A robust visualization of Screaming Frog crawl data using Google Data Studio.

22. SEOWL Google Title Rewrite Checker

This Google Title Rewrite Checker will allow you to check if Google is rewriting the title of a list of pages allowing for deeper Title Tag structure analysis.

Free Keyword Research Tools

23. AnswerThePublic

AnswerThePubllic for search engine marketing.Screenshot by author, May 2022AnswerThePubllic for search engine marketing.

AnswerThePublic is a nifty tool that provides content marketers with valuable data about the questions people ask online.

Once you input a keyword, it fetches popular queries based on that keyword and generates a cool graphic with the questions and phrases people use when they search for that keyword.

This data gives content creators insight into the concerns and desires of potential customers and enables them to craft highly targeted content that addresses those needs.

Answer the Public also provides keyword suggestions using prepositions such as “versus,” “like,” and “with.”

It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.

24. Keyword Explorer

This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, click-through-rate date, and SERP analysis. You get to do 10 free searches per month.

25. Keyword Planner

Google’s Keyword Planner is designed for ad campaigns, but you can use it for keyword research by seeing how keywords perform in ads.

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26. Keyword Sheeter

Get keyword volume, cost per click, and competition data with this free keyword tool.

27. Keywords Everywhere

Keywords Everywhere sampleScreenshot by author, May 2022Keywords Everywhere sample

Keywords Everywhere is a must-use keyword research tool due to the massive list of sites that it provides free search volume, CPC, and competition data for:

  • Google Search
  • Google Trends
  • eBay
  • Answer The Public
  • Google Keyword Planner
  • Bing
  • Etsy
  • Soovle
  • Google Search Console
  • YouTube
  • Ubersuggest
  • Majestic
  • Google Analytics
  • Amazon
  • Keyword Sheter
  • Moz Open Site Explorer

It’s available for Chrome and Firefox.

28. wordable.io

This tool lets you put your Google Docs into WordPress, while retaining your formatting without excess code. Start out with five free exports – no credit card required.

29. Also Asked

Find out what questions people are asking about particular keywords so that you can write content that answers those questions with Also Asked.

Conduct searches by country and in different languages. You can claim three free searches to start.

30. Google Trends

See the interest in a particular term from as recently as an hour to as far back as 2004 with Google Trends.

Sort by categories, country, and type of search. See related topics, popularity by region, newest most frequently searched for terms, and compare to other terms.

31. Keyword Surfer

This Chrome extension shows you the search volume right in your Google search results. You can also see the word count and the number of keywords for top-ranking pages.

32. CanIRank

CanIRank homepageScreenshot by author, May 2022CanIRank homepage

As the name implies, CanIRank helps you find out if you can rank on the first page of search engines for a particular keyword.

Unlike other tools that merely provide data about how competitive keywords are, CanIRank lets you know the probability that you’ll rank for a search term and uses AI to give you suggestions on how to better target keywords.

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CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO.

33. Seed Keywords

Come up with a question or topic you want to research, send it to your contacts, and have them select the keywords they would search for to get the information you want with Seed Keywords.

34. Exploding Topics

Similar to Google Trends, Exploding Topics will help uncover topics that are about to become popularly searched before they become popularly searched!

35. Ubersuggest

Ubersuggest for SEJScreenshot by author, May 2022Ubersuggest for SEJ

Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide.

The tool also returns handy data for each keyword including the search volume, CPC, and level of competition.

An excellent feature of Ubersuggest is its ability to filter out keywords that you’re not interested in from search results.

The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas.

36. Keys4Up

Get the related keywords, also known as semantically linked keywords, for any search with Keys4Up.

37. Wordtracker Scout

Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase.

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38. KWFinder

With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are.

Free Link Tools

39. Disavow Tool

Use Google’s Disavow Tool to free yourself from toxic backlinks.

40. Moz Link Explorer

See the backlink profile and domain authority of any URL with Link Explorer.

41. Link Miner

Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension.

42. Backlink Checker

Use this Backlink Checker to discover all the backlinks data about a particular URL.

See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites.

See also  Google’s John Mueller: Long Anchor Text Gives Us More Context

43. The Anchor Text Suggestion Tool By Linkio

Discover the best anchor text to use for any URL with this Anchor Text Suggestion Tool.

44. SendPulse

SendPulse allows for the configuration of chains of emails, notifications, and SMS messages based on user actions, variables, or events.

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45. Magic PR

Get a press release informed by SEO best practices with Magic PR.

46. Scraper

This Chrome extension lets you scrape data from any URL and export the info into a spreadsheet.

47. Help A Reporter (HARO)

Help a Reporter is a resource that connects journalists and experts who act as sources for stories.

48. Streak

Convert your Gmail inbox into customer relationship management (CRM) software with this free extension.

Local SEO

49. Google Business Profile

Connect with customers across Google Search and Google Maps using a free Google Business Profile.

50. Whitespark Google Review Link Generator

Use this tool to find your Google Review listing and generate a shortened link to your page.

51. Local Search Results Checker

Conduct local searches using Google Search or Google Maps with Local Search Results Checker.

52. Moz Local Check Business Listing

Confirm that your company’s details appear correctly on various directories with Moz’s Local Business Checker.

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53. Whitespark Local Citation Finder

Track your citations, discover new opportunities, and get the citations your competitors have with this Local Citation Finder.

54. Review Handout Generator

Print instructions on how to leave a Google review via desktop or mobile device for your business with Whitespark’s Review Handout Generator.

55. Fakespot Review Checker

This Chrome extension lets you know if the product you’re about to buy comes from a reputable seller and, if not, provides an alternative.

56. Mobile SERP Test

See your local SERPS on various mobile devices with Mobile SERP Test from Mobile Moxie.

Mobile SEO

57. Merkle Mobile-First Index Checker

See how your website stacks up relative to SEO best practices depending, on whether it’s your desktop or mobile version, with Mobile-First Index Checker.

58. Mobile-Friendly Test

Test your website’s mobile-friendliness with Google’s Mobile-Friendly Testing tool.

59. GTMetrix

See how quickly your website loads with GTMetrix. Discover what’s keeping it from loading as fast as possible, and see what steps to take to optimize load speed.

60. Cloudflare

A free content delivery network (CDN) is a network of servers that gets your content to load faster by using a server closest to the person doing the loading.

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Free Multi-Tools

61. Semrush

Semrush for SEJScreenshot by author, May 2022Semrush for SEJ

Semrush is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for.

It provides detailed information about those keywords including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months.

With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases.

Semrush also offers more features and unlimited access with various paid plans.

While they’re not cheap, you can get started with a 14-day free trial, if you want to test out the premium features. Or follow their guide on how to use features with a free account.

62. Chrome DevTools

Edit pages in real-time using tools that are built right into Google Chrome DevTools. Diagnose problems as you encounter them.

63. Marketing Miner

Get SERP data, ranking, tool reports, and competitive analysis all in the form of convenient reports with Marketing Miner.

64. MozBar

MozBar sampleScreenshot by author, May 2022MozBar sample

MozBar is a free SEO toolbar that works with the Chrome browser. It provides easy access to advanced metrics on webpages and SERPs.

With MozBar and a free Moz account, you can easily access the Page and Domain Authority scores of any page or site.

The Page Analysis feature lets you explore elements on any page (e.g., markup, page title, general attributes, link metrics).

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You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs.

If you need to do detailed SEO research on the go, MozBar is one of the best options to consider.

You can unlock even more advanced features such as Page Optimization and Keyword Difficulty with a MozPro subscription.

65. SEO Minion

Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.

66. SEOquake

See SEO metrics and conduct an SEO audit with this Chrome extension.

67. Sheets For Marketers

Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via this curated list.

68. Sheet Consolidator

Create workbooks using CSV exports with a table of contents and enabled hyperlinks using this simple Excel Sheet Consolidator tool.

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69. Google Search Console

Google Search Console sampleScreenshot by author, May 2022Google Search Console sample

This list wouldn’t be complete without a mention of Google Search Console.

Aside from the fact, that the data comes from Google, Google Search Console is rich with insights related to:

  • Keyword and URL performance.
  • Indexation issues.
  • Mobile usability.
  • Sitemap status.
  • And much more!

70. Small SEO Tools

A suite of tools to make it easier to create content including a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and more.

71. Internet Marketing Ninjas

From social tools and schema generator tools to webmaster tools and web design tools, check out the free suite of tools from Internet Marketing Ninjas.

72. Ahref’s SEO Toolbar

Get SEO metrics and SERP details from Ahrefs free Chrome or Firefox extension.

73. Bing Webmaster Tools

Featuring keyword reports, keyword research, crawling dates, and more.

Unlike Google Analytics, Bing Webmaster Tools only focuses on organic search. A must-have for anyone who wants to be ranked on Bing.

74. Woorank

WoorankScreenshot by author, May 2022Woorank

Woorank is a handy website analyzer that provides useful insights that can help you improve your site’s SEO.

It generates an SEO score for your site and an actionable “Marketing Checklist,” which outlines steps you can take to fix any problems with your site’s SEO.

Another cool feature of this free tool is the social shareability pane. This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks.

Woorank also has a great mobile section where you can find information on how your pages render on mobile devices and how quickly they load.

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75. SEObility

Find a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with SEObility.

See also  Google: Improving 3rd Party Metrics Won’t Boost Rankings via @sejournal, @martinibuster

76. Lipperhey

Lipperhey will provide free analyses of your website, keyword tips, SEO analytics, and a backlink checker.

77. Dareboost

This tool will provide you with an audit of your technical SEO, content, and website’s popularity.

You can also find out which keywords you should add to your pages.

78. Siteliner

Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner.

On-Page SEO

79. Counting Characters Google SERP Tool

Counting Characters homepageScreenshot by author, May 2022Counting Characters homepage

While counting characters has been a long-standing approach to evaluating meta description and title tag length, the reality is Google doesn’t count the meta title and description in the number of characters. It uses pixels instead.

The Counting Characters tool will provide both the character count and the pixel count to ensure you are creating meta tags that are not cut off by an ellipsis – represented by (…).

80. Natural Language API Demo

Use machine learning to determine the sentiment of text with the Natural Language API Demo.

Use this data to improve your product or site design.

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81. Rich Results Test

The Rich Results Test will discover if your website can support rich results, which is when your Google result includes non-textual elements like images.

82. Structured Markup Validator

Google’s structured data tool no longer exists. The Schema Markup Validator is the recommended alternative.

83. Ryte Structured Data Helper

The Ryte Structured Data Helper will provide you with a handy overview, showing you how to quickly and clearly validate your page’s Schema markup.

84. Google Tag Manager

Google Tag Manager allows you to manage your website tags without editing any code!

85. View Rendered Source

See how your browser renders a page with this Chrome extension, including modifications made by JavaScript.

Differences between raw and rendered versions are shown line-by-line.

86. Higher Visibility Google SERP Snippet Optimization Tool

Find out what your SERP snippet will look like with Higher Visibility’s Google SERP Snippet Optimization Tool.

87. Merkle’s Schema Markup Generator

Merkle’s Schema Markup Generator tool will help create JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to guides.

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88. Animalz Revive

Find out which of your pages needs an update or an upgrade with Animalz Revive.

You can see the traffic for your pages, including the percentage of traffic your page lost since its peak.

89. Copyscape Free Comparison Tool

Copyscape’s Comparison Tool will help check to see the percentage of shared text between two different pages to weed out plagiarism.

Research

90. BuzzSumo

Find out which content does best for a particular keyword and who the influencers are for a given topic with the free features of BuzzSumo.

91. Hunter

Hunter will help find all the important email addresses associated with a given domain.

92. SimilarWeb

Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more.

93. Wappalyzer

Wappalyzer will help you find out if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics.

94. Wayback Machine

See a website throughout time, including pages that are no longer on the web with the Wayback Machine.

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95. SEO Explorer

SEO Explorer is a free tool for keyword and link research.

Free Rank Checking Tools

96. Ahref’s SERP Checker

See the domains that place in the top 10 for any given keyword in 171 countries, and get robust analytics from Ahref’s SERP Checker.

97. SERPROBOT

Find a dedicated SERP tracking tool with the appropriately named SERPROBOT.

Set up automatic alerts, choose the frequency with which your SERP is checked, and get visual representations of changes.

98. Taptimize

Track SERPs for up to 10 keywords for free with Taptimize and get actionable SEO tips.

99. Bulk Google Rank Checker

See your website’s SERPs for various keywords en mass with the Bulk Google Rank Checker.

100. LSI Graph

Discover related keywords with LSI Graph. See their trends, traffic volume, CPC, and competition, and remove low search volume results.

Free Site Speed Tools

101. Mobile-Friendly Test

Mobile-Friendly test for SEJ website.Screenshot by author, May 2022Mobile-Friendly test for SEJ website.

Google’s search algorithm places a lot of emphasis on how mobile-friendly a site is.

To that end, Google’s Mobile-Friendly Test tool is designed to help you determine if your site is correctly optimized for smartphones and tablets.

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You just type in your site’s URL, and it will plainly inform you whether your website is mobile-friendly.

The tool also offers suggestions on how you can improve the mobile-friendliness of your site.

The Page Loading Info feature lets you know if Google can properly access all the resources on a particular page and what to do if it can’t.

102. Lighthouse

This is Google’s open-source site speed utility. Lighthouse provides audits of performance, accessibility, web apps, SEO, and more.

103. Page Speed Insights

Find out your website’s page loading speed and how to improve it with Google’s Page Speed Insights.

104. SpeedMonitor.io

Track your site’s loading speed daily with SpeedMonitor.io.

You can also track a competitor’s site speed and conduct on-demand audits.

105. WebpageTest

WebpageTest conducts site speed tests from different locations using different browsers.

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106. Web.dev

This useful tool measures page quality, including page loading speed. It will also provide tips and insights to help you improve.

107. Web Vitals

This GitHub extension measures Core Web Vitals, providing you with instant feedback on loading, interactivity, and layout shift metrics.

WordPress SEO Tools

WordPress is a robust SEO-friendly CMS platform with numerous plugin options available to improve SEO.

While this post isn’t a WordPress-specific list of plugins, it is worth mentioning a handful of key plugins worth considering.

108. RankMath

A newer SEO suite for WordPress, RankMath has 15 modules and provides SEO guidance using 30 different types of improvements.

109. Yoast SEO

Yoast SEO is the most installed SEO suite for WordPress, with regular updates and new tools.

110. Ahrefs WordPress SEO Plugin

The Ahrefs WordPress SEO plugin will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic.

Here are additional lists of Google Analytics plugins, Twitter plugins, and plugins to improve site speed.

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Hitting The SEO Highway Today & Beyond

There’s no question SEO is a strategic process, but it takes very little money to get started with implementation.

These free SEO tools will help you improve your website’s ranking, traffic, and conversion rates.

Tools such as Semrush, Moz, and Ahrefs offer a lot of great features and, when used properly, can produce remarkable results.

When you combine the efforts of all SEO tools at your disposal, you’ll be that much closer to a successful SEO campaign.

More Resources:


Featured Image: EtiAmmos/Shutterstock

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SEO

How To Create Your Instagram Content Plan

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How To Create Your Instagram Content Plan

Are your Instagram posts not bringing desired results?

Then maybe you need to think about reshaping your strategy and create a content plan.

Content plans can help guide how you release content to make sure you’re hitting certain goals and help your content perform better.

In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content.

1. Define Your Goal

The first thing you want to do is create your Instagram goal or goals.

What do you want to accomplish? Is it to grow your audience, drive more engagement, or generate sales?

Once you figure out your plan, you’ll be better prepared to tailor your content to meet those goals.

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Then, you can set the key performance indicators (KPIs) to mark different points of analysis you want to observe along with your Instagram campaign.

After you select your goal and some KPIs, it’s beneficial to break down your goal into different milestones you would like to reach along the way.

For example, let’s say you want to grow your audience by 20% by the end of the quarter.

What are some milestones along the way you can mark to achieve that goal? What types of content, topics, or content series can you create to increase engagement?

Now, that you’ve done some brainstorming, it’s time to start building your content calendar.

2. Plan Your Content Calendar

A content calendar is important because it’s your roadmap to guide your path, help you meet your goals, and set an end date for a campaign.

This way, you’ll know when you’ve met your goal and can readjust and analyze ways to improve your content strategy for your next campaign.

In addition, a content calendar can help keep ideas and campaigns organized, help you identify any content gaps, and help build consistency (which is critical for Instagram).

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When creating your content plan for the month, quarter, or recent campaign, it’s helpful to plot out which days of the week you want to talk about what.

Next, choose the topic and then form the right caption.

Break content planning into smaller actionable steps makes it easier to make a content calendar.

Then, if you have your goals, topics laid out, and captions, you can move to the next step: Create the necessary pictures or videos.

See also  5 Top Google Business Profile FAQs From The Official Help Forum

Finally, you can compile your topics, days you’re posting, and captions and hashtags into a simple Google, Word, or Excel doc so you can easily copy and paste when you’re ready to schedule out your content.

Bonus Tip: Align Your Content With Marketing Initiatives

If you already have some marketing initiatives, it’s the perfect time to incorporate them into your marketing campaign. For example, maybe you have a new product release.

Then, you can create a content series for that. Create a couple of posts teasing the release of the product, include a giveaway, have an influence to promote your product or a video with them using it, and market those benefits.

Events or holidays are another great way to get consumers engaged and turn more consumers into customers.

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If you have an event coming up, you can create a campaign hyping the event and discussing the speakers involved, products that will be there, or awesome grab bags you’re giving away at the event.

Holidays are another fun and positive way to get customers talking about your brand. Holiday giveaways or deals are another way to grow brand awareness and gain followers.

3. Keep A Consistent Theme And Tone

Creating a tone or brand guide can be an effective way to make sure you keep posts consistent. You also want to maintain a similar theme throughout your posts, including style, font, and colors.

For inspiration, you can look at your website, content, and logos to help create the proper tone and theme for your posts.

In addition, Instagram has the tools in stories that can help you get a color scheme that complements your brand.

You also want to think about the look of your content for both pictures and videos. Consider a consistent angle or filter to set the right tone and look for your content.

It’s also vital to think about your messaging, whether it’s for captions, comments, or responses to direct messages.

It’s crucial to have a standard operating procedure for how you respond to consumers on Instagram, especially if you have multiple people responding to comments and messages, to ensure it’s within the brand’s tone.

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4. Showcase Your Creativity

IG is more than just a photo-sharing app. There are many different ways to create content for Instagram that can highlight your brand and increase engagement.

Let’s talk through them and share some tips on when to use them.

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As you know, Instagram has pictures. Pictures are a great way to showcase products. It’s also great for sharing quotes, posing questions you answer in your image caption, or promoting deals or giveaways.

Videos are an excellent way to show sneak peeks of something coming up or create product teasers. You can also use videos for business BTS and show how to best use your product.

You can use Instagram Reels, or short videos, to showcase products, share stories, and grow your audience.

IGTV or Instagram TV are longer videos on an Instagram feed. Brands use these to go more in-depth into describing a particular topic.

Instagram Shopping is a feature that allows consumers to shop your products through your photos and videos.

Brands can create product tags and product launches where consumers can purchase products straight through Instagram.

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Then, customers don’t have to take the step to leave Instagram to go to your website. Instead, they can quickly buy through the app.

Stories are photos or videos that last 24 hours (unless you add them to your highlights on your profile) where you can share posts from your profile or post new content. It’s a popular way to gain more followers and engage with consumers.

User-Generated Content or content created by influences, customers, or other users is a great way to extend your reach to different audiences and further promote your products.

People are more intrigued to learn about a new product if it’s promoted by someone they already follow.

Likewise, it can help build trust with consumers new to your brand if they see a post by a customer who already loves it.

But what content goes viral? It can be beneficial to look at what your competitors are people on Instagram creating and put your brand’s unique twist on it.

5. Craft Compelling Captions And CTAs

While it’s great to have high-quality pictures and engaging videos, the captions and call to action still matter.

If you hooked the consumer with your picture or video, you want to reel them in with your caption and CTA.

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It’s essential to take time crafting the right CTA to ensure consumers follow your page, engage with your post, or purchase your product.

6. Choose The Correct Hashtags

It’s also crucial to research and choose the right hashtags to ensure your posts reach the intended audience and some new ones that might be interested in your brand.

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Hashtags allow your content to reach users beyond your profile’s following. As you create content for specific hashtags, note which posts perform particularly well.

That way, you can create future posts for specific hashtags that will increase your content’s visibility.

7. Know The Best Time To Post

Planning posts ahead of time can help alleviate some stress of social media strategy.

You can use Meta Business Suites to schedule posts for Facebook and Instagram and set posts for a week or a couple of weeks.

If you’re unsure when to post, they have suggested days and times where analysis points to where you’ll get the most engagement and views.

Although, it would be beneficial to do some research specific to your industry to see the best time and day to make your posts.

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One important thing to keep in mind when you’re planning your content is the upcoming holidays.

Are you going to make a post celebrating the holiday, use the holiday to do a promotion or give away, or choose not to post on that day altogether?

No matter what you pick, it’s important to keep holidays in mind.

8. Measure Results And Adjust

Instagram Insights, both on the app and through Meta Business Suites, can show how many views a post gets and statistics on the engagement with the posts to help you see which types of content are working best. You can see your content’s likes, shares, comments, and saves.

Brands can also use Insights to get metrics on the paid activity. Insights are a great way to see trends so that you can adjust your content strategy.

You’ll also be able to see metrics into your followers to see how many you’re receiving, the age of your followers, and information on when they are most active online. This way, you can adjust the times you post to ensure you are better at reaching your audience.

Wrapping Up

Content planning is the best way to help boost reach and engagement on Instagram.

Creating a content calendar inspired by current marketing objectives and tailoring your content with a theme backed by metrics is the best way to help meet your goals.

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More Resources:


Featured Image: alinabuphoto/Shutterstock

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