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Training & Professional Development Tips For Remote-First SEO Teams



Training & Professional Development Tips For Remote-First SEO Teams

People management is critical to the success of your remote-first SEO team.

You may never meet in person, and many of the verbal and visual cues inherent to working in the same physical space are gone.

This is the final part of a three-part series on building your remote SEO team, whether in-house or at your own agency or freelance business.

We first examined how to structure your remote team, then explored legal implications and important communication issues remote SEO teams face.

Now, you’ll learn how to structure your remote SEO training and development program and find helpful tips for onboarding, team building, mentoring, work-life balance, and more.

Building A Success Remote SEO Team Culture

The most important consideration when building a fully remote SEO team is how each member is thriving within the team.

Help Members Feel Settled

You can help your team perform well individually in several ways.


First, we should look at helping each member feel settled in the role.


Joining a team is daunting. Walking into the office for the first time can be overwhelming.

Joining a remote-only team is similarly nerve-wracking.

The only thing that will change for some team members between the Friday at their last job and their first Monday with you is the laptop on their desk.

For others, it may be the first time in a remote role.

Onboarding colleagues is crucial for setting them up for success.

There are many ways to help your new team member feel settled, but in those first few weeks, you should consider:

  • Offering (not mandating!) a catch-up before they start once they have accepted the role to meet you again as their line manager so they can ask any questions and get to know you.
  • Creating a structured first week and sharing the plan with them before they join so they know what is expected of them and the hours they will be needed for their first few days.
  • Sending over any equipment before they join to set up in time for their first day.
  • Sending them information about their colleagues, even if it’s just names and their job titles, to get familiar before they join.
  • Do not use this as an excuse to get them to start working for you before they have officially joined the company. Anything you send should be for their benefit and not yours. This is not an opportunity to get their “thoughts” on a client pitch or take a “quick look” at an audit.

Team Building

You might be building a team from scratch or inheriting and growing a team.

If it’s the former, the members may not be familiar with working together. You will need to spend time up-front helping the team become efficient.

This may mean scheduling “ways of working” discussions and “getting to know you” sessions upfront.

If your team has been working together for a while, and you’re the new one on the team, take the opportunity to learn their current cadence of things like meetings and retros, and find out what’s already working well.

Helping your team gel together remotely doesn’t always require a lot of face-to-face time.

It goes beyond organizing a few virtual escape rooms or drinks over Zoom after work.

Look at the personalities and skillsets within your team.

Where are they working well together?


Where are they not?

Assess the weaker points in their teamwork and create a plan to address them.

For example, it may be that they all have very disparate ways of approaching common SEO tasks.

This might be an issue when handing overwork or working together on a project.

Getting the team to discuss their approaches and agree on a standard output would be one way of facing this challenge.

Team building can be part social, part operations-focused.

But do not make the mistake of thinking weekly virtual quizzes will solve these challenges.

Regular Check-ins


A crucial part of your role in leading a remote SEO team is making sure you are checking in with your team members regularly.

You will need to assess their happiness, productivity, and how you can help remove obstacles to either.

You will know from your own experiences that there is a fine line between being a supportive manager and an overbearing one.

It is worth discussing with each team member how they work best.

Would a weekly 15-minute chat reviewing what they are working on that week help?

Would they prefer to keep you updated with an email each week and a more in-depth face-to-face review once a month?

Whatever you decide on, make sure you keep it in the diary.

Your team needs an opportunity to voice any concerns or wins.


You also need regular touchpoints to see what support you should be giving.

One significant difference between an in-office and remote role is that it is a lot easier to miss the signs that your colleagues are struggling.

These regular check-ins go some way to addressing that.

Training & Professional Development Tips

High-profile digital marketing agencies have recently commented how they would never want to go remote-first.

The comments centered on the need for junior staff to be around more experienced staff to grow and learn.

Remote-first SEO teams simply don’t have this set-up.

That’s not to say that the opportunity to learn from more experienced colleagues isn’t there. It’s just not going to be through overhearing a conversation from across the desk.

Training must be more thoughtfully considered and planned with remote teams.


Guides And Mentors

A great way to make sure your new team member feels welcomed and settled onto the team is by assigning them a “guide.”

This is someone, not their line manager, to who they can ask questions.

This way, they have a point of contact where they can find out information about the company, logins, and the history of SEO on the websites without worrying they are bothering the wrong people or looking silly in front of their manager.

This is particularly important for remote roles where it isn’t possible for a new colleague to just ask a question of someone who is passing by.

A mentor can be particularly helpful for junior team members.

Their role is to help with training and development needs.

As a line manager, you will likely have helped identify skills gaps.


The mentor can be someone who has a strength in those skills and can be a sounding board, or signpost, for your team member.

For example, if your new junior SEO wants to learn more about technical SEO, you can pair them up with your senior tech SEO, and they can arrange one-to-one training or coaching.

Team Workshops

Getting the whole SEO team together for regular workshops can aid in both building team support and sharing knowledge.

A workshop can be as simple as looking over recent developments in the SEO industry together, like Google Analytics 4, or working on a problem such as a Javascript rendering issue.

By coming together as a team, you have the opportunity to learn from each other and build a culture of solving problems together.

Knowledge Shares

Similar to team workshops, knowledge shares will build a culture of looking to colleagues for help rather than going it alone.


Knowledge shares can be sessions once a week, or month, where the whole team talks about developments in the SEO industry, such as sharing a recently read article or conference notes.

Group Conference Trips

Bringing the whole team together to attend an in-person, or virtual conference can help with upskilling and team building.

Remember to make sure it’s accessible for everyone.

Virtual might be the better way to go if your team is spread across a large geography.

Pooling Training Budgets

You might like to encourage your team to share any training budgets they are afforded.

Pooling together their budget might allow them to hire a specific trainer or coach.


It could give them access to a resource portal or back-catalog of videos from a conference.

By sharing their budget, they will have a unified development opportunity to talk about as a group and increase the scope of what they can afford.

Internal Seminars

You may want to empower your team to give their own training sessions.

Chances are you have hired team members with strengths in certain areas where others are lacking.

If they are up for sharing that knowledge, you can suggest a training seminar.

Alternatively, you may have identified other people in the business to share their knowledge on a certain topic, for example, a developer running through the latest Javascript framework for the new website.

Respect Why People Have Chosen Remote Working

There are many reasons your team may have chosen to work fully remote.


It is a good idea to find out why they’ve chosen remote work and make sure you are helping them get the most out of the opportunity.

Outside Of Work Commitments

Many of us chose to work remotely because of our commitments outside of work.

Working remotely reduces the need for a lengthy commute and keeps us closer to our homes, hobbies, and families.

Be mindful that just because a team member is already at home and does not need to rush off to beat the traffic doesn’t mean they don’t need to clock out on time each evening.

Those outside-of-work commitments might be during lunch breaks or before work starts.

Your team working from home does not give you access 24 hours a day.

Their work hours are when you should expect them to work.


Child And Elder Care

Some of these out-of-work commitments might well be looking after family members.

Be prepared for kids on video calls and parents walking past your colleague’s desk as they’re talking to you.

Your team’s offices are in their homes.

It is unreasonable for us to expect other people in those homes to work to our company’s schedule.

It is reasonable for you to expect your team to keep distractions to a minimum where possible.

However, likely, family members popping on screen or an emergency trip to the doctor likely causes your colleague far more stress than the company.

Help to normalize a healthy work/life balance.


Let your team know that it is OK to prioritize family when emergencies happen.

Flexibility And Work/Life Balance

Another reason employees choose to work fully remote is the flexibility that it brings them.

There is the freedom to pick the kids up from school or take the dog for a walk.

It is important to realize that if this flexibility is a core driver for your team member working from home, frequent infringement on that might be why they look for another role.

Make sure you and your team understand what is required of them in terms of working hours, and don’t be the one to break that agreement.

Conferences And Meet-ups

If work-life balance, commitments outside of work, and the desire for a short commute motivate your remote team, be very careful not to over-index on meet-ups and in-person conferences.


Remote first businesses often want to gather their team together once or twice a year for face-to-face meet-ups with a view to team building.

This might already be the limit of what your team can commit to.

Consider the additional toll it takes on employees.

You may not be aware of the additional steps they need to take to be present at the in-person events; for example, the single parent arranging childcare during their time away.

The extra effort of staying overnight in an unfamiliar place can be for someone with health conditions.

The desire to not be away from family members.

Be prepared not to expect too much in-person attendance from your fully-remote team.

Remoteness Of Home


Finally, another consideration you should make around why your team might choose to work remotely is their home location.

Some people don’t live near major cities or transport links.

For them, working remotely opens up SEO jobs that would otherwise be physically out of reach.

If you expect them to travel to clients’ premises or a social event, keep this in mind.

Making Sure Remote Is Right

When building your remote-first SEO team, a key consideration is finding candidates suited to remote roles.

The pandemic has led to some people working remotely for the first time.

They may now never want to go back to in-person alternatives.

For others, this might be their first experience working fully from home.


Part of your interview process might include exploring how comfortable they feel with a remote-only role.

Does the candidate appreciate the loneliness or change in the work environment that a fully remote role brings?


However you choose to build your remote SEO team, there are a lot of benefits to doing so.

Being remote-only opens up the possibility of increased diversity in your team.

Your team may include people from across the world, not just in the city where old offices were based.

Embrace that opportunity to build out a diverse and accommodating team.

Your team may experience a greater level of freedom as a remote team.

Make sure they are comfortable with that and understand the boundaries you’ll need to work within.


ICYMI – be sure to read How To Build A Remote Team For SEO: Planning & Structure and Legal Considerations & Communication Tips For Your Remote SEO Team for more on setting your remote SEO team up for success.

More resources:

Featured Image: fizkes/Shutterstock


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Top 6 Free Survey Maker Tools For Marketers



Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.


But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.


Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.


6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:


Featured Image: Prostock-studio/Shutterstock

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