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We Asked 39 AI Writing Tools to Recommend Their Favorite AI Writing Tools. Here Are the Results



We Asked 39 AI Writing Tools to Recommend Their Favorite AI Writing Tools. Here Are the Results

What are the best AI writing tools?

To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes.

Example of a prompt SQ used

Here are the 10 most voted for:

AI writing tool Number of votes
Grammarly 26
Writesonic 24
Quillbot 22
Jasper 21
OpenAI GPT-3 19
Wordtune 18
ContentBot 16
Article Forge 15
Hemingway 14
ProWritingAid 13


By the way, if you’re interested in the output, you can see the results here.

Editor’s Note

The reason why so many new AI writing tools seem to pop up every week is because most of them are based on the same technology. We’ve also created our own. 

If you want to use free tools that do not require you to sign up, check out our free AI writing tools here.

Joshua Hardwick

Percentage of votes: 67%
Pricing: Free; paid plans from $10/month

Grammarly is a typing assistant that checks your content for grammar, spelling, punctuation, and clarity. Upload an existing document, and Grammarly will review your content and give it a score:

Grammarly reviewing one of SQ's drafts

Grammarly added AI text generation capabilities (GrammarlyGO) in April 2023. 


The meta part is that you can use GrammarlyGO to generate AI content and have it reviewed by Grammarly at the same time.

Grammarly reviewing the AI content it generated

Highlighted feature

Grammarly has a built-in plagiarism checker. Since large language models (LLMs) have a tendency to plagiarize, this is useful for reviewing the content generated by Grammarly itself:

Grammarly's plagiarism checker

However, it is not perfect. Since I was rewriting my post on why content marketing is important, I decided to check my new draft for plagiarism in Grammarly. Grammarly flagged that 19% of my text matched another:

Grammarly's plagiarism checker flagged that 19% of SQ's text matched another

Turns out that page was the one plagiarizing me in the first place—they ripped off my original blog post and republished it on their blog (without permission). They even left the link to my Twitter (X) handle intact:

The site that plagiarized SQ's content left his Twitter handle intact

Percentage of votes: 62%
Pricing: Free up to 10,000 words/month; paid plans from $20/month

Writesonic is an AI-powered writing assistant that helps you create high-quality content quickly.

It’s not just blog posts. Writesonic also enables you to create ad copy, text messages, product descriptions, social media posts, landing pages, and more. 

Writesonic's templates

It even has a chatbot (Chatsonic) similar to ChatGPT.

Writesonic's chatbot, Chatsonic

Highlighted feature

Writesonic’s Brand Voice feature allows you to maintain brand consistency and tone with your AI-generated content. I uploaded one of my pieces, and here’s what it said:

Writesonic analyzes SQ's brand voice

Thanks for making me sound like a model student, Writesonic. My Asian mum would be proud. 

Blush-worthy compliments aside, I then tried to generate an article using “my” brand voice:

Generated content using SQ's brand voice

Unfortunately, it still sounds more like AI than SQ. (And if I ever use “in today’s fast-paced landscape” in a blog post, I give you permission to call me out.)

Percentage of votes: 56%
Pricing: Free; paid plans from $19.95/month 

Quillbot isn’t just an AI writing tool—it’s also a paraphraser, grammar checker, plagiarism checker, summarizer, citation generator, and translator. 

What I like about Quillbot is that you can ask it to do a variety of tasks while generating content. For example, you can ask it to generate new ideas, add examples, counterexamples, new viewpoints, and more. 

Variety of things Quillbot can do

Here’s what it looks like when I asked Quillbot to add an example:

What Quillbot added after SQ asked it to add an example

All of Quillbot’s tools work seamlessly together. For example, after generating content with Quillbot, you can ask it to summarize your text so you can add a tl;dr in the intro:

Quillbot can summarize content

You can also ask it to paraphrase your content with different types of tones (and even ask it to use more or fewer synonyms):

You can command Quillbot to add more or fewer synonyms or write in different tones

Highlighted feature

While not exactly AI, Quillbot’s “Research” tab makes it easy to search the web while writing. You can even toggle “Academic” on to search for scholarly articles:

Quillbot's "Research" tab lets you research while writing

Percentage of votes: 54%
Pricing: Paid plans from $49/month

Formerly known as and Jarvis, Jasper is probably the most well-known AI writing tool. At one point (albeit before ChatGPT launched), Jasper was even valued at $1.5 billion.

You can do practically anything with Jasper: summarize content, improve or rewrite content, generate blog posts, product descriptions, ads, emails, press releases, social media posts, etc. You can even generate images.

Jasper's template library

One thing I like is how marketing-focused Jasper is. It has templates for popular copywriting frameworks like AIDA, PAS, Before-After-Bridge, and more:

Jasper's templates for copywriting formulas

Highlighted feature

Jasper has a template called “Ridiculous Marketing Ideas” which is, in its words, “a fun template that generates bad marketing ideas that might get you on the front page of the paper for all the wrong reasons.” 

I tried using it for a fake umbrella company, and these were the results:

One of Jasper's templates called Ridiculous Marketing Ideas

Nothing mind-blowing, in my opinion. But it may serve as a spark to help your marketing team break out of the mold. 

Percentage of votes: 49%
Pricing: Free; $20/month for Plus

You already know all about GPT-3 and its resulting tool, ChatGPT. It’s the birth of every “threadboi” admonishing you on the 10 AI tools you don’t know. 

You can use it for anything writing-related: create outlines, blog posts, social media posts, emails, etc. Everything any writing tool can do, ChatGPT can. Which makes sense, since most AI writing tools are built on OpenAI’s API. 

The best part? It’s free. (Unless you want GPT-4. Then you’ll have to cough up money each month.)

But here’s the thing: GPT-4 has already been released for some time. But none of the AI writing tools suggested that, likely because training data ends in 2021. So, it’s also something to keep in mind—that every AI writing tool, including ChatGPT, can show outdated and inaccurate information. 

Highlighted feature

We like using ChatGPT for creating “boring,” short-form content like meta descriptions:

Using ChatGPT to create meta description

Percentage of votes: 46%
Pricing: Free (10 rewrites and three prompts/day); paid plans from $9.99/month

Originally more known as a “rewriter,” Wordtune is now able to generate content too. But its mainstay is still its rewriting feature. Highlight any sentence or paragraph, and Wordtune will suggest multiple variations:

Wordtune suggests variations for writing

You can even ask Wordtune to shorten or expand a word, sentence, or paragraph.

Highlighted feature

Wordtune offers Spices, which are specific prompts to help improve your content. For example, I can ask Wordtune to include a historical fact, give an inspirational quote, or make a joke:

Wordtune's "Spices" feature

Here’s what it suggested when I asked Wordtune to make a joke:

Wordtune's version of a joke

Percentage of votes: 41%
Pricing: $1 for Prepaid (free 10K words); paid plans from $19/month

Another AI-powered content creation tool that helps you generate high-quality content quickly.

Like many of the other tools on this list, ContentBot allows you to create pretty much any type of content, such as social media posts, landing pages, blog posts, and more. It also has a “Prompts” library, where you can select your choice of templates:

ContentBot's prompt library

Highlighted feature

Use ContentBot to generate an entire landing page using just keywords. For example, I asked ContentBot to create a landing page for Ahrefs’ Keywords Explorer:

Inputs for creating a landing page in ContentBot

Here’s what it created:

Landing page generated by ContentBot
Landing page generated by ContentBot

Uninspiring design aside, the copy is semi-decent. Considering that writing landing page copy isn’t all sunflowers and roses (see what I did there), it can be an acceptable start to inspire your own.

Percentage of votes: 38%
Pricing: $27–$247/month (depending on number of words)

Pretty similar to other tools on this list, Article Forge makes it easy to generate content fast. Give it a keyword and some instructions, and Article Forge is off to the races.

What’s slightly different is that you can tell Article Forge topics to exclude, ask it to add images and videos, and even replace keywords with links:

Customizing your AI content with Article Forge

Highlighted feature

If you give Article Forge access, it can even publish the posts for you (or schedule them!):

Article Forge can publish on WordPress for you

Percentage of votes: 36%
Pricing: Free (web); one-time payment of $19.99 for the app

In a case of “don’t trust AI blindly,” Hemingway is not an AI writing tool. Instead, it grades the readability of your content and also highlights sentences that are unwieldy, use the passive voice, or include too many adverbs. It does not suggest improvements or rewrite content for you. 

However, it does seem like Hemingway is going to add AI features (e.g., rewriting), as seen on this waitlist:

Hemingway's waitlist for AI features

Perhaps AI is more prescient than we expected?

Highlighted feature

The paid Hemingway app allows you to use it offline, publish content directly to WordPress/Medium, and export your content as Word docs and PDFs.

Percentage of votes: 33%
Pricing: Free (500-word limit); $30/month for premium OR one-time payment of $399

The final tool is another “mistake”; ProWritingAid is not an AI writing tool. Instead, it’s a grammar checker that reviews your content for grammatical and stylistic errors. 

ProWritingAid can suggest rephrases

It does, however, offer rephrase suggestions. So, in short, more like Grammarly and less like Jasper. (At least at the time of writing.)

Highlighted feature

ProWritingAid has a plagiarism checker. However, you have to pay for it separately. 

ProWritingAid's plagiarism checker pricing

Final thoughts

This list is somewhat insipid. All 10 are likely tools you’ve heard before. But it’s probably because they’re based on the same technology, and the training data stops at 2021. So it can’t theoretically know about the newer tools that have been released. 

I know some people think using lesser-known AI writing tools is better because they believe those generate “fresher” and “less regurgitated” content. I’m not sure how true that is. But if you’re looking for AI tools that no one knows of, you’re better off looking for AI bandwagon threadbois.

I haven’t used these tools extensively in my workflow (yet), but I do think most of them are pretty similar. So it eventually boils down to your budget and your preferred UI. To that extent, this list should suffice. 

Any questions or comments? Let me know on Twitter (X).

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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X




OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI


OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

Featured Image: Kaspars Grinvalds/Shutterstock

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