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What a 502 Bad Gateway Error is, and How to Fix it



How To Fix 502 Bad Gateway Error on your Website

How To Fix 502 Bad Gateway Error on your Website

You visit your website, and wait for it to load…but you see nothing but a message: 502 Bad Gateway.

If you’re seeing this, you might be wondering what it means–and what you should do to get your website to load properly. 

Lucky for you, this post explains what a 502 Bad Gateway error is, what causes it, and what you need to do to fix it.

What is a 502 Bad Gateway Error?

A 502 Bad Gateway error is your web browser telling you: “Hey, I tried to fulfill your request, but the server I contacted to get the information sent back something I didn’t understand.”

Whenever you load your website (or any website, really), you connect with the server that the website is hosted on to fetch all of the bits you need to load the page. 


When something in this process doesn’t work the way it’s supposed to, then you’re greeted with an error message. If that message says “502 Bad Gateway,” then the error is a server-side error that’s potentially caused by things like server overload or an invalid response from an upstream server – but more on that later. 

Webmaster’s Note: This post is part of our advanced guide to Technical SEO, where I cover everything you need to know about crawlability, indexing, and page speed optimization, as well as helpful tips on how to troubleshoot common website errors. I also cover other 5xx errors, like 500 Internal Server errors and 501 Not Implemented errors, in other posts.

Like other 5xx errors, websites can show this error message in different ways. 

Variations of the 501 Not Implemented Error

  • 502 Bad Gateway
  • 502 Service Temporarily Overloaded
  • Error 502
  • Temporary Error (502)
  • 502 Proxy Error
  • 502 Server Error: The server encountered a temporary error and could not complete your request
  • HTTP 502
  • Bad Gateway: The proxy server received an invalid response from an upstream server
  • HTTP Error 502: Bad Gateway

How To Fix the 502 Bad Gateway Error

Several issues can return a 502 Bad Gateway error, so fixing it will take some time, patience, and a systematic approach. Here are the key things to do if you’re dealing with a 502 error on your website:

  1. Refresh your browser.
  2. Review server logs.
  3. Check server load.
  4. Clear your browser’s cache and cookies.
  5. Check your plugins and themes.
  6. Check your firewall.
  7. Check your CDN.
  8. Check your DNS.
  9. Verify application code.
  10. Contact your hosting provider.

Refresh Your Browser

The simplest initial step to resolve a 502 error is to refresh your browser. The issue may be temporary and reloading the webpage will quickly solve the problem.

Review Server Logs

Server logs hold valuable information and can shed light on what’s causing the issue. Look for any error messages or notifications that coincide with the 502 error.

Check Server Load

If your server is under high load, it might not be able to handle HTTP requests properly. Consider using server monitoring tools to regularly check server health, including CPU and memory usage.

Clear Your Browser’s Cache and Cookies

Sometimes old data from your browser’s cache or cookies can trigger a 502 error. Clearing your browser’s cache and cookies might resolve the issue.


Check Your Plugins and Themes

If you’re using platforms like WordPress, a faulty plugin or theme could be the culprit. Deactivate them one by one to check if any of them is causing the problem.

Check Your Firewall

Your firewall is important–it’s what protects your website from malicious visitors or distributed denial-of-service (DDoS) attacks. But, if it’s not properly set-up, or too restrictive, then your firewall settings might be interfering with the HTTP request that your server is trying to perform. Make sure your firewall is correctly configured to allow these requests.

Check Your CDN

If you’re using a Content Delivery Network (CDN) it might be the source of the error. Disable it temporarily to check if it resolves the problem. Here’s a guide I recommend following to check if your CDN is working as it should.

Check your DNS

502 errors can happen if you’ve recently changed your host server, or moved your website to a different IP address. Doing this will make changes to your website’s Domain Name System (DNS) server, which can take a few hours to take full effect. While this is taking effect (which can last up to a few hours), any users visiting your website can encounter a 502 Bad Gateway Error.

Verify Application Code

A bug or issue within your application code can result in a 502 error. You’ll need to comb through your website’s code to find bugs in your application. Or, you can copy your code into a development machine. This tool can simulate the situation that the error popped up, and show you the exact moment when things went wrong. 

Contact Your Hosting Provider

If you’ve tried the above steps and are still encountering the error, it’s time to contact your service provider. There may be issues with the server that they will have to fix on their side. Or, if it’s a problem affecting just your website, they might be able to walk you through the appropriate solution.


What Causes 502 Errors?

A 502 Bad Gateway error commonly arises from communication issues between servers. It’s often challenging to pinpoint the exact cause of this error without a deep dive. However, here are some of the most common reasons 502 errors happen:

  1. Server overload.
  2. Network issues.
  3. Issues with browser cache and cookies.
  4. Restrictive firewall and security settings.
  5. Faulty programming.
  6. Server miscommunication.

Server Overload

This can occur due to a spike in traffic, server maintenance, or hosting issues, causing a server to respond with a 502 error.

Network Issues

Problems with the network, including unstable internet connections or DNS issues, can interfere with the proper communication between servers.

Browser Caches and Cookies

Sometimes, your browser may struggle with corrupt caches and cookies, causing this error.

Firewall and Security Settings

Overly restrictive firewall or security settings can prevent servers from communicating effectively, leading to a 502 gateway error.

Faulty Programming

An error in server-side scripting or a programming mistake can also trigger a 502 Bad Gateway Error.

Server Miscommunications

Incorrectly configured or incompatible servers may have trouble understanding each other’s responses, resulting in a 502 error.


Understanding these causes is the first step toward fixing and preventing future 502 Bad Gateway errors. This knowledge, as executed accurately, can significantly increase your website’s performance and overall user experience.

How 502 Bad Gateway Errors Affect Your SEO

Remember that your Search Engine Optimization (SEO) doesn’t just depend on your content or off-page efforts, but also on things like user experience. So it’s not enough that you churn out content every week, or build up tons of link juice from high-authority websites, you also have to make it a point to maintain an easy-to-use, fully-functioning website. It’s why I even offer web development services for my clients.

Any problem happening on your website that disrupts your users’ experience—such as a 502 error—can impact your website’s ranking. Here’s how:

  • Crawl Errors–When search engines crawl your website for indexing purposes, they face the same 502 errors that any user would. Consequently, the search engine can’t access the content it’s supposed to index, rendering that page invisible in search engine results. Continued crawl errors can cause your site to drop in search result rankings over time.
    Note: You can use SEO tools or Google Search Console to see if you’re experiencing 502 errors. In Google Search Console, you need to check the Pages section under indexing, and you’ll see any 5xx errors listed in the report.How to see the 5xx error report on Google Search ConsoleHow to see the 5xx error report on Google Search Console
  • Increased Bounce Rate–A 502 error affects user experience negatively. When visitors encounter this error they often leave your site immediately – or ‘bounce’. Search engines measure this ‘bounce rate’, and high bounce rates can lead to decreases in your site’s rankings, as it signals to search engines that your site may not be high quality or relevant to the user’s search query.
    Note: Universal Analytics used to report Bounce Rate, but on Google Analytics 4 (GA4) you’ll only see Engagement Time and Engaged Sessions per User. To find Bounce Rate on GA4, you need to search for it on the search bar on top, like this.How to find bounce rate on Google Analytics 4How to find bounce rate on Google Analytics 4
  • Site Speed Impact–Frequent 502 errors could indicate an overloaded server, which may affect your website’s loading speed. Search engines consider site speed in their ranking algorithm, with slower sites potentially appearing lower in the search results.

Fixing any 502 Bad Gateway errors when you find them is crucial to keeping your rankings and offering your users an optimal browsing experience.

Key Takeaway

Navigating the often complex world of website management for SEO includes understanding server-side errors such as the 502 Bad Gateway. This error, while seemingly just a minor technical mistake, can still disrupt your website’s functionality, your audience’s user experience, and, ultimately, your website’s rankings.

For SEO professionals, knowing how to handle these server errors is not a choice but a necessity. Keep this guide in mind the next time you see that error message of “502: Bad Gateway Error” to effectively solve this problem on your website.


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Google Confirms Links Are Not That Important




Google confirms that links are not that important anymore

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words.

Background Of Links For Ranking

Links were discovered in the late 1990’s to be a good signal for search engines to use for validating how authoritative a website is and then Google discovered soon after that anchor text could be used to provide semantic signals about what a webpage was about.

One of the most important research papers was Authoritative Sources in a Hyperlinked Environment by Jon M. Kleinberg, published around 1998 (link to research paper at the end of the article). The main discovery of this research paper is that there is too many web pages and there was no objective way to filter search results for quality in order to rank web pages for a subjective idea of relevance.

The author of the research paper discovered that links could be used as an objective filter for authoritativeness.

Kleinberg wrote:


“To provide effective search methods under these conditions, one needs a way to filter, from among a huge collection of relevant pages, a small set of the most “authoritative” or ‘definitive’ ones.”

This is the most influential research paper on links because it kick-started more research on ways to use links beyond as an authority metric but as a subjective metric for relevance.

Objective is something factual. Subjective is something that’s closer to an opinion. The founders of Google discovered how to use the subjective opinions of the Internet as a relevance metric for what to rank in the search results.

What Larry Page and Sergey Brin discovered and shared in their research paper (The Anatomy of a Large-Scale Hypertextual Web Search Engine – link at end of this article) was that it was possible to harness the power of anchor text to determine the subjective opinion of relevance from actual humans. It was essentially crowdsourcing the opinions of millions of website expressed through the link structure between each webpage.

What Did Gary Illyes Say About Links In 2024?

At a recent search conference in Bulgaria, Google’s Gary Illyes made a comment about how Google doesn’t really need that many links and how Google has made links less important.

Patrick Stox tweeted about what he heard at the search conference:

” ‘We need very few links to rank pages… Over the years we’ve made links less important.’ @methode #serpconf2024″

Google’s Gary Illyes tweeted a confirmation of that statement:


“I shouldn’t have said that… I definitely shouldn’t have said that”

Why Links Matter Less

The initial state of anchor text when Google first used links for ranking purposes was absolutely non-spammy, which is why it was so useful. Hyperlinks were primarily used as a way to send traffic from one website to another website.

But by 2004 or 2005 Google was using statistical analysis to detect manipulated links, then around 2004 “powered-by” links in website footers stopped passing anchor text value, and by 2006 links close to the words “advertising” stopped passing link value, links from directories stopped passing ranking value and by 2012 Google deployed a massive link algorithm called Penguin that destroyed the rankings of likely millions of websites, many of which were using guest posting.

The link signal eventually became so bad that Google decided in 2019 to selectively use nofollow links for ranking purposes. Google’s Gary Illyes confirmed that the change to nofollow was made because of the link signal.

Google Explicitly Confirms That Links Matter Less

In 2023 Google’s Gary Illyes shared at a PubCon Austin that links were not even in the top 3 of ranking factors. Then in March 2024, coinciding with the March 2024 Core Algorithm Update, Google updated their spam policies documentation to downplay the importance of links for ranking purposes.

Google March 2024 Core Update: 4 Changes To Link Signal

The documentation previously said:


“Google uses links as an important factor in determining the relevancy of web pages.”

The update to the documentation that mentioned links was updated to remove the word important.

Links are not just listed as just another factor:

“Google uses links as a factor in determining the relevancy of web pages.”

At the beginning of April Google’s John Mueller advised that there are more useful SEO activities to engage on than links.

Mueller explained:

“There are more important things for websites nowadays, and over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall”

Finally, Gary Illyes explicitly said that Google needs very few links to rank webpages and confirmed it.

Why Google Doesn’t Need Links

The reason why Google doesn’t need many links is likely because of the extent of AI and natural language undertanding that Google uses in their algorithms. Google must be highly confident in its algorithm to be able to explicitly say that they don’t need it.

Way back when Google implemented the nofollow into the algorithm there were many link builders who sold comment spam links who continued to lie that comment spam still worked. As someone who started link building at the very beginning of modern SEO (I was the moderator of the link building forum at the #1 SEO forum of that time), I can say with confidence that links have stopped playing much of a role in rankings beginning several years ago, which is why I stopped about five or six years ago.

Read the research papers

Authoritative Sources in a Hyperlinked Environment – Jon M. Kleinberg (PDF)

The Anatomy of a Large-Scale Hypertextual Web Search Engine

Featured Image by Shutterstock/RYO Alexandre


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How to Become an SEO Lead (10 Tips That Advanced My Career)



How to Become an SEO Lead (10 Tips That Advanced My Career)

A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can you do it, too?

In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder.

Helping new hires in the SEO team is important if you want to become an SEO Lead. It gives you the experience to develop your leadership skills, and you can also share your knowledge and help others learn and grow.

It demonstrates you can explain things well, provide helpful feedback, and improve the team’s standard of work. It shows you care about the team’s success, which is essential for leaders. Bosses look for someone who can do their work well and help everyone improve.


Here are some practical examples of things I did early in my career to help mentor junior members of the team that you can try as well:

  • Hold “lunch and learn” sessions on topics related to SEO and share case studies of work you have done
  • Create process documents for the junior members of the team to show them how to complete specific tasks related to your work
  • Compile lists of your favorite tools and resources for junior members of the team
  • Create onboarding documents for interns joining the company

Wouldn’t it be great if you could look at every single SEO Lead’s resume? Well, you already can. You can infer ~70% of any SEO’s resume by spying on their LinkedIn and social media channels.

Type “SEO Lead” into LinkedIn and see what you get.

Searching for SEO Leads using Linkedin


Look for common career patterns of the SEOs you admire in the industry.

I used this method to understand how my favorite SEOs and people at my company navigated their way from a junior role to a senior role.

For example, when the Head of SEO at the time Kirsty Hulse, joined my team, I added her on LinkedIn and realized that if I wanted to follow in her footsteps, I’d need to start by getting the role of SEO Manager to stand any possible chance of leading SEO campaigns like she was.


The progression in my company was from SEO Executive to Senior SEO Executive (Junior roles in London, UK), but as an outsider coming into the company, Kirsty showed me that it was possible to jump straight to SEO Manager given the right circumstances.

Career exampleCareer example

Using Kirsty’s and other SEOs’ profiles, I decided that the next step in my career needed to be SEO Manager, and at some point, I needed to get some experience with a bigger media agency so I could work my way up to leading an SEO campaign with bigger brands.

Sadly, you can’t just rock up to a monthly meeting and start leading a big brand SEO campaign. You’ll need to prove yourself to your line manager first. So how can you do this?

Here’s what I’d suggest you do:

  • Create a strong track record with smaller companies.
  • Obsessively share your wins with your company, so that senior management will already know you can deliver.
  • At your performance review, tell your line manager that you want to work on bigger campaigns and take on more responsibility.

If there’s no hope of working with a big brand at your current job, you might need to consider looking for a new job where there is a recognizable brand. This was what I realized I needed to do if I wanted to get more experience.


Get recruiters on LinkedIn to give you the inside scoop on which brands or agencies are hiring. Ask them if you have any skill gaps on your resume that could prevent you from getting a job with these companies.


Being critical of your skill gaps can be hard to do. I found the best way to identify them early in my career was to ask other people—specifically recruiters. They had knowledge of the industry and were usually fairly honest as to what I needed to improve.

From this, I realized I lacked experience working with other teams—like PR, social, and development teams. As a junior SEO, your mind is focused 99% on doing SEO, but when you become more senior, your integration with other teams is important to your success.

For this reason, I’d suggest that aspiring SEO Leads should have a good working knowledge of how other teams outside of SEO operate. If you take the time to do this, it will pay dividends later in your career:

  • If there are other teams in your company, ask if you can do some onboarding training with them.
  • Get to know other team leads within your company and learn how they work.
  • Take training courses to learn the fundamentals of other disciplines that complement SEO, such as Python, SQL, or content creation.

Sometimes, employers use skill gaps to pay you less, so it’s crucial to get the skills you need early on…

Skills gap illustrationSkills gap illustration

Examples of other skill gaps I’ve noticed include:


If you think you have a lot of skill gaps, then you can brush up your skills with our SEO academy. Once you’ve completed that, you can fast-track your knowledge by taking a course like Tom Critchlow’s SEO MBA, or you can try to develop these skills through your job.

How to Become an SEO Lead 10 Tips That AdvancedHow to Become an SEO Lead 10 Tips That Advanced

As a junior in any company, it can be hard to get your voice heard amongst the senior crowd. Ten years ago, I shared my wins with the team in a weekly group email in the office.

Here’s what you should be sharing:

  • Praise from 3rd parties, e.g. “the client said they are impressed with the work this month.”
  • Successful performance insights, e.g “following our SEO change, the client has seen X% more conversions this month.”
  • Examples of the work you led, e.g. if your leadership and decision-making led to good results, then you need to share it.

At Ahrefs I keep a “wins” document. It’s just a simple spreadsheet that lists feedback on the blog posts I’ve written, the links I’ve earned and what newsletters my post was included in. It’s useful to have a document like this so you have a record of your achievements.

Example of wins spreadsheetExample of wins spreadsheet


Junior SEOs sometimes talk about the things “we” achieved as a team rather than what they achieved at the interview stage. If you want the SEO Lead role, remember to talk about what you achieved. While there’s no “I” in team, you also need to advocate for yourself.

One of my first big wins as an SEO was getting a link from an outreach campaign on Buzzfeed. When I went to Brighton SEO later that year and saw Matthew Howells-Barby sharing how he got a Buzzfeed link, I realized that this was not something everyone had done.

So when I did manage to become an SEO Lead, and my team won a prize in Publicis Groupe for our SEO performance, I made sure everyone knew about the work we did. I even wrote a case study on the work for Publicis Groupe’s intranet.

Silver prize winning at publicis groupeSilver prize winning at publicis groupe

I’ve worked with some incredibly talented people, many of whom have helped me in my career.

I owe my big break to Tim Cripps, Laura Scott, and Kevin Mclaren. Without their support and encouragement, I wouldn’t be where I am today. Even before that, David Schulhof, Jodie Wheeler, and Carl Brooks let me mastermind some bonkers content campaigns that were lucky enough to succeed:

Digital Spy Coverage for emoji campaignDigital Spy Coverage for emoji campaign
Some of the coverage I got for a stag and hen do client, back in the day.

I wasn’t even an SEO Lead at that point, but they gave me the reins and trusted me.

So, how can you find your tribe?

  • Speak to recruiters – they might hold the ticket to your next dream job. I spoke to many recruiters early in my career, but only two recruiters delivered for me—they were Natasha Woodford, and Amalia Gouta. Natasha helped me get a job that filled my skill gap, and Amalia helped me get my first SEO Lead role.
  • Go to events and SEO conferences, and talk to speakers to build connections outside of your company.
  • Use LinkedIn and other social media to interact with other companies or individuals that resonate with you.

Many senior SEO professionals spend most of their online lives on X and LinkedIn. If you’re not using them, you’re missing out on juicy opportunities.

Example of Linkedin recruiter messageExample of Linkedin recruiter message
Example of a recruiter message I got just after I joined Ahrefs.

Sharing your expertise on these platforms is one of the easiest ways to increase your chances of getting a senior SEO role. Because, believe it or not, sometimes a job offer can be just a DM away.

Here’s some specific ideas of what you can share:

I’ve recently started posting on LinkedIn and am impressed by the reach you can get by posting infrequently on these topics.

Here’s an example of one of my posts where I asked the community for help researching an article I was writing:

Linkedin post exampleLinkedin post example

And here is the content performance across the last year from posting these updates.


I’m clearly not a LinkedIn expert—far from it! But as you can see, with just a few months of posting, you can start to make these platforms work for you.

Godard Abel, co-founder of G2, talked on a podcast about conscious leadership. This struck a chord with me recently as I realized that I had practiced some of the principles of conscious leadership—unconsciously.


You can start practicing conscious leadership by asking yourself if your actions are above or below the line. Here are a few examples of above and below-the-line thinking:

Above and below the line thinkingAbove and below the line thinking

If you want a senior SEO role, I’d suggest shifting your mindset to above-the-line thinking.

In the world of SEO, it’s easy to blame all your search engine woes on Google. We’ve all been there. But a lot of the time, simple changes to your website can make a huge difference—it just takes a bit of effort to find them and make the changes.

SEO is not an exact science. Some stakeholders naturally get nervous if they sense you aren’t sure about what you’re saying. If you don’t get their support early on then you fall at the first hurdle.

Business plan with no detailBusiness plan with no detail

To become more persuasive, try incorporating Aristotle’s three persuasive techniques into your conversations.

  • Pathos: use logical reasoning, facts, and data to present water-tight arguments.
  • Ethos: establish your credibility and ethics through results.
  • Logos: make your reports tell a story.
Persuasive techniquesPersuasive techniques

Then sprinkle in language that has a high level of modality:

Modality of languageModality of language

Some people will be able to do this naturally without even realizing it, but for others, it can be an uphill struggle. It wasn’t easy for me, and I had to learn to adapt the way I talked to stakeholders early on.

The strongest way I found was to appeal to emotions and back up with data from a platform like Ahrefs. Highlight what competitors have done in terms of SEO and the results they’ve earned from doing it.



You don’t have to follow this tip to the letter, but being aware of these concepts means you’ll start to present more confident and persuasive arguments for justifying your SEO strategies.

When I started in SEO, I had zero connections. Getting a job felt like an impossible challenge.

Once I’d got my first SEO Lead job, it felt stupidly easy to get another one—just through connections I’d made along the way in my SEO journey.

I once got stuck on a delayed train with a senior member of staff, and he told me he was really into Google Local Guides, and he was on a certain high level. He said it took him a few years to get there.

Local Guides is part of Google Maps that allows you submit reviews and other user generated content


When he showed me the app, I realized that you could easily game the levels by uploading lots of photos.

In a “hold my beer” moment, I mass downloaded a bunch of photos, uploaded them to Local Guides and equaled his Local Guide level on the train in about half an hour. He was seething.

Google Local Guides Screenshot Level 7Google Local Guides Screenshot Level 7

One of the photos I uploaded was a half-eaten Subway. It still amazes me that 50,974 people have seen this photo:

1713812167 453 How to Become an SEO Lead 10 Tips That Advanced1713812167 453 How to Become an SEO Lead 10 Tips That Advanced

This wasn’t exactly SEO, but the ability to find this ‘hack’ so quickly impressed him, and we struck up a friendship.

The next month that person moved to another company, and then another few months later, he offered me an SEO Lead job.


Build connections with everyone you can—you never know who you might need to call on next.

Final thoughts

The road to becoming an SEO Lead seems straightforward enough when you start out, but it can quickly become long and winding.


But now armed with my tips, and a bucket load of determination, you should be able to navigate your way to an SEO Lead role much quicker than you think.

Lastly, if you want any more guidance, you can always ping me on LinkedIn. 🙂

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7 Content Marketing Conferences to Attend in 2024



7 Content Marketing Conferences to Attend in 2024

I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.)

And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉

Conferences are a great excuse to hang out with other content marketers, talk shop, learn some new tricks, and pretend that we’re all really excited about generative AI.

Without further ado, here are the biggest and best content marketing conferences happening throughout the rest of 2024.

Dates: May 5–7
Prices: from $795
Location: Cleveland, OH
Speakers: B.J. Novak, Ann Handley, Alexis Grant, Justin Welsh, Mike King


CEX is designed with content entrepreneurs in mind (“contenpreneurs”? Did I just coin an awesome new word?)—people that care as much about the business of content as they do the craft.

In addition to veteran content marketers like Ann Handley and Joe Pulizi waxing lyrical about modern content strategy, you’ll find people like Justin Welsh and Alexis Grant exploring the practicalities of quitting your job and becoming a full-time content creator.

Here’s a trailer for last year’s event:

Sessions include titles like:

  • Unlocking the Power of Book Publishing: From Content to Revenue
  • Quitting A $200k Corporate Job to Become A Solo Content Entrepreneur
  • Why You Should Prioritize Long-Form Content

(And yes—Ryan from The Office is giving the keynote.)

Dates: Jun 3–4
Location: Seattle, WA
Speakers: Wil Reyolds, Bernard Huang, Britney Muller, Lily Ray
Prices: from $1,699

Software company Moz is best known in the SEO industry, but its conference is popular with marketers of all stripes. Amidst a lineup of 25 speakers there are plenty of content marketers speaking, like Andy Crestodina, Ross Simmonds, and Chima Mmeje.


Check out this teaser from last year’s event:

This year’s talks include topics like:

  • Trust and Quality in the New Era of Content Discovery
  • The Power of Emotion: How To Create Content That (Actually) Converts
  • “E” for Engaging: Why The Future of SEO Content Needs To Be Engaging

Dates: Sep 18–20
Location: Boston, MA
Speakers: TBC
Prices: from $1,199

Hosted by content marketing OG HubSpot, INBOUND offers hundreds of talks, deep dives, fireside chats, and meetups on topics ranging from brand strategy to AI.

Here’s the recap video:

I’ve attended my fair share of INBOUNDs over the years (and even had a beer with co-founder Dharmesh Shah), and always enjoy the sheer choice of events on offer.

Keynotes are a highlight, and this year’s headline speaker has a tough act to follow: Barack Obama closed out the conference last year.


Dates: Oct 22–23
Location: San Diego, CA
Speakers: TBC
Prices: from $1,199

Arguably the content marketing conference, Content Marketing World has been pumping out content talks and inspiration for fourteen years solid.

Here’s last year’s recap:

The 2024 agenda is in the works, but last year’s conference explored every conceivable aspect of content marketing, from B2C brand building through to the quirks of content for government organizations, with session titles like:

  • Government Masterclass: A Content Marketing Strategy to Build Public Trust 
  • A Beloved Brand: Evolving Zillow’s Creative Content Strategy 
  • Evidence-Based SEO Strategies: Busting “SEO Best Practices” and Other Marketing Myths

Dates: Oct 24–25
Location: Singapore
Speakers: Andy Chadwick, Nik Ranger, Charlotte Ang, Marcus Ho, Victor Karpenko, Amanda King, James Norquay, Sam Oh, Patrick Stox, Tim Soulo (and me!)
Prices: TBC

That’s right—Ahrefs is hosting a conference! Join 500 digital marketers for a 2-day gathering in Singapore.

We have 20 top speakers from around the world, expert-led workshops on everything from technical SEO to content strategy, and tons of opportunities to rub shoulders with content pros, big brands, and the entire Ahrefs crew.

I visited Singapore for the first time last year and it is really worth the trip—I recommend visiting the Supertree Grove, eating at the hawker markets in Chinatown, and hitting the beach at Sentosa.

If you need persuading, here’s SEO pro JH Scherck on the Ahrefs podcast making the case for conference travel:

And to top things off, here’s a quick walkthrough of the conference venue:

Dates: Oct 27–30
Location: Portland, OR
Speakers: Relly Annett-Baker, Fawn Damitio, Scott Abel, Jennifer Lee
Prices: from $1,850


LavaCon is a content conference with a very technical focus, with over 70 sessions dedicated to helping companies solve “content-related business problems, increase revenue, and decrease production costs”.

In practice, that means speakers from NIKE, Google, Meta, Cisco, and Verizon, and topics like:

  • Operationalizing Generative AI,
  • Taxonomies in the Age of AI: Are they still Relevant?, and
  • Out of Many, One: Building a Semantic Layer to Tear Down Silos

Here’s the recap video for last year’s conference:

Dates: Nov 8
Location: London
Speakers: Nick Parker, Tasmin Lofthouse, Dan Nelken, Taja Myer
Prices: from £454.80

CopyCon is a single-day conference in London, hosted by ProCopywriters (a membership community for copywriters—I was a member once, many years ago).

Intended for copywriters, creatives, and content strategists, the agenda focuses heavily on the qualitative aspects of content that often go overlooked—creative processes, tone of voice, and creating emotional connections through copy.

It’s a few years old, but this teaser video shares a sense of the topics on offer:


This year’s talks include sessions like:

  • The Mind-Blowing Magic of Tone of Voice,
  • The Power of AI Tools as a Content Designer, and the beautifully titled
  • Your Inner Critic is a Ding-Dong.

(Because yes, your inner critic really is a ding-dong.)

Final thoughts

These are all content-specific conferences, but there are a ton of content-adjacent events happening throughout the year. Honourable mentions go to DigiMarCon UK 2024 (Aug 29–30, London, UK), Web Summit (Nov 11–14, Lisbon, Portugal), and B2B Forum (Nov 12–14, Boston, MA).

I’ve focused this list solely on in-person events, but there are also online-only conferences available, like ContentTECH Summit (May 15–16).

Heading to a content conference that I haven’t covered? Share your recommendation with me on LinkedIn or X.

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