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How to Start a Digital Marketing Agency (Advice From 100+ Founders)



How to Start a Digital Marketing Agency (Advice From 100+ Founders)

How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out.

Here’s how they started their agencies—and you can too.

Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and what you enjoy.

“I’m a big believer in only selling something you’re good at.” 

Joshua George

Here’s what this looks like visualized:

Find your digital marketing agency niche illustration

Although finding a good agency niche isn’t a guaranteed recipe for success—it’s often the best place to start.


If you want to check “what people want,” use Ahrefs’ Keywords Explorer to check the search demand for your ideas by typing in a keyword and checking the Overview.
Screenshot of Ahrefs Keywords Explorer used to find the search volume for seo services in New York.Screenshot of Ahrefs Keywords Explorer used to find the search volume for seo services in New York.

“I learned pretty early on that it is fruitless to try and offer SEO services to anyone and everyone, and you should either specialize in what you offer (e.g., link building or site audits) and who you offer it to (e.g., SaaS companies, eCommerce stores or people in the finance space) So it’s something I would have done differently from day one, and it’s what I would follow today if I was starting from zero.” 

Glen AllsoppGlen Allsopp

Based on Glen’s advice, to start your digital marketing agency, you’ll need to do two things:

  • Work out what to sell 
  • Work out who to sell to

2. Choose one service to sell

When starting a digital marketing agency, you’ll need to decide on the types of digital marketing services you want to sell.


In my opinion, it’s best to start by focusing on providing one single service (and doing it really well) you can always expand your offering later on.

Here are a few examples of popular digital marketing services you could sell:

As there are so many services that are classified as digital marketing, it’s tempting to say “yes” to every piece of work available when you start out—even if you aren’t an expert in it.

Agency founders told me that they learned the hard way that being the “one-stop shop” for all digital marketing services wasn’t always a good idea, as it watered down their expertise and message.

Most founders I spoke to agreed that it was best to focus on providing one service, especially when starting out—and that included Nathan Gotch:

“I’d focus on one market segment instead of building a catch-all agency.” 

Nathan GotchNathan Gotch

3. Choose one audience or location


Once you’ve worked out what to sell, you’ll need to work out who to sell to.

Here’s some ideas for who you can sell to:

  • Specific professions or industries e.g., Dentists
  • Customers in a particular location – e.g., Florida
  • A combination of the two – e.g., Dentists in Florida

Identifying the industries or businesses interested in your services allows you to tailor your service and marketing strategies to resonate with your potential clients. 

By focusing on specific markets, you can show the client that you are the expert in that area.

When you start your digital marketing agency, chances are you won’t have clients fighting their way to your door to work with you, so you’ll probably have to go and find them. But how do you do this?

4. Specialize, specialize, specialize


Many agency founders I spoke to suggested that the more you specialize, the easier it is to become recognized as the expert for that particular service, meaning the clients naturally come to you.

So how can you specialize?

  • Specialize in the types of services you provide – You can also specialize in providing a certain type of service for your clients. For example, if you can land high-quality links with a high success rate, then you could specialize in providing digital PR services
  • Specialize in the types of businesses you work with – Only work with certain types of businesses. For example, you could choose to specialize in providing digital marketing for SaaS businesses, or you could specialize by only working with businesses from a certain location.
  • Do both – You can take both the concepts above and become the expert at providing services for a certain type of business. For example, you could become the go-to agency for digital PR for fashion ecommerce stores

The downside of specialization is that it’s inevitable that you’ll have to turn down business opportunities. But in the long term, it can help carve out your agency’s reputation as the go-to provider for a certain audience, a certain service, or both.

One of my favorite quotes on this topic is from agency founder Amanda Sexton:

“Specialization does not just establish you as a consummate expert in a designated field. It acts as a magnet.” 

Amanda SextonAmanda Sexton

5. Get your first customer from your existing network

Getting your first client is the hardest part of starting an agency. When I asked for advice, “use your network” is what agency owners told me time and time again. It sounds obvious, but it’s one of the most overlooked ways to find clients.

It can be as simple as talking to friends, family, colleagues, or anyone else you know and asking if they would be interested in your services or know anyone who would. 


If you’ve exhausted your real-world connections, you can turn to social media to amplify your message further, as Liam Quirk did:

“LinkedIn and Instagram are valuable platforms to showcase expertise. I began by posting SEO case studies on LinkedIn, demonstrating our results and capabilities. This not only built my personal brand but also attracted potential clients who were seeking SEO services.” 

Liam QuirkLiam Quirk

And, as the name of the game is just to get noticed—anything that can help you do that is worthwhile. For example, Brendan Hufford started a 100-day project to get his name out there and get noticed:

“Starting out, it was just about getting my name out there. For example, I did a 100-day project where I published a blog, podcast episode, and YouTube video every day for 100 days (Ahrefs was a sponsor!)” 

Brendan HuffordBrendan Hufford

6. Talk to local businesses to find clients

“Talk to local businesses” was another widely shared tip from agency founders. 

It’s one of the most straightforward ways to find your first few clients. The benefit of doing business locally is that it’s generally less competitive, and you’re already likely to have knowledge of the local market and businesses.

Agency owners who focused on local businesses found that it was a good way to start out and distinguish themselves from other bigger, more established agencies.

“We specifically focused on the Wisconsin market as we started. This helped set us apart with our commitment to our local businesses.” 


7. Get work on freelance sites and community groups

If you’ve exhausted your network and it’s not getting the leads you want, it’s worth casting your net wider by getting some work on freelance sites. 

Here are a few examples of websites you can use to advertise your services:

As well as getting work on freelance sites, agency founders told me that they got work in social media communities, like Facebook groups.

“I started as a freelance SEO expert before starting an agency. I decided to go with the agency model after getting some clients and experience managing SEO clients. I got my first SEO client (as an SEO freelancer) from a Facebook group. I shared my keyword research guide there.” 

The more work that you complete, the more you’ll start to build up your reputation, which will help you get more clients.


8. Try cold emails or cold calling

Cold calling and emailing have a bad reputation, but if you are starting out, it’s worth giving it a try. If you get your pitch right, it can kick start your agency, as it did for Joshua George, who got his first 20 clients through cold email using this method:

“We used to search for a keyword in Google, and we’d go from page 2 to page 7 of Google, find their names and email addresses, and send them an email.”

Joshua GeorgeJoshua George

To get the most out of cold emailing and calling, it’s best to research your prospects beforehand and personalize your pitch to them. Joshua did this by following up with a personalized video afterward.

9. Partner with other agencies to get referrals

Once you’ve established your agency and got a few clients, founders told me their most valuable leads came from referrals from other partner agencies.

“We work with web development agencies, design agencies, and a paid advertising agency that all have clients that may need our services. These are the best types of leads because we have come highly recommended, and there’s usually very little, if any, competition for the work.” 

Sean Begg FlintSean Begg Flint

If you want to start partnering with other agencies, a good place to start is by networking with the people who run them. 

You can do this by:

  • Searching for meetups in your area that interest you 
  • Following other agencies on LinkedIn and start engaging with their content
  • Arrange video calls with other agency founders

Getting referrals from other agencies is one of the most effective ways to get clients—because there are usually no other agencies pitching for the same work, meaning less competition.

Another advantage of getting business this way is you don’t have the time-consuming procedure of pitching for the business, as you already come highly recommended.

10. Convince clients to purchase your services

Once you’ve identified potential clients, you’ll need to convince them to purchase your services—this is often easier said than done.

Here’s how you should approach this once you’ve found potential clients.

  • Start by showing value, e.g., For SEO services, provide a video of their site’s current SEO issues and how to fix them
  • Provide a solution through your agency’s services, e.g., For SEO, propose an initial SEO audit project
  • Email the proposed roadmap, provide a forecast, and define the scope of the services you’ll be delivering to close the lead

Convincing clients to purchase your services gets easier as you build up your reputation, but it can take time.

Here are some things you can do to show the value of working with your agency early on.


11. Set your pricing (and build in your margin)

Once you’ve got a few clients through the door, it’s time to start thinking about refining your service offering. One of the most critical elements of this is the pricing.

Price too low, you won’t be able to cover your costs. If you price too high, you may lose valuable clients—it’s a tricky balance. 

Many of the agency founders that I spoke to said that they undervalued their services when they started out:

“Avoid offering rates lower than other similar agencies. You deserve the payment, clients anticipate certain costs, and reducing your prices can signal you’re unsure about the quality you deliver.” 

Alan MutherAlan Muther

Here’s how to get started: Your service pricing should be based on your total costs plus your margin. 

Service pricing = total costs (staff, tools, office, equipment) + ~20% margin 

The margin can be whatever percentage you want, but it needs to be realistic.


Digital marketing agencies have different pricing models, but the agencies I’ve worked at have used either the retainer or project-based pricing models. For instance, most SEO services are long-term and usually fit a retainer model for pricing, but an SEO audit might be more suited as a project.

12. Choose retainer or project billing

Retainer pricing is where the client is charged a monthly fee for your services.

It’s one of the most common ways agencies charge their clients. The main reason is that it creates a predictable cash flow for the agency, which is useful as it enables you to plan for new hires and reinvestment back into the business.

Project-based pricing is where the client is charged per project. It’s useful for initial consultation and a good way for clients to “test” your services before entering into a retainer contract.


When I priced up projects in an agency setting, I would calculate the number of hours my team would take to complete the project multiplied by the hourly rate of the people doing the work. I would then add our agency’s margin to that figure.

13. Create SOPs, templates and refine processes

Your agency’s reputation is dependent on the quality of the work that you put out. But unless you create templates, standard operating procedures (SOPs), and processes, you won’t be able to personally guarantee to clients when your agency expands that you can deliver what is required. 

That’s why it’s a good idea to create SOPs and templates before you hire anyone else in the agency.

SOPs and templates ensure the following:

  • Consistency – You can be sure that work is completed to a high standard that you define
  • Efficiency – You can provide the most efficient method to complete the tasks
  • Prioritization – Focusing on the important aspects of the service is crucial in order to retain your clients

14. Scale with freelancers 

When most people think of starting an agency, they imagine having their own office and having a team of full-time employees (FTEs) providing their digital marketing services, but the reality is that most agencies—including the really big ones—will use a mix of freelancers and FTEs to get the job done.


So, how do you start? It’s best to start with freelancers, as Matt Cayless suggests:

“We began with freelancers. This gave us flexibility and allowed us to scale our team according to the demand. However, as we grew and stabilized, we gradually transitioned to hiring full-time employees. My advice to new agency founders would be to assess your workload and growth trajectory.

While freelancers are great for flexibility and specific projects, full-time employees can be more invested in your company’s vision and growth. Also, as I’ve learned, don’t shy away from hiring top talent early on. Their expertise can fast-track your growth and save valuable time in the long run.” 

Matt CaylessMatt Cayless

FTEs and freelancers come with their own pros and cons. 

  • If you are looking for flexibility, then freelancers or working on a project basis freelancers would be the best fit
  • If you want someone working 9-5 on a client retainer project, then you probably want to consider hiring an FTE

Another aspect to consider is that as your business grows and evolves, your demands (and perception of success) may change over time. 

This is what Glen Allsopp realized:

“As I became more successful, I watched my mindset go from: ‘I want a huge team with amazing offices and dozens of staff,’ to ‘I want the smallest team I can possibly have’ where we all enjoy what we’re working on and work with dream clients.” 

Glen AllsoppGlen Allsopp

15. Hire people better than you

Finding the right people (and retaining talent) is usually just as tricky as getting clients. Even if you’re the world’s best digital marketer, it’s unsustainable to deliver the entire agency workload yourself, so you’ll need to delegate at some point. 

Hiring your own team is crucial if you want to grow your agency, but it can be a delicate balance between success and failure, as agency founder Simon Schnieders pointed out:


“Hiring is literally the life and death of an agency. Over 50% of your costs will be labor. Over-hire, and you kill any margin, under-hire, and you kill your team and your customers. It’s a delicate balance.” 

Simon SchniedersSimon Schnieders

In my own experience, you need to look for people who would be a good fit for your team but, at the same time, have a hunger to learn and embrace change easily. 

Approaches to hiring varied slightly from agency to agency—but I liked the simplicity of Joshua’s approach:

“Only hire someone that’s better than you at the role you’re hiring for.” 

Joshua GeorgeJoshua George

The same approach was also shared by Andy Barr at 10 Yetis.

Agencies often obsess with scaling quickly and hiring more people to establish themselves in the market, but hiring more people before the company’s ready could mean you commit financial suicide—-and also, you may find that you just don’t enjoy it.

“I always know I could have scaled things further by bringing on more people, but I know I wouldn’t enjoy what I do even half as much.” 

Glen AllsoppGlen Allsopp

Final thoughts

Starting a digital marketing agency is not for the faint-hearted. You’ve got to have drive, commitment, and a love of the business. The trickiest part is there is no blueprint for success—every agency is different.

But, if you’re able to find a great niche, hire great people, and deliver exceptional results for your clients, there’s no reason why your agency can’t be a success. 

Got more questions? Ping me on X. 🙂

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Google On Hyphens In Domain Names




What Google says about using hyphens in domain names

Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that they were missing.

Domain Names With Hyphens For SEO

I’ve been working online for 25 years and I remember when using hyphens in domains was something that affiliates did for SEO when Google was still influenced by keywords in the domain, URL, and basically keywords anywhere on the webpage. It wasn’t something that everyone did, it was mainly something that was popular with some affiliate marketers.

Another reason for choosing domain names with keywords in them was that site visitors tended to convert at a higher rate because the keywords essentially prequalified the site visitor. I know from experience how useful two-keyword domains (and one word domain names) are for conversions, as long as they didn’t have hyphens in them.

A consideration that caused hyphenated domain names to fall out of favor is that they have an untrustworthy appearance and that can work against conversion rates because trustworthiness is an important factor for conversions.

Lastly, hyphenated domain names look tacky. Why go with tacky when a brandable domain is easier for building trust and conversions?


Domain Name Question Asked On Reddit

This is the question asked on Reddit:

“Why don’t people use a lot of domains with hyphens? Is there something concerning about it? I understand when you tell it out loud people make miss hyphen in search.”

And this is Mueller’s response:

“It used to be that domain names with a lot of hyphens were considered (by users? or by SEOs assuming users would? it’s been a while) to be less serious – since they could imply that you weren’t able to get the domain name with fewer hyphens. Nowadays there are a lot of top-level-domains so it’s less of a thing.

My main recommendation is to pick something for the long run (assuming that’s what you’re aiming for), and not to be overly keyword focused (because life is too short to box yourself into a corner – make good things, course-correct over time, don’t let a domain-name limit what you do online). The web is full of awkward, keyword-focused short-lived low-effort takes made for SEO — make something truly awesome that people will ask for by name. If that takes a hyphen in the name – go for it.”

Pick A Domain Name That Can Grow

Mueller is right about picking a domain name that won’t lock your site into one topic. When a site grows in popularity the natural growth path is to expand the range of topics the site coves. But that’s hard to do when the domain is locked into one rigid keyword phrase. That’s one of the downsides of picking a “Best + keyword + reviews” domain, too. Those domains can’t grow bigger and look tacky, too.

That’s why I’ve always recommended brandable domains that are memorable and encourage trust in some way.


Read the post on Reddit:

Are domains with hyphens bad?

Read Mueller’s response here.

Featured Image by Shutterstock/Benny Marty

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Reddit Post Ranks On Google In 5 Minutes




Google apparently ranks Reddit posts within minutes

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top ten of the search results within minutes and to actually improve rankings to position #2 a week later.

Discussion About Google Showing Preference To Reddit

A Redditor (gronetwork) complained that Google is sending so many visitors to Reddit that the server is struggling with the load and shared an example that proved that it can only take minutes for a Reddit post to rank in the top ten.

That post was part of a 79 post Reddit thread where many in the r/SEO subreddit were complaining about Google allegedly giving too much preference to Reddit over legit sites.

The person who did the test (gronetwork) wrote:

“…The website is already cracking (server down, double posts, comments not showing) because there are too many visitors.

…It only takes few minutes (you can test it) for a post on Reddit to appear in the top ten results of Google with keywords related to the post’s title… (while I have to wait months for an article on my site to be referenced). Do the math, the whole world is going to spam here. The loop is completed.”


Reddit Post Ranked Within Minutes

Another Redditor asked if they had tested if it takes “a few minutes” to rank in the top ten and gronetwork answered that they had tested it with a post titled, Google SGE Review.

gronetwork posted:

“Yes, I have created for example a post named “Google SGE Review” previously. After less than 5 minutes it was ranked 8th for Google SGE Review (no quotes). Just after, 6 authoritative SEO websites and’s overview page for SGE (Search Generative Experience). It is ranked third for SGE Review.”

It’s true, not only does that specific post (Google SGE Review) rank in the top 10, the post started out in position 8 and it actually improved ranking, currently listed beneath the number one result for the search query “SGE Review”.

Screenshot Of Reddit Post That Ranked Within Minutes

Anecdotes Versus Anecdotes

Okay, the above is just one anecdote. But it’s a heck of an anecdote because it proves that it’s possible for a Reddit post to rank within minutes and get stuck in the top of the search results over other possibly more authoritative websites.

hankschrader79 shared that Reddit posts outrank Toyota Tacoma forums for a phrase related to mods for that truck.


Google’s Danny Sullivan responded to that post and the entire discussion to dispute that Reddit is not always prioritized over other forums.

Danny wrote:

“Reddit is not always prioritized over other forums. [super vhs to mac adapter] I did this week, it goes Apple Support Community, MacRumors Forum and further down, there’s Reddit. I also did [kumo cloud not working setup 5ghz] recently (it’s a nightmare) and it was the Netgear community, the SmartThings Community, GreenBuildingAdvisor before Reddit. Related to that was [disable 5g airport] which has Apple Support Community above Reddit. [how to open an 8 track tape] — really, it was the YouTube videos that helped me most, but it’s the Tapeheads community that comes before Reddit.

In your example for [toyota tacoma], I don’t even get Reddit in the top results. I get Toyota, Car & Driver, Wikipedia, Toyota again, three YouTube videos from different creators (not Toyota), Edmunds, a Top Stories unit. No Reddit, which doesn’t really support the notion of always wanting to drive traffic just to Reddit.

If I guess at the more specific query you might have done, maybe [overland mods for toyota tacoma], I get a YouTube video first, then Reddit, then Tacoma World at third — not near the bottom. So yes, Reddit is higher for that query — but it’s not first. It’s also not always first. And sometimes, it’s not even showing at all.”

hankschrader79 conceded that they were generalizing when they wrote that Google always prioritized Reddit. But they also insisted that that didn’t diminish what they said is a fact that Google’s “prioritization” forum content has benefitted Reddit more than actual forums.

Why Is The Reddit Post Ranked So High?

It’s possible that Google “tested” that Reddit post in position 8 within minutes and that user interaction signals indicated to Google’s algorithms that users prefer to see that Reddit post. If that’s the case then it’s not a matter of Google showing preference to Reddit post but rather it’s users that are showing the preference and the algorithm is responding to those preferences.


Nevertheless, an argument can be made that user preferences for Reddit can be a manifestation of Familiarity Bias. Familiarity Bias is when people show a preference for things that are familiar to them. If a person is familiar with a brand because of all the advertising they were exposed to then they may show a bias for the brand products over unfamiliar brands.

Users who are familiar with Reddit may choose Reddit because they don’t know the other sites in the search results or because they have a bias that Google ranks spammy and optimized websites and feel safer reading Reddit.

Google may be picking up on those user interaction signals that indicate a preference and satisfaction with the Reddit results but those results may simply be biases and not an indication that Reddit is trustworthy and authoritative.

Is Reddit Benefiting From A Self-Reinforcing Feedback Loop?

It may very well be that Google’s decision to prioritize user generated content may have started a self-reinforcing pattern that draws users in to Reddit through the search results and because the answers seem plausible those users start to prefer Reddit results. When they’re exposed to more Reddit posts their familiarity bias kicks in and they start to show a preference for Reddit. So what could be happening is that the users and Google’s algorithm are creating a self-reinforcing feedback loop.

Is it possible that Google’s decision to show more user generated content has kicked off a cycle where more users are exposed to Reddit which then feeds back into Google’s algorithm which in turn increases Reddit visibility, regardless of lack of expertise and authoritativeness?

Featured Image by Shutterstock/Kues


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WordPress Releases A Performance Plugin For “Near-Instant Load Times”




WordPress speculative loading plugin

WordPress released an official plugin that adds support for a cutting edge technology called speculative loading that can help boost site performance and improve the user experience for site visitors.

Speculative Loading

Rendering means constructing the entire webpage so that it instantly displays (rendering). When your browser downloads the HTML, images, and other resources and puts it together into a webpage, that’s rendering. Prerendering is putting that webpage together (rendering it) in the background.

What this plugin does is to enable the browser to prerender the entire webpage that a user might navigate to next. The plugin does that by anticipating which webpage the user might navigate to based on where they are hovering.

Chrome lists a preference for only prerendering when there is an at least 80% probability of a user navigating to another webpage. The official Chrome support page for prerendering explains:

“Pages should only be prerendered when there is a high probability the page will be loaded by the user. This is why the Chrome address bar prerendering options only happen when there is such a high probability (greater than 80% of the time).

There is also a caveat in that same developer page that prerendering may not happen based on user settings, memory usage and other scenarios (more details below about how analytics handles prerendering).


The Speculative Loading API solves a problem that previous solutions could not because in the past they were simply prefetching resources like JavaScript and CSS but not actually prerendering the entire webpage.

The official WordPress announcement explains it like this:

Introducing the Speculation Rules API
The Speculation Rules API is a new web API that solves the above problems. It allows defining rules to dynamically prefetch and/or prerender URLs of certain structure based on user interaction, in JSON syntax—or in other words, speculatively preload those URLs before the navigation. This API can be used, for example, to prerender any links on a page whenever the user hovers over them.”

The official WordPress page about this new functionality describes it:

“The Speculation Rules API is a new web API… It allows defining rules to dynamically prefetch and/or prerender URLs of certain structure based on user interaction, in JSON syntax—or in other words, speculatively preload those URLs before the navigation.

This API can be used, for example, to prerender any links on a page whenever the user hovers over them. Also, with the Speculation Rules API, “prerender” actually means to prerender the entire page, including running JavaScript. This can lead to near-instant load times once the user clicks on the link as the page would have most likely already been loaded in its entirety. However that is only one of the possible configurations.”

The new WordPress plugin adds support for the Speculation Rules API. The Mozilla developer pages, a great resource for HTML technical understanding describes it like this:

“The Speculation Rules API is designed to improve performance for future navigations. It targets document URLs rather than specific resource files, and so makes sense for multi-page applications (MPAs) rather than single-page applications (SPAs).

The Speculation Rules API provides an alternative to the widely-available <link rel=”prefetch”> feature and is designed to supersede the Chrome-only deprecated <link rel=”prerender”> feature. It provides many improvements over these technologies, along with a more expressive, configurable syntax for specifying which documents should be prefetched or prerendered.”


See also: Are Websites Getting Faster? New Data Reveals Mixed Results

Performance Lab Plugin

The new plugin was developed by the official WordPress performance team which occasionally rolls out new plugins for users to test ahead of possible inclusion into the actual WordPress core. So it’s a good opportunity to be first to try out new performance technologies.

The new WordPress plugin is by default set to prerender “WordPress frontend URLs” which are pages, posts, and archive pages. How it works can be fine-tuned under the settings:

Settings > Reading > Speculative Loading

Browser Compatibility

The Speculative API is supported by Chrome 108 however the specific rules used by the new plugin require Chrome 121 or higher. Chrome 121 was released in early 2024.

Browsers that do not support will simply ignore the plugin and will have no effect on the user experience.

Check out the new Speculative Loading WordPress plugin developed by the official core WordPress performance team.


How Analytics Handles Prerendering

A WordPress developer commented with a question asking how Analytics would handle prerendering and someone else answered that it’s up to the Analytics provider to detect a prerender and not count it as a page load or site visit.

Fortunately both Google Analytics and Google Publisher Tags (GPT) both are able to handle prerenders. The Chrome developers support page has a note about how analytics handles prerendering:

“Google Analytics handles prerender by delaying until activation by default as of September 2023, and Google Publisher Tag (GPT) made a similar change to delay triggering advertisements until activation as of November 2023.”

Possible Conflict With Ad Blocker Extensions

There are a couple things to be aware of about this plugin, aside from the fact that it’s an experimental feature that requires Chrome 121 or higher.

A comment by a WordPress plugin developer that this feature may not work with browsers that are using the uBlock Origin ad blocking browser extension.

Download the plugin:
Speculative Loading Plugin by the WordPress Performance Team

Read the announcement at WordPress
Speculative Loading in WordPress


See also: WordPress, Wix & Squarespace Show Best CWV Rate Of Improvement

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