SEARCHENGINES
Google Started Enforcing The Site Reputation Abuse Policy
Google said it began to enforce its new site reputation abuse policy last night. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last night. As a reminder, this should target sites doing what some call “Parasite SEO.”
It seems some large “reputable” sites were hit by this update, including CNN, USA Today, LA Times, Fortune, Daily Mail, Outlook India, TimesUnion, PostandCourier, SFGATE and many more. Google specifically targeted these sites using manual actions, where Google manually took action on these sites and notified them of these actions with a message in Google Search Console. These are not algorithmic actions.
As a reminder, on March 5th, Google released new spam policies and a spam update including scaled content and expired domain abuse. But said the site reputation abuse policy would go live only after May 5th. That date has come and Danny Sullivan, Google’s Search Liaison, said on X yesterday:
It’ll be starting later today. While the policy began yesterday, the enforcement is really kicking off today.
Sullivan later told me on X, “we’re only doing manual actions right now.” “The algorithmic component will indeed come, as we’ve said, but that’s not live yet,” he added.
And it seems Google has already started to drop these sites from showing this type of content. CNN, USA Today, LA Times and others all left those coupon directories open for Google as of last night and then all saw those pages no longer rank in Google Search last night.
I am not seeing a lot of people share screenshots of manual actions but I did spot one site owner say they received this manual action. They posted in the Google Webmaster Help forum saying:
We have a section on the website for brands to promote.
Nofollow attribute is already implemented on these articles which falls under brand category.
Still we got manual action: Site Reputation Abuse for this category.
How to fix that?
Brodie Clark also secured a screenshot of this manual action, here is that screenshot:
Here are examples of sites hit by this site reputation abuse enforcement from last night:
You’re right. I’m seeing the same thing. USA Today, CNN, and LA Times are gone for “subway coupons” and other queries. Sure seems like the update is underway. 🙂 First screenshot is now and second is as of yesterday. pic.twitter.com/f46B5h2ccP
— Glenn Gabe (@glenngabe) May 6, 2024
Here’s another example. The query “uber promos codes” yielded CNN as #2 yesterday and Fortune at #4. Both are now gone. I can’t even find them. Wow. pic.twitter.com/0Oc48ggYeh
— Glenn Gabe (@glenngabe) May 6, 2024
As Glenn wrote, “Google has already released the Kraken.”
Has ‘Vouchergeddon’ begun? I can no longer see the Daily Mail discount code website ranking in the UK for brand and non-branded queries that the Daily Mail was previously ranking for? cc @rustybrick pic.twitter.com/2T8ffmgCFI
— Carl Hendy (@carlhendy) May 7, 2024
Seeing the “parasite” directories from Outlook India, TimesUnion, PostandCourier, and SFGATE completely deindexed from Google right now, to name a few. Note: Post and Courier added a NoIndex tag on all of its pages nested in their parasite directory: @glenngabe @rustybrick
— Vlad Rappoport (@vladrpt) May 7, 2024
This is what the rankings looked like for “Walmart coupon code” during the first half of the day today.
The SERPs are COMPELTELY different now, hours later.
It’s still early, but it seems like Google is NOT messing around with site reputation abuse. pic.twitter.com/eawsCxUeL4
— Lily Ray 😏 (@lilyraynyc) May 7, 2024
Google has already started taking action for the new site reputation abuse policy 👀👇 See the before/after for many of the most popular “promo code(s)” queries:
* carhartt promo code
* postmates promo code
* samsung promo code
* godaddy promo codeSites that were ranking… pic.twitter.com/Byw8DZmkQP
— Aleyda Solis 🕊️ (@aleyda) May 7, 2024
Site abuse: Google has confirmed it has taken manual actions.
I took 2,500 of the most popular search queries for discount and voucher codes from the UK and Australian markets. The data was sourced from @semrush. Using these queries, I created a ‘Share of Search’ report for each… pic.twitter.com/00zMCdeW5g
— Carl Hendy (@carlhendy) May 7, 2024
Good Morning Google Land! Well, we had a pretty exciting end to yesterday as Google released the Kraken with the “Site reputation abuse” update — starting with a flurry of manual actions on some of the most authoritative sites on the web. The manual actions were pattern-based,… pic.twitter.com/xDEpm2sdCE
— Glenn Gabe (@glenngabe) May 7, 2024
Google said it will take action on this policy abuse both algorithmically and through manual actions. Many sites, not all, already removed sections of their sites that would get hit by this penalty prior to Google enforcing it. This includes sites like Forbes coupons, but many many more big brands removed these types of sections on their websites.
As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.
I am not posting the aggregate Google tracking tools because I posted them in my previous story and this is a targeted hit that only impacts sites with that rent out sections of their domain. So this would not hit a huge number of web sites like big algorithmic updates…
If you got hit by this, follow the instructions in the manual action notice you received in Google Search Console. There is also more documentation on this penalty over here.
I am not sure if Google will notify us of when algorithmic action will take place on this policy…
Forum discussion at X.
SEARCHENGINES
Google Search Ranking Volatility Over The Memorial Day Weekend
While I highly doubt Google pushed an algorithmic change over Memorial Day, there was a significant spike in chatter in the SEO community and the third-party Google Search tracking tools are showing volatility. Yes, traffic can be weird and lower on Memorial Day – I get that – but there seems to be more movement than normal.
So, was there a Google Search ranking update over Memorial Day weekend? Let me share what I am seeing but before I do.
Just a reminder that we saw Google ranking volatility around May 22nd, May 16th, May 9th, May 3rd and April 25th. Before that the March 2024 core update started on March 5th and ended on April 19th, 45 days later. It has been a busy month.
SEO Chatter
I began seeing chatter at WebmasterWorld on Sunday, May 26th and the chatter continued on through yesterday. Here is some of what was said in the forums:
Wow, I am seeing a 70% drop in traffic to my site’s homepage this weekend. Now a drop is normal on holiday weekends, but certainly not 70%….what’s up with that?
Very poor weekend for my global site at 60% yesterday and so far today after 20 hours at 40%. I expect tomorrow to be equally low.
UK hotel site ended up yesterday after a very slow start and has been extremely busy today as hoped for with food and live music.
What a strange weekend. Saturday traffic from Google collapsed, Sunday a strong increase, today so far 1 hour a lot of traffic, one hour as good as nothing, this has been going on since 6 am. I give up trying to understand that.
For me too, a little bit down again at the weekend. It goes down, down and down. Nobody knows why or why. I’m slowly but surely coming to terms with the fact that this topic no longer has a future. 🙁
Oh wow, there is life after Google. My traffic overnight is +140%. Bringing me back to, almost, where I was. I think a few new articles went viral but Google, was -20%. So none of this increased traffic was sent from them. Nice! After months and weeks of solid decline I now see an increase. Now to try and maintain it.
Traffic back to normal for me today which surprised me a little.
It is a holiday weekend in the UK therefore I went out for a few beers last night and it really did shock me. Several pubs were already closed and the normally really busy pubs were all absolutely dead … Were all the supposed 20 million car journeys happening last night?
I also saw some chatter on this site:
I thought Google would leave it alone on memorial day but seems there is now shuffling in my niche anyway. It was actually awfully quiet for a few days with pretty much no changes in the rankings. But it’s starting again. It’s just sick. I don’t get why the rankings shuffle so much day to day. I have read the theories here and they seem correct. Could be A/B testing. Who even knows.
Someone is feeling a difference during this weekend?
Glenn Gabe also spotted changes, he wrote, “Well, add 5/26 to the list. I’m seeing some confirmed surges in rankings across sites I have access to. And these are sites also impacted by the March core update.”
So, we’ve seen some crazy volatility after the March core update rolled out. E.g. The 5/3 movement was huge and we saw a number of sites completely recover from the March core update. But then there was a ton of volatility on 5/6, 5/8, 5/11, and 5/22. Well, add 5/26 to the list.… pic.twitter.com/CRlTH9Ap7Z
— Glenn Gabe (@glenngabe) May 27, 2024
And more:
hi @rustybrick, Any noise about google update. Results are fluctuation a lot here in India
— Dinesh Singh (@kumarsinghdk) May 27, 2024
Google Tracking Tools
As you can see, most of these tools have been super heated and showing a lot of Google ranking volatility over the past week.
What did you all see this weekend?
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google’s Site Reputation Abuse Policy Is Not Algorithmic Yet
Google has once again said that its enforcement of the site reputation abuse policy is still only being done through manual actions and not algorithmically. Danny Sullivan, Google’s Search Liasion, said this on X yesterday, “We have not gone live with algorithmic actions on site reputation abuse.”
Sullivan added that “when we do, we’ll be very clear about that.” Meaning, when Google starts to enforce the site reputation abuse policy through algorithmic means, Google will announce it somewhere. Likely on the its search status page.
As a reminder, Sullivan said this on May 6th on X, as we covered back then. He wrote then, “we’re only doing manual actions right now. The algorithmic component will indeed come, as we’ve said, but that’s not live yet.” So the algorithmic component 18 days later is still not live.
Sullivan added:
Publishers seeing changes and thinking it’s this — it’s not — results change all the time for all types of reasons. The actions currently only also impact the content being actions, not the entire site, as the action notices I believe make clear.
This was in response to some SEOs saying that the site reputation abuse policy is algorithmic now. Google is saying no, it is not.
Here is that post:
We have not gone live with algorithmic actions on site reputation abuse. I well imagine when we do, we’ll be very clear about that. Publishers seeing changes and thinking it’s this — it’s not — results change all the time for all types of reasons. The actions currently only…
— Google SearchLiaison (@searchliaison) May 23, 2024
Google did say the site reputation abuse policy would be enforced both algorithmically and through manual actions but when it first went live, it was only enforced using manual actions.
As a reminder, site reputation abuse “is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate Search rankings by taking advantage of the first-party site’s ranking signals,” Chris Nelson from the Google Search Quality team wrote. This includes sponsored, advertising, partner, or other third-party pages that are typically independent of a host site’s main purpose or produced without close oversight or involvement of the host site, and provide little to no value to users, he explained.
Here is more commentary on this topic from yesterday:
I don’t know what that chart is based on. Third-party visibility stats? Or is this data from each site reported directly from Search Console? But beyond that, again, we’ve not added an algorithmic component for site reputation abuse. What I said in my original response is still…
— Google SearchLiaison (@searchliaison) May 23, 2024
Yes, that’s entirely coincidental. We’ve only taken manual actions.
— Google SearchLiaison (@searchliaison) May 23, 2024
Thank you. It definitely has not rolled out.
— Google SearchLiaison (@searchliaison) May 23, 2024
It’s not an update. It was a new spam policy that came into effect as of that day. We began manual actions the next day. We’re only doing manual actions on this, at the moment.
— Google SearchLiaison (@searchliaison) May 23, 2024
I should add, there is a lot of confusion around a lof of the ranking volatility over the past few weeks. There was a lot of unconfirmed Google updates in the past few weeks that really shuffled things around in the Google search results.
Forum discussion at X.
SEARCHENGINES
Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News
We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt, helpful content in Search. Google is testing a special snippet treatment for Reddit. Google Search Console is showing a weird surge in the search performance reports for product snippets. Google and Bing recommend you upgrade to WordPress 6.5 because it supports lastmod dates in sitemaps. Google’s site reputation abuse policy enforcement is still not algorithmic. Google Lens now shows richer and links to sites. Google added more visual knowledge panel source information. Google can now index epub formats. Bing went down this week, taking down ChatGPT search, DuckDuckGo, Copilot, and more services. Bing is testing tags filters in its search results. Apple Maps can permanently close a business if the hours and address are missing or don’t match. GA4 real-time reports now show users in the last 5 minutes. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.
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