SEO

What Is Social Listening And How To Get Started

Published

5 months ago

May 5, 2024

What Is Social Listening And How To Get Started

Most marketers now understand the value of social media as a marketing tool – and countless companies have now established their own presence across a variety of social platforms.

But while the importance of creating content and building an audience is well understood, many organizations are lacking when it comes to another key strength of social media: social listening.

Social listening is a strategic approach that can help your brand tap into the incredible breadth and depth of social media to hone in on what your target audience is saying and feeling – and why.

By investing in social listening, you can gain a deeper understanding of conversations happening around not just your brand but your broader industry, and extract meaningful insights to inform multiple areas of your business.

In this article, we’ll explore what social listening is, why it’s crucial for businesses today, and the tools that exist to help you do it before diving into tips for getting started with your social listening strategy.

Let’s get started.

What Is Social Listening?

Social listening is the practice of tracking conversations on social media that are related to your brand, analyzing them, and extracting insights to help inform your future marketing efforts.

These conversations can include anything from direct mentions of your brand or product to discussions around your industry, competitors, relevant keywords, or other topics that might be tangential to your business.

The idea of social listening is that you’re really getting to know your audience by sitting back and listening in to what they talk about – what their gripes are, what they’re interested in, what’s getting them excited right now, and much more.

Gathering this data and then examining it can help you in a number of ways, from uncovering useful product development insights to inspiring new content ideas or better ways to serve your customers.

Here are some of the things you can achieve through social listening:

Tracking mentions of your brand, products, or services across social platforms.
Evaluating public perception and sentiment towards your brand by assessing whether mentions are positive, negative, or neutral.
Spotting trends that are emerging among your target market by noting common themes, topics, or keywords in conversations.
Gaining a better understanding of your audience, including who they are, where they spend time online, what they want, and how your brand can connect with them.

As such, social listening isn’t just a powerful tool for marketing, but can also be leveraged to improve customer engagement and service, product development, and other areas of your business.

What’s The Difference Between Social Listening And Social Monitoring?

If you’re finding yourself a little confused about the difference between social listening and social monitoring, you’re not alone! The terms are often used interchangeably – when, in reality, they have different scopes and objectives.

Generally speaking, social monitoring is narrower and more focused on your brand specifically, while social listening takes more of a big-picture approach to gaining insights.

If social monitoring is about seeking out brand mentions and conversations to hear what people are saying, social listening is diving even deeper to understand why they’re saying those things.

Social monitoring typically involves tracking social activity directly related to your brand so that you can stay abreast of what’s happening at the moment and tackle any pressing issues.

In this regard, it’s often leveraged as a component of a company’s customer support program to help respond to queries, answer questions, and remedy complaints in a timely manner.

It can also help to identify trending topics or industry moments that might apply to your brand. Basically, social monitoring is all about being aware of what’s happening around your brand on social media so you can respond quickly.

Social listening does all of this, but also takes things a few steps further, expanding the scope of what you’re tracking and focusing on obtaining insights to help with brand strategy, content planning, and decision-making.

Where social monitoring might focus on mentions of your brand, social listening goes beyond that to explore broader consumer behavior and emerging industry trends, and make qualitative analyses of the conversations that are happening in those areas.

One analogy I’ve encountered that I find helpful for understanding the difference between the two: If social monitoring is akin to tending your own backyard, social listening is like taking a walk through your neighborhood and eavesdropping on conversations to better understand what your neighbors are interested in and concerned about.

While we are focused on social listening in this particular article, both social monitoring and social listening are important parts of an effective marketing strategy.

Why Is Social Listening Important?

As we’ve touched on, successful social listening can benefit many areas of your business – from your marketing to your product and your customer support. And all of this means it can have a big impact on your bottom line.

Let’s look closer at just some of the reasons why social listening is an important tool in your business’s arsenal.

Reputation Management

Social listening can help you get a sense of how your audience – and the general public – feels about your brand, products, messaging, or services.

By understanding both the positive and negative sentiments around your brand and where they come from, you can work to fill the gaps and improve perceptions of your company.

Understanding Your Audience

On that note, social listening is a great way to learn more about your audience – from your current customers to your prospects and beyond.

It offers a looking glass into what your target consumer is thinking about, their opinions, pain points, desires, etc. With this information, you have the power to customize your content, message, and products to serve their needs better.

Market Analysis

Social listening is a powerful tool for unearthing insights into your industry – trends, consumer behaviors, opportunities, etc. This is the kind of information that you can use to get ahead of your competitors and deliver the ultimate customer experience.

Competitive Insights

Speaking of competitors, social listening enables you to keep a watchful eye on your competitors and learn from their successes and failures.

You can use active listening to determine how your target market perceives your competitors and apply your findings to differentiate yourself from the pack.

Crisis Management

Let’s face it: Crises happen, no matter what your business or industry. But social listening can help you identify crises before they hit a boiling point, and address them in a timely manner.

Content Strategy

Want to know what content types and formats resonate best with your audience? Try social listening! Once you have the necessary insights, you’ll be able to create more engaging content.

Lead Generation

Social listening can drive lead generation in a number of ways.

You can use it as a tool to discover prospects who are interested in your industry, product niche, or topics related to your business.

Beyond this, by improving your content strategy, reputation, products, customer experience, and more using your social listening insights, you will ultimately boost more leads to your business.

Social Listening Tools

Given that social listening requires pulling data from millions of posts across social media and analyzing it, we would recommend using a tool to help with your efforts.

Here are a few popular social listening tools.

Hootsuite

Known for its social management features, Hootsuite also offers a comprehensive suite of capabilities to help with your social listening efforts.

The platform allows you to create custom streams to track hashtags, keywords, or mentions across a range of social platforms. You can use these to spot conversations in real-time and engage with them.

Using some of Hootsuite’s tools and integrations, you can also do things like track brand sentiment, listen into Reddit conversations, access consumer research, and more.

Pricing:

30-day free trial.
Paid plans start at $99/month for the Professional tier and 249/month for the Team tier (billed annually).
Hootsuite offers an Enterprise tier with custom pricing.

Sprout Social

Sprout Social is another leader in the social media management space that is super useful for social listening.

With Sprout Social’s Smart Inbox, you can pull all your mentions, comments, and DMs from across your social platforms into one single feed – helping you keep on top of what’s happening.

Other key features include audience analysis, campaign analysis, crisis management, competitor comparison, influencer recognition, sentiment research, and much more.

Pricing:

30-day free trial.
Paid plans start at $249/month for the Standard tier, $399/month for the Professional tier, and $499/month for the Advanced tier (billed annually).
Sprout Social offers an Enterprise tier with custom pricing.

Brandwatch

Brandwatch is a strong social listening and analytics platform that can help you track and analyze conversations online. It pulls data from 100 million sources, ensuring you’re not missing anything.

The Brandwatch tool will sift through brand mentions in real-time to analyze sentiment and perception, saving you a ton of time and manual effort.

Other key features include AI alerts for unusual mentions activity, conversation translation across multiple languages, tons of historical data, and more.

Pricing:

Book a meeting with the Brandwatch team to learn more about pricing.

Meltwater

Meltwater’s social listening tool monitors data from a ton of different feeds, from Facebook to Instagram, Twitch, Reddit, YouTube, and many more. It can even recognize when your brand is talked about in a podcast!

Key features include topic and conversation trends analysis, custom dashboard and report building, consumer segmentation and behavior analysis, crisis management, and more.

Pricing:

Contact the Meltwater team for pricing details.

Talkwalker

Another top name in the social listening space, Talkwalker monitors 150 million websites and 10+ social networks to power your real-time listening experience.

It offers AI-powered sentiment analysis in over 127 languages, notifications for any atypical activity, issue detection, conversation clustering, and much more.

Pricing:

Contact the Talkwalker team for pricing.

6 Tips For Building A Social Listening Strategy

Now that you understand what social listening is and why it’s important – as well as a few of the tools you can use to power your social listening program – it’s time to start considering your strategy.

Here are six steps we recommend when building out your social listening strategy.

1. Define Your Goals & Objectives

As with any big project, your first step before starting should be to set clear goals for what you want to achieve.

Why are you doing this, and what is the desired result? Sit down with your team and talk through these points in order to align with your objectives.

You might have one key objective or several. Some potential options could be:

Improve your company’s customer service and support.
Gain insights to help inform product development and enhance product offerings.
Track brand sentiment across current and potential customers.
Develop a deeper understanding of the competitive landscape in your industry, and how your competitors are performing with social audiences.
Stay on top of industry events and trends so you can spot content gaps and opportunities ahead of time.

Whatever your goals are, make sure you have them set from the beginning so you have clarity as you move forward.

2. Pick Your Tool Of Choice

While social listening can technically be done manually, it will never be as comprehensive as what you can get from leveraging a tool or platform.

Social media listening tools, like the ones we highlighted above, are able to synthesize data from millions of sources at once – not to mention their abilities to analyze sentiment, identify trends, spot activity, and more.

So, while they typically come with a price tag, the good ones are worth their weight in gold.

Do your research and choose a tool that aligns with your objectives and your team’s budget.

Look for something that monitors many different touchpoints, offers comprehensive analytics, is customizable, and integrates with your existing tech stack (if necessary).

3. Identify Target Keywords And Topics

This step is crucial: Take the time to define the keywords, topics, and hashtags that you want to “listen in” to – as these will provide the basis for your listening efforts.

Be sure to include keywords and themes that are relevant to your brand but also your industry, so that you get information that’s most useful to you. You could also discuss any keywords or topics you might want to exclude and why.

These might evolve or change over time, and that’s okay – this is about setting up a well-considered and focused foundation based on what matters most right now, and what will help you achieve your goals.

4. Decide On Your Workflow

Who will be responsible for monitoring your social listening data? Who should be responding to relevant mentions? Whose job is it to analyze the data and report on learnings and progress?

These are all things you should consider early on so that you can develop a clear workflow that outlines responsibilities.

By establishing the process early on, you’ll make sure that your efforts are not in vain and that you’re able to really put your data to use.

One recommendation: Make sure that somebody is regularly monitoring conversations and engaging where necessary. You should be keeping a keen eye on your listening activity – and automated alerts can be very helpful here.

5. Adapt As Needed

As part of the workflow we just discussed, somebody (or several people) should be responsible for routinely analyzing the data you’re collecting – as, unfortunately, it won’t analyze itself.

Set up a consistent process for diving into your data, extracting insights, and then acting on them.

There’s no point in allocating resources to a social listening program if you’re not using the learnings to benefit your business.

So, be sure to adapt your content strategy, marketing efforts, customer service, and so on based on what the insights are telling you.

6. Don’t Forget Measurement

We all know the importance of social media measurement – and this extends to your social listening efforts.

As time goes on, continue to measure the success of your efforts against the goals and objectives you set out for yourself.

This will help you evaluate the impact of your social listening, and whether there are areas you should pivot or refine based on the data you’re seeing.

You can also track social engagement metrics over time to see if your learnings have provided a boost in your social performance as a whole.

In Conclusion

With millions of conversations happening all around us on social media, any brand that isn’t engaging in social listening is missing a major opportunity.

By taking the time to proactively (and attentively) listen to your audience and target consumers, understand them better, and put their feedback to use, you can drive considerable success for your business.

So, take some of the advice we’ve shared here and start building out your social listening strategy today!

More resources:

Featured Image: batjaket/Shutterstock

FAQ

What is the significance of social listening for modern businesses?

Social listening plays a pivotal role for modern businesses by offering critical insights into audience behavior, industry trends, and brand perception. By analyzing conversations on social media related to their brand or market, companies can adequately respond to customer feedback, adapt their marketing strategies, and anticipate consumer needs. It not only aids in shaping product development and content strategy but also enhances customer service, reputation management, and competitive analysis. This strategic approach empowers businesses to make informed decisions based on the direct sentiments and unfiltered conversations of their target audience.

Can you differentiate between social monitoring and social listening?

Social monitoring and social listening are distinct yet complementary components of a comprehensive social media strategy. Social monitoring is more tactical, focusing on tracking and responding to direct brand mentions, queries, and specific conversations related to immediate issues. Its objective is to maintain awareness of what’s currently being said about a brand and to participate in these conversations promptly. Social listening, on the other hand, employs a broader, more strategic approach. It goes beyond mere tracking, analyzing the underlying sentiments, causes, and implications of social discourse to extract actionable insights. This process not only involves engagement but also a deep analysis of consumer behavior patterns and industry trends for a long-term strategy formulation.

Which social listening tools are recommended for businesses to utilize?

For businesses looking to execute an effective social listening strategy, a variety of tools are available that can help streamline the process. These include:

Hootsuite: Offers custom streams to monitor social conversations and sentiment, alongside integrations for broader consumer research.
Sprout Social: Features a Smart Inbox to consolidate social interactions for monitoring. It also provides tools for audience and competitor analysis.
Brandwatch: Analyzes brand mentions from an extensive range of sources, offering AI-powered sentiment analysis and trend spotting.
Meltwater: Monitors various feeds, from mainstream social media to Reddit and podcasts, enabling comprehensive analysis.
Talkwalker: Provides monitoring and analytical capabilities over a broad spectrum of online platforms, backed by AI sentiment analysis.

Businesses should select a tool that aligns with their specific needs and objectives, focusing on features like comprehensive analytics, broad monitoring capabilities, and the ability to integrate with existing technological infrastructure.

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Snapchat Is Testing 2 New Advertising Placements

Published

6 hours ago

October 10, 2024

Max

Snapchat Is Testing 2 New Advertising Placements

The Snapchat ad ecosystem just expanded with two new placement options.

On Tuesday, Snap announced they started testing on two new placements:

Sponsored Snaps
Promoted Places

While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements.

The goal of these placements are for brands to expand their reach across some of the most widely adopted parts of the platform.

Promoted Places Ad Placement

Snap partnered with two other brands for their Promoted Places ad placement test: McDonalds and Taco Bell.

This new ad placement shows on the Snap Map, which is meant to help users discover new places they may want to visit.

Promoted Places will highlight sponsored placements of interest within the Snap Map.

In early testing, Snap said they’ve found adding places as “Top Picks” drives a typical visitation lift of 17.6% for frequent Snapchat users.

They also mentioned the possibility of exploring ideas around customer loyalty on the Snap Map in future phases.

Summary

Snap hasn’t yet announced how long these ad placement tests will run, or when they’ll be available for broader advertisers.

Snap said the Sponsored Snaps and Promoted Places placements will evolve from feedback within the Snapchat community and the brands partnered with them at launch.

In the future, there’s possibility of integrating features like CRM systems and AI chatbot support to make communication more streamlined between brands and Snapchat users.

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SEO

The 11 Best SEO Books You Must Read Today

Published

1 day ago

October 10, 2024

Max

The 11 Best SEO Books You Must Read Today

SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.

We’ve put together a list of essential SEO books suitable for readers at various levels.

Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.

The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.

For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.

Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.

Books On Search Engine Optimization

1. SEO For Beginners: An Introduction To SEO Basics

Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.

While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.

It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.

The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.

Key reasons to give it a read:

Get a solid grasp of SEO basics from industry pros.
Easy-to-follow explanations of tricky concepts.
Practical advice you can apply to your SEO strategies.
Stay in the loop with current SEO trends and Google updates.
Benefit from the collective wisdom of top SEO experts.

2. Entity SEO: Moving From Strings To Things

By Dixon Jones, CEO of InLinks

Dixon Jones, Entity SEO

Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.

It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.

Key points:

Making your brand an “entity” in your niche.
Using structured data effectively.
Getting quality links and mentions.
Creating content rich in entity information.

The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.

Worth reading if you want to:

Get a solid grip on entity SEO.
Learn actionable entity optimization tactics.
Establish your brand as a recognized entity.
Master the use of structured data for SEO.
Future-proof your SEO strategy.

3. The Art Of SEO: Mastering Search Engine Optimization

by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola

1728516362 333 The 11 Best SEO Books You Must Read Today

Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.

The authors break down complex strategies into actionable steps, making implementation a breeze.

What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.

Reasons to read this book:

Get a complete SEO education, from basics to advanced strategies.
Learn to align SEO with your business objectives.
Access practical, step-by-step guides for implementing SEO tactics.
Understand how to integrate SEO with content marketing and social media.
Benefit from the collective wisdom of three renowned SEO experts.

4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results

by Matthew Capala

1728516362 880 The 11 Best SEO Books You Must Read Today

Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.

Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.

The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.

A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.

While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.

By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.

Reasons to read this book:

Gain insights into the psychology driving user behavior and conversions.
Learn to create websites that not only rank well but also engage visitors.
Get practical strategies for optimizing design, content, and calls-to-action.
Discover how to enhance user experience and mobile performance.
Learn to integrate SEO best practices with a focus on user engagement.
Benefit from real-world examples and expert insights from a seasoned digital marketer.

5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period

by Stoney DeGeyter
The Best Damn Website and eCommerce Marketing Optimization Guide Period by Stoney DeGeyter

SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.

It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.

DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.

This guide suits both small business owners and ecommerce marketers.

Reasons to read:

Master SEO fundamentals and advanced strategies.
Learn ecommerce-specific optimization tactics.
Discover product page and description best practices.
Understand user-generated content’s SEO impact.
Align SEO efforts with business objectives.
Benefit from decades of industry expertise.

6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store

by Kristina Azarenko
ecommerce seo mastery by Kristina Azarenko

Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.

Azarenko breaks down each “SEO win” with practical advice on implementation.

Topics include:

Ecommerce keyword research.
Product & category page optimization.
Leveraging user-generated content.
Building quality backlinks.
Site speed and mobile optimization.
Structured data.

The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.

Reasons to read:

Learn 10 powerful ecommerce-specific SEO strategies.
Gain insights from a renowned SEO expert.
Discover how to optimize product and category pages.
Leverage user-generated content for SEO benefits.
Learn to build high-quality backlinks.
Apply real-world examples and case studies.
Adopt a data-driven approach to ecommerce SEO.

7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

by Eli Schwartz

1728516362 733 The 11 Best SEO Books You Must Read Today

Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.

Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.

The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.

Key topics include:

User intent optimization.
Content strategy for the full customer journey.
Measuring SEO’s business impact.

Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.

Reasons to read this book:

Gain a strategic perspective on SEO that aligns with business objectives.
Learn to create sustainable organic growth through user-centric approaches.
Discover how to optimize for the entire customer journey.
Understand methods for measuring and communicating SEO’s business impact.
Access real-world case studies and examples from major brands.
Benefit from the author’s extensive experience in driving impactful SEO results.

Books On Link Building

8. The Link Building Book

by Paddy Moogan

1728516362 218 The 11 Best SEO Books You Must Read Today

Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.

It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.

The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.

Reasons to read:

Master link building fundamentals and best practices.
Learn diverse tactics for acquiring high-quality, relevant links.
Understand how to assess potential linking websites.
Discover content strategies that naturally attract links.
Learn to plan and execute effective link building campaigns.
Benefit from practical advice and real-world examples.
Access updated, valuable insights at no cost.

Books On Local SEO

9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW

by Roger Bryan

The 11 Best SEO Books You Must Read Today

“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.

Key topics include:

Local SEO fundamentals and how it differs from traditional SEO.
Optimizing Google Business Profile listings.
Building local citations and leveraging structured data.
Creating local content and managing online reputation.
Implementing and tracking local SEO strategies.

The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.

Reasons to read:

Learn 20 proven strategies for improving local search visibility.
Understand key local ranking factors like Google Business Profile, reviews, and citations.
Master GBP optimization for local SEO success.
Discover how to use structured data and local content effectively.
Learn reputation management best practices.
Get practical, easy-to-implement instructions and examples.
Learn to measure local SEO performance with analytics tools.

Books On Search Engines

10. How Google Works

by Eric Schmidt and Jonathan Rosenberg

1728516362 906 The 11 Best SEO Books You Must Read Today

“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.

The book offers practical advice and real-world examples applicable to businesses of all sizes.

Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.

Reasons to read:

Get an insider’s view of Google’s success principles.
Understand how to create a user-centric business strategy.
Discover ways to foster innovation and experimentation in your organization.
Gain insights into data-driven decision-making processes.

11. Entity-Oriented Search

by Krisztian Balog

Entity-Oriented Search

“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).

A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.

It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.

Reasons to read:

Deep dive into entity-oriented and semantic search tech.
Research on knowledge graphs and semantic understanding.
A detailed look at entity extraction, linking, and ranking algorithms.
Insights on neural entity representations and knowledge-based language models.
Expert knowledge from a renowned IR and search engine specialist.

Conclusion: Choosing Your Next Book

These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.

For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.

As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.

Several books focus on specific areas:

“Local SEO Secrets” is a must-read if you’re targeting local customers.
“Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
“The Link Building Book” is your starting point to master link building.

On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.

The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.

The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.

More SEO & Marketing Books Worth Your Time:

Featured Image: PeopleImages.com – Yuri A/Shutterstock

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SEO

The 100 Most Searched People on Google in 2024

Published

1 day ago

October 9, 2024

Entireweb News Bot

The 100 Most Searched People on Google in 2024

These are the 100 most searched people, along with their monthly search volumes.

#	Keyword	Search volume
1	donald trump	7450000
2	taylor swift	7300000
3	travis kelce	4970000
4	matthew perry	3790000
5	kamala harris	2730000
6	joe biden	2480000
7	caitlin clark	2400000
8	olivia rodrigo	2100000
9	jd vance	2060000
10	billie eilish	1720000
11	sabrina carpenter	1680000
12	kate middleton	1660000
13	patrick mahomes	1570000
14	gypsy rose	1520000
15	jason kelce	1490000
16	mihály csíkszentmihályi	1460000
17	timothee chalamet	1450000
18	tyreek hill	1380000
19	lola beltrán	1350000
20	lebron james	1330000
21	lauren boebert	1310000
22	barry keoghan	1300000
23	brock purdy	1280000
24	drake	1250000
25	griselda blanco	1210000
26	ryan reynolds	1200000
27	zendaya	1180000
28	scottie scheffler	1170000
29	aaron rodgers	1170000
30	casimir funk	1170000
31	zach bryan	1150000
32	tom brady	1150000
33	jacob elordi	1140000
34	blake lively	1130000
35	millie bobby brown	1120000
36	margot robbie	1110000
37	luisa moreno	1110000
38	bruce willis	1090000
39	v	1090000
40	eminem	1050000
41	cillian murphy	1040000
42	anthony edwards	1020000
43	peso pluma	1000000
44	fani willis	1000000
45	etel adnan	1000000
46	dua lipa	991000
47	jennifer aniston	986000
48	bianca censori	983000
49	megan fox	982000
50	shannen doherty	977000
51	mike tyson	973000
52	megan thee stallion	971000
53	ariana grande	960000
54	james baldwin	958000
55	britney spears	954000
56	oj simpson	941000
57	lainey wilson	937000
58	dan schneider	933000
59	emma stone	932000
60	raoul a. cortez	930000
61	dolly parton	926000
62	joe burrow	925000
63	anya taylor-joy	925000
64	amanda bynes	924000
65	danny masterson	920000
66	matt rife	918000
67	kendrick lamar	912000
68	messi	901000
69	bronny james	901000
70	adam sandler	898000
71	james earl jones	897000
72	coco gauff	892000
73	michael jackson	884000
74	victor wembanyama	870000
75	pink	865000
76	luka doncic	861000
77	selena gomez	861000
78	jelly roll	861000
79	jonathan majors	840000
80	justin fields	824000
81	meghan markle	821000
82	florence pugh	819000
83	post malone	813000
84	jayson tatum	808000
85	diddy	804000
86	justin jefferson	799000
87	sza	794000
88	ana de armas	793000
89	cj stroud	790000
90	ben affleck	788000
91	jake paul	786000
92	zac efron	783000
93	scarlett johansson	779000
94	deion sanders	771000
95	dr. victor chang	760000
96	andrew tate	759000
97	jason momoa	756000
98	pedro pascal	755000
99	bad bunny	744000
100	christian mccaffrey	735000

#	Keyword	Search volume
1	taylor swift	17000000
2	trump	12400000
3	matthew perry	9100000
4	sydney sweeney	8500000
5	travis kelce	7500000
6	oppenheimer	7300000
7	messi	7000000
8	elon musk	6500000
9	sinner	6300000
10	cristiano ronaldo	6100000
11	kate middleton	5900000
12	billie eilish	5200000
13	joe biden	5000000
14	xxxtentacion	5000000
15	大谷翔平	4900000
16	virat kohli	4800000
17	jenna ortega	4700000
18	v	4600000
19	ronaldo	4600000
20	kamala harris	4300000
21	olivia rodrigo	4200000
22	griselda blanco	4000000
23	margot robbie	4000000
24	cillian murphy	3800000
25	carlos alcaraz	3600000
26	dua lipa	3600000
27	zendaya	3600000
28	djokovic	3500000
29	bianca censori	3500000
30	jude bellingham	3400000
31	alcaraz	3400000
32	millie bobby brown	3400000
33	ana de armas	3300000
34	sabrina carpenter	3300000
35	henry cavill	3300000
36	ryan reynolds	3200000
37	ice spice	3200000
38	anne hathaway	3100000
39	timothée chalamet	3100000
40	putin	3100000
41	barry keoghan	3000000
42	lana rhoades	3000000
43	michael jackson	3000000
44	peso pluma	3000000
45	ariana grande	3000000
46	jacob elordi	3000000
47	lebron james	3000000
48	blake lively	2900000
49	bruce willis	2900000
50	lamine yamal	2900000
51	emma stone	2900000
52	shubman gill	2900000
53	simone biles	2900000
54	rohit sharma	2900000
55	brad pitt	2900000
56	eminem	2900000
57	jennifer aniston	2800000
58	timothee chalamet	2800000
59	mike tyson	2700000
60	megan fox	2700000
61	lola beltrán	2700000
62	caitlin clark	2700000
63	leonardo dicaprio	2700000
64	johnny depp	2600000
65	scarlett johansson	2600000
66	selena gomez	2600000
67	drake	2600000
68	mihály csíkszentmihályi	2600000
69	anya taylor-joy	2500000
70	madonna	2500000
71	britney spears	2500000
72	max verstappen	2500000
73	jeremy allen white	2500000
74	gypsy rose	2500000
75	andrew tate	2500000
76	kylie jenner	2500000
77	travis scott	2400000
78	fabrizio romano	2400000
79	jennifer lawrence	2400000
80	meghan markle	2400000
81	hardik pandya	2400000
82	keanu reeves	2400000
83	angelina jolie	2400000
84	glen powell	2400000
85	jd vance	2400000
86	shannen doherty	2300000
87	jungkook	2300000
88	jason momoa	2300000
89	jennifer lopez	2300000
90	bellingham	2200000
91	jeffrey epstein	2200000
92	justin bieber	2200000
93	florence pugh	2200000
94	kim kardashian	2200000
95	ben affleck	2200000
96	haaland	2200000
97	zac efron	2200000
98	tyson fury	2200000
99	imane khelif	2100000
100	adam sandler	2100000

In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.

In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.

You can do the same for your industry too.

Here’s how:

Go to Keywords Explorer
Enter the names of famous people in your niche
Go to the Matching terms report
Filter for keywords related to gears using the Include filter

Keywords related to gear used by tennis pros

For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.

Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.

celebrity names weight loss

The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.

As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:

celebrity weight loss keywords