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What You Need To Know

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What You Need To Know

To stay relevant, brands must continue to engage their customers through ads, contests, and other marketing strategies.

But what is a Facebook competition? How does it work? And why should I care?

Competitions are a great way to get noticed and build brand awareness. They are excellent for getting more likes on your page and in your group or boosting traffic to your site. They also provide a fun opportunity to interact with your audience.

Competitions on Facebook can involve posting a question or challenge, then promoting it to engage your followers.

Rewards can include cash prizes, gifts, or even admission to exclusive events.

But before jumping into a competition, there are some things you should consider. To ensure your competition is a success, check out these helpful tips.

1. What Are Facebook’s Official Rules?

Like most aspects of Facebook, there are official rules, including rules for all competitions.

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However, the rules tend to change as new policies arise, so it’s important to check them before starting a competition. The current ones include:

Setting Up Your Own Restrictions

When you create a competition, the owner of the Facebook Page or Group’s job is to ensure they run properly and lawfully.

This means you have to set up terms and eligibility requirements which would include the age range for who can participate and the region for the competition.

So, for example, a brand can set guidelines that only people 18 plus in the U.S. can participate in the competition.

It also means that there need to be clear standards of how the competition will be run. Such as how and when the participants will participate and receive rewards.

Transparency is paramount. It will ensure everyone knows how the competition will operate and won’t get your brand in any sticky situations with Facebook or the law.

Create A Statement About Facebook

You will also need to mention in a post or release that Facebook is not involved in the competition in any way. And that the brand itself is in charge and responsible for the competition.

The participants also need to agree to these terms. So, it’s your job to get the participants to consent to these terms before participating.

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Restrictions To Where You Can Post About The Campaign

Only official Facebook Pages, Groups, or Events can be used as platforms to promote a competition.

A brand can’t encourage its team or other participants to promote, tag, or share the competition on their personal Timelines.

People can find this as a spammy way to promote a competition anyway, so this shouldn’t impact promoting your competition.

Understanding Who’s Involved

Unfortunately, you are on your own and in charge of running a campaign on Facebook. So, Facebook can’t get involved if issues arise; it’s your job to manage any potential problems.

2. What Objectives Do You Want To Achieve?

Now that you know the rules, it’s time to set your goals for the competition.

There are numerous objectives you can select for a Facebook competition.

Some of them include:

  • Increasing likes or followers.
  • Getting traffic from other pages.
  • Building engagement
  • Promoting a product or service.

If you want to increase the number of likes you receive for posts and use a competition to help with this, then you need to post regularly and interact with users.

To build engagement, you should ask questions to your participants and answer any responses they give.

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Additionally, if you want to promote a product or service, you should use promotion tools like Facebook ads.

Generally, the main objectives of any Facebook competition are to increase engagement and gain followers.

If you want to achieve higher engagement rates, you need to create a competition where participants feel like they have something to gain.

This could mean giving away prizes to select participants after encouraging them to participate on your social media pages or directing them back to your website to sign up for your email subscription.

This helps you get more active leads while also generating engagement.

Tracking Your Competition

As you would set goals for other social media campaigns, selecting specific and measurable objectives is paramount. This way, you can track the success of the campaign.

Putting together a couple of key performance indicators (KPIs) can help inform your promotional strategy for your Facebook competition.

It’s also incredibly important to set a schedule to monitor Facebook promotion analytics regularly.

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Promote Your Competition

For your competition to gain traction, you need to leverage your marketing efforts.

Whether your competition is run solely on Facebook or you’re using it across multiple platforms, it’s crucial to hit all areas where your customers follow you.

Either direct them back to Facebook to participate or be clear about how and where they can enter the competition on other platforms, such as your website.

Also, depending on your brand goals for the competition, it may be worth boosting it as a paid Facebook post.

You can also customize your campaign by creating unique hashtags. This will help participants associate a post with your competition to remind them to enter if they haven’t done so already or reignite their excitement about potential prizes.

In addition, remember to establish a set schedule for when and how you will post about your competition throughout its duration.

Do You Need An App For Your Competition?

Using a third-party app to run your competition removes a lot of the headache associated with running a promotion but also has some drawbacks.

For example, they may not offer any additional functionality beyond what your team can manage.

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Also, if you plan on promoting through Facebook ads, you’ll need to pay separately for each campaign (which could get expensive).

And finally, these apps aren’t usually designed to work on mobile devices, so you won’t be able to access them easily from a smartphone or tablet.

3. Who Is The Audience You Want To Enter?

With your objectives and rules established, it’s time to decide who you want to get involved in your competition. It’s essential to tailor your competition to your target audience.

What do you think your target audience wants? Do you have a new product or product line coming out soon? Then maybe you can gift a couple of participants some of these products.

Or perhaps there is a product that is generally sold out. Then a couple of lucky winners can receive this elusive good.

You could also create a limited edition product specifically for the competition. This way, more people will get excited to participate, so they don’t miss out on this one-time offer.

Figuring out what your audience wants most can help improve the success of your competition. Choose a prize that appeals to your ideal customers. You want your participants to be excited when they finally get their gift.

Finally, think carefully about how you’re reaching your target audience.

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Will they respond positively to how you plan to promote your competition? Are you offering enough prizes for the type of following you have on Facebook or across social media?

4. What Type Of Competition Do You Choose?

A Facebook competition requires a lot of planning. Before starting any Facebook competition, you need to decide how much effort and money you want to put into the competition.

Such as how much money you want to spend on Facebook ads and other promotional activities, as well as what prizes you want to give away and how many prizes you’re willing to offer. Then it’ll be easier to select what type of competition would work best.

Three traditional competitions include giveaways, sweepstakes, and contests. Each has different rules.

If you plan to run a giveaway, you should consider limiting how many products you give away. Usually, with a giveaway, a set number of the people who participate first receive a prize.

A sweepstake is more of a lottery where you would select a certain number of participants from the pull of participants that enter the competition over a period of time.

And a contest would have more specific criteria that the participants need to follow, and then the participant(s) who best follow the criteria would win. Such as a picture contest.

How Long Will The Competition Run?

If you want to run a competition on Facebook, then you should know how long the competition will last. The typical duration is one month.

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However, some competitions may be open longer if you have the budget and time or certain long-term goals for that competition.

Some competitions end when they reach a certain number of entries, while others continue until a specific date.

5. How Will You Follow Up With Participants?

It’s crucial to communicate how you will follow up with your participants to let them know who won the competition.

This way, you won’t create any unnecessary upsetness or miscommunicate about when the prizes will go out. You don’t want to waste all your hard work by ending the competition on a sour note.

Here are some tips on how you can follow up with participants after the competition ends:

  1. Announce the end of the competition and thank everyone for participating.
  2. Make a note of the winners’ names and send them a message with the information about how and when they will receive the prize.
  3. Finally, don’t forget to check periodically to see what new messages or comments they leave.

Takeaways

Facebook competitions are a fun way to promote your company, brand, product, service, or cause.

Also, they are a great way to build a community around your brand and get feedback from followers.

They’re free to enter, easy to set up, and fun to watch. So, if you want to build a community around your product or service, try creating a Facebook competition.

More Resources:

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Featured Image: Dean Drobot/Shutterstock

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

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Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

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Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

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Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

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You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

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LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

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