Connect with us

SEO

What You Need To Know

Published

on

What You Need To Know


Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history.

As smartphones became more ubiquitous, mobile search grew and Google had to reevaluate its approach to ranking mobile-friendly sites.

This led to an event that’s become known in the SEO community as “mobilegeddon.”

Is that as scary as it sounds? And is mobile-friendliness a ranking factor today?

This chapter will investigate the claims and provide clarity around the impact of mobile-friendliness on search rankings.

The Claim: Mobile-Friendliness Is A Ranking Factor

Websites designed to fit on mobile screens are said to benefit from a ranking boost over sites that are only optimized for desktop.

This claim stems from the fact that a greater percentage of searches are conducted on mobile devices and the understanding that Google aims to serve pages with the best user experience.

Advertisement

With a majority of users searching on mobile, the best user experience can be assured by serving results that work on both mobile and desktop.

Before mobile was the dominant way people used to search Google, it was common for users to land on pages that weren’t optimized for their smartphone or tablet.

Understandably, users grew frustrated with visiting pages they couldn’t easily navigate.

Google found itself with a search quality issue on its hands.

Without any incentive, waiting for webmasters to make their sites compatible with all devices could have taken years.

Google couldn’t force sites to become mobile-friendly, and it wouldn’t be fair to threaten websites with punitive action for having an outdated design.

Instead, Google went the other route by rewarding domains that opted for a mobile-friendly design on their own.

The ranking advantage gained by mobile-optimized sites spurred the adoption of responsive web design on a larger scale.

Advertisement

Now, it’s uncommon to conduct a mobile search and land on a page that isn’t optimized for a smartphone.

Is that because mobile-friendliness is a ranking factor?

Or are there just more mobile-friendly sites on the web?

It’s likely a combination of both.

Here’s what the evidence says.

The Evidence For Mobile-Friendliness As A Ranking Factor

Mobilegeddon isn’t a myth (though, to be clear, the name Mobilegeddon didn’t originate from Google). It occurred on April 21, 2015, after being announced two months prior.

When Google launched what’s officially referred to as the “mobile-friendly update,” it stated:

“As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results.

Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

Advertisement

A year later, in 2016, Google announced it would be strengthening the mobile-friendly ranking signal:

“Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

The mobile-friendly update was only designed to impact mobile search results.

There was no boost for mobile-friendly sites when a user searched on desktop.

Despite mobile-friendliness being a ranking factor that has been strengthened over time, Google reminds us that user intent is a stronger signal.

A page that’s not optimized for mobile can still rank in mobile search results if it’s the best match for what the user is looking for.

“And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.”

However, Google advises in its Mobile-first indexing best practices documentation:

“​​While it’s not required to have a mobile version of your pages to have your content included in Google’s Search results, it is very strongly recommended.”

Mobile-Friendliness As A Ranking Factor: Our Verdict

 

Advertisement

Mobile-friendliness is a confirmed Google ranking factor.

It’s fair to say websites that aren’t easy to navigate on mobile are at a disadvantage when it comes to search.

Businesses with outdated website designs should strongly consider upgrading in order to remain competitive in Google.


Featured Image: Paulo Bobita/Search Engine Journal

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'mobile-friendliness', content_category: 'seo ' });





Source link

Advertisement

SEO

Meta Brings Automation To Small Business Advertising

Published

on

Meta Brings Automation To Small Business Advertising

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.

When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies.

Advantage+, Meta’s most advanced AI and automation offering for advertisers, was exclusive to full-fledged campaigns. Now, it will be used when running single ads.

In addition, Meta is upgrading Advantage+ with new capabilities for shopping campaigns, app campaigns, and more.

Here’s an overview of all updates for Meta advertisers.

Meta Advantage+ For Small Business Ads

Small businesses can now use Advantage+ creative and Advantage audience to create ads through their Facebook page.

When using Advantage+ creative, ads will automatically adjust for each person who views them. Meta will show individual users the version of the ad they’re most likely to respond to.

Advertisement

Advantage audience allows businesses to target ads to relevant people more effectively. Meta will create personalized audiences for serving ads using details on the business’s Facebook page.

These tools are available starting today.

Advantage+ Shopping Campaigns

Meta Advantage+ can now help advertisers running shopping campaigns learn what’s working faster.

Using AI and automation technologies, Meta Advantage+ can generate up to 150 creative combinations at once.

Running multiple versions of ads at once is intended to help advertisers quickly identify what’s converting. With this data, advertisers can make more efficient use of their budgets.

Meta states in a blog post:

“In a study of 15 A/B tests2 , we discovered that Advantage+ shopping campaigns drove 12% lower cost per purchase conversion compared to advertisers’ Business as Usual (BAU) ads. With these savings, businesses can reinvest in their marketing strategies and drive customer acquisition and sales more efficiently.”

Advantage+ shopping campaigns are rolling out to ecommerce and retail advertisers on August 15.

Later this year, U.S. businesses with a checkout-enabled Shop will have the option to add their Shop as a destination for Advantage+ shopping campaigns.

Advertisement

Updates To Meta Advantage+ App Campaigns

Meta is releasing a series of updates to an existing Advantage+ solution.

Advantage+ app campaigns are getting the following updates:

  • More creative flexibility with asset pairing and improved stability
  • 7-day click attribution
  • Split testing capabilities
  • More granular reporting insights with the region and ad-level data

Better Results For Advertisers?

It’s no secret Facebook’s ad targeting capabilities took a significant hit when Apple let users block trackers on iOS. As a result, Meta’s ad revenue growth began to slow down.

Meta’s last quarterly report revealed the company experienced its first-ever decline in ad revenue. There’s pressure on Meta to deliver better results next quarter.

Bringing advanced targeting capabilities to small business advertisers may give Meta the boost it needs in the short term. The question is whether this solution will generate long-term results for advertisers.

Meta’s next quarterly report will be interesting, as it will show us if advertisers are sold on Advantage+.


Source: Meta
Featured Image: Wirestock Creators/Shutterstock

window.addEventListener( 'load2', function() {

if( sopp != 'yes' && addtl_consent != '1~' ){

!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js');

if( typeof sopp !== "undefined" && sopp === 'yes' ){ fbq('dataProcessingOptions', ['LDU'], 1, 1000); }else{ fbq('dataProcessingOptions', []); }

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', { content_name: 'meta-brings-automation-to-small-business-advertising', content_category: 'facebook news' }); } });



Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

Entireweb
en_USEnglish