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Top 17 SEO Podcasts For 2022

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Top 17 SEO Podcasts For 2022


Podcasts are a great way to keep up with the latest events in SEO.

It’s a fast-moving space involving a wide range of activities, which is reflected in these top SEO podcasts chosen for 2022.

In addition to on-page optimization, SEO in 2022 is about content, AI, analytics, CMS, enterprise-level solutions, and avoiding burnout.

A hallmark of these podcasts is that each one will help search marketers become better at what they do.

The following 17 search marketing-related podcasts were selected because of the trustworthiness of the information and how actionable and inspiring they are for SEO professionals.

Each podcast is excellent, and the order in which they are listed is not an indication of which one is better. They are all number one.


Host: Loren Baker

The Search Engine Journal Show podcast features interviews with top experts, discussion of SEO topics, and lots of actionable SEO tips.

Host and SEJ founder Loren Baker hosts expert guests to talk everything from SEO trends and technical issues to content marketing strategy, tourism marketing, Google Search and Maps features, and unlocking the power of first-party data.

Catch new episodes on Spotify, Apple Podcasts, TuneIn, and Google Play.

Hosts: Sarah McDowell and Areej AbuAli

The WTSPodcast (Women in Tech SEO) podcast aims high and delivers an engaging and useful podcast in convenient half-hour segments every Tuesday.

The shows are generally about the technical side of SEO but also touch on topics like scaling an agency, managing remote teams, how to set client expectations, and one segment with Jamie Indigo discussing ethics and disinformation.

On the technical SEO side, expect to find episodes about local SEO, keyword mapping, enterprise-level site migration, and structured data.

I asked them what the podcast audience can expect:

  • “Learn new SEO tactics in a fun and accessible way.
  • Feel inspired by our guests’ stories and what empowers them.
  • Stay up to date with our latest initiatives and events.”

Listen to Women in Tech SEO on Apple Podcasts and Spotify.

Host: Azeem Ahmad

Host Azeem Ahmad goes by the brand name Azeem Digital, hence the name of the podcast, Azeem Digital Asks, which is truly an SEO treasure trove for those who cannot get enough of solid SEO podcast content.

I appreciate the top-quality guests he features and especially the wide scope of topics that cover the entire spectrum of digital marketing, from SEO to social media marketing and content.

But there are also podcasts focused on building a business that are specific to the search marketing community.

These episodes focus on avoiding burnout, recruiting employees, building authority for your brand, and the benefits of strategies that consider the inclusion of all people.

Available on Apple Podcasts, Spotify, and Google Podcasts.

Host: Garrett Sussman

The Rankable podcast distinguishes itself with the next-level depth of technical SEO topics. The host, Garrett Sussman, and his guests dive deep into the technical side of SEO, especially as it relates to enterprise and ecommerce.

That level of expertise makes this podcast required listening for advanced search marketers or those looking to move up another level.

Recent topics include:

  • The Value of Google Tag Management Across Your Organization.
  • Creating an Enterprise-Level Content Strategy.
  • The Technical SEO of eCommerce.
  • Modern Audience Research for Marketers.
  • Why You Should Be Unboxing GA4 Now.

Available on Apple Podcasts, Google Podcasts, Spotify, and YouTube.

Host: Kelsey Jones

The StoryShout podcast is about avoiding burnout, managing one’s thought processes to better complete projects.

It does this by examining the topic of failure, which is somewhat of a taboo topic in some countries, particularly in the United States, where winning is prioritized.

The interesting proposition that StoryShout raises is that there’s a lot to learn from failure and not being afraid of it.

Like all the other podcasts listed here, Kelsey addresses achieving success but she does it from the direction of failure, and she does it in a very fun way.

Each episode consists of Kelsey interviewing people from the search marketing industry (and outside of it) who share their stories of failure.

Among the people interviewed are Casie Gillette, Dr. Pete Meyers (of Moz), Akvile DeFazio, Keith Goode, and Amalia Fowler.

I asked Kelsey what listeners can expect to take away from the podcasts:

“People can take away that failure is common, and we all aren’t great at everything.

But learning and embracing our personal and professional failures, we can better accept ourselves and others.

This helps us laugh at our mistakes and not focus too much on them.”

What’s fascinating about each episode is how each marketing expert, an objectively successful person in their domains, shares problems that are common to many people.

Then toward the end of the podcast, each describes their process for figuring out their own path forward and doing it in completely different ways.

In Season 1 Episode 14, which is titled “Casie Sucks at Thinking it Through,” Casie Gillette (@Casieg) and Kelsey talk about how putting things off takes more mental energy than actually accomplishing the task that one might be afraid of.

Speaking about putting things off, Casie laughed and shared:

“That’s actually a joke that I have with one of my work friends… Let Future Casie deal with that.”

And later on, she observes about pushing through to the end of a project:

“I’m always happy when it’s done. When you look back you think, ‘Oh yeah there was probably an easier way to do that’.”

StoryShout de-glamorizes success to show the daily struggles we all share in common.

And I guess that’s the point of the StoryShout podcast in that it “destigmatizes failure.”

Listen to StoryShout on Spotify, Apple Podcasts, Audible, Amazon, Player.fm.

Hosts: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli

Marketing O’Clock is a weekly podcast that focuses on discussing the last week’s most important digital marketing news, all the while maintaining a sense of humor.

If you are looking to not only stay up with current news and events, but also get a sense of the impact it all has on you and your work, then Marketing O’Clock is the show for you.

Host: Erin Sparks

Edge of the Web has improved its offerings with more variety, expanding beyond SEO news and interviews.

Recent guests have been Lily Ray, Jason Barnard, Bill Slawski, Andrew Optimisey, and Mark Traphagen.

Listeners should expect to hear solid discussion of strategies and practical tactics of digital marketing.

It offers four kinds of podcast topics:

  • EDGE News (weekly).
  • EDGE Interviews (weekly).
  • EDGEFlash: 15-minute news briefs about a single breaking news item.
  • The SCRUM: An hour-long panel discussion with multiple guests.

Available on Apple Podcasts, Google Podcasts, Spotify, and SoundCloud.

Hosts: Jim Hedger and Dave Davies

This is a regularly published podcast featuring the endlessly listenable wit and banter of Jim Hedger and Dave Davies.

Webcology gets you up to date with the latest and most interesting developments in SEO and also features guests worth listening to.

Both Jim and Dave are industry veterans with years and years of experience.

Listening to their podcast is like having a coffee break with friends.

Kalicube Tuesdays consist of over 200 podcasts on a wide range of technical and high-level digital marketing topics. It’s a perfect example of an approach to SEO that embraces the full width and depth of what is required to succeed in search marketing for 2022.

The host, Jason Barnard, features guests with deep insights like:

  • Olesia Korobka.
  • Navah Hopkins.
  • Anton Shulke.
  • Kevin Indig.
  • Fabrice Canel of Microsoft.
  • Jeff Coyle of MarketMuse.

Recent topics include:

  • Predictive SEO Using Big Data.
  • The Value of Content Engineering.
  • Risks and Rewards of AI-Generated Topics.
  • Looking at Google’s SERP as a Product.
  • Split Test SEO Experiments.
  • Live Streams as an Influencer Marketing Tool.

Kalicube Tuesdays is a higher-level SEO podcast series that is thought-provoking and rewards listeners with an understanding of what is happening on the cutting edge of SEO.

Available on Apple Podcasts and Spotify.

A fairly frequently published podcast, approximately two shows a month by Google.

It’s worth listening to because it’s created by members of Google’s Search Relations Team.

It provides a behind-the-scenes look at how decisions are made, the projects that Google Search is working on, and other topics of interest to the SEO community.

Will it make you a better search marketer?

Yes, this podcast will make you a better SEO professional.

The hosts touch on a wide variety of topics that provide insights into indexing, how sites are rendered, and even how algorithms treat brand new sites.

Host: Laura Morelli

It is a regularly published podcast that features actionable advice on the topics of:

It also presents other marketing ideas that are directly and indirectly related to SEO.

Host: Bjork Ostrom

Food Blogger SEO podcast focuses on everything to do with monetizing a website.

Even if you aren’t a food blogger, you still might get something out of this podcast.

Topics include:

  • Optimizing ads.
  • Scaling your business.
  • Protecting your content – policies and trademarks and disclaimers.
  • Running a subscription-based business.
  • Write more, better, and smarter.

Also, other topics that are equally relevant for publishers of informational content.

Host: Mordy Oberstein

A regularly published podcast covering a wide range of news and topics of interest to the search marketing community.

Topics include link building, recent updates, interviews with people like John Mueller, and actionable SEO strategies.

What I like best about these podcasts is how virtually every episode has something actionable to take back to the office.

Host: Kevin Indig

Hosted by Kevin Indig, this podcast series finds its strength in the technical side of SEO.

Kevin Indig is the director of SEO at Shopify and comes from an enterprise-level background of SEO, so it’s natural for the podcast to find a strong footing in the enterprise-level of search marketing.

Podcasts are easy to consume at about 30 minutes each and are packed full of quality information.

Recent topics include SEO Data – Forecasting and Agency Value; and Improving the Web, Schema, and the CMS Market with Yoast SEO Founder Joost de Valk.

In general, it’s important for a podcast to be frequently updated to be included in this list.

However, I’m making an exception this year for the Tech Bound SEO podcast because the quality of the podcasts are so high and useful, they deserve a listing just for that.

There are 44 podcasts to binge on at this time.

Hopefully, the pace of podcasting will become more regular in 2022 and continue to earn a place as a top SEO podcast for 2023.

Available at Apple Podcasts and Spotify.

Host: Aleyda Solis

Crawling Mondays is a YouTube video series that’s also available as a podcast.

It features top-tier guests like Bibi The Link Builder, Dana DiTomaso, Jono Alderson, and Jon Henshaw.

The podcast topics are eclectic, and because the guests are experts, the information shared is trustworthy and authoritative.

Listen with confidence.

Recent topics include:

  • How to Increase your Link Building Campaigns Outreach Emails Open Rates & Success.
  • Internal Linking Optimization: How to Optimize your Internal Links for SEO.
  • WordPress SEO: How to Optimize your WordPress Site for Organic Search.
  • Affiliate SEO: How to Develop and Optimize Affiliate Websites.

Available on Apple Podcasts, Spotify, Google Podcasts, Anchor.fm.

Hosts: Jason Davis, Jonathan Payne, Mitch Gregory

The NerdBrand podcast is a frequently published podcast that exemplifies the modern approach to online marketing in that it addresses the full range of search marketing.

The focus is on branding and advertising, but many of the podcast topics are incredibly useful to anyone who is promoting their web presence.

Recent topics include:

  • We Know What You Buy.
  • It’s Never Just a Website.
  • Proper Order of Things in Branding.
  • Mastering Authentic Marketing.
  • “I’m not here to steal your lunch money!”
  • Should Employees Represent Your Brand on Social Media?

Anyone interested in growing their brand will enjoy this podcast.

Available on Apple Podcasts, Spotify, and Google Podcasts.

Host: Daniel K. Cheung

The Make SEO Simple Again podcast is hosted by Daniel K. Cheung, an SEO consultant based in Sydney, Australia. His podcast stands out because of the high-quality guests that appear, such as members of Google’s Search Relations team and other folks popular in the search marketing community.

There are currently three seasons to binge on, plus more episodes coming in 2022. Seasons two and three are standouts and worth a listen to for all SEO junkies.

The Make SEO Simple Again podcast is available on Spotify, Apple Podcasts, and Google Podcasts.

More Resources:


Featured Image: Shutterstock/fizkes





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12 Powerful Email Marketing Tips You Need to Know

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12 Powerful Email Marketing Tips You Need to Know

There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed?

Sometimes, it’s hard to know where to start, especially when working with a newer brand.

The good thing is that email marketing has never been easier, thanks to automation tools and innovative ways to deliver emails directly into subscribers’ inboxes.

If you don’t know where to begin or want to improve your current workflow, this article is for you.

So now, let’s look at some simple steps you can follow to ensure you’re using email marketing wisely.

Where To Begin With Email Marketing

So, you’re planning your email marketing strategy for your client. Where do you begin? Here are some helpful tips to get you started:

  • Keep your emails short and sweet. People get tired of reading long emails, so keep yours between 60 to 200 words.
  • People love visuals, especially in email marketing, so include images of your products or services.
  • Social proof helps convince readers that your offer is legitimate and worth their time. This includes sharing links or information in your emails from experts in the industry, positive testimonials, or influencers using the brand.
  • People want to know where to go next after reading your content. And since emails are usually opened on mobile devices, you need to provide a clear CTA at the end of each email. Whether it’s to a product page or recent content produced on the website.
  • Email marketing works best when you send regular emails. But even once a week isn’t enough. Studies show that people respond better to frequent emails than infrequent ones.

Now, let’s discuss the top 12 email marketing components for your strategy:

1. Create Optimized Lead Magnets

So, how do you get people to actually subscribe to your email listing? An effective lead magnet.

A lead magnet is usually the first thing visitors see when they land on a brand’s website. It gets them to click through and read more about a brand, so it needs to be eye-catching and compelling.

And if you don’t optimize your lead magnets for conversion, a brand could lose out on potential leads.

So, how do you make sure your lead magnets convert?

Your lead magnet should grab visitors’ attention right away. That means making it interesting, unique, and relevant to the business.

For example, you can use an incentive like a freebie or discount code to entice people to take action. You could also give away a free report or ebook in exchange for their name and email address.

Your lead magnet could also be the first email they receive, which can be a part of your welcome series (which I’ll talk about briefly).

It entices the users to keep receiving emails, so they don’t immediately unsubscribe after they receive a discount code or something similar.

2. Segment Your Subscribers

You’ve probably heard the term “subscriber segmentation.” It refers to a way of grouping your subscribers into groups based on their interests and behavior so that you can send them more relevant content, offers, and other messages.

This is an integral part of email marketing because it allows you to target your audience with personalized emails.

You can also use this technique to create multiple versions of your emails, such as a welcome email, a thank you email, and a follow-up email.

Segmenting your subscribers can help build trust and long-term interest for a brand because it presents them with information or offers they actually want to receive.

3. Craft A Welcome Series 

Welcome emails are usually sent automatically to new subscribers when they sign up, purchase a product, or make an account.

When creating a welcome series, you need to consider where the customer is in their journey with a brand. So, it’s beneficial to space the emails out over a set period of time and create each one with a specific intention.

A welcome series is a great way to keep potential customers engaged after they sign up. Especially since they receive emails from companies almost daily.

Some examples include: “Welcome! We hope you like our product” or “Your account has been activated.”

You can also send welcome emails to existing customers who haven’t logged in for a while.

For example, if someone signs up and doesn’t use the service for three months, you could send an email saying, “Hey, we noticed that you signed up recently. Would you be interested in using our service?”

This type of marketing is very effective because it’s personalized and targeted. It shows that you’re not sending out mass emails but rather ones specifically tailored to specific customers.

These emails are also a great way to help build trust with your customers and get them used to receiving emails from you.

4. Implement Automation

So now, you’ve done the work to craft an email series. Next, it’s time to automate their delivery, so you don’t have to send them out each time you need to, according to your schedule.

Automation in email marketing is easy to do using tools like MailChimp, Constant Contact, Campaign Monitor, and Convertkit.

These types of programs allow you to create automated emails based on triggers, such as when someone opens your email, clicks on a link, or purchases something from you.

This way, you no longer need to manually send out those emails, which can alleviate some stress when you’re dealing with a multitude of different subscribers.

5. Design Mobile-Friendly Emails

As I mentioned earlier, most people use their phones to check their emails, so making them mobile-friendly is crucial.

The email should be optimized for mobile phones if it promotes sales or discounts. For example, any sales information or product pictures should be easily viewed on their mobile device.

And users should be able to click on the promotion, link, or image and give them the option to view the brand’s site in their preferred browser on their phone.

The key elements to consider when designing mobile-friendly emails include:

  • Placing important links at the top of the page rather than down below.
  • Keeping graphics small.
  • Using text only where appropriate.
  • Optimizing images.
  • And testing different sizes of fonts and margins.

6. Personalize Your Emails

Even though the average person receives numerous unsolicited emails daily, sending personalized messages to potential leads is proven to boost response rates.

Personalizing your emails makes them feel less like spam. Plus, it gives your subscribers a sense of connection to you.

The key to successful email marketing is knowing exactly who you want to send emails and which messages resonate best with each group of recipients.

Once you know what works and what doesn’t, you can tailor your messages specifically to your audience and keep them coming back for more.

First, choose a subject line that clearly states what you will say in your email. This will help readers decide whether or not to click through your email.

Next, include a call to action, such as asking subscribers to check out a new product or sign up for a free trial.

Finally, customize each individual message by adding links to pages on your site where interested parties can read more information.

Get creative and do your research for the industry. For example, does adding emojis help to personalize the email, or is that a no-no for that specific industry?

7. A/B Test Email Content

The A/B testing of email content is a great way to improve your open rate. It’s also an excellent way to get more people on board with a product or service.

But it can be challenging to figure out what works best for you and your audience.

A/B testing helps marketers decide what works best for their business. For example, when designing email campaigns, it’s often necessary to split-test different versions of emails to determine which one performs better.

You can also test different subject lines. Subject lines are one of the most important parts of any email. They’ll help determine whether someone opens your message or not. It’s what hooks the subscriber to learn more.

The best way to test different variations of emails is to use A/B email testing software. This allows you to compare two versions side by side while showing only one version to half of your users at any given moment so that they don’t realize they’re receiving two different messages.

Most email automation platforms can also conduct A/B testing for your emails. And A/B testing isn’t just beneficial for email. For example, it’s important to test copy and content on a brand’s website, so A/B testing will come in handy in more ways than one.

8. Find The Best Timing

The best time to send emails to customers depends on several factors – such as when they last visited your website, what action they took while on your site, whether they completed any transactions, and more.

One way to determine which times work best for email campaigns is by using Google Analytics. You can use the Goal conversion section to view bounce rate, exit pages, and other data related to goal completion.

You should also consider other factors and incorporate them when you send emails based on people’s schedules. For example, you can see lower open rates on holidays, late into the evening, as well as Monday morning and Friday evenings.

9. Scrub Your List Of Non-Opens

It’s essential to manage your subscriber list. When you click “send” on your newsletter, your list contains all subscribers who did not open the email. If you see that certain people are ignoring all your emails, you might want to delete them from your list.

To delete them from your list, you need to go to the unsubscribe page, then select remove and confirm. This process may be repeated until all your non-opens are removed.

You don’t want to overload people who have already purchased or are no longer interested in the brand, so you don’t create a negative relationship with them.

Incorporating one of the email management tools to help you eliminate the consistent non-opens can help you manage your subscribers and decrease time spent on this repetitive task.

10. Include A Real Reply Email Address

This is one of the best ways to keep customers coming back for more. Users may want to send any follow-up emails directly to their spam folder if you don’t include an actual reply address.

But when you put your email address in the footer, they know exactly where to go. If a person has questions, they can email the brand’s team.

Again, this also helps build trust with the brand. They know they are communicating with real people who selected these emails for them versus being spammed with nonrelevant or generic content for the masses.

11. Experiment With Lead Generation Ads

The goal of lead generation ads is to reach people who may be interested in buying from the brand.

They usually appear at the top of the page, where they are visible for longer periods of time than other types of ads.

This means people tend to click on them more often than ads below the fold. So, as long as you don’t use these ads too frequently, you should be able to generate leads.

12. Utilize Email Analytics To Improve Campaigns

One way to utilize email analytics to improve campaigns is to check the bounce rate, opens, clicks, and unsubscribes for your emails. Then use that information to enhance your current efforts.

This includes sending emails at different times throughout the week, testing subject lines, changing up the call to action, and testing creative variations.

If you’re still struggling, try experimenting with lead magnets, such as free ebooks, white papers, and webinars.

These allow you to capture leads from those interested in learning about new topics. In addition, measuring results lets you know which emails work and which ones don’t.

You should also compare these variables (such as open rates) to industry metrics. For example, what’s the percentage of bounce rates for the industry you’re working with?

If you aren’t measuring results, you won’t have much data to base future decisions for your next email marketing campaign.

Final Takeaways

Email marketing is still one of the most effective ways to promote your online store, build relationships with customers, and generate sales.

The final step in this process is to put all these pieces together into an effective strategy. This means coming up with creative and effective ways to construct emails and email series.

It also means being able to measure the results of each tactic so that you can continue to improve your efforts going forward.

Leveraging email metrics and incorporating A/B testing can help build relationships with subscribers by presenting them with the information they want to read.

With a little bit of effort and creativity, you can use email marketing to increase a brand’s sales and help create long-term customers.

More Resources:


Featured Image: 13_Phunkod/Shutterstock

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