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What’s A Good Bounce Rate In 2022? [Podcast]

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What's A Good Bounce Rate In 2022? [Podcast]


We know. Bounce rates and marketing analytics can be confusing.

What should your bounce rate be?

What’s a good bounce rate for your industry?

In 2022, the answer lies within your business model.

On February 18, 2022, at 3 PM ET, Kayle Larkin, a data-driven SEM strategist at Larkin SEO, will join me on the SEJ Show to demystify bounce rates and help you get the most from your traffic.

And you can catch it live on LinkedIn, Twitter, Facebook, or YouTube or download it wherever you get your favorite podcasts.

Kayle will help you break out of the comparative mindset, learn your actual best bounce rate, and truly improve your business’ growth.

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Kayle Larkin, Data-driven SEM Strategist at Larkin SEO, On The SEJ Show

Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide. She also made GA’s list of “Women in Analytics” for 2020.

She has written guides on using Google Analytics to build profitable marketing campaigns on Search Engine Journal and Ahrefs. Her guides have also been shared on Twitter and LinkedIn by Google Analytics.

It is a joy for her to work with people and make analytics straightforward and accessible for every marketer.

We can’t wait to hear what Kayle says about bounce rates on the Search Engine Journal show on February 18, 2022, at 3 PM ET. Catch it live on Facebook, Twitter, YouTube, or LinkedIn, or download it wherever you get your favorite podcasts.

Have questions? Ask below and don’t forget to catch it live on LinkedIn, Twitter, Facebook, or YouTube. Maybe she’ll answer your question!

Have Questions For Kayle about Bounce Rate? Ask Below.

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Meta Brings Automation To Small Business Advertising

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Meta Brings Automation To Small Business Advertising

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.

When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies.

Advantage+, Meta’s most advanced AI and automation offering for advertisers, was exclusive to full-fledged campaigns. Now, it will be used when running single ads.

In addition, Meta is upgrading Advantage+ with new capabilities for shopping campaigns, app campaigns, and more.

Here’s an overview of all updates for Meta advertisers.

Meta Advantage+ For Small Business Ads

Small businesses can now use Advantage+ creative and Advantage audience to create ads through their Facebook page.

When using Advantage+ creative, ads will automatically adjust for each person who views them. Meta will show individual users the version of the ad they’re most likely to respond to.

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Advantage audience allows businesses to target ads to relevant people more effectively. Meta will create personalized audiences for serving ads using details on the business’s Facebook page.

These tools are available starting today.

Advantage+ Shopping Campaigns

Meta Advantage+ can now help advertisers running shopping campaigns learn what’s working faster.

Using AI and automation technologies, Meta Advantage+ can generate up to 150 creative combinations at once.

Running multiple versions of ads at once is intended to help advertisers quickly identify what’s converting. With this data, advertisers can make more efficient use of their budgets.

Meta states in a blog post:

“In a study of 15 A/B tests2 , we discovered that Advantage+ shopping campaigns drove 12% lower cost per purchase conversion compared to advertisers’ Business as Usual (BAU) ads. With these savings, businesses can reinvest in their marketing strategies and drive customer acquisition and sales more efficiently.”

Advantage+ shopping campaigns are rolling out to ecommerce and retail advertisers on August 15.

Later this year, U.S. businesses with a checkout-enabled Shop will have the option to add their Shop as a destination for Advantage+ shopping campaigns.

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Updates To Meta Advantage+ App Campaigns

Meta is releasing a series of updates to an existing Advantage+ solution.

Advantage+ app campaigns are getting the following updates:

  • More creative flexibility with asset pairing and improved stability
  • 7-day click attribution
  • Split testing capabilities
  • More granular reporting insights with the region and ad-level data

Better Results For Advertisers?

It’s no secret Facebook’s ad targeting capabilities took a significant hit when Apple let users block trackers on iOS. As a result, Meta’s ad revenue growth began to slow down.

Meta’s last quarterly report revealed the company experienced its first-ever decline in ad revenue. There’s pressure on Meta to deliver better results next quarter.

Bringing advanced targeting capabilities to small business advertisers may give Meta the boost it needs in the short term. The question is whether this solution will generate long-term results for advertisers.

Meta’s next quarterly report will be interesting, as it will show us if advertisers are sold on Advantage+.


Source: Meta
Featured Image: Wirestock Creators/Shutterstock

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