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Yoast SEO 19.7 Causes Fatal Error & Crashes Websites

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Yoast SEO 19.7 Causes Fatal Error & Crashes Websites

Yoast SEO WordPress plugin version 19.7 was discovered to contain a conflict with other plugins which resulted in websites experiencing fatal errors.

This marks the third time this year that a conflict with another plugin caused a Yoast update to fail.

Fortunately, Yoast investigated the reports and swiftly published a new update that fixed the problem.

WordPress Fatal Error

There are multiple causes for a fatal error but in this situation it was caused by an update to Yoast SEO in which the coding conflicted with another plugin.

This can happen because two plugins are trying to do something but one is essentially cancelling out the other or otherwise preventing each other from functioning.

A metaphor for a plugin conflict could be two cars going in opposite directions on a single car road.

Ideally a plugin makes allowances in their coding for other plugins, especially common ones, so that neither plugin tries to do something that prevents other plugins from doing their thing.

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This is exactly what happened with the Yoast 19.7 update.

Yoast 19.7 had a conflict with other plugins (or custom coding) that change the admin login URL.

Changing the login URL is a security measure designed to trick hacker software that automatically navigate to the default URL for adminstrator logins and attempt to guess the login password credentials.

Yoast Announces Update Bug

Yoast was 100% transparent about the bug and posted a tweet which described for users what was happening.

Yoast tweeted:

“After the release of Yoast SEO 19.7, we were informed that this version causes a fatal error when used in combination with plugins or code that alters the default WordPress login URL.

We’ve identified the problem and are working on a solution.”

One of the changes introduced with Yoast 19.7 (according to the Yoast plugin development changelog) was an improvement to how Yoast handles fatal errors by preventing it from running in the login page.

“Improves the handling of fatal errors in the front-end by preventing Yoast SEO to run in the login page, allowing users to access their dashboard.”

Could that have been the cause?

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Why Do Fatal Errors Happen With Plugins?

Plugin conflicts are not exclusive to Yoast. It’s simply more noticeable when it happens to Yoast because their user base numbers in the millions.

However, this is the third time this year that a fatal error plugin conflict was associated with a Yoast plugin update this year.

Yoast SEO Plugin founder Joost De Valk explained in a tweet that it’s not always possible to account for the thousands of plugins in the WordPress ecosystem with which a coding conflict could happen.

He tweeted:

“This is the sort of #WordPress plugin conflict situation that I literally don’t know how to prevent from happening.

60,000+ plugins: how do you test your plugin against all of those.

If someone has good ideas, I’m all ears”

Joost also tweeted that Yoast always tests their plugin updates prior to release with many of the most popular plugins.

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“We test against the big ones, not worried about those as much, but a couple small ones together still cause enough of a headache.”

He continued:

“…it’s never fun when you break stuff. We test very rigorously and still stuff goes through. Building plugins for large amounts of users is “just” hard.”

Solution Offered Within Hours

Yoast published a new update within two hours of announcing that they identified a bug in the update and were working on a solution.

Recommended Action To Take

Yoast released a new update, version 19.7.1. The Yoast development changelog stated:

“Fixes a bug where a fatal error would be thrown in combination with certain plugins that change the standard login page URL.”

Users of Yoast SEO plugin may want to consider updating to the very latest version of Yoast, version 19.7.1


Featured image by Shutterstock/Asier Romero

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

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Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

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Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

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Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

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You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

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LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

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Featured Image: 1st footage/Shutterstock

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