Struggling to gain traction with your content efforts, both in Google search and on social apps?
Establishing the right content approach is critical to reaching the right audience – i.e. the people that are most likely to buy from your brand – while you also need to understand where they get their info, who they turn to for expertise, and how you can also get in with those sources to maximize your reach and response.
It takes time, and planning. And this overview from the team at SEMRush provides some key insights into exactly how you can go about it.
Incorporating a range of expert insights, SEMRush has put together a 10-step guide to creating content for any niche, including audience research, influencer identification, content creation, partnerships, etc.
There are some critical notes here, worth factoring into your content planning.
You can read more on the SEMRush blog.
Reddit Adds Images in Comments for Selected Communities
Reddit’s adding a new engagement option with images in comments now available within some 1,500 subreddits in the app.
Just as it sounds, some subreddits will now be able to switch on image posting within comment threads, providing another way for people to interact and share within these communities. Reddit also enabled GIFs in selected subreddits back in July.
As explained by Reddit:
“Ever wanted to share a candid cat pic in the latest r/cats thread? Perhaps, help out a fellow r/crochet hobbyist? Or maybe even fulfill a father’s dream of being hugged by sasquatch in r/photoshoprequest? If so, this feature is for you!”
Here’s how it looks in practice (on desktop):
As noted, it’s another way to facilitate interaction within Reddit’s highly active chat threads, which could help add context in various ways.
Though it won’t be available to all communities.
Reddit says that ‘not safe for work’ images are not allowed and will be automatically removed, with only selected, approved subreddits able to use the feature at this stage.
“In SFW subreddits that turn on the feature, you’ll notice an image icon at the bottom panel of the comment section. Tap the image icon (see video below) to pull up your camera roll or desktop files, make any edits you want (on mobile only), and upload.”
It’s a simple, and potentially engaging feature update, which could help Reddit drive more interaction.