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5 Twitter Updates that Elon Musk Should Consider to Maximize Revenue at the App

Published

1 year ago

November 15, 2022

5 Twitter Updates that Elon Musk Should Consider to Maximize Revenue at the App

Elon Musk continues to mess around with elements of Twitter, switching things off and cutting functionalities, along with staff, which may or may not ultimately lead to more significant problems for the app over time.

On balance, I would bet on Elon eventually working things out and stabilizing the app. It just might take a while to get there – but while we’re quick to criticize Musk’s various schemes and plans, it is also worth noting that he’s trying to reform the way that the business operates for good reason.

Elon paid $44 billion for Twitter, with a portion of that coming from a collection of equity partners, including Oracle, Sequoia Capital, Binance and Andreessen Horowitz. Those partners, of course, want to see return on their investment, while Musk will also reportedly have to pay over $1 billion per year in interest on the more than $20 billion in loans he took out to finalize the Twitter deal.

Twitter, meanwhile, according to Musk, is (or was) losing $4 million per day, due to rising costs and declining ad spend, the latter of which has potentially declined even further since Musk took over, with various big agencies advising clients to pause their Twitter ad spend due to the potential for changes to its policies.

Essentially, Musk needs to make money, and fast, which is likely why his $8 checkmark subscription plan feels so rushed. Because it is – but at the same time, the reality is that Elon needs to stabilize and rationalize the business, quickly.

Which may not be possible – but rather than simply pointing out the flaws in Musk’s approach, it’s worth also considering what Twitter could do to make money, and revamp the platform in line with business need.

This is a separate question from Elon’s ‘free speech’ changes, which may or may not happen – what features and/or elements could Twitter implement that would actually improve the platform, while also generating money for the business?

Here are some ideas:

Business subscriptions

The most obvious opportunity is a business subscription program, where brands could pay a certain amount – potentially in varying tiers – to gain access to additional Twitter features, designed specifically for business use.

Twitter’s already taken some steps on this front with its Professional Profiles, which it’s been gradually evolving over time, but there are other elements that Twitter could also incorporate into a more comprehensive business package.

Improved analytics, for example, would be valuable. Twitter actually downgraded its analytics tools back in 2020, removing various insight elements, including demographic info, from its display. You can still access basic audience and tweet analytics data, but Twitter is far from the best platform for analyzing your audience, in order to maximize your strategy in the app.

Which seems like a problem, and one that Twitter is uniquely placed to solve, and that brands would indeed pay for.

What if, as noted by Hubspot back in 2016, Twitter added follower analysis over time, so that you could track follower increases in line with specific tweets, or influence analysis, highlighting the most influential amplifications of your tweets. Hubspot also suggested conversation tracking, so you could identify key tweet trends as they evolve, and ’buzz tracking’, to monitor conversations around your brand and staff in the app.

Various third-party tools also include in-depth competitor analysis and performance tracking, which you can’t get on Twitter itself, while management platforms like Hootsuite, which has over 200k paying subscribers, are largely used for tweet scheduling.

If Twitter could provide variations of these types of analytics and scheduling tools, in one incorporated platform, that could be a significant value add, and brands could then pay to access, say, the basic Professional Profiles with enhanced brand display options, or Professional Profiles and improved analytics, and maybe a top tier of Professional Profiles with advanced analytics tools.

Twitter already facilitates data analysis via Gnip, which is pricey, and likely does place a higher data load on its systems (another cost consideration). But this seems like a key opportunity, and if Twitter priced this right, and offered variable access options for different brands, that seems like an immediate way to raise funds, using the platform’s existing resources.

The question then is how many brands are using Twitter, and how much would this be worth for the company?

There are no concrete stats on how many brands have an active Twitter presence, but I would assume that at least 50 million of the app’s 238 million daily active users are brands or professionals associated with brand accounts.

Let’s say you charge variable tiers of $5 to use Professional Profiles, $15 for basic analytics, then $30 at the top end. At base level alone, you’re looking at $250 million per month ($750m per quarter), which is well in line with Elon’s target of half of Twitter’s revenue coming from subscriptions.

That’s a very basic estimate, but seems like a better opportunity than charging users for a blue tick.

Audience segmentation and access

Another element which Musk’s team is exploring is paid DMs, and the capacity to reach Twitter users with direct promotions, for a fee.

That might work, and definitely, there are brands that have expressed interest in paying to reach specific users via their direct message inbox in the app.

But another aspect that could be worth considering is audience segmentation, and being able to tweet at selected users, either via DM or via tweet, with specific tweets and messages.

Twitter’s already been developing various audience segmentation tools, with private tweet groups (Circles), subscriptions (Super Follows-only tweets) and reply controls, so that you can decide who’s able to engage with your content.

But what if brands were able to better segment specific elements of their Twitter audience, then tweet at them only, enabling more specific community building, promotion, and more.

This could be another element of an advanced Twitter package for brands, or maybe an aspect of Twitter Blue, providing another way to maximize audience engagement – and limit annoyance.

Make Spaces and live-streams Twitter Blue-only features

This may seem somewhat counter-intuitive, in that these features generally gain more value when more people use them. But the reality is that most live-streams are bad, be it in audio or video form, while they also cost a heap in data storage and facilitation, usually to the point where they’re not profitable to operate.

But some people get huge value out of building their communities in live elements, and there are some broadcasters who are really great at what they do. If you made Spaces and video live-streams accessible only to Blue subscribers, at the current $4.99 per month (not the $8 per month blue tick program), you would effectively filter out a lot of the junk, which could actually see Spaces engagement, overall, increase, with top broadcasters then seeing increased engagement and amplification in the Spaces/Live tab.

Maybe you don’t see many sign-ups as a result, but it would be a valuable perk for Twitter Blue. And I’m, guessing that the vast majority of Twitter users never stream anyway, so the potential negative impact would be minor.

That also then reduces system load, while Twitter could also work to incentivize broadcasters by revamping the Spaces tab to focus on Twitter-native broadcasts, as opposed to podcasts from other providers.

Creator Profiles

Twitter already has Twitter for Professionals, which is aligned towards creators and providing them with more tools in the app. But this could also become a paid option, especially if Twitter sweetens the deal with, advanced audience insights, in-stream newsletter tools (made available only to paying creators), longer video and audio uploads, better access to live-streaming tools, etc.

There are various options that Twitter could build into a more advanced creator account offering, which would be of interest to those looking to boost their presence in the app.

Also – this may be off deep end – but what if Twitter looked to help amplify paying creators’ tweets by shading them a different color in-stream:

Okay, that might be too far, and my mock-up here is probably not the best representation. But I do think that there are options like this that Twitter could implement to showcase different elements, and highlight specific tweets in-stream.

Maybe the color is more subtle, but it could be another option that creators looking to build audience in the app would consider paying to use.

Build revenue pathways via partner subscriptions

In May last year, Twitter acquired Scroll, a platform which, before being integrated into Twitter, worked with publishers to establish revenue share deals from its paying subscribers, which essentially meant that publishers got direct revenue from readers, and readers didn’t get shown ads.

Scroll used the money that it generated from user subscriptions to the app (which cost $5 per month and up) to then pass on revenue to the sites that it sourced content from, which Scroll says ends up securing even more income than ads for its partner platforms.

Twitter eventually integrated Scroll into Twitter Blue, then the Musk transition team canceled its publisher deals. But over 350 publications were, at one stage, signed up to the program, and it does seem like an opportunity to generate revenue for Twitter, even if it’s not a significant, game-changing amount.

Micropayments also offer an alternative revenue stream for all kinds of creators, which could better align with Musk’s goal to facilitate ‘citizen journalism’ in the app.

And many Twitter users would probably consider paying, say, $3-$5 per month to avoid paywalls, if those deals could be expanded, and this was made more of a specific focus, as opposed to being hidden within the Twitter Blue package.

Look, some of these may have obvious developmental flaws that Twitter staff would highlight immediately, while others may require so much development time and resources that the cost to offer them would be too great, especially now that Twitter only has half the employees that it did last month.

But the point is that there are other areas of opportunity out there that don’t require devaluing elements of the platform, or causing discord with ad partners – while they could also provide an improved user experience (as opposed to charging for basically nothing).

And while Twitter’s verification issue is significant and worthy of reformation, especially in regards to separating the humans from the bot accounts, it seems like a lesser concern at this stage. It’s also one that would likely be better solved by simply offering a gray checkmark for users that verify their info, as opposed to upending the current system entirely.

But Elon has his own way, and again, I do think that he will eventually stabilize the app. It’ll just take some time, and probably a lot more radical proposals, to get there.

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5 Best Sites To Buy Facebook Likes for Posts & Page (Real & Instant)

Published

11 hours ago

December 7, 2023

Entireweb News Bot

6 Best Sites To Buy Reddit Upvotes (Cheap, Real & Instant)

Best Sites To Buy Facebook Likes

1. Bulkoid

Score: 9.5/10

Bulkoid is the best place to buy Facebook likes.

Bulkoid comes out on top as a go-to choice for purchasing Facebook likes due to its balance of superior quality and value. Instead of focusing on pricing, Bulkoid emphasizes on providing top-tier Facebook likes from real users. This ensures a natural growth and boosts engagement on your Facebook page, just like when you buy Facebook followers.

A unique aspect of Bulkoid is its offering of targeted Facebook likes. By enabling you to buy targeted Facebook post likes, they assist you in reaching a specific audience and expanding your online presence more effectively.

Additionally, their delivery time for purchased Facebook post likes is typically within a few hours after placing the order, ensuring a quick and efficient process.

Bulkoid has been mentioned by Chicoer, Orovillemr, TheReporter and SantaCruzSentinel as being the best site to buy Telegram members.

✅ Pros:

Delivers Real Likes: Bulkoid focuses on providing high-quality, real Facebook likes from genuine users.
Reliable Delivery: Bulkoid has a strong track record of delivering purchased Facebook likes reliably and on time.
Good Customer Support: Their customer service team is responsive and helpful if any issues come up with your order.

❌ Cons:

They don’t accept crypto payments.

For more information about the services, prices, and delivery options, visit Bulkoid.com.

2. FastPromo

Score: 9.3/10

FastPromo is an excellent alternative for acquiring authentic and organic Facebook likes. Their likes come from genuine and active accounts relevant to your content, ensuring high-quality engagement. With FastPromo, you can expect a noticeable boost in your Facebook presence.

One of the biggest advantages of FastPromo is its targeted likes from specific demographics or regions. This ensures you connect with genuine and engaged Facebook users who will contribute to high-quality likes and increased engagement on your posts.

FastPromo also focuses on driving growth organically, without using bots or fake accounts, making them a reliable and safe Facebook likes provider. Their commitment to customer satisfaction and dedication to high-quality services make them stand out in the industry.

✅ Pros:

Competitive Pricing: FastPromo ensures you will get excellent value for your money.
Custom Packages: They provide customized Facebook like packages tailored to your specific needs and budget.
Gradual Delivery: Likes are delivered gradually over a few days for a natural growth pattern.

For more info about this company and its services, visit FastPromo.net.

3. ViralHQ

Score: 9/10

If you’re searching for a user-friendly and secure site to buy Facebook likes, ViralHQ might be the perfect fit. They offer high-quality Facebook likes, ensuring your social media presence enhancement.

ViralHQ takes a unique approach by offering a diverse range of Facebook likes packages, catering to different needs and objectives. Whether you’re a small business looking to build your brand presence or an influencer seeking to expand your reach, ViralHQ has got you covered.

The safety and security of its customers are a top priority for ViralHQ. They utilize an SSL encryption protocol to protect the order and payment process, ensuring that your data and information are secure when using their Facebook services.

✅ Pros:

Instant Delivery: ViralHQ starts delivering Facebook likes instantly after processing your order.
Quality Assurance: ViralHQ has strict quality control checks to ensure all delivered likes are from real and active users
Positive Reputation: They have earned a solid reputation for their reliable service, quality likes, and excellent customer support.

For more info about this company and its services, visit ViralHQ.net.

4. Breaked.net

Score: 7.5/10

Breaked.net is a platform that provides a variety of Facebook likes packages, assuring top-tier likes from authentic users as part of their Facebook services.

One of the best things about Breaked.net is that it makes unique suggestions for each individual to ensure the quality of Facebook post likes. This means purchasing Facebook post likes will be tailored to your specific needs.

The Facebook post likes from Breaked.net come solely from real individuals. This is crucial because it ensures that the likes you receive aren’t from bots or fake accounts. This means you won’t have to worry about fake likes, and you will get organic Facebook engagement.

Here is an overview of Breaked.net’s main advantages:

Provides tailored suggestions for quality likes.
Assures all likes are from real and authentic users.
Gives organic Facebook engagement without fake accounts.

5. YtNotics

Score: 7/10

YtNotics delivers fast and affordable Facebook likes, followers, and comments from real users to increase engagement and social proof on the platform. Their Facebook services cater to a variety of needs, with instant delivery for Facebook post likes packages.

YtNotics offers likes from active Facebook accounts, assuring the credibility of the likes you get from them. This can help boost your social media presence and improve your engagement with your target audience on Facebook.

Using YtNotics for your Facebook promotional strategy has many benefits. You can expect:

Delivers instant likes from real active users.
Increases engagement and social proof on Facebook.
Affordable packages cater to diverse needs.

What Is the Best Site To Buy Facebook Likes?

Bulkoid stands out as the best site to buy Facebook likes.

When it comes to buying Facebook post likes, and Facebook page likes, you want real likes from active Facebook users, not bot or fake accounts. Bulkoid sets itself apart by focusing on quality over quantity when delivering likes to its customers.

Likes from real and active Facebook users

Bulkoid’s likes come from real Facebook profiles with content interaction history, profile pictures, friends, and genuine interests. This provides huge benefits over fake accounts when it comes to the Facebook algorithm. When real users like and engage with your posts and page, it signals to Facebook that your content is resonating with real people. This leads to more organic reach and followers.

Helps you get more organic growth

Fake accounts can actually hurt you with the Facebook algorithm or even lead to bans. But Bulkoid only utilizes safe methods to deliver likes from real, active Facebook users interested in your niche. Their organic growth approach helps you build credibility and an audience that engages with your brand.

Customize the likes on Facebook for your needs

In addition to real Facebook users, Bulkoid also lets you buy targeted Facebook post likes based on location, interests, gender, and more. This level of targeting ensures the right people see and engage with your content.

For the best quality Facebook followers and helping spur organic growth on Facebook, Bulkoid is the top service for buying Facebook likes, thanks to their focus on real Facebook users. They have affordable package options, making it easy to get started and see results.

Frequently Asked Questions About Buying Facebook likes

1. How can you buy Facebook likes?

Buying Facebook likes is a simple process that can be completed through various online platforms. Some of the top sites for purchasing Facebook likes include

Bulkoid,
FastPromo,
ViralHQ.

To buy Facebook likes on these platforms, simply visit their website, select a package that meets your requirements, and place an order for the desired number of likes.

Remember, buying Facebook likes should not be hurried and should be cautiously undertaken. It is necessary to review the provider and verify that the likes originate from real people, not bots. This can help guarantee the quality and value of the likes you purchase, leading to better engagement and results on your Facebook page or post.

2. Where to buy likes on Facebook?

You can buy more likes from several top-rated websites. After thorough research, I have compiled a list of the best websites for purchasing Facebook likes:

Bulkoid.com;
FastPromo.net;
ViralHQ.net.

3. How much does it cost to purchase Facebook post likes?

If you chose Bulkoid.com as the place to buy Facebook post likes, here is how much their premium-quality service costs:

100 likes – $4.9;
200 likes – $9.8;
500 likes – $24.5;
700 likes – $34.3;
1,000 likes – $49;
1,200 likes – $58.8;
1,500 likes – $73.5;
1,700 likes – $83.3;
2,000 likes – $98;
2,200 likes – $107.8;
2,500 likes – $112.5;
2,700 likes – $132.3;
3,000 likes – $147;
3,200 likes – $156.8;
3,500 likes – $171.5;
3,700 likes – $181.3;
4,000 likes – $196;
4,200 likes – $205.8;
4,500 likes – $220.5;
4,700 likes – $230.3;
5,000 likes – $245.

4. How many Facebook likes can you buy?

You can buy Facebook likes depending on your budget and growth needs. There are many options when buying likes on Facebook, ranging between 100 to 10,000 or more.

Depending on your needs, you can choose between theseFacebook likes packages: 5, 10, 15, 20, 25, 30, 40, 50, 60, 70, 75, 80, 90, 100, 150, 200, 250, 300, 350, 400, 450, 500, 600, 700, 750, 800, 900, 1000 (1k), 1500 (1.5k), 2000 (2k), 2500 (2.5k), 3000 (3k), 4000 (4k) 5000 (5k), 6000 (6k), 7000 (7k), 7500 (7.5k), 8000 (8k), 9000, (9k) 10000 (10k), 15000 (15k), 20000 (20k), 25000 (25k), 30000 (30k), 40000 (40k) 50000 (50k), 60000 (60k), 70000 (70k), 75000 (75k), 80000 (80k), 90000 (90k) 100000 (100k), 200000 (200k), 250000 (250k), 300000 (300k), 400000 (400k), 500000 (500k), 600000 (600k), 700000 (700k), 750000 (750k), 800000 (800k), 900000 (900k) or even 1000000, 1,000,000, 1 Million, 1 M (1M or one million), 2 Million (2M), 3 Million (3M), 4 Million (4M), 5 Million (5M), 10 Million (10M).

5. Can you buy targeted Facebook likes from specific countries?

If you want a specific Facebook audience, you can buy Facebook likes from different countries across the globe.

Here are the countries where you can buy targeted Facebook likes:Afghanistan, Albania, Algeria, Andorra, Angola, Argentina, Armenia, Australia, Austria, and Azerbaijan.

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, and Burundi.

Cambodia, Cameroon, Canada, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cote d’Ivoire, Croatia, Cuba, Cyprus, and Czechia.

Denmark, Djibouti, Dominica, and the Dominican Republic.

Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, and Ethiopia.

Fiji, Finland, and France.

Gabon, Gambia, Georgia, Germany, Ghana, Greece, Grenada, Guatemala, Guinee, and Guyana.

Haiti, Honduras, and Hungary.

Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, and Italy.

Jamaica, Japan, and Jordan.

Kazakhstan, Kenya, Kosovo, Kuwait, and Kyrgyzstan.

Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, and Luxembourg.

Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Morocco, Mozambique, and Myanmar.

Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, North Macedonia, and Norway.

Oman.

Pakistan, Palau, Palestine, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, and Portugal.

Qatar.

Romania, Russia, and Rwanda.

Samoa, San Marino, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, South Sudan, Spain, Sri Lanka, Sudan, Suriname, Sweden, Switzerland, and Syria.

Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, and Tuvalu.

Uganda, Ukraine, United Arab Emirates (UAE), United Kingdom (UK), United States of America (USA), Uruguay, and Uzbekistan.

Vanuatu, Venezuela, and Vietnam.

Yemen.

Zambia and Zimbabwe.

Buyer’s Guide For Buying Real Facebook Likes

1. What are the benefits of buying Facebook likes?

Purchasing Facebook likes can increase your content’s visibility in the news feed, help you reach more users via Facebook’s algorithm, improve your brand social proof and credibility, and improve overall engagement. More likes signals to Facebook that your content resonates with real users, which leads to expanded organic reach.

2. How can you pay for genuine Facebook likes?

If you want to buy Facebook likes, there are many ways you can pay for this service.

Depending on the provider you use, these may vary, but some of the most common payment methods are credit card, Google Pay, PayPal, Apple Pay, and cryptocurrencies.

3. Are bought Facebook likes real and active users?

Yes, reputable Facebook likes providers like Bulkoid deliver likes exclusively from real, active Facebook users that fit your target demographic. This ensures sustainable, long-term growth through real engagement rather than temporary vanity metrics from fake or inactive accounts. Always verify that potential providers use only legitimate methods to source real likes.

4. Where to buy real and active Facebook likes?

Based on my research, the best sites to buy real and active Facebook likes are:

Bulkoid.com;
FastPromo.net;
ViralHQ.net

5. How many likes should I buy from Facebook likes providers?

Experts often recommend buying enough Facebook page likes to seem reasonably popular for your niche but not drastically raising suspicions with high numbers. Additionally, buying likes for recent posts helps nurture real engagement. Consider starting small with Facebook likes orders, then monitoring how the bought likes interact with your content.

6. Will I get banned if I buy Facebook likes?

You won’t risk banning if you use trusted, reputable vendors that deliver likes from real accounts employing industry best practices. However, you should stay away from shady providers offering fake likes or other prohibited engagement tactics. As long as your chosen provider responsibly follows Facebook’s terms of service, buying likes is allowed.

7. How long does delivery take for my Facebook likes order?

Delivery times vary depending on factors like your order’s size and the provider’s workload, but quality vendors begin dispensing new likes from real accounts within 24-72 hours typically.

8. Should I buy Facebook likes for my page or posts?

The best approach is buying Facebook page likes to generally build your overall brand credibility alongside likes for recent posts. Post likes specifically improve user engagement. Remember, posts have a shorter shelf-life for interaction than pages, so focus on driving up page likes as well.

9. What should I look for when buying Facebook likes?

You should thoroughly research potential Facebook likes sellers, read client reviews, ensure they follow platform terms of service, check for verifiable social proof examples of past clients, and start slowly with small batch testing. As the saying goes, if an extremely cheap offer seems too good to be true, it likely is.

Buy Facebook Likes And Increase Your Reach

When it comes to buying Facebook likes, doing your research is crucial to finding a reliable provider that will deliver real, high-quality likes to help grow your brand.

There are many potential risks, from buying fake likes that could get you banned to wasting money on inactive accounts.

The best option for buying Facebook likes safely and effectively is Bulkoid. Bulkoid focuses exclusively on likes from real, active users interested in your niche to drive authentic engagements. With them, you can feel confident you are investing in real marketing value for your brand, not vanity metrics.

From targeted likes to reliable customer service, Bulkoid checks all the boxes as a top-tier Facebook likes provider for taking your brand’s social presence to the next level the right way.

So take your channel to the next level by purchasing targeted likes from Bulkoid today. Their subscriber service from organic users will elevate your subscriber count and content visibility for sustainable channel success.

The news and editorial staff of the Chico Enterprise-Record had no role in this post’s preparation. This is a paid advertisement and does not necessarily reflect the official policy or position of the Chico Enterprise-Record, its employees, or subsidiaries.

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YouTube Highlights its Top Trends, Topics and Creators of 2023

Published

18 hours ago

December 7, 2023

Entireweb News Bot

YouTube Highlights its Top Trends, Topics and Creators of 2023

YouTube has published its annual trend wrap-up, highlighting all the key trends, based on user engagement and search behaviors, from throughout the year.

And most of them you probably recognize, either via your own engagement or subconscious exposure.

As per YouTube:

“2023’s Trending Topics in the U.S. reflect fandom’s increasingly important role in transforming cultural moments into fully immersive phenomena that play out across Shorts, longform, livestreams, and podcasts. From original series like Skibidi Toilet to the release of Barbie, fans came to YouTube to put their personal spins on memes, movies, and more.”

Ah, yes, “Skibidi Toilet”, a random joke clip that somehow morphed into an epic, post-apocalyptic drama series, set across 68 video clips and counting.

Yeah, it’s super weird, but there actually is a core story told through machinima, or computer game-based animation, which has obviously proven compelling to many users.

Like, tens of millions of them, for every episode.

Among other key trends of note, YouTube highlights the viral “Grimace Shake” response, Jack Black’s “Peaches” from the Mario Bros. movie soundtrack, and Miley Cyrus’s “Flowers”, among various other niche topics of interest.

The top 10 YouTube topics of the year, among U.S. users (by total engagement), were:

The top YouTube creators, meanwhile were headed by Jimmy “MrBeast” Donaldson and his friends once again, as he continued to expand upon his online video (and beyond) empire.

It’s always amazing to me to consider the cultural impact of gaming based on this list. Out of these 10 creators, more than half of them have direct roots in gaming content, which has become a key pathway into content creation, beginning with game streaming, then shifting into other areas.

And gaming is likely to remain a key cultural influencer, because most young consumers these days don’t even watch regular TV, with YouTube, and other online platforms, now their primary sources of entertainment. To them, these creators are not YouTubers, they’re as mainstream as anyone else, which will see them continue to guide future creative trends.

YouTube has also included a listing of “Breakout Creators” and top songs of the year, providing a solid overview of what resonated in the app in 2023.

Also, Shorts is a key factor. YouTube hasn’t provided a Shorts-specific listing for this year, but I suspect that’s coming, maybe in 2024, as Shorts continues to drive more engagement in the app.

YouTube’s full overview is worth a look if you want a reminder of the top trends, or if you want to catch up on what young people, in particular, are currently engaging with.

Let’s just hope they don’t also make another “Rewind” video clip to go with it.

You can check out YouTube’s 2023 Trend Report here.

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Twitch to shut down in SKorea over ‘seriously’ high fees

Published

1 day ago

December 6, 2023

Entireweb News Bot

The platform said it had tried to lower its costs by reducing the maximum video quality but it was still losing money – Copyright AFP Chris DELMAS

US-based streaming platform Twitch said Wednesday it would stop its service in South Korea in February because of “seriously high” network costs, dealing a blow to millions of users in one of the heartlands of e-sports.

The Amazon-owned company said in a statement signed by CEO Dan Clancy that costs were 10 times higher than most other countries, making it impossible to continue operating.

South Korea allows internet service providers to charge data-heavy companies like Twitch extra fees, which has already led to a long dispute with Netflix.

Big telecom firms in Europe have pushed for a similar deal, which they call “fair share”, but an EU consultation concluded in October that the idea was not popular.

Twitch said it had tried to lower its costs by reducing the maximum video quality but it was still losing money and would pull out of the country on February 27.

“The cost of running Twitch in South Korea is currently seriously high,” said the statement.

– ‘Stellar player’ –

Twitch, acquired by Amazon in 2014 for close to $1 billion, gained significant traction among gamers in South Korea.

The firm does not publish user numbers but it was widely reported in 2021 to have six million users in South Korea, more than four percent of its global total.

The country is known for its passionate, competitive, and dedicated gaming community, as well as its megastar Faker — a gamer hailed as the Michael Jordan of e-sports.

“We would like to reiterate that this was a very difficult decision, and one that all of us at Twitch are deeply saddened by,” the company’s Wednesday statement said.

“South Korea has always been a stellar player in the global e-sports community and will continue to do so.”

Shares in South Korean video streaming service Afreeca TV, Twitch’s competitor, soared almost 30 percent in afternoon trading in Seoul.

Some of the country’s Twitch users were devastated by the news.

One streamer, yummy_2 said: “It feels like losing my job right now.”

– Biden vs Trump –

Netflix was the first major international firm to cry foul over South Korea’s rules on network fees, getting entangled in lawsuits with SK Broadband, one of South Korea’s biggest internet service providers.

However, the two firms announced in September they would drop the legal cases and would now instead “collaborate as partners for the future”.

While the usage fees are a boon to telecom companies, they are bitterly opposed by tech platforms around the world.

European lawmakers and digital rights activists also argue such an arrangement could break rules on net neutrality, whereby telecoms firms are barred from selling faster internet speeds to particular companies.

The issue has been at the heart of a years-long dispute in the United States with former President Donald Trump rolling back net neutrality rules and his successor Joe Biden struggling to restore them.

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