Several social media platforms use artificial intelligence (AI) to give their users a broad range of options, and LinkedIn is no different in this respect. You can use AI features to make your profile more attractive to potential employers and find people you might know in real life or in your industry.

Knowing what LinkedIn offers in terms of AI will help you get more out of the platform, and you’re in the right place if you wish to learn about that. This guide will show you some of the best LinkedIn AI-powered features that you should know about.

1. Providing Job Recommendations for Users

Have you ever been searching for a new job on LinkedIn and noticed a list of recommended jobs? Those were delivered to you by AI. Job recommendations are one of the most accessible AI-powered LinkedIn features, and they can be useful for identifying interesting new opportunities that fit your skill set.

The recommended jobs feature might show openings that are specific to your current role, but you might also see opportunities that are a little left-field. So, in addition to staying in your area of expertise, it’s a fantastic feature if you’re looking to make a successful career change.

Simply click on the Jobs tab on LinkedIn and, under Recommended for you, select Show all.

2. AI-Assisted Messages

Although LinkedIn is an excellent tool for job seekers, it’s also a crucial network for recruiters. AI is used in hiring in multiple ways, and with LinkedIn, you can use AI-assisted messages to help reach out to potential candidates.

With the AI-generated messages feature, you can create outreach emails for job openings much easier. LinkedIn will help you outline the skills that are necessary for the role, along with making it easier to explain the job description in an engaging manner. On top of that, you can use the AI-assisted messaging tool to talk about the company and why it’s a great place to work.

At the time of writing in November 2023, AI-assisted messages are only available to a small number of recruiters. Moreover, you need to have your profile set to English to have a chance of using the early version of this feature. However, LinkedIn aims to expand the availability of the tool in due course.

If you work in HR and you want more talented employees to join your company, check out these great recruiting apps for hiring skilled candidates.

3. The “People You May Know” Feature

Another feature you’ve probably seen on LinkedIn is the “People you may know” section on the right-hand side of your profile. Here, you normally see a list of people that you might know from your connections, such as colleagues at your current or past companies as well as others in your industry.

Once you’ve found these people, you can either visit their profiles directly or send them a connection request. The People you may know tab is one of many helpful tools for networking. And if you want to take your skills in this area to the next level, consider checking out our top ways for building a professional network on LinkedIn.

4. Likelihood of Interest

Another example of AI in hiring with LinkedIn is the “Likelihood of Interest” feature, which launched in 2023. When recruiters reach out to people, there’s a high likelihood that many users won’t be interested in exploring a new opportunity. As a result, this can lead to a lot of wasted time and missing out on talented candidates who would want to join their company.

LinkedIn uses several parameters to determine whether a candidate would be interested in a potential job opening. These include whether the candidate is interested in the employer, and if they’re looking for new work opportunities or not.

If a potential employee would probably be interested in a role, hiring managers will see a green message titled High likelihood of interest. For those who might be intrigued to learn more, you’ll see Moderate likelihood of interest instead.

If you’re researching new job opportunities on LinkedIn, you may not want people to know that you’ve viewed their profile. You can read this guide on how to anonymously view other people’s LinkedIn profiles if that sounds like you.

5. Profile-Building

In 2023, LinkedIn launched a profile optimization feature in beta mode called Enhance your profile. You can use the tool to adjust your headline, along with tweaking your About section. As of October 2023, this feature is only available to LinkedIn Premium subscribers (is LinkedIn Premium worth paying for?).

The good news, however, is that you don’t need a Premium subscription to create an amazing profile. You can optimize your LinkedIn profile to get more clients as a freelancer, and these tips also apply to people looking for a full-time job.

6. Creating Job Descriptions

In addition to using AI to draft messages, recruiters on LinkedIn also have the ability to create job descriptions using the technology. As of October 2023, the feature is only available in English and to a small selection of LinkedIn accounts—but more users will likely have access to the feature in the future.

With the AI-powered job description feature, you can set the location of your opening. On top of that, you also have the option to talk about the job type and company name—along with various other features.

If you’re looking for a new job, you should watch out for several red flags in job descriptions (whether they were AI-produced or not). That way, you’ll find it easier to pick a role that’s better suited to you.

LinkedIn Uses AI in Several Effective Ways

Whether you want to optimize your profile on LinkedIn or improve your search for highly-skilled candidates as a recruiter, there are several AI-powered features on LinkedIn that you can check out. Some of these, such as job recommendations, are well-established. But others, such as AI-generated messages, are still in their early days.

Although you can use some AI-powered features for free, you’ll need a LinkedIn Premium subscription for others. If you feel like these tools would be necessary for your career, it might be worth upgrading.