SOCIAL
6 AI-Powered Features on LinkedIn You Should Know About

Key Takeaways
- LinkedIn uses AI to provide job recommendations based on your skills and interests, helping you explore new career opportunities and make successful career changes.
- AI-assisted messages on LinkedIn make it easier for recruiters to reach out to potential candidates, providing assistance in crafting engaging outreach emails and highlighting the company’s strengths.
- The “People you may know” feature suggests connections based on your current and past colleagues and others in your industry, facilitating networking and professional relationship building.
Several social media platforms use artificial intelligence (AI) to give their users a broad range of options, and LinkedIn is no different in this respect. You can use AI features to make your profile more attractive to potential employers and find people you might know in real life or in your industry.
Knowing what LinkedIn offers in terms of AI will help you get more out of the platform, and you’re in the right place if you wish to learn about that. This guide will show you some of the best LinkedIn AI-powered features that you should know about.
1. Providing Job Recommendations for Users
Have you ever been searching for a new job on LinkedIn and noticed a list of recommended jobs? Those were delivered to you by AI. Job recommendations are one of the most accessible AI-powered LinkedIn features, and they can be useful for identifying interesting new opportunities that fit your skill set.
The recommended jobs feature might show openings that are specific to your current role, but you might also see opportunities that are a little left-field. So, in addition to staying in your area of expertise, it’s a fantastic feature if you’re looking to make a successful career change.
Simply click on the Jobs tab on LinkedIn and, under Recommended for you, select Show all.
2. AI-Assisted Messages
Although LinkedIn is an excellent tool for job seekers, it’s also a crucial network for recruiters. AI is used in hiring in multiple ways, and with LinkedIn, you can use AI-assisted messages to help reach out to potential candidates.
With the AI-generated messages feature, you can create outreach emails for job openings much easier. LinkedIn will help you outline the skills that are necessary for the role, along with making it easier to explain the job description in an engaging manner. On top of that, you can use the AI-assisted messaging tool to talk about the company and why it’s a great place to work.
At the time of writing in November 2023, AI-assisted messages are only available to a small number of recruiters. Moreover, you need to have your profile set to English to have a chance of using the early version of this feature. However, LinkedIn aims to expand the availability of the tool in due course.
If you work in HR and you want more talented employees to join your company, check out these great recruiting apps for hiring skilled candidates.
3. The “People You May Know” Feature
Another feature you’ve probably seen on LinkedIn is the “People you may know” section on the right-hand side of your profile. Here, you normally see a list of people that you might know from your connections, such as colleagues at your current or past companies as well as others in your industry.
Once you’ve found these people, you can either visit their profiles directly or send them a connection request. The People you may know tab is one of many helpful tools for networking. And if you want to take your skills in this area to the next level, consider checking out our top ways for building a professional network on LinkedIn.
4. Likelihood of Interest
Another example of AI in hiring with LinkedIn is the “Likelihood of Interest” feature, which launched in 2023. When recruiters reach out to people, there’s a high likelihood that many users won’t be interested in exploring a new opportunity. As a result, this can lead to a lot of wasted time and missing out on talented candidates who would want to join their company.
LinkedIn uses several parameters to determine whether a candidate would be interested in a potential job opening. These include whether the candidate is interested in the employer, and if they’re looking for new work opportunities or not.
If a potential employee would probably be interested in a role, hiring managers will see a green message titled High likelihood of interest. For those who might be intrigued to learn more, you’ll see Moderate likelihood of interest instead.
If you’re researching new job opportunities on LinkedIn, you may not want people to know that you’ve viewed their profile. You can read this guide on how to anonymously view other people’s LinkedIn profiles if that sounds like you.
5. Profile-Building
In 2023, LinkedIn launched a profile optimization feature in beta mode called Enhance your profile. You can use the tool to adjust your headline, along with tweaking your About section. As of October 2023, this feature is only available to LinkedIn Premium subscribers (is LinkedIn Premium worth paying for?).
The good news, however, is that you don’t need a Premium subscription to create an amazing profile. You can optimize your LinkedIn profile to get more clients as a freelancer, and these tips also apply to people looking for a full-time job.
6. Creating Job Descriptions
In addition to using AI to draft messages, recruiters on LinkedIn also have the ability to create job descriptions using the technology. As of October 2023, the feature is only available in English and to a small selection of LinkedIn accounts—but more users will likely have access to the feature in the future.
With the AI-powered job description feature, you can set the location of your opening. On top of that, you also have the option to talk about the job type and company name—along with various other features.
If you’re looking for a new job, you should watch out for several red flags in job descriptions (whether they were AI-produced or not). That way, you’ll find it easier to pick a role that’s better suited to you.
LinkedIn Uses AI in Several Effective Ways
Whether you want to optimize your profile on LinkedIn or improve your search for highly-skilled candidates as a recruiter, there are several AI-powered features on LinkedIn that you can check out. Some of these, such as job recommendations, are well-established. But others, such as AI-generated messages, are still in their early days.
Although you can use some AI-powered features for free, you’ll need a LinkedIn Premium subscription for others. If you feel like these tools would be necessary for your career, it might be worth upgrading.
SOCIAL
New Guide Highlights Key Considerations for Effective TikTok Ads

Looking to make TikTok a bigger focus of your marketing effort in 2024?
This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your planning.
You can download CreatorIQ’s full TikTok ads guide here, but in this post, we’ll look at some of the key notes.
The report is broken up into five key pillars of TikTok ads creation, which echo much of the best advice that’s been shared for the platform over time.
CreatorIQ’s five key TikTok marketing notes are:
- Grab attention from the start
- Foster a personal connection
- Show your product in action
- Use high-impact creative elements
- Close with a clear call to action
For each of these elements, the guide digs deeper into how to enact them, and the critical considerations of each, including stats on effectiveness:
Tips on TikTok-specific trends and tools:

As well as case study examples to underline each point:

It’s a handy overview, with a range of valuable notes, though the main finding, above all of the creative pointers and advice, is that established creators perform better for TikTok promotions.
As per CreatorIQ:
“The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.”
So while there are a heap of practical notes and pointers for increasing the resonance of your in-app promotions – like this:

The key point of emphasis is that creators make better TikToks, and thus, better ads, so partnering with relevant influencers in your niche is still likely a better way to go.
Some good considerations, and some valuable, data-backed tips, which could help to get your TikTok promotion plan on the right track in the new year.
You can download CreatorIQ’s full TikTok marketing report here.
SOCIAL
Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Looking for creative inspiration for your 2024 strategic planning?
This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year.
Based on its research, the Adobe team has established four creative trends that are worthy of note:
- Calming Rhythms – Fluid and flowing forms that soothe the senses and support emotional balance
- Wonder and Joy – Visuals that inspire a sense of awe, joy, and enchantment
- Dynamic Dimensions – Where all dimensions and types of content seamlessly merge
- The New Nostalgia – Contemporary interpretations of vintage styles
Adobe’s 22-page report, which you can download here (with email sign-up), provides more insight into each of these trends, along with various examples, and data that explains why they’re set to gain more momentum.
There are handy notes and insights for each, which help to illustrate how to use them in your process.

Interestingly, a lot of the images used by Adobe in the report look like they’ve been created by generative AI. I don’t know that they have, but it is worth noting the composition in this regard, as another potential means to tap into these trends.

The report provides some interesting perspective on rising visual trends, which could help in your planning. Maybe one of these resonates especially well with your branding, or aligns with what your target audience has been sharing.
Either way, some additional, data-backed considerations, which could be helpful in your process.
You can download Adobe’s “2024 Creative Trends Report” here.
SOCIAL
Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …
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