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A comprehensive guide to partnering with top app development companies

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A comprehensive guide to partnering with top app development companies

There are over 6.37 billion smartphone users worldwide today. They spend 88% of their time on mobile apps. Mobile apps make it easy to access a company’s services and products. Hence, the market of mobile apps is growing and expanding each day.  

With the right mobile app, companies gain endless possibilities for customer engagement. A good mobile app is sufficient to draw millions of eyes to your business and convert them into paying customers.  

Developing a solid mobile app that keeps your audiences’ interest piqued is a long process. Most companies outsource it to third parties providing mobile app development services.  

Partnering with the top app development companies can help you launch an app that gives you a competitive edge in this market. However, to choose the right mobile app development company for your needs, you must set certain parameters. This blog will talk about those points in detail.  

However, first, we should know the benefits of a mobile app for a company.  

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Why are Mobile Apps a Cardinal Need for a Company? 

Mobile apps offer numerous benefits for businesses: 

  • Reduction of waiting time for user engagement.  

  • Businesses can directly connect with their customers through a mobile app. 

  • Mobile apps generate great marketing opportunities as consumers often discover new products and services through app stores.  

How do You Choose the Right Mobile App Partner for Your Company? 

Various companies in India and abroad provide mobile app development services. The number is so vast that choosing the right tech partner sometimes becomes daunting. This task can be made slightly easier if we follow a stepwise procedure: 

Step 1: Choose Established Expertise 

Expertise is the first base qualifier in finding an app development partner. You cannot afford to give your first app-building project to a new company just starting out in the market.  

Instead, companies must employ the services of a developer with experience that overlaps your requirements. Potential partners who have built an app in your industry have a natural advantage.  

Additionally, it becomes easier if you come across client reviews and case studies that emphasize an app development company’s expertise. These testimonials generally give a deeper insight than the company’s website.  

Prioritize app development companies that are not nit-picky about letting their clients in on the entire development process. Established expertise reflects the best when a tech partner can take you through the entire app development process with clarity.  

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Step 2: Avoid the “Yes” Guys 

Look for app development partners who will push to give you what you and your customers need. Do not go for a mobile development app company that will give you what you are asking for without considering if the approach is right for you. These are the “yes” guys you must avoid.  

It is tempting to go with a company that says “yes” to all your demands. However, this does not add the value you are looking for in your tech partner in your app development project. If your app development company cannot bring their educated perspective into the project, you are just paying them for their technical skills. You could have extracted the same by hiring a team of IT professionals temporarily.  

However, you need a good app development partner to bring in their expertise.  

Step 3: Transparency 

Your goals, plus the technical skills and visions of your app developers, are critical to developing a successful app. Ideally, the process of app development is collaborative. Therefore, you must avoid app developers who do not shed light on the developmental process after learning about your goals.  

Efficient communication between both sides of a partnership is vital to ensure the development process stays on track. While surfing for app development companies, ask the developers how they will accomplish this transparency.  

Look out for processes that prioritize high-touch client communication. It could be as minimal as regular check-ins to keep everyone on the same page. Transparency about their plans can indicate the company’s commitment to keep you in the loop.  

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Step 4: Tendency Toward Agile Development 

Agile development is a familiar concept in software development. However, it has spread to business areas like marketing and project management today. Agile development makes the process of mobile app creation more iterative.  

This concept completes the entire development process in several small, parallel sub-projects instead of a big-band delivery. In this process, regular check-ins are frequent, and so are feedback calls. This helps mitigate any issues that might arise in any part of the development process.  

Agile development drastically increases the chances of the end product meeting your core business goals and expectations.  

Step 5: Integrate Your Existing Capabilities 

Your existing IT (information technology) or development team might have already developed an app for your company. However, a few gaps in your existing app may only be filled by a developer with specific expertise.  

In another scenario, you might have some background research and knowledge a developer can use to build you an app feature. Or, you might not have an app at all and need a comprehensive app development partner to build it for you from scratch.  

Finding a mobile app development partner who can integrate existing capabilities is key. 

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Step 6: Emphasize User Experience 

The best apps are simple, visually attractive, and intriguing to navigate. They are the types of apps that users cannot stop using while accomplishing their core goals and addressing their pain points. 

To develop an app like that, you need an app developer partner that codes and strives towards an excellent user experience. This will help you develop a product that can be beta-tested by an initial audience. Emphasizing user experience makes agile development more fruitful because of continuous testing and incremental improvement capability.  

The end product needs to be an app loved by you, your audiences, and your developers.  

Step 7: Setting the Right Price 

Developing a good app costs money. However, you do not want to go overboard, making your app a budgeting disaster. The key is to create an app for your audience that aligns with your company’s resources.  

In agile development, the process of app creation is flexible. For companies on a budget, you can use this flexibility by finding an app development partner who can work with your budget and still create the right app.  

For instance, if you are on a low budget, your developer can create only quick prototypes, low-res wireframes, and a tech plan that can be executed internally. The right app development partner can even create low-cost options for execution and help you with tips.  

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Conclusion 

Developing an app for your business is not a one-time service. It is a complex multi-step procedure that can require multiple revisions over time. It should be treated like a long-term business partnership, where goals are aligned to serve your audience.  

To create a successful mobile application, it is essential to collaborate with a proficient and skilled app development business. A suitable development partner becomes a priceless asset for creating and refining your app. 

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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