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Elon Musk’s X Introduces New ‘Sensitivity Settings’ to Give Advertisers Control Over Ad Placement

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Elon Musk's X Introduces New 'Sensitivity Settings' to Give Advertisers Control Over Ad Placement

X recently revealed that a partnership had been formed to enhance brand safety precautions for advertisers on the platform. This move is particularly significant as the social media platform has encountered declines in its advertising revenue since its acquisition by tech billionaire Elon Musk last year. 

(Photo: Justin Sullivan/Getty Images)
SAN FRANCISCO, CALIFORNIA – JULY 31: A large X logo is visible on the roof of X headquarters on July 31, 2023 in San Francisco, California.

X Introduces New Sensitivity Settings

X is offering advertisers fresh avenues to influence the type of content accompanying their advertisements. Previously known as Twitter, X announced that it had introduced an innovative feature called “sensitivity settings,” granting advertisers the ability to select various ad content filters.

Utilizing this innovative tool, X has outlined its approach, stating that it will leverage machine learning to minimize the proximity of content based on a brand’s designated sensitivity threshold for an upcoming campaign. 

Currently, advertisers can choose between two distinct settings: “conservative” and “standard.” It is important to note that X emphasized its commitment to upholding content integrity.

The company noted that irrespective of advertisers’ preferences, any content that violates platform rules will be automatically excluded from appearing alongside ads. 

Under the most restrictive “conservative” setting, ads would be excluded from appearing near “targeted hate speech, sexual content, gratuitous gore, excessive profanity, obscenity, spam, and drugs” in the “for You” timeline. 

The “standard” option would avoid the same topics, but allow spam and drug-related content, according to an example shared by X. The company also plans to add a “relaxed” setting for advertisers who want to “maximize reach” of their ads with the fewest limits on what can appear nearby.

According to Forbes, this reaffirms X’s dedication to maintaining a high standard of content alignment and ensuring a consistent and brand-appropriate advertising environment. 

By offering different degrees of content filtration, X empowers advertisers to strike a balance between reaching a wider audience and ensuring that its ads are associated with content that suits its brand identity and values.

Also Read: X, formerly Twitter, Becomes First One-Letter App on Apple App Store-Was It Given Special Privileges?

Elon Musk Efforts to Bring Advertisers Back

These enhanced controls come at a time when X is making concerted efforts to reestablish its appeal to advertisers. Following Elon Musk’s assumption of leadership, the company’s advertising revenue has experienced a significant 50 percent decline. 

Engadget reported that this downturn can be attributed to brands scaling back their investments due to apprehensions regarding hate speech and objectionable content proliferating on the platform. 

In response, various watchdog groups have highlighted instances where ads from prominent brands appeared adjacent to content associated with neo-Nazi accounts, Holocaust deniers, and users with a history of suspension.

The introduction of this new tool signifies X’s determination to create a more secure and advertiser-friendly environment. By affording advertisers greater control over their content adjacency, the company aims to address the concerns that have eroded advertiser confidence. 

This strategic move underscores X’s commitment to ensuring that advertising campaigns align more closely with brands’ values and avoid undesirable content associations.

Relayed Article: X Requires $1,000 Monthly Ad Spend to Avoid Losing Verification Status

Written by Inno Flores

ⓒ 2023 TECHTIMES.com All rights reserved. Do not reproduce without permission.



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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

YouTube’s making some updates to its Product Drops feature within live streams, while it’s also adding some new analytics cards, and testing a new format for its TV app.

First off, on Product Drops. YouTube’s changing the requirements for Product Drops in live streams so that more creators will be able to include drops to highlight their items.

Up till now, Product Drops have only been available to creators who’ve connected their Shopify stores, or have access to Google Merchant Center, while creators have also had to plan Product Drops in advance, and schedule them via Live Control Room. But now, YouTube’s giving more creators more ways to access the feature.

As per YouTube:

“Any creators who have connected to their first party stores, or are participating in the YouTube Affiliate Program can set up Product Drops in the live control room on YouTube. This means that more creators will be able to use Product Drops to boost sales and engagement on their live streams.”

YouTube will also now enable creators to implement Product Drops at any time during a live stream, eliminating the pre-planned requirement.

“This will give creators more flexibility to react to the moment, and drive excitement in real time.”

YouTube says that many creators have seen good response to their Product Drops, with the interactive, engaging process helping to drive hype, and spark more response from viewers.

Product Drops are available via the Live Control Room in YouTube Studio. You can read more about how they work here.

YouTube’s also updating its Community Posts creation flow, in order to simplify the process, and ideally get more channels posting text-based updated in the app.

Community Posts remain a lesser element, though YouTube’s been working to make them a bigger focus throughout the year, by adding additional engagement elements like pollsquizzesdisappearing updates, and more.

Simplifying the creation process is another step in boosting awareness, and potentially driving more interaction with you YouTube audience.

YouTube’s also adding some new revenue analytics cards, including “Total Members” insights (which includes subscriber data) and “Where Members Joined From”, which will provide more insight into what’s driving channel growth.

YouTube’s also adding new data on why users have canceled their membership within the insights tab in YouTube Analytics.

YouTube analytics cards

As you can see in this example, the new card will show the reasons why people have opted to stop their subscription to your channel, based on responses provided in the cancellation flow.

Finally, YouTube’s also experimenting with a new format for its TV app, which will make it easier to access different elements.

YouTube TV app

As you can see in this example, shared by 9t05Google, the new format will include bigger buttons to access different elements, and further customize your YouTube experience on the bigger screen.

Connected TV is the fastest growing viewer segment for YouTube, with more and more people now looking to consume YouTube content on their home TV set. As such, it makes sense for YouTube to roll out more updates aligned with big screen viewing in order to feed into this usage.

Some handy updates, across various elements, which are worth noting as you go about managing your YouTube presence.

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Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

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Elon Musk's comments at the New York Times' Dealbook conference drew a shocked silence

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic

Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”

The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.

Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”

In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.

The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.

“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”

He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.

But Musk also said he wouldn’t be beholden to pressure from advertisers.

“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”

But the billionaire acknowledged that there were business implications to the advertiser actions.

“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”

Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.

During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”

Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



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