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Embracing The Digital Influencer Approach For Effective Leadership



Embracing The Digital Influencer Approach For Effective Leadership

In the high-stakes chess game of corporate leadership, today’s executives face an ironic paradox: they possess expertise and vision, yet struggle to articulate their strategic message and drive fundamental change. It’s like knowing all the moves on the board but struggling to align the pieces—people, processes, and perceptions. No wonder the failure rate of organization transformations is still around 70%! In today’s uncertain world, leading change successfully has become the lifeblood of business strategy and innovation. But many executives continue to cling to the same old buttons that always fall short, even though there’s a wealth of wisdom on effective change leadership. So, where do we turn now? The solution to this leadership puzzle might just be hiding in an unlikely spot – the realm of social media influencers. These digital trendsetters have a knack for sparking change and making it go ‘viral’ among their followers, dishing out three priceless lessons for those steering the corporate ship.

Cultivate Authenticity To Foster Trust

Let’s face it, the influencer culture has taken the world by storm. With a global influencer marketing value of over $21 billion today, more than doubling since 2019, it’s clear why. Social influencers have mastered the art of authenticity, forging connections with their audience through genuine relatability. And guess what? They have the power to influence behavior on a massive scale. According to a study, a staggering 82% of people have either made a purchase or considered buying a product or service after seeing friends, family, or influencers promote it. This stands in stark contrast to the ability of CEOs to drive behavioral shifts in the workplace. Recent debates around returning to the office and concerns about AI have exposed a significant gap in the authentic leadership needed to propel change. In fact, a captivating GE and Ipsos poll found that a whopping 40% of entry-level employees feel their CEOs don’t “walk the walk” and crave more authenticity.

So what’s the lesson here for executives leading change?

Navigating change can be incredibly daunting, but as an executive pushing for transformation, it’s important to embrace vulnerability. Don’t shy away from expressing your own apprehensions and aspirations. Be honest, share your journey – the struggles and triumphs. It’s not just about financial outcomes, it’s about connecting with your employees on a deeper level. They’re likely experiencing similar emotions. This fosters a connection rooted in authenticity and mutual understanding. By humanizing the process of change, you inspire trust and commitment towards your shared vision.

Truly Engage In Dialogue and Co-Creation

Social influencers have a remarkable impact on their followers for a reason: they’re not just broadcasters, but listeners too. They actively engage in conversations, responding to comments, questions, and even seeking feedback. By tapping into the collective intelligence and creativity of their community, they generate fresh ideas, insights, and solutions. It’s no wonder that 62% of U.S. influencers intentionally connect with their followers to spark behavioral shifts and achieve remarkable success.

On the other hand, corporate executives often rely on a top-down approach when leading change, focusing heavily on governance and hierarchy. While this approach may seem logical given the investment and pressure for transformation ROI, it unfortunately fosters a “because I have to” mentality among employees, resulting in limited, sustainable behavior change. In fact, studies show that top-down changes driven solely by upper management have a success rate of only 34%, while open source changes that involve employees and management co-creating initiatives have a success rate of 58%.

How can executives engage and co-create better?

Let’s begin by transforming your change strategy into a captivating conversation. Welcome everyone from all parts of the organization, not just the executive team, and demonstrate that the hunger for change goes beyond just you. Inspire others to envision what is possible. Harness the power of storytelling to ignite emotions that deeply resonate with your audience. Sometimes, people need to imagine an unbroken future to recognize the brokenness of the present. And remember, when people share their input, be ready to incorporate their desires into your strategy too.

Harness The Power Of The Influential Few

Companies know that when they hire influencers, these influencers may not reach every customer segment directly. However, their strength lies in their ability to connect with a passionate and trusting niche audience. This audience, although smaller, is likely to be highly engaged and more inclined to adopt new behaviors or endorse products and services, ultimately influencing a broader section of the company’s customer base. By focusing on the impact influencers have within their networks, organizations leverage this trust-based influence to instigate widespread behavioral change.

Executives often fall into the trap of casting a wide net, hoping for an instant adoption of change by their entire workforce. However, this expectation is not only unrealistic but also paves the way for potential failure, disregarding the diverse range of individual responses to change. Fascinating studies on successful social movements reveal that securing the unwavering belief of just 10% of the population can ignite the broader adoption of that belief within the community. This underscores the transformative power of a dedicated minority who can serve as the initial catalysts of change.

What is the key insight that executives should glean from this?

Rather than pressuring the entire organization to immediately embrace your change vision, focus on a dedicated and influential subset within your organization. This dynamic group, armed with a shared understanding of your vision, can leverage their social capital to ignite widespread organizational change. Watch as your vision transforms into a tangible reality through their remarkable influence.

So, the next time you’re scrolling through Instagram or TikTok, spare a thought for the social media influencers you encounter. Their authenticity, engagement, and niche influence aren’t just there for likes and comments, but they are cornerstones that executives can learn from to effect change. In the end, being an executive may not be too dissimilar from being an influencer – it’s all about leveraging your influence to inspire change, one post (or decision) at a time.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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