Connect with us

FACEBOOK

Getting Started With Facebook Dynamic Product Ads

Published

on

Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. These ads can look just like all other ads on Facebook, whether it be static images or carousel ads.  The best part is that you don’t have to create ads for every product; you only have to create a template and your product images and information from your catalog will be automatically inserted into the ad template. This can be particularly useful if you have a catalog with a large amount of SKUs. These ads can be used for both prospecting with broad audiences and remarketing to those that have interacted with your site.

The Basics

There are two requirements prior to creating ads that need to be completed: Setting up a catalog and ensuring your Facebook pixel is placed on your website.

To be able to create these ads and pull information in about your products, you need to set up your catalog that contains a list of items and all relevant information for each product.
You can find your catalog in the Business Manager under Assets.

How to access Catalog in Facebook Business Manager

Here you will be able to manage your catalog as well as create product sets.  If you have a diverse range of products, you’ll want to create different product sets to be able to get more granular with your products to line up with your ad creatives.

Creating product sets for your Facebook Catalog

Here is some more information on creating custom product sets and other tips for Facebook retail ads. Once you have your catalog set up, product sets created, and your pixel placed, you can start creating ads.

Creating a Remarketing Ad

Remarketing ads are extremely effective ad types and help capture sales from those that have previously interacted with your site like viewed content or added to a shopping cart.  Using dynamic ads, we will be able to show the exact product that someone added to their cart and use specific language to complete the sale.

Here are the steps to create this ad type.  If you are already familiar with creating campaigns on Facebook, then this should be pretty similar and straightforward.

Select ‘Catalog sales’ as the conversion action under campaign creation.  This is how you utilize your product catalog that is now on Facebook.

facebook campaign creation for catalog sales

After you name your campaign, you will need to select your catalog. If you manage multiple accounts, make sure that the appropriate catalog is selected.

Naming your catalog sales campaign and selecting your catalog on Facebook

You will then name your ad set as well as choose the product set you would like to promote or select all products.

The next step will be selecting your audience.  This is where you can choose between prospecting or remarketing.   Since in this example we are creating a remarketing campaign, we will select that option.  Your choices for remarketing include those that viewed or added to a cart with no purchase for x amount of days, just added to a cart but did not purchase, upsell/cross-sell a specific product to someone that viewed or purchased from a specific product set (think selling phone cases to someone that just purchased a phone, for example), or a combination.

audience options for remarketing within Facebook catalog campaign

This is a perfect place to begin testing various audiences, like added to cart in the last 7 days, 14 days, etc. So for example, maybe you start with three ad sets, last 7 days, last 14 days, and the last 21days to test out different audiences and let Facebook’s campaign budget optimization adapt your budget to the best-performing ad sets.

Once you select your audience and your budget, you can finally create your ads! You can choose between carousel, single image, or collection ads, just like non-dynamic product ads.  Make sure to leverage your ad creative to speak to the specific audience or product set. Since I am remarketing to someone that added a specific item to their cart, I am using specific language to create urgency and get the customer to pick up where they left off. You can use the + sign on the right side of each box to utilize fields from your catalog.  In my example below, I utilize the product name as well as the product price. The image, product name, and product price will be dynamically generated for each customer from my catalog. Again, I recommend testing different ad variations to see what works best with your customers. This is a good place to highlight any specific promotions or offers to encourage the sale.

Creating your dynamic remarketing ad in Facebook

You can also customize your product image by selecting the ‘edit creative’ option. This allows you to crop an image or add catalog information, like price, to the actual image.  You can also customize the image to include a frame. The frame could include a logo or a promotion, for example. Make sure to not make the image too cluttered so the actual product is the main focus!

These ads help create relevant ads to many different users based on their interactions with your products.  You can have many different unique ads without having to actually create all of the combinations. While these ads are fantastic for remarketing, they can also be used to show people your products that are tailored to their interests even if they have not interacted with your site through prospecting.

Creating a Prospecting Ad

To create a dynamic prospecting campaign, we can do a couple of things.  We can use the same process that we did for remarketing, but for the audience, we would select the “find prospective customers even if they haven’t interacted with your business” option.  Then we could use various audience targeting techniques to select an appropriate audience we want to reach and create our ads similarly as outlined above. Ensure you carefully research your customers to generate an appropriate buyer persona to target. Just make sure to use ad creative that speaks to a new audience that may not be familiar with your brand when you are creating ads.

Another way to create a prospecting campaign is to create a hybrid one that utilizes both traditional ads as well as variations that are dynamically created with your catalog.  This could be useful if you want to test dynamic creatives against images you want to choose.

To do this, you will need to select ‘conversions’ as the campaign objective instead of ‘catalog sales’ when creating your campaign.  Once you select your audience and get to the ad creative level, you can select the option to manually select images or videos or you can choose to use a product set from your catalog that will be dynamically generated as seen below.

choosing your catalog at the ad creation level on your Facebook conversion campaign

Again, as with most things, testing is key!  No one way works for everyone or every type of customer.  The best way is to test multiple variations to find your targeting sweet spot that resonates well with your customers. The biggest benefit of using dynamic ads is the ability to change ads to meet your audience on the fly. These ads might seem overwhelming at first, but once you get them set up, the catalog does most of the work!  These different ad types provide us with new variations and ways to reach new potential customers or remarket to those that have not yet made a purchase. If you currently have a store with a large number of products, you will definitely want to try out these ads!

PPChero.com

FACEBOOK

Kenya labor court rules that Facebook can be sued

Published

on

Kenya labor court rules that Facebook can be sued

NAIROBI, Kenya (AP) — A judge in Kenya has ruled that Facebook’s parent company, Meta, can be sued in the East African country.

Meta tried to have the case dropped, arguing that Kenyan courts do not have jurisdiction over their operations, but the labor court judge dismissed that in a ruling on Monday.

A former Facebook moderator in Kenya, Daniel Motaung, is suing the company claiming poor working conditions.

Motaung said that while working as a moderator he was exposed to gruesome content such as rape, torture and beheadings that risked his and colleagues’ mental health.

He said Meta did not offer mental health support to employees, required unreasonably long working hours, and offered minimal pay. Motaung worked in Facebook’s African hub in Kenya’s capital, Nairobi, which is operated by Samasource Ltd.

Following the judge’s decision that Meta can be sued in Kenya, the next step in case will be considered by the court on Mar. 8.

Meta is facing a separate court case in which two Ethiopians say hate speech was allowed and even promoted on Facebook amid heated rhetoric over their country’s deadly Tigray conflict.

That lawsuit alleges that Meta hasn’t hired enough content moderators to adequately monitor posts, that it uses an algorithm that prioritizes hateful content, and that it responds more slowly to crises in Africa than elsewhere in the world.

The Associated Press and more than a dozen other media outlets last year reported that Facebook had failed to quickly and effectively moderate hate speech in several places around the world, including in Ethiopia. The reports were based on internal Facebook documents leaked by former employee and whistleblower Frances Haugen.

Source link

Continue Reading

FACEBOOK

Mayor Woodards to Present 2023 State of the City Address

Published

on

Mayor Woodards to Present 2023 State of the City Address





This year’s theme is “Building Tomorrow Together.”

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Wingdings (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Wingdings (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Wingdings (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Wingdings (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Wingdings (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Wingdings (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:Symbol (style:normal,weight:400)

For reference,see the Google Fonts API documentation.

GoogleFonts

400: Missing font family

The requested font families are not available.

Requested:

For reference,see the Google Fonts API documentation.

Mayor Victoria Woodards will present the 2023 State of the City Address at the Mount Tahoma High School Auditorium (4634 S. 74th St. in Tacoma) on Thursday, March 16, at 6:30 p.m. This year’s theme is “Building Tomorrow Together.” Topics covered during her address will include community safety, affordable housing and homelessness, and Tacoma’s ongoing recovery from the global pandemic.

 

Community members wishing to attend this free, public event in person can visit cityoftacoma.org/stateofthecity for additional information and to register. Ample free parking is available at the venue. Event doors open at 5:30 p.m. 

 

There will be American Sign Language interpreters at the State of the City, which will also be available in Spanish, Vietnamese and American Sign Language via Zoom. It will simulcast in Spanish live on VT Radio Universal at vtradiouniversal.com, on TuneIn Radio and on the VT Radio Universal Facebook page.

Follow the State of the City Address Live on TV Tacoma and Facebook

 

Woodards’ remarks can be viewed on TV Tacoma or tvtacoma.com, and on Facebook Live at facebook.com/cityoftacoma.

 

On Rainier Connect, TV Tacoma is available within Tacoma city limits and in Pierce County:



·      

On channel 512 in high definition



·      

On channel 12 in standard definition



·      

On channel 21 in standard definition in University Place

 

On Comcast, TV Tacoma is available:



·      

On channel 321 in high definition within Tacoma city limits and in Pierce County



·      

On channel 12 in standard definition within Tacoma city limits



·      

On channel 21 in Pierce County



·      

Not available in University Place

Source link

Continue Reading

FACEBOOK

John Carmack Has Some Great Advice About Games Preservation

Published

on

John Carmack Has Some Great Advice About Games Preservation

Screenshot: Star Wars | Kotaku

Doom co-creator John Carmack, legendary game designer, rocket guy and VR enthusiast, left Meta/Facebook late last year after a decade working on the company’s virtual reality efforts. Just because he’s gone, though, doesn’t mean the company’s decisions are out of his thoughts.

Accompanying the news last week that Meta had blown through almost $14 billion on failed VR bullshit was the announcement that Echo VR—a game first released on the competing Rift system before its developers were bought by Facebook—would be shutting down.

It was far from the only game to be killed off last week, with Rumbleverse and Knockout City suffering similar fates, their collective departures helping remind us that modern video games have a serious longevity problem, in that once discarded by publishers they’re extremely vulnerable to simply disappearing forever.

It’s a problem that Carmack recently addressed, sending a lengthy statement to UploadVR last week that covers all kinds of angles surrounding Echo VR’s shutdown. The stuff I’m mostly interested in, though, are all the bits about how it’s important for studios to keep old games alive, and that cost and manpower shouldn’t be the only things they’re thinking about when making those decisions.

“Even if there are only ten thousand active users, destroying that user value should be avoided if possible”, he says. “Your company suffers more harm when you take away something dear to a user than you gain in benefit by providing something equally valuable to them or others.”

Of course, his experience with this stuff is largely built on his time at id Software, whose older games—like Doom and Quake—were slightly more popular than some random VR game with only a few thousand users. His basic point is valid though! As he expands on here, with some tips built not just around good PR, but solid development fundamentals as well:

Every game should make sure they still work at some level without central server support. Even when not looking at end of life concerns, being able to work when the internet is down is valuable. If you can support some level of LAN play for a multiplayer game, the door is at least open for people to write proxies in the future. Supporting user-run servers as an option can actually save on hosting costs, and also opens up various community creative avenues.

Be disciplined about your build processes and what you put in your source tree, so there is at least the possibility of making the project open source. Think twice before adding dependencies that you can’t redistribute, and consider testing with stubbed out versions of the things you do use. Don’t do things in your code that wouldn’t be acceptable for the whole world to see. Most of game development is a panicky rush to make things stop falling apart long enough to ship, so it can be hard to dedicated time to fundamental software engineering, but there is a satisfaction to it, and it can pay off with less problematic late stage development.

To its credit, Knockout City—one of the games I mentioned above—is doing exactly this. When its existing version shuts down later this year, a new standalone release will drop that will allow for private servers, in effect letting people keep and play the game until the end of time.

Like Carmack says, there should be more of this, please!

Source link

Continue Reading

Trending

en_USEnglish