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Google Adds New Publisher Verification Badges to Extension Listings in the Google Web Store

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Google Adds New Publisher Verification Badges to Extension Listings in the Google Web Store

The right Google Chrome extensions can revolutionize your workflow, and Google’s looking to make it easier for people to find the best, most trusted Chrome additions, with new badges in Google Store listings to highlight great extensions and developers.

As per Google:

Today, we’re announcing two new extension badges: the Featured badge and the Established Publisher badge. Both badges are live on the Chrome Web Store today.

The Featured badge will be assigned to extensions which follow Google’s technical best practices and meet a high standard of user experience and design.

As you can see here, the new badges will be visible within Chrome Store listings, adding an extra level of assurance for these hand-picked additions, each of which has been manually assessed by Google’s team.

The second badge denotes ‘Established Publishers’, which are extension developers that have verified their identity, and demonstrated compliance with Google’s developer program policies.

Google Chrome web store badges

The additions will provide more assurance as to the quality of each extension, and with various apps and developers using Chrome extensions to track and collect user data, it’s good that Google’s looking to provide more clarity on this front, which will also help top developers drive more interest in their offerings.

Indeed, after the Cambridge Analytica scandal at Meta, users have become increasingly wary about what each extension is tracking, and how that info could be used. And with Apple’s ATT update restricting data collection for advertisers and developers, many more are now seeking alternate means of additional insight, and extensions like this could be another way to draw in more info.

Google says that publishers can’t pay to receive either of the new badges, though they can submit a request to have their extension reviewed to receive the Featured badge via the support page.

It could be a good way to ensure that you’re utilizing the best tools, and avoiding potential scammers looking to exploit Google’s system.


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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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