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How millennial content creators like Max Zaharenkov are redefining the entrepreneurial pursuit



Max Zaharenkov

CEO and Founder of ZAHARE Media, Max Zaharenkov. – Photo courtesy Max Zaharenkov

Opinions expressed by Digital Journal contributors are their own.

Thanks to the upsurge of the digital age and the meteoric rise of social media, in today’s world, young, emerging professionals are no longer gravitating toward traditional career paths. While industries like finance, medical and political will always require a regimented career trajectory, younger generations like Millennials and Gen Z have cultivated an alternative to traditional career expectations, all thanks to social media. One up-and-coming Millennial found his niche online back in 2017 when the app TikTok was still gaining popularity. Meet CEO and Founder of ZAHARE Media, Max Zaharenkov. 

As the generation that has grown up with the fastest progress in the evolution of technology over the last 20 years, it only makes sense that Millennials have managed to facilitate prolific careers in tech and social media. But at the crux of the industry, what remains most coveted is content. Known for his success on TikTok, at the core, Zaharenkov remains a true, innate content creator, specializing in all aspects of the meaning of content creator, from rights and content acquisition to actually creating and delivering. 

As storytelling is often the passion that drives each of his projects, Zaharenkov continues to share narratives of all kinds, whether short-form for social media or feature length films and short films. From conceptualizing an idea to shooting and editing the story together in post-production, regardless of how long or short the project is, the content creator’s ability to curate a highly stylized and premium quality story are unmatched. As a Russian born, UK resident, the rising creator has forged relationships and connections thanks to his diverse understanding of a variety of cultures across the UK, United States, United Arab Emirates, and Russia. 

Despite a TikTok following of 340K followers, Zaharenkov has been wildly successful through his company ZAHARE Media as well, servicing a number of high-profile clients including Fortune 500 companies. In today’s world, with endless mediums and opportunities to apply his skillset to, Zaharenkov disrupts the professional expectations of what traditional generations were once used to. Redefining the meaning of an entrepreneur, with new and different ways to flex his creative muscles in every opportunity, he proves that there isn’t just one way to make a living in this day and age. While we might not be able to predict what kinds of career endeavors future generations will likely create, Zaharenkov’s career alone proves that the opportunities are endless with even more room for evolution and innovation in the future. 

To learn more about Max Zaharenkov, visit his website or follow him on Instagram and TikTok.

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LinkedIn Launches Initial Stage of Native Post Scheduling in the App



LinkedIn Launches Initial Stage of Native Post Scheduling in the App

Oh, what’s this:

That’s right, some users are now able to access LinkedIn’s native post scheduling tool, which it’s been testing internally over the past few months.

That adds another tool to your LinkedIn management process, which could be a big help in maximizing your on-platform presence. And with more users looking to potential alternatives, just in case Twitter falls in on itself, that may be a bigger consideration.

The process is pretty straightforward – you tap on the clock icon to access the scheduling options, then enter a date and time for when you want your post to go live in the app (up to 90 days in advance).

LinkedIn post scheduling

You then tap ‘Next’ and ‘Schedule’ and that’s it, the post is all ready to go, all within the LinkedIn app.

As you can see in the second image, you can also view and manage your scheduled posts in the app, providing a simple way to maintain your LinkedIn presence on the go.

I mean, functionally, it’s not a game-changer, as you can already schedule LinkedIn posts in most third-party social media management apps. But native scheduling options tend to be a little more reliable, particularly in regards to displaying how your posts will actually appear once they go live. Most scheduling tools do now include preview elements to help on this front, but integrated tools provide more definitive guidance, while also facilitating more post types and tools.

We asked LinkedIn for more info on the roll-out and it provided this statement:

“We’re starting to roll out post scheduling on desktop and Android so that our creators can easily plan the content they want to share next, with iOS coming soon. This means you can schedule text posts, videos, and images up to three months in advance.”

So not available to everyone just yet, but support for all platforms is coming soon.

LinkedIn also says that it’ll be adding post scheduling for Groups, Company Pages, and other types of content in the near future.

It could be a handy addition, helping you map out your LinkedIn strategy in a more integrated, mobile-friendly way.

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