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How millennial content creators like Max Zaharenkov are redefining the entrepreneurial pursuit

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Max Zaharenkov


CEO and Founder of ZAHARE Media, Max Zaharenkov. – Photo courtesy Max Zaharenkov

Opinions expressed by Digital Journal contributors are their own.

Thanks to the upsurge of the digital age and the meteoric rise of social media, in today’s world, young, emerging professionals are no longer gravitating toward traditional career paths. While industries like finance, medical and political will always require a regimented career trajectory, younger generations like Millennials and Gen Z have cultivated an alternative to traditional career expectations, all thanks to social media. One up-and-coming Millennial found his niche online back in 2017 when the app TikTok was still gaining popularity. Meet CEO and Founder of ZAHARE Media, Max Zaharenkov. 

As the generation that has grown up with the fastest progress in the evolution of technology over the last 20 years, it only makes sense that Millennials have managed to facilitate prolific careers in tech and social media. But at the crux of the industry, what remains most coveted is content. Known for his success on TikTok, at the core, Zaharenkov remains a true, innate content creator, specializing in all aspects of the meaning of content creator, from rights and content acquisition to actually creating and delivering. 

As storytelling is often the passion that drives each of his projects, Zaharenkov continues to share narratives of all kinds, whether short-form for social media or feature length films and short films. From conceptualizing an idea to shooting and editing the story together in post-production, regardless of how long or short the project is, the content creator’s ability to curate a highly stylized and premium quality story are unmatched. As a Russian born, UK resident, the rising creator has forged relationships and connections thanks to his diverse understanding of a variety of cultures across the UK, United States, United Arab Emirates, and Russia. 

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Despite a TikTok following of 340K followers, Zaharenkov has been wildly successful through his company ZAHARE Media as well, servicing a number of high-profile clients including Fortune 500 companies. In today’s world, with endless mediums and opportunities to apply his skillset to, Zaharenkov disrupts the professional expectations of what traditional generations were once used to. Redefining the meaning of an entrepreneur, with new and different ways to flex his creative muscles in every opportunity, he proves that there isn’t just one way to make a living in this day and age. While we might not be able to predict what kinds of career endeavors future generations will likely create, Zaharenkov’s career alone proves that the opportunities are endless with even more room for evolution and innovation in the future. 

To learn more about Max Zaharenkov, visit his website or follow him on Instagram and TikTok.

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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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