Ever since the launch of Performance Max (also sometimes called PMax) campaigns in 2021, Google has continuously doubled and tripled down on the new campaign type....
Google Ads Performance Max campaigns can be a great tool to help you reach further into the Google network and attract new customers as well as...
Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and...
Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products...
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google...
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can...
Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals...
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business,...
Performance Max (PMax) launched at Google Marketing Live (GML) 2021 and has received a mixed response. Some see great results and others struggle with the mixed-bag...
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and...