SOCIAL
TikTok Provides Insights and Tips to Help Brands Connect with Female Users

TikTok has shared some new insights into how brands can connect with women on the platform, which research shows is still an overlooked element of most brand and marketing efforts, despite rising general awareness of gender equality and social divides.
Indeed, according to survey data from WARC, while women control over two-thirds of the global consumer expenditure, only 9% of them feel that marketing initiatives actively engage with them and their perspectives.
Which is both surprising and unsurprising at the same time, with male dominance still an influential element in many aspects of daily life, whether we realize it or not.
With this in mind, TikTok says that its platform offers significant opportunity to connect with female consumers, specifically.
As per TikTok:
“To break through with modern women, brands need to be authentic, approachable, entertaining, inclusive, community-centric, and socially responsible – and TikTok has created a whole new ecosystem that makes all this possible.”
A key element of this, TikTok says, is the app’s less-polished approach to content, which facilitates more connection with female users.
“Unlike other content platforms that showcase the flawless and the filtered, TikTok is all about being real – not fake. Women on TikTok feel empowered to be creative and to express themselves however they choose. Whether they’re discussing their acne journey or sharing the pain of a miscarriage, women are finding acceptance, inclusivity, and freedom on TikTok.”

An expansion of this is that it empowers women to advocate for brands and products that they truly care about, which many TikTok users openly do.
TikTok says that 50% of its female users search for products, and shop on TikTok, while 39% say TikTok videos are among the most likely influences to get them to buy. In addition to this, 53% of female TikTok users are motivated to promote brands that they love via video clips and comments in the app.
That could provide significant opportunity for the right brands, while giving more dedicated focus to your female consumer audience could also be a valuable approach for your TikTok efforts.
In order to enhance your marketing in this respect, TikTok advises that brands should:
- Join the conversation – A key tip for all prospective TikTok advertisers is to familiarize yourself with the app, and maximize your understanding of what works, and what resonates with the TikTok audience. As TikTok says: “Listen, engage, and get comfortable on the platform”.
- Own your point of view– Ensure that you’re being true to your brand and approach, and communicate your brand values through your clips, aligning with the more open nature of the app.
- Partner with TikTok Creators as a core part of your strategy – What works on TikTok won’t be the same as what works on other platforms, and in other marketing approaches, and one of the best ways to ensure you’re aligning with key in-app trends is to partner with creators who already know the platform inside and out.
- Use sound to capture our audience’s undivided attention – Lastly, TikTok says that creating with a ‘sound-on’ mindset is key to maximizing your potential in the app.
There are some handy pointers here, and some likely eye-opening stats that could help to get you thinking about how to improve your marketing approach for female audiences.
And given its rising popularity and influence, TikTok could indeed be a key window into this segment. Worth considering in your 2022 planning.
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
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