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Instagram Adds New Stickers and AR Features to Celebrate Lunar New Year

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Instagram Adds New Stickers and AR Features to Celebrate Chinese New Year


Instagram has added some new features to help users celebrate Lunar New Year, including new, themed stickers and a custom AR effect.

As you can see here, the new stickers commemorate the Year of the Tiger, with art by Hong Kong-based Ophelia Pang. The stickers provide a simple way to mark the event, which will be celebrated from January 31st to February 15th.

In addition, Instagram’s also added a #MyLNY2022 AR effect, which provides another way to engage with the celebration.

There’s actually a range of Lunar New Year effects available in the app, which you can find by using the search option at the end of the effects carousel.

Instagram released a similar set of Lunar New Year tools last year, which is part of its broader focus on maximizing engagement around cultural events.

 As explained by Instagram chief Adam Mosseri:

“When it comes to celebrating cultural moments, we want to be a platform where creators showcase their work.

Showcasing creativity is where Instagram is increasingly looking to align itself, as it works to differentiate the app from TikTok, which is more based on communal expression and meme-based sharing. If Instagram can put more focus on creative output, specifically, that could be a way to lean into the rising Web3 movement, in which, theoretically, creators could be better rewarded and celebrated for their work.

These Lunar New Year tools showcase the art of some creators, but the larger vision for Instagram is that it may be better placed to provide a platform for more artists in the same way, which could help it regain its momentum in the face of the TikTok challenge.

You can check out Instagram’s Lunar New Year tools in the app.





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15 Ways the B2B Influencer Marketing Industry is Changing [Infographic]

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15 Ways the B2B Influencer Marketing Industry is Changing [Infographic]

As social platforms have become more creative, and increasingly aligned with entertainment, influencer marketing has become a more important tactic, with brands able to tap into platform experts, and their established followings, to boost their brand messaging.

And while it may not immediately seem like as a good a fit as B2C, B2B brands are also increasingly looking to influencers to help expand their brand messaging, with more and more businesses seeking endorsement and acknowledgment from key voices in their space.

That’s the finding of Top Rank Marketing’s latest ‘B2B Influencer Marketing Report’, which includes a heap of insights into key trends, shifts and future predictions for the B2B sector, which could help to shape your marketing approach.

Top Rank has also collected some of the key findings into the below infographic, providing a valuable lead-in to the main report.

You can download the full report here.

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