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Instagram Adds New Stickers and AR Features to Celebrate Lunar New Year

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Instagram Adds New Stickers and AR Features to Celebrate Chinese New Year


Instagram has added some new features to help users celebrate Lunar New Year, including new, themed stickers and a custom AR effect.

As you can see here, the new stickers commemorate the Year of the Tiger, with art by Hong Kong-based Ophelia Pang. The stickers provide a simple way to mark the event, which will be celebrated from January 31st to February 15th.

In addition, Instagram’s also added a #MyLNY2022 AR effect, which provides another way to engage with the celebration.

There’s actually a range of Lunar New Year effects available in the app, which you can find by using the search option at the end of the effects carousel.

Instagram released a similar set of Lunar New Year tools last year, which is part of its broader focus on maximizing engagement around cultural events.

 As explained by Instagram chief Adam Mosseri:

“When it comes to celebrating cultural moments, we want to be a platform where creators showcase their work.

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Showcasing creativity is where Instagram is increasingly looking to align itself, as it works to differentiate the app from TikTok, which is more based on communal expression and meme-based sharing. If Instagram can put more focus on creative output, specifically, that could be a way to lean into the rising Web3 movement, in which, theoretically, creators could be better rewarded and celebrated for their work.

These Lunar New Year tools showcase the art of some creators, but the larger vision for Instagram is that it may be better placed to provide a platform for more artists in the same way, which could help it regain its momentum in the face of the TikTok challenge.

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You can check out Instagram’s Lunar New Year tools in the app.





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LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App

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LinkedIn Updates Professional Community Policies to Better Reflect What's Not Allowed in the App

LinkedIn has announced an update to its Professional Community Policies, which dictate what’s allowed, and what’s not, within your various LinkedIn communications.

The updated policies aim to provide more insight into specific elements of in-app engagement – because people, especially women, are sick of LinkedIn being used as a hook-up site by overeager users who like the looks of their profile image.

That’s not the only reason, but definitely, reports of harassment via LinkedIn’s InMail have been rising.

As explained by LinkedIn:

“As part of our updated policies, we’re publishing a set of expanded resources for members to better understand our policies and how we apply them, including detailed examples of content that isn’t allowed and how we handle account restrictions. While harassment, hate speech, and other abusive content has never been allowed on LinkedIn, we’ve added what types of comments and behaviors go against our Professional Community Policies.”

In this updated format, LinkedIn’s new policy overview includes specific sections outlining what’s not allowed in the app, with links that you can click on for more information.

Follow the links and you’ll be taken to the relevant LinkedIn Help article on that topic, which also includes a section that shares more specific explainers on what’s not allowed in the app.

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LinkedIn policies

The aim is to provide more direct insight into what you can’t do in the app, and with engagement continuing to rise across LinkedIn, it makes sense that, logically, LinkedIn is also going to see more interactions that violate these terms.

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And as noted, women are disproportionately targeted by such activity.

A report by CTV Canada last year found that many female LinkedIn users regularly receive inappropriate messages from men, who’ll often reach out to tell women that they find them attractive. Fast Company reported in 2020 that posts from female users are often targeted with ‘derision, marginalization and even outright hate’, despite LinkedIn being a lass anonymous platform than others, while many other women have reported similar advances or attacks by users in the app.

LinkedIn does have a specific policy against ‘sexual innuendos and unwanted advances’, which now also includes more examples of what’s not allowed.

LinkedIn Community Policies

But the fact that this is even necessary is a little disconcerting – and really, this does seem to be the main focus of this new update, providing more context around what you can’t do in the app, which is really an expansion of general workplace etiquette and ethics.

It seems like that should be a given, and that all users should be able to engage in a professional manner, but of course, as with any widely used platform, there will always be some that push the boundaries, and break the rules, especially if those regulations are unclear.

Which is what LinkedIn’s seeking to clarify, and hopefully, this new format will make it easier for people to understand what they can and can’t do in the app.

You can check out LinkedIn’s updated Professional Community Policies here.

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