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Instagram Launches ‘Black Perspectives’ Program to Highlight Black Creators in the UK

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Instagram Launches 'Black Perspectives' Program to Highlight Black Creators in the UK

Instagram has launched a new campaign in the UK designed to highlight Black talent, and empower leaders in the UK Black community to inspire the next generation of users.

Called ‘Black Perspectives’, the program ‘aims to challenge the status quo by empowering Black creatives across various industries, including fashion, youth & community, entertainment and media’.

Instagram will highlight four unique projects, each supporting young emerging Black creatives.

The initiative is the latest in Instagram’s broader effort to better support marginalized communities, and help Black communities, in particular, amplify their voice, and get a broader share of audience attention.

The majority of this focus has been on the US, where Instagram has launched guides to help businesses show their support for the Black community, as well as showcase initiatives like #ShareBlackStories, which aim to honor the black community on the platform, and showcase relevant creators.

In the UK, Black creators also experience challenges based on race. A survey conducted last year found that 88% of Black music professionals have faced barriers to progression, while 63% of Black music creators have experienced racism within the music industry. 

Black-owned businesses were also disproportionately impacted by the pandemic, while the broader #BlackLivesMatter movement further highlighted the ongoing divides, particularly in US society, that lead to biased outcomes for the community.

As such, Instagram is looking to provide more opportunities where it can, and this new program will aim to provide professional support and promotion to further their careers.

The chosen creators will also work with Meta to help inform product and policy developments that support creator well-being and equity on Instagram, another key element of the initiative.


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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

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'Astonishing' New Cognitive Research Shows Gaining Knowledge, Learning New Skills, and Achieving Mastery Comes Down to the Rule of 7

While talent matters, the good news is we all learn at basically the same rate–and can “learn anything we want.” Think you don’t have the talent for entrepreneurship? For leadership? For programming, for design… for whatever pursuit you may want to, um, pursue? According to HubSpot co-founder …

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

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How to Successfully Use Social Media: A Small Business Guide for Beginners [Infographic]

Are you a small business owner or marketing manager, just getting started on building your social media strategy? Need to learn the basics before launching your first social media campaign?

In this infographic, Sprout Social shares social media tips broken down as follows:

  • Who uses social media?
  • What does social media do for you?
  • Define your goals
  • Targeting your audience
  • Choosing a platform
  • Social media metrics

Check out the infographic below to learn more.

How to Successfully Use Social Media: A Small Business Guide for Beginners

Sprout Social

 

 

 

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

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Moore Digital Names Two Executives To Serve Nonprofit Fundraisers 02/07/2023

Moore Digital, which assists nonprofit clients with fundraising, has named Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of
digital media.

They are joining a team of “more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists,
media planners and …



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