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Instagram Launches Live Test of Pinned Posts on User Profiles

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Instagram Launches Live Test of Pinned Posts on User Profiles

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Instagram’s been hinting at it for a while, and now, it’s launched a live test of a new option to pin images on your profile for selected users.

As you can see in this example, posted by user Salman Memon, some Instagram users are now able to select a ‘Pin to Your Profile’ option on their IG posts, which enables you to then dock your chosen updates to the top of your post grid on your profile display.

Which you can kind of do already, by posting your images in Stories, then using the Stories Highlights option. But that’s not the same, as being able to pin specific feed posts enables you to highlight things in a different way, with a top listing of three posts then shown to all profile visitors, enabling you to highlight key elements, like special offers, product displays, your best performing posts, etc.

As noted, Instagram’s been working on the option for some time, with an initial variation spotted in testing back in January, then updated a month later.

As you can see in this iteration, shared by app researcher Alessandro Paluzzi, users would be able to pin up to three posts to the top of their IG grid, providing more capacity to customize your content display.

Instagram’s also testing an Edit Grid’ option, that would enable you to re-arrange your profile gallery as you choose, regardless of when each was posted.

Instagram edit grid

That could provide even more creative capacity and control, which could be of major benefit for Instagram marketers.

Instagram hasn’t provided a timeline for a full rollout of these new options, but Instagram chief Adam Mosseri has noted that they are in the testing phase, which could see them coming to your profile shortly.

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We’ve asked Instagram for more info on its plans for both pinned posts and ‘Edit Grid’ and we’ll update this post if/when we hear back.



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UK teen died after ‘negative effects of online content’: coroner

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Molly Russell was exposed to online material 'that may have influenced her in a negative way'

Molly Russell was exposed to online material ‘that may have influenced her in a negative way’ – Copyright POOL/AFP/File Philip FONG

A 14-year-old British girl died from an act of self harm while suffering from the “negative effects of online content”, a coroner said Friday in a case that shone a spotlight on social media companies.

Molly Russell was “exposed to material that may have influenced her in a negative way and, in addition, what had started as a depression had become a more serious depressive illness,” Andrew Walker ruled at North London Coroner’s Court.

The teenager “died from an act of self-harm while suffering depression”, he said, but added it would not be “safe” to conclude it was suicide.

Some of the content she viewed was “particularly graphic” and “normalised her condition,” said Walker.

Russell, from Harrow in northwest London, died in November 2017, leading her family to set up a campaign highlighting the dangers of social media.

“There are too many others similarly affected right now,” her father Ian Russell said after the ruling.

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“At this point, I just want to say however dark it seems, there is always hope.

“I hope that this will be an important step in bringing about much needed change,” he added.

The week-long hearing became heated when the family’s lawyer, Oliver Sanders, took an Instagram executive to task.

A visibly angry Sanders asked Elizabeth Lagone, the head of health and wellbeing at Meta, Instagram’s parent company, why the platform allowed children to use it when it was “allowing people to put potentially harmful content on it”.

“You are not a parent, you are just a business in America. You have no right to do that. The children who are opening these accounts don’t have the capacity to consent to this,” he said.

Lagone apologised after being shown footage, viewed by Russell, that “violated our policies”.

Of the 16,300 posts Russell saved, shared or liked on Instagram in the six-month period before her death, 2,100 related to depression, self-harm or suicide, the inquest heard.

Children’s charity NSPCC said the ruling “must be a turning point”.

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“Tech companies must be held accountable when they don’t make children’s safety a priority,” tweeted the charity.

“This must be a turning point,” it added, stressing that any delay to a government bill dealing with online safety “would be inconceivable to parents”.

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