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Instagram Launches Live Test of Pinned Posts on User Profiles

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Instagram Launches Live Test of Pinned Posts on User Profiles


Instagram’s been hinting at it for a while, and now, it’s launched a live test of a new option to pin images on your profile for selected users.

As you can see in this example, posted by user Salman Memon, some Instagram users are now able to select a ‘Pin to Your Profile’ option on their IG posts, which enables you to then dock your chosen updates to the top of your post grid on your profile display.

Which you can kind of do already, by posting your images in Stories, then using the Stories Highlights option. But that’s not the same, as being able to pin specific feed posts enables you to highlight things in a different way, with a top listing of three posts then shown to all profile visitors, enabling you to highlight key elements, like special offers, product displays, your best performing posts, etc.

As noted, Instagram’s been working on the option for some time, with an initial variation spotted in testing back in January, then updated a month later.

As you can see in this iteration, shared by app researcher Alessandro Paluzzi, users would be able to pin up to three posts to the top of their IG grid, providing more capacity to customize your content display.

Instagram’s also testing an Edit Grid’ option, that would enable you to re-arrange your profile gallery as you choose, regardless of when each was posted.

Instagram edit grid

That could provide even more creative capacity and control, which could be of major benefit for Instagram marketers.

Instagram hasn’t provided a timeline for a full rollout of these new options, but Instagram chief Adam Mosseri has noted that they are in the testing phase, which could see them coming to your profile shortly.

We’ve asked Instagram for more info on its plans for both pinned posts and ‘Edit Grid’ and we’ll update this post if/when we hear back.





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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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