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Twitter Tests New Closed Caption Button to Switch on Captions in Video Clips

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Twitter Tests New Closed Caption Button to Switch on Captions in Video Clips

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Twitter is making it easier to utilize closed captions in the app with the addition of a new ‘CC’ button on videos where captions are available.

As you can see in the above clip, you’ll soon see a new ‘CC’ option in the top right of the video player screen to switch on captions in certain clips.

The new button essentially serves a double purpose, in both enabling you to switch captions on (where possible) while also letting you know which clips actually have captions available.

Twitter’s been working to improve its accessibility options over the past year, which has also included upgrades to its alt-text description display (including a similar ‘ALT’ button on tweeted images where descriptions are available) and auto captions on video clips.

Which should mean that captions are available on every clip, right? So the ‘CC’ button should be present on all videos uploaded, not just those ‘where captions are available’.

I mean, captions certainly aren’t available as an option on all clips as yet, but eventually, with the combination of auto captions and the ‘CC’ button, there’ll be more capacity to view all Twitter videos with text accompaniment, improving accessibility, and enabling more users to engage with tweets.

It’s a good addition, which will no doubt come in handy for many users.

The new CC button is first being tested on iOS before making its way to Android.



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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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