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Instagram Launches Updated Creator Tags to Provide More Credit for Content Contributors

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Instagram Launches Updated Creator Tags to Provide More Credit for Content Contributors


Instagram has launched a new tag type, which will enable creators to tag collaborators and influences within their images, based on their contribution, as opposed to a basic username or product, with their self-designated profile category displayed within the tag itself.

As you can see here, now, creators will be able to tag other creatives within an image, providing direct credit for those who’ve played a role in the development of that post, which could provide a big boost in exposure for people that are often unseen.

As explained by Instagram:

“As creators collaborate, inspire each other and drive culture forward on Instagram, proper crediting has never been more important. This is especially crucial for marginalized and underrepresented creators and collaborators whose contributions are often behind the scenes.”

Indeed, as we’ve seen in the backlash against TikTok, some Black creators have called out the platform for failing to provide adequate credit to originators of certain trends, which are often popularized by white influencers.

Instagram’s updated tags aim to address this, allowing a creator’s self-designated profile category on their professional accounts to be displayed within their People Tag, “so that people can share and view a creator’s specific contribution to a photo or video post.”

It’s a good update, moving tags beyond just basic usernames or products, and facilitating new use cases for the option, which as noted, could help in providing more credit for creators.

Which serves a key role in them building their presence.

“Proper creative credit and recognition is a starting point for discovery, new opportunities and economic empowerment. For many Black and underrepresented creators, crediting is an entryway to building a sustainable career as a creator, while combating cultural appropriation and ensuring the world knows who is driving culture.”

Now, if you love the creative elements of a certain post, you’ll be able to find out more about the specific creators, direct from the tag links, which could be hugely helpful in finding key talent, while again, providing additional exposure and promotion for these professionals.

To use Instagram’s updated creator tags:

  • Open the Instagram app and tap the (+) in the top right corner
  • Create a new Post and tap ‘Next’
  • Make any creative edits then tap ‘Next’
  • After writing a caption, tap ‘Tag People’
  • Select ‘Add Tag’ and search and select your contributors
  • Tap ‘Show Profile Category’ to display the creator category
  • Tap ‘Done’
  • Once you’ve added any additional tags and details, tap ‘Share’





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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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