SOCIAL
Meta’s Testing a New Layout in the Desktop Version of Facebook

Facebook appears to be testing a new layout in the desktop version of the app, with some users recently having this new format unleashed on their screens.
That seems like a lot.
According to Mashable, the new layout appeared for some users last week, with an update alert in the app explaining the change, which moves all of your navigation options to the left side of the screen.
Though it seems pretty chaotic – take a look at this image of the new desktop groups layout.

As Mashable notes, many other desktop apps are left-aligned like this, with Twitter and Gmail also displaying all of your various options in the same way.
Though they seem less crowded. Maybe the menus are meant to be more collapsible, so you don’t have everything on screen at once. Maybe that would work, in streamlining your view to focus on one central point, as opposed to displaying so many options at once.
Then again, maybe not – maybe Meta wants to ensure that users are aware of the various options available, and highlighting them on screen is a way to encourage broader use.
There’s not a heap to go on at this stage, and it does seem like at least some elements are still in testing, so it may well be that this is just a test right now to see how users respond.
But it could be coming – or at the least, it’s probably an indicator of where Meta is looking, in terms of developing the app’s next stage.
We’ve asked Meta for more info on the test and we’ll update this post if/when we hear back.
SOCIAL
LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

Looking for a marketing-related read for the long weekend?
LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.
The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.
There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.
There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.
And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.
You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.
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