Connect with us

SOCIAL

Instagram Shares New Insights into How Users Express Love Across the US [Infographic]

Published

on

Instagram Shares New Insights into How Users Express Love Across the US [Infographic]


So, this post also serves as a reminder that Valentine’s Day is coming up next week (2/14), so if you haven’t got something planned, it may be time to get moving to ensure that you let your significant other/s know that you care.

Marking the occasion, Instagram has published a new overview of which US states say “I love you” the most (and least), based on text included in both Instagram Stories and regular posts.

As you can see on the map below, West Virginia came in first, where users most regularly share their affections via IG updates, followed by Utah, Idaho, and Kentucky. New York, Florida, and Massachusetts were the states that say “I love you” the least – so if you’re in these regions, this an extra prompt to go buy a gift, or at the least, share an Instagram update in acknowledgment of your love and admiration.

Does this listing ring true in your experience?

Check out the full infographic overview below.



Source link

SOCIAL

Meta Adds Instagram Audience Targeting for Facebook and IG Ads

Published

on

Instagram Outlines Update Visual Elements to Better Connect with its Purpose

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers.

As you can see in this image, shared by media buyer Corey Henke, now, you can target your ads to people who follow your IG account within your campaign setup, giving you a whole new audience to consider in your promotional process.

Which might not sound like much – and it probably also sounds like something that’s been available for some time. Right?

But it isn’t.

As noted by Meta ads expert Jon Loomer, up till now, you’ve been able to create a custom audience of your Facebook followers, but not your Instagram audience. That’s made it virtually impossible to focus on your IG followers specifically – which is generally, for most brands, much different to their Facebook following.

So, you can now use this as an ad targeting option, to reach people who’ve shown interest in your products on IG with your offers and promotions, while you can also use it as your source for a Lookalike Audience.

There’s a range of options here, and it’ll definitely come in handy for many marketers.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish