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LinkedIn Launches New Updates for Sales Navigator, Including Improved Opportunity Discovery Options



LinkedIn Launches New Updates for Sales Navigator, Including Improved Opportunity Discovery Options

LinkedIn has rolled out its latest quarterly update for its Sales Navigator platform, which includes some new features to help sales professionals maximize their opportunities in the app, by utilizing various forms of LinkedIn data and insight to highlight relevant trends and potential leads.

First off, LinkedIn has refreshed the app’s home page, in order to put more focus on Alerts and Priority Accounts, while there’s also a new “Bookmarked Alerts” tab to customize your display.

The new layout will help sales professionals stay on top of the key elements for their process, while also enabling a level of customization via the bookmarked updates.

LinkedIn’s also updated its Search options in Sales Navigator, providing more insight as to how you can use the available data to help you pinpoint the right leads and accounts faster.

LinkedIn Sales Navigator Search

As explained by LinkedIn:

“Now, when clicking into the Search toolbar, sellers will automatically be directed to a new intuitive and collapsible larger view that shows all available filters, including additional options like “Company Headquarters” and “TeamLink connections of.” As you refine your search and change filters, you can watch your results update as you go, shortening the time to find your ideal leads at new or existing accounts.

That’s a good way to highlight the various search filters available, which many people don’t realize as they go about conducting searches in the app.

And finally, LinkedIn’s also adding new, advanced CRM connection options, which includes the integration of a new “At-Risk Opportunities” list, which will highlight contacts who have left open opportunities, generated by data in your CRM.

LinkedIn Sales Navigator update

Sales Navigator can be a valuable tool for marketers, with a range of key insights, based on LinkedIn’s massive database of professional info, that can help shine a light on key opportunities, guiding you towards more valuable, beneficial connections.

The new home page layout will help showcase this potential, while the more upfront presentation of the various search filters will also help marketers better understand the options available to them in honing in their discovery.

You can learn more about Sales Navigator here.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine



LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.


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