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LinkedIn Launches New Updates for Sales Navigator, Including Improved Opportunity Discovery Options

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LinkedIn Launches New Updates for Sales Navigator, Including Improved Opportunity Discovery Options


LinkedIn has rolled out its latest quarterly update for its Sales Navigator platform, which includes some new features to help sales professionals maximize their opportunities in the app, by utilizing various forms of LinkedIn data and insight to highlight relevant trends and potential leads.

First off, LinkedIn has refreshed the app’s home page, in order to put more focus on Alerts and Priority Accounts, while there’s also a new “Bookmarked Alerts” tab to customize your display.

The new layout will help sales professionals stay on top of the key elements for their process, while also enabling a level of customization via the bookmarked updates.

LinkedIn’s also updated its Search options in Sales Navigator, providing more insight as to how you can use the available data to help you pinpoint the right leads and accounts faster.

LinkedIn Sales Navigator Search

As explained by LinkedIn:

“Now, when clicking into the Search toolbar, sellers will automatically be directed to a new intuitive and collapsible larger view that shows all available filters, including additional options like “Company Headquarters” and “TeamLink connections of.” As you refine your search and change filters, you can watch your results update as you go, shortening the time to find your ideal leads at new or existing accounts.

That’s a good way to highlight the various search filters available, which many people don’t realize as they go about conducting searches in the app.

And finally, LinkedIn’s also adding new, advanced CRM connection options, which includes the integration of a new “At-Risk Opportunities” list, which will highlight contacts who have left open opportunities, generated by data in your CRM.

LinkedIn Sales Navigator update

Sales Navigator can be a valuable tool for marketers, with a range of key insights, based on LinkedIn’s massive database of professional info, that can help shine a light on key opportunities, guiding you towards more valuable, beneficial connections.

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The new home page layout will help showcase this potential, while the more upfront presentation of the various search filters will also help marketers better understand the options available to them in honing in their discovery.

You can learn more about Sales Navigator here.



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Interest in leaving Twitter grows as Musk’s grip tightens

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Twitter is changing under new owner Elon Musk

Twitter is changing under new owner Elon Musk – Copyright AFP/File Ben STANSALL

Analysis of Google Trends data reveals that web search trends for ‘Delete Twitter Account’ in the U.S. grew 335 percent on 1st week of November, 2022, around the same day when Elon Musk officially bought Twitter for $44 billion. Atypical for a takeover on this scale, the process was played out in public.

Many of the concerns are connected with the apparent right-wing shift in terms of the social media platform’s ethos that is being constructed as the result of Musk’s acquisition.

This finding came from a business-to-business networking site called SeeBiz. The company also saw a major increase in Google web search trends for other variations like “deactivate twitter”, “delete twitter”, “how to deactivate twitter”, “deactivate twitter account” etc. All the search term variations related to delete twitter are following same increasing trend as per the Google.

Elon Musk dubbed himself ‘Chief Twit’ in his Twitter profile and listed his location as the company’s San Francisco headquarters, as the deadline nears for him to complete his buyout. – Copyright AFP Hector RETAMAL

According to Richard Seymour writing in The Guardian, Musk has not purchased Twitter as the outcome of sound business analysis. Instead, this is part of political project and the consequences are unlikely to be positive. Seymour writes that Musk: “Notoriously rules by fear, breaking the law, busting unions and firing employees who criticise him. He appears to want to establish the same pattern at Twitter, based on his apparently unassailable conviction that he knows best.”

The chaos surrounding Elon Musk and his Twitter takeover seems to have upset a lot of the social media platform’s user base. Similar increase in trend these terms was also seen in the last week of April 2022, when Twitter initially announced that it had come to an agreement with Elon Musk.

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Analysis was also performed on the same trend in Google search volume as well:

Keywords and phrases Jul-22 Aug-22 Sep-22 Oct-22 Increase %
delete twitter account 60,500 60,500 49,500 110,000 94%
deactivate twitter 4,400 4,400 3,600 8,100 96%
delete twitter 5,400 5,400 4,400 12,100 139%
how to delete twitter 6,600 6,600 3,600 6,600 18%
how to deactivate twitter 3,600 2,900 2,900 5,400 72%
deactivate twitter account 1,600 1,600 1,300 2,900 93%
how to delete your twitter account 2,400 2,400 1,900 3,600 61%
how to delete twitter account permanently 1,000 1,000 1,000 1,900 90%
how to delete my twitter account 1,600 1,300 1,300 3,600 157%
how do I delete my twitter account 1,900 1,900 1,600 8,100 350%

In the U.S., the reaction to the buyout has been split along partisan lines, with praise for Musk’s planned reforms and vision for the company, particularly his calls for greater free speech coming from those of a conservative leaning. In contrast, Musk has received harsh criticism over fears of a potential rise in misinformation, disinformation, harassment, and hate speech on the platform, from those of a liberal or social democratic persuasion.

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