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Lil Tay death Instagram hoax reveals problem with Pop Crave news pipeline
When social media exploded last week with false claims about the death of young viral rapper Lil Tay, it was in some sense a familiar tale. After all, celebrity death hoaxes are as old as the internet itself. Long before online misinformation became a major concern in the world of politics, the internet was notorious for spreading dubious rumors about celebrities dying. Snopes, the hoax-debunking website that has catalogued these incidents for decades, cites research showing that “the celebrity death hoax proliferates across the internet mainly because it feeds on a number of more basic instincts among users, such as ‘performing’ their grief on social media.”
By the time the false reports were taken down or corrected, the damage to Lil Tay, her family, and her friends had already been done.
The infrastructure of the internet also enables this rumor mill. For example, a website called Fake a Wish allows users to auto-generate such fake stories and attribute them to a phony but official-sounding source called Global Associated News. Yet the false narrative around Lil Tay’s demise also wound up as a headline in no less a credible source than the Los Angeles Times, one of America’s premier “papers of record.” By the time the false reports were taken down or corrected, the damage to Lil Tay, her family and her friends had already been done.
This pipeline — from a single bogus (and reportedly hacked) Instagram post to the broader social media community to culture aggregators like Pop Crave, and then to a prestigious news outlet like the Los Angeles Times — reveals something important about the accelerating problems of today’s pop culture news landscape. But more than that, it suggests something very worrying about our increasingly decentralized online news landscape generally.
Contemporary entertainment and celebrity journalism includes plenty of high-quality professional work, as well as reams of low-quality click bait. Yet the overall field has been plagued in recent years by a set of industry trends that the unfortunate Lil Tay saga lays bare. When massive social media publishers first picked up the Lil Tay story, they were not simply tracking the fake Instagram post in a vacuum. Rather, they were responding to the immense reaction that the post had already generated on social media, where it quickly became a hot topic of discussion and “user engagement.”
Today’s culture tastemakers, observers, professional gossipers and writers are tasked with constantly monitoring social media for the latest popular trend, with the goal of capitalizing on it for clicks and the advertising dollars that follow. In the cutthroat battle for online attention, the priority is to be part of the social media conversation — and never be left out. This incentivizes speed above all else, with sometimes disastrous results.
To be fair, the pressure to break news can be felt across the contemporary media industry. But professional journalistic practices like fact-checking are supposed to function as a check on these impulses. And here is where entertainment and celebrity journalism appears especially at risk. Celebrity and entertainment stories may not always feel as serious as the latest White House policy announcement or Supreme Court decision, but that doesn’t mean they don’t have real world consequences. They cannot exist in some post-truth vacuum.
Meanwhile, entertainment accounts, even ones that rely heavily or almost exclusively on anonymous, unvetted sourcing, have become immensely popular. Pop Crave boasts 1.5 million followers on Twitter, Pop Base has over 1 million Twitter followers and DeuxMoi has 2 million followers on Instagram. And, as Vox and others have recently pointed out, these platforms — sometimes run or written by only a few anonymous Very Online people — are increasingly muscling their way into politics. It is a slippery slope indeed from blindly repeating the death of a minor YouTube celebrity to blindly repeating political propaganda, QAnon conspiracy theories or anti-vaccine misinformation.
Entertainment accounts, even ones that rely heavily or almost exclusively on anonymous, unvetted sourcing, have become immensely popular.
We already know young people get a massive amount of their news from online sources. According to a 2022 study from Pew Research, “U.S. adults under 30 are now almost as likely to trust information on social media as information from national news outlets.” A recent report from The Verge details how Generation Z has become so reliant on getting updates directly from digital creators that they may not feel the need to dig deeper into outside sources. We also know that many of the more popular “news” sources are motivated by clicks over facts. This is a potential recipe for informational disaster.
The Lil Tay death hoax saga must be a warning. A key cornerstone of media literacy education is to always check the source of a news story to determine its credibility. Younger generations are potentially being groomed to do the opposite. That should alarm everyone. But of course it’s even worse when trusted news brands feed into the factually dubious frenzy.
Ultimately, one of the takeaway lessons here is the importance of following a breaking story over time and not just stopping at a single headline. Professional journalists, anonymous bloggers and readers all need to take the power of online virality seriously — as well as their respective roles in this complex ecosystem. Otherwise we’re heading toward a future where these types of hoaxes and misunderstandings become even more common — and even more damaging.
SOCIAL
12 Proven Methods to Make Money Blogging in 2024
This is a contributed article.
The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:
1. Embrace Niche Expertise:
Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.
2. Content is King (and Queen):
High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.
- Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
- Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
- Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.
3. The Power of SEO:
Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.
- Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
- Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
- Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.
4. Monetization Magic: Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.
- Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
- Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
- Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.
5. Display Advertising: A Classic Approach
Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.
- Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
- Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
- Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.
6. Offer Premium Content:
Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.
- Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
- Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
- Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.
7. Coaching and Consulting:
Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.
- Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
- Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
- Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.
8. The Power of Community: Online Events and Webinars
Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.
- Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.
9. Embrace the Power of Email Marketing:
Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.
- Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
- Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
- Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.
10. Sell Your Own Products:
Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.
- Identify audience needs: Develop products that address the specific needs and desires of your target audience.
- High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
- Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.
11. Sponsorships and Brand Collaborations:
Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.
- Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
- Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
- Align with your niche: Partner with brands that complement your content and resonate with your audience.
12. Freelancing and Paid Writing Opportunities:
Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.
- Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
- High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
- Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.
Conclusion:
Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.
Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.
Image Credit: DepositPhotos
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
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