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LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages



LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

Looking to get more out of your LinkedIn marketing efforts in 2022?

You’re in luck – today, LinkedIn has added three new courses to its LinkedIn Marketing Labs education hub, covering key elements of building a LinkedIn presence and utilizing its various ad and promotion tools and resources.

LinkedIn first launched its Marketing Labs initiative in January last year, with five dedicated courses to help marketers get a better understanding of the various tools and options on offer for LinkedIn marketing.

Now LinkedIn has added three more courses to the broader Marketing Labs offering:

  • Building an Organic Presence with LinkedIn Pages (20 min): Create and maintain an active LinkedIn Page to develop your brand’s unique voice.
  • Building a Full-Funnel Content Marketing Strategy (30 min): Strike a balance of organic and paid content to guide your audience through the customer journey.  
  • Creative Design for LinkedIn (10 min): Design visually compelling creative that attracts LinkedIn members to engage with your content.

Each course provides a thorough overview of each element, and additional context as to the various ways in which you can use LinkedIn’s tools.

LinkedIn Marketing Labs courses

The overviews and insights also include ‘Knowledge check-up’ tests, which comprise of a series of multiple choice answers based on the previous section.

At the end of each section you get a notification of your progress, along with pointers to the next course in your learning journey. And once you’ve completed all the elements of each pathway, you get a digital certificate to display on your profile, or download as a PDF.

LinkedIn Marketing Labs certificate

The courses are run via SkillJar, but you can sign-in using your LinkedIn credentials. And they’re free, so it’s quick and easy to go through the course elements and both update your platform knowledge and access a means to showcase your expanded LinkedIn expertize.

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If you’re looking to stay on top of your LinkedIn game, it’s worth running through the courses, because even if you do know a lot of the info presented, there are always a few notes and pointers that have changed over time, or that you weren’t aware of previously.

In addition to these new courses, LinkedIn has also flagged some coming updates for audio rooms and job postings, including a new test of Audio Events (with Video Events coming soon), new prompts to share updates with your network when you add a new position to your profile, and new alerts to increase awareness of new job postings from your connections to your network.

LinkedIn job posting notifications

LinkedIn also says that Company Pages with over 500 Followers will soon be able to create newsletters, in order to keep their Page followers updated in the app.

These are all relatively small, but interesting additions, which could help to improve your engagement and performance in the app. And with the expansion of LinkedIn’s platform education tools, they could help you maximize your LinkedIn company status on the platform in 2022.

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LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App



LinkedIn Updates Professional Community Policies to Better Reflect What's Not Allowed in the App

LinkedIn has announced an update to its Professional Community Policies, which dictate what’s allowed, and what’s not, within your various LinkedIn communications.

The updated policies aim to provide more insight into specific elements of in-app engagement – because people, especially women, are sick of LinkedIn being used as a hook-up site by overeager users who like the looks of their profile image.

That’s not the only reason, but definitely, reports of harassment via LinkedIn’s InMail have been rising.

As explained by LinkedIn:

“As part of our updated policies, we’re publishing a set of expanded resources for members to better understand our policies and how we apply them, including detailed examples of content that isn’t allowed and how we handle account restrictions. While harassment, hate speech, and other abusive content has never been allowed on LinkedIn, we’ve added what types of comments and behaviors go against our Professional Community Policies.”

In this updated format, LinkedIn’s new policy overview includes specific sections outlining what’s not allowed in the app, with links that you can click on for more information.

Follow the links and you’ll be taken to the relevant LinkedIn Help article on that topic, which also includes a section that shares more specific explainers on what’s not allowed in the app.

LinkedIn policies

The aim is to provide more direct insight into what you can’t do in the app, and with engagement continuing to rise across LinkedIn, it makes sense that, logically, LinkedIn is also going to see more interactions that violate these terms.

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And as noted, women are disproportionately targeted by such activity.

A report by CTV Canada last year found that many female LinkedIn users regularly receive inappropriate messages from men, who’ll often reach out to tell women that they find them attractive. Fast Company reported in 2020 that posts from female users are often targeted with ‘derision, marginalization and even outright hate’, despite LinkedIn being a lass anonymous platform than others, while many other women have reported similar advances or attacks by users in the app.

LinkedIn does have a specific policy against ‘sexual innuendos and unwanted advances’, which now also includes more examples of what’s not allowed.

LinkedIn Community Policies

But the fact that this is even necessary is a little disconcerting – and really, this does seem to be the main focus of this new update, providing more context around what you can’t do in the app, which is really an expansion of general workplace etiquette and ethics.

It seems like that should be a given, and that all users should be able to engage in a professional manner, but of course, as with any widely used platform, there will always be some that push the boundaries, and break the rules, especially if those regulations are unclear.

Which is what LinkedIn’s seeking to clarify, and hopefully, this new format will make it easier for people to understand what they can and can’t do in the app.

You can check out LinkedIn’s updated Professional Community Policies here.

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