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LinkedIn Launches ‘Career Pathfinder’ Which Maps Educational Pathways for Professional Opportunities

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LinkedIn Launches 'Career Pathfinder' Which Maps Educational Pathways for Professional Opportunities

LinkedIn is looking to help more people re-skill and upskill as we move beyond the pandemic, with a new application called ‘LinkedIn Learning Pathfinder’, which takes you through a basic Q & A process to then help you find a dedicated LinkedIn Learning education pathway for your professional development.

The new process, which you can try for yourself here, begins by asking for your name and what you want to achieve, professionally, over the next 6 months.

As explained by LinkedIn:

“[Learning Pathfinder is] an interactive choose-your-own-adventure-style experience based on the top things professionals are looking to achieve – with options like cultivating work-life balance, finding a new job or getting a promotion. LinkedIn is also offering these 100+ LinkedIn Learning courses free through April.”

LinkedIn Learning Pathfinder

Once you’ve gone through the process, Pathfinder will outline your learning pathway, first via an overview of your educators and the key subjects of focus in the course.

LinkedIn Learning Pathfinder

You can then tap through to LinkedIn Learning to begin your path.

LinkedIn Learning Pathfinder

It’s a simple way to get more users engaged with upskilling and developing for new roles, and with LinkedIn also looking to highlight your skills through its own accreditation, it could be a good way to ensure that the competencies you have listed on your profile match the requirements of the roles that you’re looking to apply for in the app.

LinkedIn also says that employers are increasingly relying on its professional skills data to assess potential candidates:

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40% of hirers on LinkedIn are relying on skills to fill open roles (up 20% year over year), and hirers relying on skills data are 60% are more likely to make a hire when vetting candidates for their skills alone.”

LinkedIn’s always working to find new ways to best utilize its unmatched professional dataset, with access to the largest collection of career and education insights on the planet. LinkedIn’s tried various ways to highlight skills and education opportunities, both to university students and career professionals, and with its enhanced connection to LinkedIn Learning, there’s now more opportunity than ever for the platform to merge these two elements, and facilitate more connection to people’s dream roles.

As such, this is an interesting initiative – though it probably doesn’t dig into the full depth of data that LinkedIn could provide in this respect.

For example, back in 2014, LinkedIn developed a process that could map your likely career path and opportunities, based on similar user profiles and their progressions over time – which, given LinkedIn’s 800 million-plus member dataset would be a fairly strong indicator of likely career progression. But it’s never been released, and again, while LinkedIn has tried different tools on this front, there does seem like even more potential there, with the opportunity to more specifically map out the best opportunities for each user, and the best candidates for each employer.

It is, of course, a complex area of machine learning, and predicting career progressions probably won’t ever be an exact science given the different circumstances that lead people into their roles. But there could, and should be ways to align job satisfaction with career progression, which could open up new opportunities for LinkedIn to provide more valuable insight in this respect.

Till then, we’ll have to settle for professional development opportunities like this, which are valuable in their own right.

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You can check out LinkedIn’s ‘Learning Pathfinder’ process here.


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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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