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LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

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LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream.

As you can see in this example, LinkedIn’s Focused Inbox update will now provide you with two separate InMail tabs – ‘Focused’ and ‘Other’. Though ‘Other’ could just as easily be labeled ‘Spam’ – and it’ll also be interesting to see where LinkedIn’s Sponsored InMails end up in this separation.

Like, a lot of those are junk too, but I’m guessing that LinkedIn’s not going to shift them over to the ‘You Can Ignore These Messages’ section if brands are paying to promote them.

As explained by LinkedIn:

“[The Focused Inbox] is an intelligent, dual-tabbed display that makes it easier to find and respond to the messages that matter most by categorizing incoming messages into two tabs. Your most relevant messages will appear on the Focused tab while the rest remain easily accessible on the Other tab. You can also easily move messages between the tabs.”

LinkedIn also notes that, over time, your inbox will become smarter based on how you use it, essentially learning what you think is junk, and filtering accordingly.

It’ll be interesting to see how LinkedIn’s categorization process works, which will dictate the ultimate effectiveness (or not) of this approach, while it’s also good to see LinkedIn looking to utilize more machine learning tools to better personalize the user experience.

I suspect it won’t have a huge impact, but then again, for people who get a lot of LinkedIn messages, it could be a great way to cut down the time it takes to manage requests of potential value, versus random cold pitches in the app.

LinkedIn’s also looking to better assist people in finding existing opportunities within the company that they currently work for, with a dedicated ‘Jobs at your company’ element in the Jobs tab that will showcase newly listed roles within your organization.

LinkedIn internal job listings

This, ideally, will help to close the gap that often exists in larger organizations where people miss out on internal promotions because they simply weren’t aware such options existed.

“By showing employees relevant public jobs from their company on LinkedIn, we can (a) help employees find better-suited opportunities for their next play, (b) allow employees to compare internal and external opportunities side-by-side, and (c) help employers retain great talent by helping their employees connect with internal opportunities.”

LinkedIn’s also adding new ways to showcase your soft skills, via written or video responses to common hiring questions that you can share on your profile, while it’s also expanding its investment into machine-translated captions in different languages to provide broader access to LinkedIn Learning courses.

On another front, LinkedIn’s also added some new analytics elements to its Sales Navigator professional platform, including a new Account Dashboard which will display a listing of saved accounts, and their relative level of interest, based on AI-determined signals.

LinkedIn Sales Navigator update

“With new alerts about accounts showing intent in the Homepage Highlights section and a Buyer Intent filter in Search, your teams will now have buyer intent information as part of their day-to-day Sales Navigator workflow, making it as easy as possible to prioritize the right accounts at the right time.” 

LinkedIn says that this is the first of many new analytics features to come for Sales Navigator, which will utilize various signals and activities from across the platform to provide more indicators of potential buyer interest.

It’ll be interesting to see how accurate these lead indicators are – though with so many professional conversations happening in the app, LinkedIn should, theoretically, be able to come up with a formula for determining interest, at least for active members and businesses.

And again, it’s good to see LinkedIn working on new ways to utilize machine learning to sort its various data inputs, and provide a better experience.

Thus far, LinkedIn hasn’t really been able to tap into its unmatched database of professional insights, but maybe, through advanced machine learning on its huge dataset, it’s moving towards the next stage of becoming a critical companion for all HR and business professionals, by facilitating guidance on various fronts that can lead to smarter decisions.

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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