Analytics: What Sources are Stealing Your Paid Revenue Attribution?

Analytics: What Sources are Stealing Your Paid Revenue Attribution?

“Where should we attribute revenue?” is a question every digital marketer has asked themselves at some point. In two different accounts, we found that referral and affiliate websites were receiving…

Accounting for Future Performance in Paid Media

Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t perfectly predict what comes…

How To Build Scalable PPC Tools

As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire more Account Managers, and…

How To View Google Ads Data In Google Analytics

Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…

Tips for Easier PPC Analysis

Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers?…

Tips For Successful PPC Analytics Projects

Goals A clear goal will help guide a project in so many ways. It will also give you a clear definition of what success is, and should be your north…

Key Google Analytics Features For Effectively Analyzing Data

Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data…

Google launches Google Analytics cards on AdSense homepage

Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new cards available with website information: Audience; Most viewed pages; Traffic…

What The gclid?

Most of us are aware of Google Ads auto-tagging but don’t know how it works. What does auto-tagging do and why is it important in your Google Ads account?  Auto-tagging is…

Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising…