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Mastodon visits hit 9.5 million: Twitter rival’s traffic skyrockets

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Mastodon visits hit 9.5 million: Twitter rival’s traffic skyrockets

Musk’s overhaul of Twitter has been the subject of heavy criticism – Copyright AFP/File Robyn Beck

Wither Twitter? Millions of social media users appears to have gravitated away from Twitter as the new owner pushes the platform on a rightward political direction. Set up as more liberally-orientated rival, the platform Mastodon’s traffic has risen from 1.4 million to 9.5 million. This represents a 588 percent increase in just one month.

Mastodon allows its users to join a set of different servers run by various groups and individuals. This is instead of one central platform controlled by a single company as is the case with Twitter, Instagram, or Facebook.

Analysis of Similarweb data reveals visits to Mastodon have increased over six times the amount from October 2022, going from 1.4 million to 9.5 million in just a month. The analysis by Financial World reveals that visits to Mastodon grew a further six times the amount in November from the previous month.

Most visits to Mastodon are from users within the U.S. (just over 25 percent or around 2.4 million people). Other main countries visiting are Germany, the U.K., Ireland and Spain.

The peak of the trend occurred on November 18, 2022 and this coincided with Elon Musk starting a poll asking for users to vote on whether to reinstate Donald Trump’s account.

Another sign that Elon Musk has potential revenue concerns is from the number of searches being made for Twitter alternatives. While 680,000 Google searches for ‘delete Twitter’ have taken place across 2022, a quarter of these having occurred in the past two months.

Google Trends data also reveals that worldwide searches for ‘Twitter alternative’ soared 504 percent in November to an all-time high. Searches for ‘Delete Twitter’ have also surged by 205 percent in the U.S. and 117 percent worldwide in the last month when compared to the previous five years.

In terms of the tactics that Twitter might deploy to stop further losses, attacking a rival platform might not be the best way to go about this. Musk hit out at Mastodon in a now-deleted tweet sent in December 2022. However, this probably drove more traffic to the rival social network

Twitter is also struggling from experience and expertise among its workforce. Reports have emerged that Musk’s Twitter employees quit en masse after the tech CEO issued an ultimatum to sign up for “long hours at high intensity” or leave.

A spokesperson at Financial World has told Digital Journal: “There are rumours of Twitter’s demise circling the Internet. Social networks come and go, but Twitter still pulls huge traffic numbers.”

The statement continues: “Twitter’s huge numbers mean it’s unlikely that Mastodon will become a serious competitor until it cements itself into the mainstream social networking space. Users intend to look for new social media platforms to set up homes in, and Mastodon is one to watch for the future”.

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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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