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Mastodon visits hit 9.5 million: Twitter rival’s traffic skyrockets

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Mastodon visits hit 9.5 million: Twitter rival’s traffic skyrockets

Musk’s overhaul of Twitter has been the subject of heavy criticism – Copyright AFP/File Robyn Beck

Wither Twitter? Millions of social media users appears to have gravitated away from Twitter as the new owner pushes the platform on a rightward political direction. Set up as more liberally-orientated rival, the platform Mastodon’s traffic has risen from 1.4 million to 9.5 million. This represents a 588 percent increase in just one month.

Mastodon allows its users to join a set of different servers run by various groups and individuals. This is instead of one central platform controlled by a single company as is the case with Twitter, Instagram, or Facebook.

Analysis of Similarweb data reveals visits to Mastodon have increased over six times the amount from October 2022, going from 1.4 million to 9.5 million in just a month. The analysis by Financial World reveals that visits to Mastodon grew a further six times the amount in November from the previous month.

Most visits to Mastodon are from users within the U.S. (just over 25 percent or around 2.4 million people). Other main countries visiting are Germany, the U.K., Ireland and Spain.

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The peak of the trend occurred on November 18, 2022 and this coincided with Elon Musk starting a poll asking for users to vote on whether to reinstate Donald Trump’s account.

Another sign that Elon Musk has potential revenue concerns is from the number of searches being made for Twitter alternatives. While 680,000 Google searches for ‘delete Twitter’ have taken place across 2022, a quarter of these having occurred in the past two months.

Google Trends data also reveals that worldwide searches for ‘Twitter alternative’ soared 504 percent in November to an all-time high. Searches for ‘Delete Twitter’ have also surged by 205 percent in the U.S. and 117 percent worldwide in the last month when compared to the previous five years.

In terms of the tactics that Twitter might deploy to stop further losses, attacking a rival platform might not be the best way to go about this. Musk hit out at Mastodon in a now-deleted tweet sent in December 2022. However, this probably drove more traffic to the rival social network

Twitter is also struggling from experience and expertise among its workforce. Reports have emerged that Musk’s Twitter employees quit en masse after the tech CEO issued an ultimatum to sign up for “long hours at high intensity” or leave.

A spokesperson at Financial World has told Digital Journal: “There are rumours of Twitter’s demise circling the Internet. Social networks come and go, but Twitter still pulls huge traffic numbers.”

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The statement continues: “Twitter’s huge numbers mean it’s unlikely that Mastodon will become a serious competitor until it cements itself into the mainstream social networking space. Users intend to look for new social media platforms to set up homes in, and Mastodon is one to watch for the future”.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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