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Meet Jas Singh: Founder of The Tech Route AI Newsletter

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Meet Jas Singh: Founder of The Tech Route AI Newsletter

Jas Singh is an up-and-coming creator in the world of AI. He recently launched his newsletter The Tech Route, which gained an astonishing 4k Subs in just under a month. Jas provides step-by-step AI tutorials and plugin and AI tool reviews. At the age of 22, Jas recently quit his 9-5 to work in the AI world full time. So how did he get to that point? 

His journey starts back in his early teens. At 14 years old, Jas started following Gary Vee learning insights on how to manage and profit from social media. His first dive into the digital marketing world was on Instagram, flipping accounts. He would grow them to around 50K followers then sold them to buyers online. 

Since his initial success, the entrepreneurial mindset took hold. Jas flipped accounts all through High School and continued to learn how to manage and market online. After graduating in 2018, he wanted to jump right into business as a focus for college. Coming from an Indian household, his mother was adamantly against it. The idea of emerging from college and needing funding to start a business was not her idea of a path. She gave him a solid no. They settled on Architecture, since he could still pursue his creative side. He took 4 years to finish a 6-year degree. 

All the while, Jas continued to build his side hustles online. Alex Hormozi and Gary Vee were his digital mentors through school and he never saw a real future in his course of study. Since he already experienced success in social media marketing, he pursued some certifications in marketing and landed a job as an ecommerce website lead. Jas eventually turned that into a local SEO web design company, and the project did reasonably well. 

What he learned from the venture was more important. The skills of cold calling, developing websites, handling rejection, and everything that comes from running a business made his mind drift toward the world outside the 9-5 once more. 

When ChatGPT landed on the market he had an entirely new vision. Jas saw the immense opportunity for growth in the world of AI and he picked a new set of mentors to follow. He discovered Rowan Cheung, founder of The AI Rundown newsletter. Seeking mentorship, Jas cold pitched Rowan, but at the time, Rowan didn’t need any interns or help and told him to come back later. 

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Rather than pivot, Jas dug deep and decided he would impress Rowan. Jas started a twitter account, and here is where the learning moment comes. Not only has Jas successfully grown a following in the AI world in a short amount of time, he has a solid strategy on how to do it. 

With notifications turned on, Jas became Rowan’s most devoted reply guy. Continually studying the fast-moving world of AI, Jas had something to say on every topic and tool that was introduced. So, he provided valuable comments on each tweet, in order to get noticed. Over the next 20 days he went from about 20-2000 followers. But more importantly, Rowan noticed him. 

Jas then received the offer to help with The AI Rundown’s Instagram for about a month. In exchange, he received valuable advice from the mentor he was looking for. Jas grew his account to 10,000 followers by that time and moved focus back to his own ventures. 

With AI quickly becoming inundated with pseudo influencers, Jas found ways to differentiate himself amongst the crowd. He started creating videos for twitter, and was even able to hire an editor with his twitter sponsorships. Jas got to the point where he was making about 2x his 9-5 salary working in this new booming world of AI. 

His next move is to grow on platforms outside of twitter, using his proven methods of providing extremely valuable information combined with how to get noticed. Jas will be growing his YouTube and TikTok and also growing his newsletter, The Tech Route

Right now, Jas is doing the 75-day challenge on TikTok. In brief, he’ll be working on creating content for 75 days, with 75 pieces a week. He hopes this leads him to massive growth similar to his twitter efforts. The idea is an extension of his previous online mentor Alex Hormozi, who said to do something hard for 100 minutes a day for 100 days and see what happens. 

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Learning that Jas was such an excellent student of many famous online mentors, we asked him for his top tips on social media growth and here is what he gave us:

ENGAGING WITH OTHERS IS KING

During early stages, “content is important, but what’s more important is you engaging with other accounts and growing a community with your followers.” To do this, people need to leave valuable engagements under bigger accounts. Identify accounts that are in your niche, specifically ones that are at the next level you want to be at. Not accounts that are 5 levels above you, but at a level you can attain in a short period of time and turn on notifications to be the first to reply. Never reply with something lame like “Oh, nice thread.” Only reply if you can add something of value to the conversation.

provide a DECENT AMOUNT OF CONTENT

Followers will come once you are noticed in the replies of larger accounts. This means you need to be also putting out a decent amount of content. You have to prove to these new followers that you know what you’re talking about. The focus does not have to be on your content in the early stages, but something has to be available to entice new followers to stay.

FIND YOUR GROUP

Whether it’s a group chat or a discord channel, develop a group of like-minded creators that can grow together. These creators will be going through the same growing pains as you and will share their own struggles and how they overcame them. The group thrives because of this shared journey, and everyone grows faster. “Building kind of like a brotherhood, I would say, is of real importance,” Jas said.

You can follow Jas and his journey on twitter at @thejassingh or subscribe to his newsletter to keep up on the latest in AI. 

Opinions expressed here are opinions of the Author. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Author to disclose. Accounts and articles may be professional fee-based.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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