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Reddit Takes Control of Protesting Subreddits, Which Could Have a Big Impact on the App

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Reddit Tests New Community Chat Element to Encourage User Participation

Reddit has moved to the next stage of its countermeasures to end the ongoing API pricing protests in the app, with the platform now taking control of the biggest subreddit still holding out, which had been restricting access in response to Reddit’s changes.

As reported by The Verge, Reddit itself has now taken control of r/malefashionadvice, expelling its previous volunteer moderators in order to re-open the community to outside users.

r/malefashionadvice, which has over 5 million members, is now seeking new volunteer mods, with this note pinned to the top of the group.

As you can see in this example, the post was pinned by user ‘ModCodeofConduct’, which is the account that Reddit has used to take over a range of protesting subreddits, as mods continue to protest the platform’s API changes, which have priced many popular third-party apps out of the market.

Reddit has been threatening to take over communities that failed to re-open and allow users and advertisers back in, which has further heightened tensions between its moderators and app management. That’s prompted many to launch new communities on Discord instead, which could have a big impact on Reddit usage, as more of its most passionate users shift to other platforms to continue their groups.  

Really, it does feel like a line has now been crossed, and it’s unclear if or how the platform will be able to get back to the ethos that it was founded upon.

More than any other social media platform, Reddit is built on its community, with volunteer moderators managing subreddits based on their passion for each, and their interest in keeping things running smoothly, and in alignment with each group’s rules and focus.

For a long time, Reddit’s approach has been the envy of other platforms, with up and downvotes highlighting the best content, as voted by users (as opposed to algorithmically amplifying the most engaging content), and unpaid mods overseeing that feed, and keeping things on the right track. The risk, of course, is that this also leaves Reddit heavily reliant on volunteer labor, which may not be sustainable, but then again, it actually has been for the app’s 18 years of existence.

But now, it seems like we’re at a crossroads in many respects, where Reddit will need to re-examine this approach, and consider, potentially, a new way forward. Sure, most subreddits are now back up and running, but the fact that Reddit is now holding the threat of replacement over any mods that don’t comply with its rules significantly alters the dynamic, and could change Reddit itself forever.

Is that a bad thing? Maybe not. Maybe Reddit wanted to force a change, as part of its push to launch an IPO, with its reliance on volunteers potentially looming as a concern for investors. Now it can establish more definitive controls to lessen this concern, which could also be in line with its broader moves to remove offensive subreddits and institute more control over activity in the app.

But it could also kill off the magic that Reddit has had, in terms of that community ethos, that fraternal camaraderie that made it feel like a massive group hangout, as opposed to an AI system pumping out what it thinks you’ll like.

It feels like that could be a big shift. Now we wait for the next stage for the app.   

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Musk regrets controversial post but won’t bow to advertiser ‘blackmail’

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Elon Musk's comments at the New York Times' Dealbook conference drew a shocked silence

Elon Musk’s comments at the New York Times’ Dealbook conference drew a shocked silence – Copyright GETTY IMAGES NORTH AMERICA/AFP Slaven Vlasic

Elon Musk apologized Wednesday for endorsing a social media post widely seen as anti-Semitic, but accused advertisers who are turning away from his social media platform X of “blackmail” and said anyone who does so can “go fuck yourself.”

The remark before corporate executives at the New York Times’ Dealbook conference drew a shocked silence.

Earlier, Musk had apologized for what he called “literally the worst and dumbest post that I’ve ever done.”

In a comment on X, formerly Twitter, Musk on November 15 called a post “the actual truth” that said Jewish communities advocated a “dialectical hatred against whites,” which was criticized as echoing longtime conspiracy theory among White supremacists.

The statement prompted a flood of departures from X of major advertisers, including Apple, Disney, Comcast and IBM who criticized Musk for anti-semitism.

“I’m sorry for that tweet or post,” Musk said Wednesday. “It was foolish of me.”

He told interviewer Andrew Ross Sorkin that his post had been misinterpreted and that he had sought to clarify the remark in subsequent posts to the thread.

But Musk also said he wouldn’t be beholden to pressure from advertisers.

“If somebody’s gonna try to blackmail me with advertising, blackmail me with money?” Musk said. “Go fuck yourself.”

But the billionaire acknowledged that there were business implications to the advertiser actions.

“If the company fails… it will fail because of an advertiser boycott” Musk said. “And that will be what will bankrupt the company.”

Musk, who met with Israeli Prime Minister Benjamin Netanyahu during a visit to Israel earlier this week, insisted in the interview that he holds no discrimination against Jews, calling himself “philo-Semitic,” or an admirer of Judaism.

During the interview, Musk wore a necklace given to him by a parent of an Israeli hostage taken in the Hamas attack on October 7. The necklace reads, “Bring Them Home.”

Musk told Sorkin that the Israel trip had been planned earlier and was not an “apology tour” related to the controversial tweet.

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

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TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

With a need to expand its advertising business, TikTok is now fully focused on the output of long-form videos.

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.

According to the …



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X Adds Option To Embed Videos in Isolation From Posts

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X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:

Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.

And if you do choose to embed just the video (or GIF), it’ll look like this:

Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.

But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

X embeds

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.

Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.



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