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Meta Announces Events for Black History Month, Including a New, Metaverse-Aligned Project

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Meta Announces Events for Black History Month, Including a New, Metaverse-Aligned Project


Meta has announced a range of features to celebrate Black History Month across its apps, including themed stickers, dedicated programming and AR and VR experiences.

Meta’s main event of focus is will be the launch of its new ‘Metaverse Culture Series’, which will be hosted in Horizon Worlds and Workrooms, and will feature Black thought leaders and creators from across the US discussing their work and influences within these virtual environments.

As explained by Meta:

“In this immersive virtual reality experience, participants will create custom Worlds and explore ways to weave Black culture, heritage and creativity into the fabric of the metaverse. The goal for this year-long series is to provide an accessible entry point into the future of technology for historically excluded, diverse communities.

It’s interesting to see Meta looking to weave more metaverse-aligned elements into its current activations, especially when the metaverse, as Meta envisions it, is still a long way from reality.

(As an aside, if you want to see more on metaverse vision, you can check out this post).

At the same time, if you’re building the next platform for connection, then embedding cultural influences from the start makes a lot of sense, and it’s good to see Meta considering this aspect in its strategic planning.

In addition to this, Meta’s also hosting various Black History Month events in VR:

“Each week, you can watch a new selection of curated VR content on Oculus TV including an exploration of the unsung heroes of Black Lives Matter by the creatives behind IN PROTEST and a tour of the International Space Station with astronaut Victor Glover.”

Meta’s also hosting a new, cinematic VR experience from Academy Award-winning director Roger Ross Williams which explores the history of restriction of movement for Black Americans, and the creation of safe spaces in communities.

In addition to this, Facebook’s launched a new Lift Black Voices hub, which will host exclusive content from various Black creators.

Meta Black History Month

Users on Facebook and Instagram will also be able to add themed stickers to their posts and Stories, while Instagram is also encouraging users to engage with the event via the #ShareBlackStories.hashtag.

Meta Black History Month

Finally, both Instagram and Facebook will also serve as an AR entry point for a new art installation exploring the influence of Black Americans in shaping culinary culture.

The physical exhibition opens on February 23rd in New York City, but Facebook and Instagram users will be able to access a digital experience via the Facebook or Instagram camera, with a new effect added to each app.

Black History Month serves as a great reminder of the influence of Black culture in all of modern society, while it’s also a good time to put more emphasis on Black-owned businesses, which have been hit especially hard by the pandemic.

On that front, Meta has also published an updated version of its Black Community Cultural Guide, which outlines how business leaders can show their support.

Meta Black History Month

It’s important to pay attention to the broader community, and to consider the role that you and your business can play in enhancing understanding, and these activations and guides could help to develop a more focused strategy around such, while also taking part in the broader celebration.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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The Most Visited Websites in the World – 2023 Edition [Infographic]

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The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

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