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Meta Announces New ‘Conversations’ Business Messaging Event

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Meta Announces New 'Conversations' Business Messaging Event


Meta has announced a new ‘Conversations’ messaging conference, where it will showcase its latest innovations and coming upgrades for its messaging platforms, which cumulatively have over 2 billion users.

As per Meta:

The way people communicate with businesses is changing – and fast. Around the world, people are messaging with businesses of all sizes to ask questions about a purchase, get helpful information like a boarding pass or hotel reservation for an upcoming trip, and browse and discuss products from a local store – all in the same way they chat with friends and family. Gone are the days of calling a 1-800 number and waiting on hold or sending an email and not knowing whether it’s been read.

Indeed, according to Meta, there are now more than a billion people connecting with businesses via its messaging services every week.

The Conversations conference will showcase new product updates, along with technical deep-dives for developers, feature demonstrations, panels and more.

And maybe, if you’re lucky, you might even get an appearance from Zuck himself.

Given the company’s larger focus on the next stage of digital connection, in the immersive, though theoretical metaverse, some of its core functions, like messaging, seem to have gotten less focus of late, but as Meta branches into new markets, messaging, especially on WhatsApp, still facilitates important connection capacity, in a broad range of ways.

Meta’s been looking to develop this through improved business tools, including shops on WhatsApp, improved payment options on Messenger, updated functionality in Instagram Direct and more. And eventually, all of its messaging apps will be integrated, meaning all the functions available on each one will be available in the other two. That will include increased security via encryption, which Meta is still facing several regulatory challenges on, but it will also facilitate new connection capacity for brands as well, with more ways to stay in touch.

The next stage of messaging will also align with this, and as Meta looks to keep growing in newer regions, with US growth now stagnant, it could be set to unveil some interesting commerce integrations in its apps.

You can register for the ‘Conversations’ conference here.



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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

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Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



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